This document summarizes a presentation on successfully using social media. It discusses how the marketing landscape has changed with the rise of social media. It emphasizes the importance of listening to customers and having a clear strategy. It outlines key social media platforms like blogs, Twitter, Facebook, LinkedIn, and video/YouTube. It also covers operational benefits and concerns of social media use and provides examples of how businesses can get started. The presentation aims to help attendees understand how social media fits with their overall marketing strategy.

1. WPAHow to Successfully Ride …the Social Media WAVEAngie A. Swartz @aaswartz, Square Martini Media, LLCRieva Lesonsky, @Rieva, Grow Biz Media July 24 , 2009Hashcode #wpa709

2. Unraveling the Mysteries of Social MediaAgendaGood for you!Why are you here today?Is Social Media for you?The Changing Marketing LandscapeWhat is Social MediaImportance of StrategyWhat Are Listening ToolsBloggingThe Big ThreeVideo & YouTubeThe RestOperational Benefits & ConcernsHow You Can Get StartedReviewQ&A

3. Copyright 2009 Geltz Communications, Inc.Look out—Social Media effects are exploding all around you

4. Traditional communicationsSource: Paul Gillin

5. The new realitySource: Paul Gillin

6. Traditional Media vs. Social Media

7. Not Just a Fad: Fundamental ChangeHARO

8. CondeNaste & Vogue partnering with Facebook

9. Superbowl Ads

10. Volkswagon

11. President Obama

12. Matt Lauer & NBCThe critical beginning in every social media plan must be looking at your existing brand, business & marketing strategySocial Media works as an integrated system functioning synergisticallyDo You Have a Clear Strategy?

13. Listening: What’s everybody saying about you?The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google AlertsRSS Feeds (igoogle & yahoo pages)Search.Twitter.com, Twitter SearchMonitter.com, Social Mention.com, PeoplebrowsrTechnorati, Google Blog SearchPaid Listening Tools (eforce)

14. It's a Two Way Street Baby! And the Days of Push Marketing are Over.You must be ready to respond.The Two-Way Conversation

15. The path to personality of your brand Your website is staticYour blog is alive & changingWordpress, Typepad, Movable typeShould you use Blogger.com?Set expectations for readers with Editorial CalendarsImportance of KeywordsIntegration with TwitterBlog Commenting StrategiesBlogging & Blog Commenting

16. Great Blog Examples: Taking it to the publicSource: Paul Gillin

17. The Big ThreeTwitter, Facebook and Linked In are the Big ThreeMust You Be on Them? NO!You First Must Know WHERE Your Customers ARE!There are MORE of Your Clients out HERE than YOU think! ;-)There are MANY others and Micro Social Networks Can Be Amazingly Successful

18. Fastest Growing Member Community

19. >7 Million Users (a.k.a. Tweeters)

20. Happy 3rd Birthday Twitter! (3/06)

21. 66% of Users Over Age 35

22. Largest age group 35-49

23. 140 Character Messages

24. Short, Simple, Direct, Efficient

25. “Followers” with Public Messages

26. Virtual Watercooler; Conversational Marketing