Dec3_SM_Workshop
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This document summarizes tips from a social media workshop. It provides statistics on social media usage and recommendations for using different platforms. The key points are: over 80% of Americans use social media, with Facebook and LinkedIn gaining the most new customers for small businesses. It recommends posting on Facebook daily, using photos and hashtags, and avoiding business posts on weekends. Instagram success comes from hashtags and relevant hashtags were provided. The document discusses using various platforms like Google+, LinkedIn, Pinterest, and Google Hangouts for business purposes.
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Dec3_SM_Workshop
- 1. Welcome! TWC Social Media Workshop
- 2. Social Media Statistics Over 80% of all Americans use social networking actively. 50% of small business owners reported gaining new customers through social media – most notably through Facebook and LinkedIn. The average Facebook user has 130 friends and is connected to 80 pages, events and groups. Wellness and fashion are the two most popular industries on Instagram and Facebook. 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
- 3. Holly How often should I post on FB or Instagram? Min. 1/day. Facebook: Question, call to action (LIKE, SHARE, COMMENT), and hashtags. Kissmetrics: Photos get 53% more likes, 104% more comments and 84% more click- throughs on links than text-based posts. Don’t post business on weekends. Instagram: Hashtags = more followers Popular health-related hashtags include: #gym #fitness #igfit #womenthatlift #health #healthymeals #workout #healthyliving #beauty #skin #spa #Follow #follow4follow
- 4. Holly Is Google Plus necessary? Google is used by 63% of Americans for searches. Google+ has replaced Google Places.
- 5. Meredith How do I leverage SM to actually make money by bringing in local business? Engaging content + personal touch + Facebook advertising. Remind people of what you do. How do I use social media to help launch/develop online services? Offline content Landing page Facebook ads
- 6. Arbonne Given all of the social media options, how do know where to focus? Which one should you choose? Wellness / network marketing: Facebook, Instagram, Pinterest How do I use hashtags? Hashtags indicate links. DEMO. Hashtag research. For a newbie, how to begin? JUST. DO. IT.
- 7. Arbonne LinkedIn...how to start? How often should you post? Create a profile. Fill out in FULL. Post once per work day. What about Pinterest? Great for ecommerce sales. Must interact often to get engagement / following. How it works – EXAMPLE.
- 8. Arbonne On FB, who sees what, personal vs business? Like vs follow? For both – people that interact with you or that you interact with most will see your posts most often. The only way to ensure that they get every one of your posts is to have them “Get Notifications” on your business page or personal page. Also, if you are part of a group, you will get notifications. What determines which posts appear on someone's newsfeeds? More user engagement = the more they will see your posts.
- 9. Arbonne Google Hangouts NEED: Google account, Webcam or smartphone, microphone, compatible operating system. Up to 15 people in one meeting. Built-in screensharing. Hangouts on Air – speak on your topic of choice to an international audience. Auto You-Tube population. DEMO.
- 10. Lisa I How can you discreetly defriend someone on your personal Facebook page? Unfollow. “I don’t like this post” option. What are clever ways to make people open posts to read more? Short posts = attention grabbers Borderline scandalous What would make you click “Read more”?
- 11. Crystal Is it more important to post frequently (even if it's reposting relevant articles) or just when we have something to post that is specific to our company? 90/10 rule Importance of personal content Share = Free branding
Editor's Notes
- Facebook owns Instagram and shares some similarities in its algorithm. Posting at least once a day will help your posts be more visible. However, the CONTENT of your posts is most important. Your post should include: Photo or link that generates a photo. Posts with photos get 39% more interaction! Account for 93% of the most engaging posts over links, videos and text-only posts. According to Kissmetrics,
- You are having the opposite problem of most people – you are not advertising your own services enough. You should have at least one post per week advertising your services. You have good, informative content from which people see benefit, but if I didn’t know you, I wouldn’t know you were a nutritionist just from your content. Remember, most people don’t go to your Facebook page where it says you are a nutrition therapist – they only see your content! I suggest you make a library of weekly tips and schedule them to post every week on the most optimal day, which your social media expert can find out from Insights on Facebook. For your specific business, it is imperative to have a small, but consistent Facebook advertising budget. Your content is good, but very few people are seeing it on Facebook, where your ideal audience (moms with money and time) is! Spreading the word by investing as little as $50 per month can get your content in front of more people. Of course, you have to be careful not to waste your money and set up the advertisements properly.
- For network marketing companies, especially those in wellness, Facebook, Pinterest and Instagram are best. Both allow you to not only spread news about your product, but to document your story and change in lifestyle. Additionally, they hold you “responsible” for accomplishing what you announced you would do. However, from personal experience, you also have to be careful not to get caught up in what you would like to genuinely achieve and what you would like for others to think you have achieved. Hashtag research can be performed by looking at each platform’s most popular links. Twitter has the “trending” section. Like anything, just start. Start your profiles and fill them out FULLY. A profile that is not fully filled out looks unprofessional and is less likely to attract followers and engagement. You have to find your own style and don’t try too hard to imitate someone else.
- Use a professional image as well as a professional tone. Treat this as your online resume. Do your best not to use capital letters, excessive amounts of exclamation marks, etc. It helps to post daily, as it does push you higher through LinkedIn’s algorithm. Pinterest is great for both beauty and wellness, however it is the most difficult network to gain engagement and a following on. Therefore, you really have to be into it. Pinterest consists of creating boards with a specific topic and posting relevant images onto it. You can and should post links where people can find more information. The more people you follow, the more likely those users are to follow you.
- Facebook’s algorithm is based on user interaction, therefore the more you interact with the user or vice versa, the more likely they will see your posts.
- If you have the option, you can unfollow them, which they will not be notified of. It will decrease how much information you see from them. You can click on the menu of one of their posts and select “I don’t like this post.” You will be taken through options to “See less from this individual / company” In order to grab someone’s attention, your posts should be short. They rarely should involve “Read More”. However, when they do, they should compel someone to click “Read more” by being borderline scandalous. Think – what makes you click “Read More”? Then, use that.
- Crystal Is it more important to post frequently (even if it's reposting relevant articles) or just when we have something to post that is specific to our company? By posting more frequently, you do two things: activate the algorithm in your favor and put your brand in front of more people ( your logo / name appears every time you post something – anything). However, it is just as important to post genuine content that demonstrates, not sells your company. You should 90% engaging content and 10% direct sales (ex. 10% OFF)