Social Media Marketing: The Basic
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This document provides an overview of social media marketing basics. It discusses three key aspects: content, community, and brand. For content, it emphasizes having a process for analyzing, sharing, and curating quality content over quantity. It also warns against clickbaiting. For community, it stresses growing engagement by searching for relevant keywords, conversations, advocates, and regular communication. For brand, it recommends owning accounts, consistency across platforms, and link building. The overall goal is effective content and community management to establish influence and improve the brand.
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Social Media Marketing: The Basic
- 4. Content management • ContentProcess • Quality>Quantity • Scalingdelivery • Clickbaiting
- 5. CONTENTPROCESS Analyze Share Curate Strategize
- 7. this will out-click and out-share you
- 8. Quality>quantity The goal is to target and convert the right people with content they will love.! ! 100 impressions from people who care about the brand are better than 1,000,000 people who don’t.!
- 9. this will out-click and out-share you
- 10. Whatisclickbaiting In 2013, the average consumer’s attention span was just 8 seconds.! ! ! ! Create content that is both high-quality and high-impact. ! Short, Irresistable Call to Action!
- 11. Scalingdelivery • Build internal links! • Build solid content distribution channels! • Establishing your brand as an influencer on community sites! • Engage industry influencers! • Encourage discussions! Discovery leads to sharing!
- 12. community management • growth • engagement • listening • improvement
- 13. GROWTH • Search for relevant keywords & participate ! • Have conversation with potential users! • Create blogger outreach campaign! • Create brand advocates or evangelists from existing community members! Driving Early Adoption!
- 14. engagement • Create & sharing relevant content ! • Moderate social media & blog and respond accordingly! • Facilitate introductions within the community! • Regularly communicate with users ! Humanize Your Brand!
- 15. Organicvs.paid Paid social advertising is one way to rise above the fray, but it’s not enough. ! ! ! ! Engage them with the right message at the right time.! You Can’t Buy Love, They Say!
- 17. listening • Asking users feedback, either directly or by polling! • Measuring the brand’s social media analytics! • Monitoring online presence of the community! Measuring!
- 22. improvement • Monitor competition and industry trends! • Test new social media platforms! • Work as the middleman between users and internal development team! Making sure it doesn’t fall behind!
- 23. • Ownyourbrand create accounts and optimize your profile page! • Consistency across social media platforms & website! • Brandedlinkbuilding i.e. SlideShare, Youtube, Infographics, Guest Blogging! brand management