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Social Media Case Study: Dessert Gallery Bakery & Cafe

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Lynnelle Wilson
Lynnelle Wilson

What effect does a Facebook Fan Page have on customer buying behavior? Ask Dessert Gallery Bakery & Cafe and Rice University - by way of HBR.

Business
1 of 14
Facebook Fan Page & Customer Behavior Dessert Gallery Bakery & Café Lynnelle Wilson Bold Vision Consulting [email_address] A Few Marketing Minutes -- Integrating Social Media into Marketing
The Facebook Effect ,[object Object],Photo credit: Marc Dietrich
Step 1 – Beginning Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2 – Facebook Page ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Step 3 - Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Net Promoter Score http://bit.ly/9kZhyZ Customer Satisfaction –vs.- Net Promoter is difference in the way results are analyzed.
 
The Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Does it Matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network Strategies Leads Loyalty
Tweet Me Friend Me Link Me Call Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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Social Media Case Study: Dessert Gallery Bakery & Cafe

  • 1. Facebook Fan Page & Customer Behavior Dessert Gallery Bakery & Café Lynnelle Wilson Bold Vision Consulting [email_address] A Few Marketing Minutes -- Integrating Social Media into Marketing
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Net Promoter Score http://bit.ly/9kZhyZ Customer Satisfaction –vs.- Net Promoter is difference in the way results are analyzed.
  • 9.  
  • 10.
  • 11.
  • 12.
  • 13. Social Network Strategies Leads Loyalty
  • 14.