Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Clara Charles
Project & Portfolio I: Week 3
February 23rd, 2020

2. IDENTITY
I am a 27 year old college student striving to make my place
in this world as a modern and creative professional in Digital
Marketing. I am Haitian-American and the eldest of 7 siblings
born and raised in West Palm Beach, FL. Being born into a
family that built businesses and looked forward to self
employed adventures, I have learned the value of handwork,
financial independence and what it means for small
businesses to have the right marketing tools.

3. PROFESSION
Digital Marketing for Professional Rodeo Organizations
Potential job titles:
•Marketing and Promotions Manager
•Internet Marketing Consultant
•Social Media Director
Creator Archetype:
Producing brand stories through imagery and emotions to
connect with consumers and reflect on brands message and
dream. Bringing innovative, vibrant and creative visions
that promotes individuality and inspiration.

4. Recruiters & Hiring Managers at PBR, PRCA, and CBR
TARGET AUDIENCE
• Demographics:
70% of the company is male, 60% black, Married,
Southern states of the USA and college educated.
• Psychographics:
Regularly attends church service, Family time and social
events.
• Ideal Audience Members:
Co-founder of LYFE marketing, Co- founder of LYFE
marketing, Director of Digital Marketing of LYFE
marketing.

5. GOALS
• Short term goals:
•Land entry level marketing position at LYFE Marketing
•Learn real life marketing strategies and be part of the team
•Start my first business ventures by January 2020
• Mid term goals:
•Lead successful Digital Marketing campaign
•Become a big name within the company
•Move on to the next step of my business ventures by 2025
• Long term goals:
•Save up money to create my own online marketing firm by 2035

6. SOFTHARDSOFTHARD
SKILLS ANALYSIS
0 25 50 75 100
0 25 50 75 100
Notable skills and current proficiencies:
Notable skills Required in Trade and current proficiencies
Webpage creation and editing 57%
CRM software 10%
Critical Thinking 90%
Professional Writing 69%
Social Media Marketing 46%
Adobe Creative 24%
Social Media Perceptiveness 80%
Critical Thinking 92%

7. PROMISE
I make your visions come to life by creating and developing effective
marketing strategies for you, the new and more seasoned
entrepreneurs, while you focus on other important parts of business
life.

8. CREDENTIALS
Work Experience
5 Years in Administrative office for Rocky Mountain Cancer
Center
3 Years Customer Service at Conifer Health Solutions
Awards
50k YouTube subscription
Education
Digital Marketing, Bp.S., Fullsail University (2021)

9. COMPETITION
Nicole Lowry Clara Charles
Work Experience
7 Mos. Business & Marketing Consultant (Self Employed)
6 Mos. Business Development & Marketing Consultant at OKCanna. Media
1 Yr 3 Mos. Digital Marketing Campaign Manager at Heartland payment
statement
4 Yr 2 Mos. Marketing Program Manager at the Linux Foundation
15 Yr 8 Mos. Creative Director, Marketing Strategies at Peace Love Design
Creative Studios
Awards
All-Star Award Winners, Featured- Smashing Magazine , W3 Silver Award, W3
Silver Award
Education
Digital Media, A.S., Fullsail University (2001-2003)
Skills and proficiencies
Email Marketing , Graphic Design, Web Design, Social Media Marketing ,
Marketing Strategy, Data Analysis, Wordpress, CSS, CMS
Overall online presence
Amateur headshot, Large amount of detail in LinkedIn profile, Active social
media Customized URL and 10 Million followers on LinkedIn.
Grade Average 82 out of 100
Work Experience
5 Years in Administrative office for Rocky Mountain Cancer Center
3 Years Customer Service at Conifer Health Solutions
Awards
AB Honor Roll
Education
Digital Marketing, B.S., Fullsail University (2019-2021)
Skills and proficiencies
Wordpress, Microsoft office, Adobe creative
Overall online presence
Mature and professional Headshot, Detailed LinkedIn profile, Active social
media, Less than 5k followers.
Grade Average 45 out of 100

10. COMPETITION
Akeeme Hogg Clara Charles
Work Experience
11 Mos. Marketing Account Manager at Lyfe Marketing
7 Yr 3 Mos. Freelance Photographer
11 Mos. Copywriter & Community Manager at Good Wipes
1 Yr 3 Mos. Senior Marketing Manager
5 Mos. Social Media Marketing intern at Intecco
Awards
PenAndLens.Gallery
Education
Psychology , B.S., Georgia State University (2008-2013)
Skills and proficiencies
Social Media Marketing ,Marketing Strategy, Copywriting ,
Digital Marketing, Project Management & Advertising.
Overall online presence
Professional headshot, Large amount of detail in LinkedIn profile, No active social
media Customized URL and 500 connections on LinkedIn.
Grade Average 70 out of 100
Work Experience
5 Years in Administrative office for Rocky Mountain Cancer Center
3 Years Customer Service at Conifer Health Solutions
Awards
AB Honor Roll
Education
Digital Marketing, B.S., Fullsail University (2019-2021)
Skills and proficiencies
Wordpress, Microsoft office, Adobe creative
Overall online presence
Mature and professional Headshot, Detailed LinkedIn profile, Active social
media, Less than 5k followers.
Grade Average 45 out of 100

