This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.

1. 101 Introduction to Social Media and Networking

2. Presented by: Barbara Burgie BurgieMediaFusion.com 614.273.0783

3. Current Stats 48% of Adults (18+) are on Facebook 16% of adults are updating their page at least once a day The average user has 130 friends 5% of Americans use Twitter 13 hours of video are posted to YouTube every minute Approximately 65,000 videos a day

4. Be Real and Different Show substance and think of others Talk with your friends not AT THEM! *Photo courtesy of zazzle.com Keys to Success on Social Media

5. Save your time and save your sanity Manage multiple social networks through one client Hootsuite Introduction

6. How to open the account How to load social media pages within the account How to use the timer on the posting settings to ensure that you are posting regularly Hootsuite Introduction

7. Fan/Business/Personal Page; which is right for you? Personal versus professional Clients versus friends Content within your posting Facebook

8. Appeal to your audience Ask questions and have conversations Update with photos of people, videos and original content *Facebook has come to dominate social networking in the US, and overtook MySpace in 2009. *Facebook has announced 400mm users , Feb 5, 2010. via mashable Keys to a good Facebook Page

9. Privacy Control Settings Keys to a Good Facebook Page http://www.allfacebook.com/2009/06/holygrail-facebook-privacy/

10. Now has 60mm users. As of last December, the network had 55 million members, so its grown by 5 million in less than two months. * reports Techcrunch , Feb 11 Executives from all Fortune 500 companies are LinkedIn members LinkedIn

11. Invitation Etiquette Be sure to know who you are asking and who is asking you LinkedIn users vary in their views on how well you must know someone before connecting to him or her, but it's inappropriate to send connection invitations to people who have never met you, heard of you, or had any inkling of your existence Be personal in your messages Express your personal brand in the LinkedIn summary show who you are, what you do, and why it's unique The Business Within LinkedIn

12. Build relationships Get recommendations The recommendations feature on LinkedIn can be a powerful way to show that your work has been endorsed by influential people Keep up on position changes and people in the industry The Business Within LinkedIn

13. Past Jobs Books Join Groups Start Discussions Develop a Personality Using the LinkedIn Tools

14. Twitter

15. Be a follower first Don't be afraid to take some risks and follow someone outside your immediate circle Be useful and not all about you Twitter should be place where you want to share common interests and ask insightful questions, and, ideally, read the interesting answers you get back * three to six million people use Twitter - Forrester

16. Retweet The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service Retweeting someone else’s content is an act of kindness, and for the most part bloggers like to return such acts Re-Tweet: To post a copy of someone else's tweet on your own account.

17. Be active, don’t start an account unless you can keep up! *On an account level, 25% of Twitter accounts have no followers, and 40% have never sent out a single Tweet. Put in perspective: 30 million Twitter accounts have never been updated. Taken even farther, 80% of all Twitter users have sent out less than ten tweets- MAKE IT WORK! * RJMetrics

18. 201 Intermediate Social Media and Networking

19. How is it going? How many new connections? How many people responded to your posting? Brief Review From Previous Week

20. Instant business versus instant branding Friends, family, fans, connections, clients, prospects Relationship building What is the Purpose?

21. http://vimeo.com/335019 6 words or less What is Your Message?

22. Have impact and be useful Concise optimization in terms of content, layout, timing and other aspects play a vital role in making sure your underlying message remains relevant and impactful to your target audience Leaving any element to chance may sacrifice the response rate in the end, which in turn sacrifices the overall campaign objective of generating the highest ROI possible. What is Your Message?

