From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
The document provides an overview of social media 101. It defines social media as digital tools for sharing and discussing information between people. It discusses how social media spreads information through trusted networks in an exponential and self-reinforcing way. The key actions of social media are connecting, curating, and contributing. Social media is a powerful tool for behavior change by addressing individuals, relationships, communities, and societies. The document also discusses how government agencies can leverage social media agreements to engage with the public and provides an example of the National Cancer Institute's social media strategy around pregnant smoking cessation.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
Social media tools like blogs, podcasts, YouTube, and Twitter are defining communications trends in the third millennium. They allow for efficient and broad transmission of information by overcoming barriers like inertia and friction. While mass media was important in the past, electronic tools now facilitate broader communities without regard to geography. While concerns exist about social media, the benefits are likely to outweigh the negatives as healthcare learns from other industries already transformed by these technologies.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
The document provides an overview of social media 101. It defines social media as digital tools for sharing and discussing information between people. It discusses how social media spreads information through trusted networks in an exponential and self-reinforcing way. The key actions of social media are connecting, curating, and contributing. Social media is a powerful tool for behavior change by addressing individuals, relationships, communities, and societies. The document also discusses how government agencies can leverage social media agreements to engage with the public and provides an example of the National Cancer Institute's social media strategy around pregnant smoking cessation.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations have increasingly adopted social media strategies in their marketing.
- Social media has leveled the playing field, allowing individuals and groups to connect and organize in new ways. Events like political protests in Iran have been amplified through social media.
Social media tools like blogs, podcasts, YouTube, and Twitter are defining communications trends in the third millennium. They allow for efficient and broad transmission of information by overcoming barriers like inertia and friction. While mass media was important in the past, electronic tools now facilitate broader communities without regard to geography. While concerns exist about social media, the benefits are likely to outweigh the negatives as healthcare learns from other industries already transformed by these technologies.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
I presented on social media today for the HR group with the Minnesota Department of Transportation. They organized their conference with a Star Trek motif, which caused me to refresh my presentation, encouraging them to boldly go....
The document discusses social media and how to effectively use it while managing risks. It provides examples of both successful and unsuccessful social media campaigns by companies and governments. The key lessons are that public opinion is hard to predict and control online, and it is important to avoid appearing disingenuous or "fooling" the public when using social media. Crowdsourcing ideas can engage the community but also loses control over the message and how it spreads.
This document discusses how social media tools can be effectively used in EMS and air medical transport. It begins by introducing the author and his background. It then provides disclaimers and outlines 30 theses on how social media is a powerful, consistent, and inexpensive communication tool that can transform organizations by facilitating the spread of compelling content. Specific cost-effective tools are recommended, such as blogs, YouTube, and Twitter. Case studies demonstrate how Mayo Clinic has successfully used these tools. The document concludes by encouraging readers to take practical first steps with social media.
The history of social networks: how it all beganJailson Lima
The history of social networks began in the late 1960s and early 1970s with the development of early online services like CompuServe that allowed users to share information over dial-up connections. In the 1980s, services like America Online and Prodigy expanded access to the internet and allowed users to create virtual profiles. The first recognizable social networks then emerged in the 1990s with sites like GeoCities that let users create personal web pages and connect with others online. By the early 2000s, the rise of sites like Friendster, LinkedIn, and MySpace established the concept of social media that connected personal networks of friends, and in 2004 Facebook launched and grew to dominate the social networking landscape.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile
This document provides a timeline of major social networking sites from 1985 to 2011, beginning with The Whole Earth 'Lectronic Link and continuing through sites like Geocities, Classmates.com, SixDegrees, Cyworld, Friendster, Myspace, LinkedIn, Facebook, Bebo, Twitter, and Google social networking attempts. It traces the evolution of social networking from early online communities to the widespread popularity and integration into daily life of modern full-featured social media platforms used by hundreds of millions of people worldwide.