11. BRAND POSITION
Clara Charles
Bold, Creative, Unique & Committed to
modernizing the digital world today

12. NETWORKING &
MARKETING
Industry Events & Organizations
• American Marketing Associations
Integrated Marketing Communications /Chicago, IL March 5-6, 2020
• Marketing Land: Social Shorts
February 21, 2020 4:51pm
• Martech
April 15-17, 2020 Martech West/ North America
Digital Marketing
Primary Content: Post short 5 Minutes videos of me creating webpages and Ads On YouTube.
Primary Tools: Use IG stories, Facebook stories and post 10 second clips to not go over the attention
span of people.
Website: Use FullSail Digital Portfolio site to also upload YouTube posts and add portfolio link to all
social media posts.

13. PROFESSIONAL
DEVELOPMENT
Formal Education
Complete B.S. Degree in Digital Marketing in 2021
Technical Skills
• Take course for Adobe Creative Cloud Skills and Adobe After Effects. May 2020
• Read more books on Digital Marketing (On going)
• Hands on learning by creating a practice social media accounts and a practice
webpage for different kinds of business. Screenshot these mock ups to upload to
portfolio site. August 2020
• Wordpress 5 Essential Training Lynda.com March 2020
Soft Skills
• Practice more professional writing for blogs and creative writing for brand
messages by looking at examples. January 2021
• Take writing courses on Lynda.com January 2021
Mentor
• Seeking Media Marketing director with 10 plus years experience in Social Media
marketing and Content management. Self starter business woman February
2021

14. Clara Charles
“Are you lost in creating a great digital marketing campaign and wish to not have a
bland and outdated marketing ad and online presence?
What I do is simplify the business lives of starters who need a bit of guidance or a
full service Social media Marketer, by creating affective marketing strategies that
work for your new business venture. I have produced short videos that allows new
self starters to get a look of what I do and how effective my marketing skills are
with consumer reviews of different concepts of marketing techniques.

15. REFERENCES
Photo Images
Ventures, Y. X. (2019, May 21). Photo by You X Ventures on Unsplash.
Retrieved from https://unsplash.com/photos/6awfTPLGaCE
Distel, A. (2019, May 14). Photo by Austin Distel on Unsplash. Retrieved from
https://unsplash.com/photos/wD1LRb9OeEo
Carstens-Peters, G. (2017, February 5). Photo by Glenn Carstens-Peters on
Unsplash. Retrieved from https://unsplash.com/photos/npxXWgQ33ZQ
Germain, K. (2018, February 25). Photo by Karine Germain on Unsplash.
Retrieved from https://unsplash.com/photos/iIWCjgK3704
LinkedIn
Lowry, N. (n.d.). LinkedIn Profile . Retrieved from https://www.linkedin.com/
in/nicolepribicevic-lowry/
Hogg, A. (n.d.). LinkedIn Profile. Retrieved from https://www.linkedin.com/in/
akeemehogg/
Industry Sites
Conferences. (n.d.). Retrieved from https://thirddoormedia.com/conferences/
Integrated Marketing Communications. (n.d.). Retrieved from https://
www.ama.org/events/training-series/integrated-marketing-communications-
march-5-6-2020-chicago-il/
Peterson, T., Peterson, T., Peterson, T., & Peterson, T. (2020, February 14).
Social shorts: Instagram tests new Stories trimming tool, WhatsApp hits 2B
users, Pinterest to verify merchants. Retrieved from https://marketingland.com/
social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-
users-pinterest-to-verify-merchants-276108
Training Websites
By. (n.d.). Social Media Marketing: Social Media Examiner: Your Guide to the
Social Media Jungle. Retrieved from http://socialmediaexaminer.com/
Fogarty, M. (2019, October 1). Grammar Girl's Quick and Dirty Tips for Better
Writing. Retrieved from https://www.lynda.com/Business-tutorials/Grammar-
Girls-Quick-Dirty-Tips-Better-
Writing/2811710-2.html?srchtrk=index:5 linktypeid:2 q:professional+writing
page:1 s:relevance sa:true producttypeid:2
mor10. (2019, June 7). WordPress 5 Essential Training: Site Administration.
Retrieved from https://www.lynda.com/WordPress-tutorials/WordPress-5-
Essential-Training-Site-Administration/782148-2.html
Terk, N. (2019, October 30). Tips for Better Business Writing. Retrieved from
https://www.lynda.com/Business-tutorials/Tips-Better-Business-Writing/
2819138-2.html?srchtrk=index:2 linktypeid:2 q:professional+writing page:1
s:relevance sa:true producttypeid:2
(n.d.). Retrieved from https://www.adobe.com/products/captivateprime/content-
catalog/creative-cloud.html