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Mobile Marketing
 and building your business
…Rose is a Rose

•  Location-based Services (LBS)
•  Location-based Social Networks (Lo-So Networks)
•  GeoSocial, GeoLocation, Geo-Aware
•  Check-in Networks
Social Networks:
Interact, share information and connect based on physical   coordinates
Play the Game

•  Check-in
•  Share comments, opinions, tips, photos
•  Auto-post to Facebook, Twitter, Flickr
•  Rack up, Pick up, Drop off:
   –  Points
   –  Credits
   –  Badges
   –  Items
The Big Dogs
   (or Kangaroos)




      -V-
Creep Factor

•  Perception of privacy is changing
•  Stated Privacy Policy
Hyper-Local

•  Driving local business
    –  Brick & mortar
    –  Location independent

•  Driving foot traffic
•  Rewards driven
    –  Game-driven
    –  Discounts and deals

•  Mobile ads and promotions
Digital Loyalty Rewards

•  Loyalty Royalty: Foursquare ‘Mayor’ gets a free beer and pizza
•  Punch card: Every 10 check-ins gets 50 % off
•  Coupon: Check-in ‘unlocks’ digital discount coupon – show at
   register
•  Raffle: Every person checking is entered in drawing to win iPad
Analytics




Thanks to AJ Bombers (@AJbombers) for allowing us screen grabs of their Foursquare Dashboard view
tasti D-lite
Bay Area Rapid Transit
            •  Riders checking in at BART stations
               entered in drawings for $25 BART
               commuter cards

            •  Cross-promotion partnerships with
               area venues

            •  Tips and recommendations about
               venues near BART stations




                              Custom BART Foursquare Badge
New York Nets
                           CAMPAIGN:
                           •  Free virtual tickets (500) awarded for check-ins at
                              sports-related spots, like sports bars, parks and gyms
                           •  Virtual tickets exchanged for real tickets &/or t-shirts &
                              other prizes




RESULTS:
•  Positive Twitter/Facebook stream & photo posts
•  Additional concession/merchandise sales
•  Fills seats (approx. 80) that would have otherwise
   been empty




 Thanks to VaynerMedia (@vaynermedia) and the New York Nets (NOT NewYorkNets on Twitter) for sharing their story.
Today

•  4% of U.S. adults online have used location check-ins
    –  1% checking in once a week or more
    –  80% male
    –  70% between the ages of 19 and 35


•  Early Adopters
    –  Facebook & Twitter
Mobile Marketing

 It’s still marketing.


  It’s still business.
Tweet Me Friend Me Link Me Call Me

 •  @Lynnelle and @BoldBusiness
 •  Facebook.com/Lynnelle
 •  LinkedIn.com/in/LynnelleWilson
 •  Facebook.com/BoldBusiness
 •  BoldVisionConsulting.com
 •  1-207-221-3492 or lbianco on Skype



 Lynnelle Wilson
 Bold Vision Consulting, Inc.
  Integrating New Communications into Traditional Businesses
  Consulting, Training and Speaking
 Other Projects by BVC, Inc.
     BOLDBusiness.TV – highlighting people NOT doing business as usual


                                                                         15

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Mobile Marketing w/GeoLocation Networks

  • 1. Mobile Marketing and building your business
  • 2. …Rose is a Rose •  Location-based Services (LBS) •  Location-based Social Networks (Lo-So Networks) •  GeoSocial, GeoLocation, Geo-Aware •  Check-in Networks
  • 3. Social Networks: Interact, share information and connect based on physical coordinates
  • 4. Play the Game •  Check-in •  Share comments, opinions, tips, photos •  Auto-post to Facebook, Twitter, Flickr •  Rack up, Pick up, Drop off: –  Points –  Credits –  Badges –  Items
  • 5. The Big Dogs (or Kangaroos) -V-
  • 6. Creep Factor •  Perception of privacy is changing •  Stated Privacy Policy
  • 7. Hyper-Local •  Driving local business –  Brick & mortar –  Location independent •  Driving foot traffic •  Rewards driven –  Game-driven –  Discounts and deals •  Mobile ads and promotions
  • 8. Digital Loyalty Rewards •  Loyalty Royalty: Foursquare ‘Mayor’ gets a free beer and pizza •  Punch card: Every 10 check-ins gets 50 % off •  Coupon: Check-in ‘unlocks’ digital discount coupon – show at register •  Raffle: Every person checking is entered in drawing to win iPad
  • 9. Analytics Thanks to AJ Bombers (@AJbombers) for allowing us screen grabs of their Foursquare Dashboard view
  • 11. Bay Area Rapid Transit •  Riders checking in at BART stations entered in drawings for $25 BART commuter cards •  Cross-promotion partnerships with area venues •  Tips and recommendations about venues near BART stations Custom BART Foursquare Badge
  • 12. New York Nets CAMPAIGN: •  Free virtual tickets (500) awarded for check-ins at sports-related spots, like sports bars, parks and gyms •  Virtual tickets exchanged for real tickets &/or t-shirts & other prizes RESULTS: •  Positive Twitter/Facebook stream & photo posts •  Additional concession/merchandise sales •  Fills seats (approx. 80) that would have otherwise been empty Thanks to VaynerMedia (@vaynermedia) and the New York Nets (NOT NewYorkNets on Twitter) for sharing their story.
  • 13. Today •  4% of U.S. adults online have used location check-ins –  1% checking in once a week or more –  80% male –  70% between the ages of 19 and 35 •  Early Adopters –  Facebook & Twitter
  • 14. Mobile Marketing It’s still marketing. It’s still business.
  • 15. Tweet Me Friend Me Link Me Call Me •  @Lynnelle and @BoldBusiness •  Facebook.com/Lynnelle •  LinkedIn.com/in/LynnelleWilson •  Facebook.com/BoldBusiness •  BoldVisionConsulting.com •  1-207-221-3492 or lbianco on Skype Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual 15