The document discusses the rise of social media and provides reasons why companies should engage with customers through social platforms. It notes that social media allows for two-way conversations as opposed to traditional one-way marketing. While some companies treat social media as just another channel, it is more effective to think of it as a way to build relationships through public relations, customer service, loyalty, collaboration and thought leadership. The document recommends that companies listen to customers, engage with them authentically and measure their social media efforts based on goals.
This webinar provided an overview of social media strategies and success stories for the automotive industry. It discussed key industry statistics showing growth in social media and provided examples of how automotive companies are using social platforms. The webinar outlined several success stories of automotive brands that saw increases in website traffic and sales by engaging customers on social media. It concluded with tips for automotive marketers, emphasizing the importance of listening to customers and committing ongoing resources to see results from social media strategies.
The document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on social media use and campaigns; industry news such as Google's response to fake reviews and changes to Facebook profiles; upcoming industry events like the NADA convention; examples of client success stories using social media; and tips for automotive companies on using social media platforms like Twitter and video. The webinar aims to help automotive businesses better utilize social media.
Beyond Instagram - visual networks to look out forVisible
This document discusses the rise of visual social networks and photo sharing beyond Instagram. It notes that smartphones have become our primary camera through which we express ourselves and connect with others online through sharing photos. This has led to an explosion in photos being taken and shared on networks like Facebook and Twitter. It highlights several alternative visual social networks like EyeEm, Tadaa, Snapguide and Flickr that are gaining popularity and have strong photography communities. It recommends brands experiment with these networks by adopting visual strategies, using hashtags, engaging influencers, establishing photo policies, and sharing content at low cost.
This webinar discusses social media strategies and success stories for the automotive industry. It includes the following sections: industry statistics on social media usage; industry news such as award winners and creative campaigns by companies like Mini, Southwest Airlines, and the NFL; and client success stories such as those of the New York Jets. The webinar provides tips and strategies for automotive companies to effectively use social media.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
This document discusses how brands are now being democratized due to social media and the internet empowering the general public. It outlines four typical traits of brand democratization: immediacy where issues spread very quickly online, lack of control for organizations over their brand messaging, extremity of sentiment in user-generated content, and exponential growth of audiences. The document also examines common reactions by organizations when their brands are democratized, including staying silent, seeking to censor or use litigation, or getting involved in constructive ways. It emphasizes the importance for organizations to be aware, prepared, and strategic in their responses.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
This document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on promoted tweets and Facebook's valuation; industry news on celebs promoting social good, Facebook changes, and new social features from companies like Google, Nokia, and LinkedIn; upcoming industry events like the 2011 NADA convention; social media success stories around holiday giving and #FollowFriday; and tips on giftcard giveaways and merging business and place pages on Facebook.
The document summarizes several theories related to media in the online age:
- Chris Anderson's Long Tail Theory explains how online retailers can stock more niche products that were previously neglected due to limited shelf space.
- Charles Leadbetter's We Think Theory explores how the internet has created an online culture that encourages mass creativity and collaboration.
- Tapscott and Williams' Wikinomics Theory discusses how the internet enables mass collaboration and global business through concepts like "peering" and "free creativity".
- Dan Gilmor's We Media Theory looks at how citizens can become citizen journalists through blogs and sharing news online.
- Clay Shirky discusses how newspapers struggled with paywalls as readers did not want to pay for
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
This document discusses how social media tools can be effectively used in EMS and air medical transport. It begins by introducing the author and his background. It then provides disclaimers and outlines 30 theses on how social media is a powerful, consistent, and inexpensive communication tool that can transform organizations by facilitating the spread of compelling content. Specific cost-effective tools are recommended, such as blogs, YouTube, and Twitter. Case studies demonstrate how Mayo Clinic has successfully used these tools. The document concludes by encouraging readers to take practical first steps with social media.
