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A Few Social Media Case Studies 8-12-10

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Lynnelle Wilson
Lynnelle Wilson

The document discusses several case studies of companies successfully integrating social media into their marketing strategies. It describes how Johnson & Johnson used Facebook and online games to target young adults and increase market share for their Acuvue contact lenses. It also discusses how Procter & Gamble used a mobile site and online community focused on the character "Max le Tampax" to educate young girls in France about tampons and change prejudices. Finally, it summarizes how a niche magazine called Distinctive Homes increased ad revenue and readership by 20% by uploading content to their Facebook page and running targeted Facebook ad campaigns.

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Case Studies Integrating Social Media into Marketing #1 Lynnelle Wilson Bold Vision Consulting [email_address]
 
[object Object],[object Object],[object Object],Social Media Marketing
who, what, where, when and HOW http://bit.ly/Technographic_Ladder http://www.forrester.com/empowered/tool_consumer.html
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social
There’s a system
Johnson & Johnson ,[object Object],Acuvue 1-Day Contact Lense ,[object Object],[object Object],[object Object],[object Object],[object Object]
Wink & Blink Strategy: Capitalize on demographic interest in social networks ,[object Object],[object Object],[object Object]
Wink Campaign – Customer Journey
Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Mail Email Mobile LinkedIn Comprehensive Marketing Strategy
Proctor & Gamble
Proctor & Gamble ,[object Object],[object Object]
Mobile Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distinctive Homes Magazine ,[object Object],[object Object],[object Object]
Facebook Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook – the online community ,[object Object],[object Object]
One Year Results ,[object Object],[object Object],[object Object]
Social Media – It’s another toolbox Print Advertising Radio Advertising Website Twitter Facebook SEO BLOG Forums Direct Mail Email Mobile LinkedIn Comprehensive Marketing Strategy
Integration
Sh*t Happens
Sh*t Isn’t All Bad
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hugh MacLeod www.gapingvoidgallery.com
Tweet Me Friend Me Link Me Call Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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