23. The power of integration Your Message + Your Methods multiply to get results Set Goals Your Marketing Plan

24. The W’s Why do the campaign? Who is the target? Who will be responsible for the campaign? What do you want to say? What do you want to learn? What do you want the audience to do? Establish a key company contact to control and use staff to come up with content Your Marketing Plan

25. Common Mistakes Using social media to respond to the negative Targeting the wrong audience Using it incorrectly Talking AT people Not talking enough

26. Google Reader If you are still reading blogs the old-fashioned way, by clicking from one page to the next, use Google Reader and your productivity will skyrocket How to Find Content

27. Blogs Key Sites As a blog publisher, it is a good idea to have your feeds in your Google Reader account. The reason is that if you have these here, there is a higher chance that other readers will find your feed to read your content. Have a variety of related blogs that you also follow and mark posts that you like in the reader. This will help people find your content, which they will most likely enjoy since it's relevant to the blogs they are already reading. Read more: http://www.articlesnatch.com/Article/-finding-Related-Content-Using-Google-Reader-google-Reader---Related-Content/1062422#ixzz0kzYbwEnH How to Find Content

28. 301 Advanced Social Media and Networking

29. How is it going? How many new connections? How many people responded to your posting? Brief Review From Previous Week

30. The W’s Why do the campaign? Who is the target? Who will be responsible for the campaign? What do you want to say? What do you want to learn? What do you want the audience to do? Establish a key company contact to control and use staff to come up with content Your Marketing Plan

31. What are currently in place? Do you have any current restrictions? What do worry about most? Corporate Policies

32. Keys to Corporate Policies Are you identifying where you work and what you do? Be Truthful and honest (if this is your opinion be sure to note that in your postings) Know what is confidential

33. Key’s Cont’d Train your staff and yourself Monitor what is happening online Know the consequences!

34. Sample Policies http://humanresources.about.com/od/socialmediaandwork/a/social_media_2.htm http://docs.google.com/View?docid=df4n5v7k_216g5jdd7c8&hgd=1 http://cms.bsu.edu/About/AdministrativeOffices/UMC/WhatWeDo/Web/~/media/DepartmentalContent/UMC/pdfs/BallState_SocialMediaPolicy.ashx http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Kodak_SocialMediaTips_Aug14.pdf http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&l=en&s=corp&~section=019&redirect=1 http://blogs.webtrends.com/about-this-blog/social-media-guidelines/

35. Privacy Policies are complete Your accounts are set-up Your purpose is defined Your goals are established Now it is time to set- up your privacy settings

36. Facebook Privacy Settings

37. Personal Info & Posts

38. Photo Album Privacy

39. Photo Album Privacy

40. Contact Info. Privacy

41. Contact Info. Privacy

42. Friends,Tags,Connections

43. Friends,Tags,Connections

44. Search Privacy

45. Search Privacy

46. Block List

47. Block List

48. Twitter Privacy Policy Protect your account to keep your tweets private. Approve who can follow you and keep your tweets out of search results.

49. ROI Understand that social media is not free … it takes people , technology , and time . Each of which are limited resources. Thus, if you are going to allocate resources to social media it has to make business sense… financially. Guess what? It Does! Social Media will result in cost reduction and generate more revenue .

50. ROI Measuring the return on your social media investment will take time. Things happen in sequence.

51. You will not be able to see your ROI until the last part of the sequence… financial impact. ROI will not be measurable from non-financial impact items. Non-financial impact items include, but are not limited to Number of site visitors Number of retweets Number of followers/fans youtube views Inbound calls +WOM/ -WOM Client complaints

52. Where Do I Start? Establish a base and key indicators… Where does your company stand before social media implementation? ie. Look at year over year growth in the past years, look at monthly revenue, number of current clients, etc. Create Social Media activity timelines…

53. 3. Track key indicators: collect the data from the indicators that you have previously decided upon. ie. Monthly sales revenue, number of new followers, number of new clients, average $ spent per client, number of retweets, etc. Note: ROI is a business metric, not a media metric. Only measuring your social efforts will get you nowhere. 4. Look for patterns: ie. Are there spikes in site traffic when you tweet about a certain topic? 5. Prove Relationships: This is a process of elimination. Rule out what is not driving returns and focus your efforts on what is.

54. Google Analytics

55. Tracking Tools from F.B

56. Tracking Tools from HootSuite

57. Tracking Tools from HootSuite

58. Tracking Tools http://www.google.com/analytics/ http://socialmention.com http://www.google.com/alerts http://search.twitter.com

59. What’s Next? Yelp Four Square/Gowalla Google Local, Yahoo Local, Bing YouTube