The history of social networks: how it all beganJailson Lima
The history of social networks began in the late 1960s and early 1970s with the development of early online services like CompuServe that allowed users to share information over dial-up connections. In the 1980s, services like America Online and Prodigy expanded access to the internet and allowed users to create virtual profiles. The first recognizable social networks then emerged in the 1990s with sites like GeoCities that let users create personal web pages and connect with others online. By the early 2000s, the rise of sites like Friendster, LinkedIn, and MySpace established the concept of social media that connected personal networks of friends, and in 2004 Facebook launched and grew to dominate the social networking landscape.
This presentation looks at the growth in smartphone adoption, the different categories of visual social networks and then has some recommended next steps for anyone working in brand marketing
@dirktherabbit originally gave this talk at the Social Media 2013 conference in Athens (http://socialmediaconference.boussiasconferences.gr/).
Social media, Gov 2.0 and government workersJD Lasica
At the annual conference of the American Society for Public Administration in Las Vegas on March 4, 2012, JD Lasica and Chris Abraham of Socialmedia.biz will be giving a Super Session on social media strategy for public sector managers and employees. This presentation covers topics such as the importance of a social media strategy, metrics, SEO, keywords, Gov 2.0 sites, and lots more.
Social media has become the 4th most popular online activity. Sites like Facebook, YouTube, and Twitter are among the top 20 most visited websites globally. Different social networks are more popular in different countries. While formats and sites may change, social media has transformed communication. Organizations must engage with digital platforms and social media to reach audiences. Oxfam uses sites like YouTube, Facebook, Twitter, and Flickr to share videos, photos, and messages about its work and campaigns. It aims to have conversations and spread information virally through social media.
A list of ten stats illustrating why you need to move from being digital first to mobile first. An accompanying blog post can be found at - http://rab.bt/statsmobile
This document provides a timeline of major social networking sites from 1985 to 2011, beginning with The Whole Earth 'Lectronic Link and continuing through sites like Geocities, Classmates.com, SixDegrees, Cyworld, Friendster, Myspace, LinkedIn, Facebook, Bebo, Twitter, and Google social networking attempts. It traces the evolution of social networking from early online communities to the widespread popularity and integration into daily life of modern full-featured social media platforms used by hundreds of millions of people worldwide.
The document discusses the rise of social media and provides reasons why companies should engage with customers through social platforms. It notes that social media allows for two-way conversations as opposed to traditional one-way marketing. While some companies treat social media as just another channel, it is more effective to think of it as a way to build relationships through public relations, customer service, loyalty, collaboration and thought leadership. The document recommends that companies listen to customers, engage with them authentically and measure their social media efforts based on goals.
This webinar provided an overview of social media strategies and success stories for the automotive industry. It discussed key industry statistics showing growth in social media and provided examples of how automotive companies are using social platforms. The webinar outlined several success stories of automotive brands that saw increases in website traffic and sales by engaging customers on social media. It concluded with tips for automotive marketers, emphasizing the importance of listening to customers and committing ongoing resources to see results from social media strategies.
The document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on social media use and campaigns; industry news such as Google's response to fake reviews and changes to Facebook profiles; upcoming industry events like the NADA convention; examples of client success stories using social media; and tips for automotive companies on using social media platforms like Twitter and video. The webinar aims to help automotive businesses better utilize social media.
Beyond Instagram - visual networks to look out forVisible
This document discusses the rise of visual social networks and photo sharing beyond Instagram. It notes that smartphones have become our primary camera through which we express ourselves and connect with others online through sharing photos. This has led to an explosion in photos being taken and shared on networks like Facebook and Twitter. It highlights several alternative visual social networks like EyeEm, Tadaa, Snapguide and Flickr that are gaining popularity and have strong photography communities. It recommends brands experiment with these networks by adopting visual strategies, using hashtags, engaging influencers, establishing photo policies, and sharing content at low cost.
