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Social Media Basics

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Social Media Basics presented at doterati Social Media Breakfast - Sept 16, 2008

Published in: Business, Technology

Social Media Basics

  1. Social Media Basics Rob Williams Internet Strategist
  2. Orangejack Online <ul><li>1995: Chat rooms </li></ul><ul><li>1999: Web design </li></ul><ul><li>2002: Internet Marketing </li></ul><ul><li>2004: Blogging </li></ul><ul><li>2005: Social Media </li></ul>
  3. Have You? <ul><li>Have you ever… </li></ul><ul><ul><li>Read a blog? </li></ul></ul><ul><ul><li>Watched a video online? </li></ul></ul><ul><ul><li>Joined Facebook? </li></ul></ul><ul><li>Social Media AKA: </li></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Interactive Marketing </li></ul></ul><ul><ul><li>Interactive Media </li></ul></ul><ul><ul><li>Social Media Marketing </li></ul></ul>
  4. Social Media Connects <ul><li>A free website allowing you to interact and connect with others </li></ul><ul><ul><li>Create free profile page </li></ul></ul><ul><ul><li>Notification system </li></ul></ul><ul><ul><li>Public </li></ul></ul><ul><ul><li>Searchable </li></ul></ul><ul><ul><li>Customizable </li></ul></ul>
  5. Word of Mouth <ul><li>Most effective marketing </li></ul><ul><li>Technology has caught up </li></ul><ul><li>One-to-One Conversations </li></ul>
  6. Levels of Involvement <ul><li>Creators who publish ..……..……18% </li></ul><ul><li>Critics who comment ……………..25% </li></ul><ul><li>Collectors who organize …….…..12% </li></ul><ul><li>Joiners who participate ..………..25% </li></ul><ul><li>Spectators who consume ….…...48% </li></ul><ul><li>Source: Groundswell by Li & Bernoff </li></ul>
  7. Creators <ul><li>Text </li></ul><ul><li>Audio </li></ul><ul><li>Photo </li></ul><ul><li>Video </li></ul><ul><li>Mobile </li></ul>
  8. Collectors <ul><li>Save </li></ul><ul><li>Vote </li></ul><ul><li>Share </li></ul>
  9. Joiners <ul><li>Multiple interactions </li></ul><ul><li>Thru multiple connections </li></ul><ul><li>Using multiple tools </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
  10. Niche <ul><li>Professional </li></ul><ul><li>Physical Gathering </li></ul>
  11. You Need Social Media! <ul><li>Personal Reasons </li></ul><ul><ul><li>Reconnect with friends </li></ul></ul><ul><ul><li>Stay updated with friends </li></ul></ul><ul><li>Business Reasons </li></ul><ul><ul><li>Increase brand awareness </li></ul></ul><ul><ul><li>Provide better customer service </li></ul></ul>
  12. Go! <ul><li>Start the conversation </li></ul><ul><ul><li>Inform, publish, announce </li></ul></ul><ul><li>Listen and Connect to the conversation </li></ul><ul><ul><li>Fans, competitors, clients </li></ul></ul><ul><li>Be Personable </li></ul><ul><ul><li>Be yourself </li></ul></ul><ul><li>Free eBook: Getting Started With Social Media </li></ul><ul><ul><li>orangejack.com/ebook </li></ul></ul>

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