This document discusses the benefits of following a new product development (NPD) process. It recommends identifying all stakeholders, testing hypotheses, understanding budgets and timelines upfront, validating experiences, features, technologies and costs, and troubleshooting designs before traditional NPD to ensure products are delivered on time and budget. The document emphasizes establishing a cross-functional team with experience across relevant disciplines for successful product development.

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2. WORK
UNRELENTING DEDICATION
TO GREAT PRODUCT DESIGN.
IPS is a fully integrated team of designers and engineers providing end to end
product development services. We believe that solid design, thoughtfully and
carefully executed, results in an excellent user experience .
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3. WORK
ARE YOU SOLVING THE RIGHT
PROBLEM?
There are many reasons why startups can fail.
Two recurring issues are:
1) underestimation of product development efforts
2) off-target product/market fit
• Are you developing the right product? How do you know you are not supporting a technology looking for
a problem to solve – rather than a solution to a real user need? And if you are solving a real problem, will
your first product actually meet the market need? It often takes at least a few revisions to get the alignment
right. And in the worst case, your first product might be way off base.
• How confident are you in the product development cost estimations presented to you?
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4. WORK
ABOUT
TEAM
Phases of NPD
White Space
Investigation
1
-
Technology watch/scouting
Opportunities space
identification
Brainstorming
Innovation Management
Innovation Strategy/Road Map
Scenario planning
“Bridge Process” between
Innovation and Execution
2
-
3
Phase-gate Product
Development Process
Technical concept validation
IP research & validation
Experience prototyping
User/customer testing
Technical feasibility study
Early cost validation
Early supply chain validation
VALIDATION
idea(s)
IMAGINE
DESIGN
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CONTACT
Deck Furniture & Accessories AZEK
Example: Product Development |Discovery (optional Phase One activity)
Roadm ap
Our investigative approach takes
The discovery process is an
into consideration m anufacturing
investigative approach that takes
capabilities, value added, distribution
into consideration existing
channels, etc. to identify business
manufacturing capabilities, value
opportunities. This close collaboration
adds, distribution channels, etc. to
betw een the tw o com panies has
identify business opportunities for
yielded a num ber of successful
manufacturers. This illustration
products such as a deck storage
depicts a collaboration aimed at
com partm ent, gate system s, and LED
yielding a number of successful
deck lighting.
products such as a deck storage
compartment, gate systems, and
LED deck lighting.
IPS Company Confidential- Contains confidential and proprietary intellectual property of IPS. Disclosure of the information contained herein to any third party is strictly prohibited.

6. Capabilities
WORK
ABOUT
TEAM
Potential Disciplines Needed to Complete Phases of New Product Development
Program Management
Mechanical Engineering
Senior Project Directors, Project Managers with Design, Engineering and Business
Electronic and opto-mechanical system development for digital/analog products – can
Development skills. Management of multi-functional programs from inception through
include mobile and handheld industrial and commercial environment or consumer
product release and full life-cycle support.
products including electronics and office products, outdoor furnishings and small home
appliances. Productize molded, cast & optical parts, sheet-metal and welded
construction. Analyze thermal, opt-mechanical systems, structural design and
Industrial Design
manufacturing tolerances.
Ideate, strategize, design products and manage company’s brand image through
Software Engineering
design. Provide consumer/end-user and stakeholder insight research, concept
development, prototyping, CD surface development, engineering integration, testing,
User Interaction and UI design. Graphic & web design can also be included.
Embedded Systems Development in Windows, Windows Mobile, customized Windows
CE & Android environments. Development and implementation low level, dedicated
microprocessor based systems. Drivers for integration of multiple technologies in
diverse hardware systems; wireless & wired communications, UI devices, video,
imaging & audio.
Electrical Engineering
Analog System level design. Power supply design. Battery/power management. Opto-
Application Development Develop and test SDK’s and demo apps. Mobile, desktop
and server based apps including web and database. Connectivity management.
Software UI and user interaction design.
electronic systems. Motor control systems. Sensing technologies & systems integration.
EMI and ESD design including emissions and susceptibility analysis.
Digital & RF Design microprocessor based systems. High end processor applications.
Signal, video and image processing. Wireless and wired communications. High speed
on-board circuitry.
Optical Engineering
Opto-Mechanical system layout, design of CCD and other imaging and optical sensing
technology systems. Laser and mirror/lens systems. High speed zoom and auto-focus
systems. Opto- mechantronic system analysis, prototyping & testing.
Product Marketing and Communications
Creative Services/Market Research: Marketing Communications, Research and
IT Services
Analysis, Brand Development and Go to Market Strategy.
IT Program Management, Data Center Setup, Data Center Automation, Asset Tracking,
Systems Administration, Systems Engineering, Disaster Recovery Planning, Business
Continuity, Technology Deployment Strategy, Systems Architecture and Field Failure
Analysis.
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7. WORK
WHAT BENEFITS DOES THE NPD
PROCESS BRING?
Identify your stakeholders. ALL of them.
Test hypotheses.
Understand budgets and timelines at the outset.
Validate experiences, product features, technologies, and costs.
Troubleshoot overall design before sending products down the traditional NPD
process.
Ensure your team has breadth and depth of experience to produce your product
on time and on budget.
IPS Company Confidential- Contains confidential and proprietary intellectual property of IPS. Disclosure of the information contained herein to any third party is strictly prohibited.
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