This webinar discusses social media strategies and success stories for the automotive industry. It includes the following sections: industry statistics on social media usage; industry news such as award winners and creative campaigns by companies like Mini, Southwest Airlines, and the NFL; and client success stories such as those of the New York Jets. The webinar provides tips and strategies for automotive companies to effectively use social media.
- Researchers identified two clusters of social media users: Meformers and Informers
- Meformers make up 80% of the population and focus more on maintaining relationships
- Informers are 20% of the population and play a stronger leadership role by shaping discussions, setting context, and influencing others
- Informers have more friends/followers and a higher degree of mentions compared to Meformers
This document discusses how brands are now being democratized due to social media and the internet empowering the general public. It outlines four typical traits of brand democratization: immediacy where issues spread very quickly online, lack of control for organizations over their brand messaging, extremity of sentiment in user-generated content, and exponential growth of audiences. The document also examines common reactions by organizations when their brands are democratized, including staying silent, seeking to censor or use litigation, or getting involved in constructive ways. It emphasizes the importance for organizations to be aware, prepared, and strategic in their responses.
Lee Aase Social Media Presentation - Spring 2010Lee Aase
Presentation by Lee Aase, manager of syndication and social media at Mayo Clinic, and Chancellor of Social Media University, Global (SMUG) on social media in health care.
This document provides an overview of a webinar on social media tips, success stories, and strategy for the automotive industry. It includes the following sections: industry stats on promoted tweets and Facebook's valuation; industry news on celebs promoting social good, Facebook changes, and new social features from companies like Google, Nokia, and LinkedIn; upcoming industry events like the 2011 NADA convention; social media success stories around holiday giving and #FollowFriday; and tips on giftcard giveaways and merging business and place pages on Facebook.
The document summarizes several theories related to media in the online age:
- Chris Anderson's Long Tail Theory explains how online retailers can stock more niche products that were previously neglected due to limited shelf space.
- Charles Leadbetter's We Think Theory explores how the internet has created an online culture that encourages mass creativity and collaboration.
- Tapscott and Williams' Wikinomics Theory discusses how the internet enables mass collaboration and global business through concepts like "peering" and "free creativity".
- Dan Gilmor's We Media Theory looks at how citizens can become citizen journalists through blogs and sharing news online.
- Clay Shirky discusses how newspapers struggled with paywalls as readers did not want to pay for
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Social Media 101: Get Connected, Get Focused and Get Noticed! Holly A. Fisher
Social media should be a part of your overall marketing strategy. For nonprofit organizations, it’s a way to connect with your supporters, find new volunteers and stay top of mind when it comes time for donors to strike a check. Understand the top social networks – Facebook, Twitter, Pinterest and Instagram – and how they can benefit your organization when used properly.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social media marketing (Facebook n Twitter)Bithika Baboo
This document discusses social media marketing and focuses on Facebook and Twitter. It provides statistics on time spent on various social media platforms like Facebook (88%), Twitter (83%), and YouTube (49%). It then discusses why social media marketing is important by allowing individuals to build relationships and act as electronic word of mouth. The document outlines how to create and set up a business page on Facebook, including adding details, photos, and inviting friends. It also discusses promoting on Facebook through status updates, tagging, boosting posts, and events. Finally, it briefly discusses how businesses can use Twitter for customer service, branding, direct sales, and promoting customer products.
This document provides an overview of social media basics. It discusses how social media allows for interaction and connection through free profile pages and notification systems. It also notes that word-of-mouth is the most effective marketing and technology now allows for one-to-one conversations at scale. Different levels of involvement in social media are outlined, including creators, critics, collectors, and joiners.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
The document provides an overview of social media and how to get started using it. It defines social media as technology-enabled direct communication with a community. It discusses popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used for business purposes like sales, marketing and customer service. It then provides a 10-day plan for getting started with social media in 10 minutes a day by setting up accounts and connecting with contacts on each platform.
The document discusses the rise of apps and whether they will replace the browser as the main way to access content on mobile devices. It notes that apps have several advantages over mobile browsers, including better integration with devices, usability on small screens, and the ability to monetize content. However, browsers still have advantages in being less dependent on connections and supporting search-based access to content. The conclusion is that consumer demand and how content suppliers monetize will ultimately determine whether apps or browsers are preferred.
Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley
This is a presentation I gave last year on the relevance of social media and the power of converting marketers thinking about creating a conversation strategies as opposed to communications strategies for their brands.
Ecommerce day / Top of the Funnel Automation MarketingENASH
Alejandro Magno murió de fiebre en el 323 a.C. El documento discute cómo el mundo digital está cambiando rápidamente y las empresas deben adaptarse para mantenerse relevantes, con tácticas de atracción en lugar de interrupción. También analiza datos sobre el uso de Internet y comercio electrónico en Colombia, así como las industrias con mayor inversión publicitaria en línea.
El documento describe las características y contenido del portal ElGermenPop.Net, el cual ofrece noticias sobre música pop, rock y cine dirigidas a jóvenes latinoamericanos de 18 a 24 años. Explica la importancia de definir los objetivos de un blog y generar una comunidad entre los lectores mediante la publicación de contenido afín a sus intereses. Asimismo, destaca las etapas de madurez de un blog, incluyendo la consideración, interacción y persuasión.
This document provides instruction on applying the Wunderman Brand Guidelines to PowerPoint presentations. It includes samples and tips for title pages, divider slides, charts, statements, photography and other elements. Sections cover layout options, formatting text, applying colors, positioning images and text. The goal is to help users create presentations that are visually consistent with the Wunderman style.
Email Marketing, una Actividad Marketing Inbound Más Fuerte que NuncaSoyculto
A pesar del éxito de las redes sociales, el e-mail sigue siendo un medio de marketing muy económico y con una eficiencia formidable.
El marketing directo via el e-mail no conoce la crisis... incluso es uno de los medios más indicados como para superarla.
Se cubrirán objetivos como:
- Entender los beneficios en términos de generación de demanda y de segmentación;
- Contratar un ESP, su socio en tema del e envío de email:
- Crear e-mails que pasan los filtros antispam y generan valor;
- Descubrir las diferencias entre e-mail editoriales y transaccionales;
- Conocer los indicadores claves de rendimientos.
Descubra en esta presentación cómo usar el e-mail marketing en sus actividades. Ademas, participe a un juego muy facil y gane 30 minutos gratis de asesoramiento marketing con Soyculto.
Este documento describe el concepto de SocialCRM y cómo las empresas pueden aprovechar las redes sociales para mejorar las relaciones con los clientes. Explica que los clientes ahora interactúan con las empresas en cualquier momento y lugar, por lo que es importante recopilar información sobre los clientes a lo largo de su ciclo de vida y proporcionar experiencias personalizadas. También enfatiza la necesidad de una estrategia que integre los datos de los clientes a través de los departamentos de marketing, ventas y servicio al cliente para mejorar las ventas, el servicio y el des
Este documento discute por qué el marketing por correo electrónico es importante para los negocios. Explica que el correo electrónico permite comunicarse de manera efectiva con clientes y prospectos de manera viral, adaptable, medible y rentable. Incluye un estudio de caso de una compañía de envío que utiliza el correo electrónico para confirmaciones, notificaciones, promociones e información valiosa para los clientes, lo que ha aumentado las membresías, la fidelización de clientes y las ventas. También cubre temas como el contenido,
Chris McLaren, Director, Strategy | Wunderman Minneapolis, February 2014.
McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
No solo hay que pensar en el tamaño el contexto, la adaptabilidad de las piezas en los diferentes dispositivos. Hoy la experiencia del email marketing es 360° no todo se termina en la casilla de email. El circuito de comunicación es continuo en diferentes plataformas y la respuesta es única, medible y presenta un buen retorno de la inversión (ROI).
This document discusses how social media can be used by Round Table organizations. It begins with an introduction to common social media platforms like Facebook, Twitter, YouTube, and blogs. It then provides examples of how politicians like John McCain and Barack Obama have utilized social media for fundraising. The document concludes by suggesting ways Round Table could use social media for publicity, recruitment, fundraising, and internal communication between members to promote events and share ideas.
Social media refers to online tools that allow people to share information, stories, and experiences with others. Popular social media platforms include Facebook, YouTube, blogs, and Twitter, which people use to communicate and interact with their online communities. Social media is growing rapidly, with many people and organizations now using it on a regular basis to connect with others.
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
Everything You Wanted to Know about Social Media - July 2009Walter Jennings
This document discusses the rise of social media and its impact as a new revolution in communication. It notes that social media allows for many-to-many communication, unlike previous technologies, and has led to unprecedented growth in people's ability to express themselves and connect globally. However, it also notes that trust in institutions has declined as social media has given more power to individuals. It encourages companies to authentically engage with social media rather than fear it, as participation is more important than labels or short-term trends.
Ppt on messages, mktg, & media the political philosophy of marketing, commu...wspj
The document discusses the evolution of mass communication and marketing from political origins to today's digital age. It argues that while technology has changed mass communication, the underlying human interactions remain the same. Modern marketing utilizes brands, social media, and data collection, but will need to adapt further to stay relevant by empowering individuals and fostering two-way dialogue rather than just top-down messaging. Social media reflects and amplifies existing social dynamics rather than fundamentally changing human behavior.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
EHS 4D: Social Media Seminar: NOV 2010EHS 4D Group
This document summarizes a seminar on social media from different perspectives. It begins with an introduction and overview from David Skerrett of EHS 4D Digital on 11 social media trends for 2011, including group buying, social commerce, payments, question and answer sites, fans becoming affiliates, social gaming, video hauls, the rise of mobile, location-based services, privacy becoming more important, and deeper data analysis and return on investment. It then provides views from Gavin Marshall of AAR Group on key issues clients face with social media, such as navigating different agency perspectives and measurement. The document concludes by thanking the presenters.
The document discusses the evolution of press releases and media relations from traditional press releases to social media releases (SMRs). It outlines how social media and changes in the news industry have led to new approaches for distributing news and engaging with audiences. Specifically, it describes the development of the SMR format which aims to democratize access, ensure accuracy and context, build community, and make content findable through social elements like tags and multimedia. It also discusses best practices for creating an online newsroom to facilitate ongoing conversations.
The document discusses the evolution of press releases and media relations from traditional press releases to social media releases (SMRs). It outlines how social media and changes in the news industry have led to new approaches for distributing news and engaging with audiences. Specifically, it describes the development of the SMR format which aims to democratize access, ensure accuracy and context, build community, and make content findable through integration of social sharing tools. The document advocates for companies to build online newsrooms with SMRs, user comments, and multimedia to foster conversations with bloggers and journalists.
Social media refers to online platforms that allow people to communicate and share content. It encompasses a wide variety of technologies and applications like social networks, blogs, video sharing, and more. Social media has become deeply integrated into people's lives, with billions of users spending significant time interacting online every day. Because of its massive scale and influence, social media is an important force for businesses to engage with by listening to customers, participating in conversations, and building relationships and loyalty.
This document summarizes key points from a presentation on marketing in the new millennium. It discusses how social media has become the dominant online activity and outlines best practices for social media marketing, including creating engaging content, participating in online communities, experimenting with different platforms, and integrating social media into an overall marketing strategy. It also emphasizes that marketing should involve everyone in an organization and stresses the importance of understanding target audiences and developing a comprehensive communications plan.
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Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
This document discusses the power of social media. It begins with an overview of social media, including its evolution from 1979 to the present, different types, and popular platforms. It then discusses how social media is used in business, marketing, education, and politics. Business uses include increasing brand awareness and finding new customers. Education uses include sharing resources and finding extra learning materials. Political uses include campaigning and direct interaction with voters. The document concludes by discussing expectations for social media's future, including trends like speed, video, and data, as well as both pros and cons such as the spread of information but also privacy and relationship issues.
Beyond Media, Beyond Delivery and Beyond Borders
Date: Thursday, July 31, 2008
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: 1 hour
Description:
The Internet is the great leveler of information-it has removed barriers and made information ubiquitous. Today, with social media and Web 2.0, information can be targeted to precise audiences that exist anywhere-in your own backyard or 5,000 miles away. Communications professionals can now harness the power for emerging media technology to reach mass audiences or target very niche audiences and encourage an exchange of ideas and conversation.
Join PR Newswire for a free webinar and learn how to leverage the new media to take your communications programs Beyond Media, Beyond Delivery and Beyond Borders.
Presenter:
Michael Pranikoff
Beyond Media, Beyond Delivery and Beyond Borders 7-31-08Michael Pranikoff
The document discusses how communications have evolved rapidly with new technologies and outlines strategies for organizations to go "beyond media, delivery, and borders" when communicating. It recommends directly engaging target audiences through social networks and user-generated content to build influence across boundaries of age, language, and geography. Case studies show blending traditional and emerging tactics can help extend the reach and impact of messages.
Aldo van Weezel - Taking social media to the next levelWAN-IFRA
The document discusses trends in social media and its growth. It notes that social networking is now the most popular online activity worldwide. Over 1.2 billion people use social networks, spending 1 in 5 minutes online on them. Facebook is the dominant social network, visited by over 900 million daily active users. The document also discusses the rise of the "social customer" and importance of influencers in social media marketing.
Similar to Social Media 101: Social Media 101: Discover the power of your voice (20)
2. Goal 1: Move past the hype! Goal 2: Inspire you to try something new Goal 3: Motivate you to participate
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5. This 101 Focuses On What Makes Media Social People: Media shifts, content and behavioral Technology: The vast universe of tools Your Brand, Your Story, Your Voice, Our Agency Brands: The people and brands willing to make a change
7. Our clients’ marketing model is being challenged, and CMOs can foresee a day when it will no longer work. McKinsey Quarterly, 2005, Number 2 Source: Alain Thys: http://blog.futurelab.net
8. People are free and are demanding their voices be heard. Consumers are demanding that agencies and their clients listen, learn and change.
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10. 200,000,000 blogs 1.5 million residents “ When the people find that they can vote themselves money, that will herald the end of the republic.” >100,000,000 videos (65,000/day) 14,463,346 auctions Almost 4,000,000 articles (10 languages) reaches over 91 million U.S. people monthly
11. Semi-amateurs start to “play for real” NEWS MEDIA Users in millions BBC Newsline Ticker 19,550 CNN 18,600 New York Times 8,740 Drudge Report 4,210 Washington Post 3,755 Reuters Online 3,680 Guardian Unlimited 2,985 Al Jazeera 2,925 Wall Street Journal 1,995 Le Monde 990 The Huffington Post 959 The Economist 740 Daily Kos (State of the Nation) 722 Crooks and Liars (John Amato) 525 CC Chapman Boston-based blogger with 56,750/million p ieces of content Blogs vs. Mainstream News Media : Early days showing traffic growth A digital democracy has opened up the air waves to anyone with a message. Source: Alain Thys: http://blog.futurelab.net
12. The power shifted – We demand control ® Any Time - Any Place - Any Way Source: Alain Thys: http://blog.futurelab.net
13. of consumers don’t believe that companies tell the truth in advertisements” “ 76% — Yankelowich Source: Alain Thys: http://blog.futurelab.net
14. THERE IS STILL ONE TRUSTED MEDIUM LEFT IN THE WORLD MY FRIENDS – THEIR FRIENDS – AND ALL THOSE WE COLLECTIVELY RESPECT
17. Major interests: music, sports, film, photography, literature, fashion, games, business, news, ect. Tribes come in many forms and form around many interests 774 million People Use Social Media Source: Jan. 2008 Strategy Analytics, Inc.
51. Iranian Elections Link to more: http://joannapenabickley.typepad.com/on/2009/06/twitter-has-many-uses-one-of-my-favorites-is-when-communities-of-people-speak-out-and-call-bullshit-on-the-mainstream-media.html
52. Michael Jackson Link to more: http://joannapenabickley.typepad.com/on/2009/06/on-michael-jacksons-push-to-digital.html
53. Part 4: Your Brand, Your Story, Your Voice and Our Agency
60. Come on and practice with me @ http://joannapenabickley.net
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62. Glossary of Terms http://socialmedia.wikispaces.com/A-Z+of+social+media
Editor's Notes
In contrast to what some of you might think. This is NOT a speech about just about social media. While there will be a bit of that, In fact, it is much more ambitious.
In contrast to what some of you might think. This is NOT a speech about just about social media. While there will be a bit of that, In fact, it is much more ambitious.
Its not what u thought
This is not a speech! And TV is not dead. Yet rather than advise all sorts of hype activities I wanted to dig deeper and look for the opportunities which are currently untapped.
We have changed – we have taken control
When you look at the marketing truisms we all believe, they are being challenged by the reality many in the industry chose to ignore. For example: In the US there was great excitement that the people who bought PVRs, actually watched 12% more television that those who didn’t. This was seen as great news for television as a medium. Unfortunately a study by the big six TV networks showed that 90% of these consumers adskip (a similar study in germany put this number a little lower: at 88.2%) In Europe, more than three quarters of germans are irritated by advertising, in which only 24% still watch it . Over half of the US consumers start avoiding products & services which overwhelm with advertising And to prove that this is a universal phenemenon, according to McKinsey 85% of Chinese stop watching TV during commercial breaks. So the experts are coming to the conclusion that the traditional marketing model is being challenged and CMO’s can see the day where it will no longer work. This is also confirmed by Jim STengel, the global marketing officer at P&G who goes on the record to say that “we’re applying antiquated thinking and work systems to a world of possibilities”. Sources B78% of germans ( ( GfK Marktforschung 25/05/2004) 54% of US consumers (Yankelovich Partners, June 2005) 85% of chines (McKinsey, 2006) Traditional model is broken: McKinsey Quarterly, 2005, Number 2
And if that weren’t enough, it turned out what Ben Franklin and the founding fathers were right after all. “ When the people find that they can vote themselves money, that will herald the end of the republic.” Suddently we could blog, podcast, write, produce vide0s, etc.
In which some of the work we did started rivalling with traditional media programmes, even though no traditional media executive would have given this work the light of day Every Citizen is a Reporter
Yet then the power shifted. First we obtained the tools to take control of the one way, cnetrally directed information stream that was being pushed our way. From now on we could go straight to what we wanted, when we wanted it and how we wanted it. Suddently we could
What is driving this phenomena?
Because there is still one trusted medium left in the world … and that medium … is ME
They share stories, and evangelize your story
what you say
What I say
Telephone & Mail facilitated Tupperware Parties We have always shared what we are passionate about
social software platforms
This information used to be limited to your immediate location – of from whoever was near and could hear you.
Technology breaks down the boundaries. Today technology facilitates global connections
Brands: its not for everyone Who are the best suited for SM and what are the pit falls. A re you ready to change Clients and we have to let go
Strategy is if we put all the pieces out their we are facilitating the people who love our product to take it and make it their own.
Show me the money
The Red Hat Ladies is an organization of women who meet for tea wearing red hats and purple dresses.
Grandma on the friend feed -
It’s not just for kids
The red hat ladies have spread around the world, showing up in local cultures and places you never would have expected.