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Measuring The Impact Of Social Media

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Liana "Li" Evans
Liana "Li" Evans

This presentation was given at the Open Government and Innovations conference in July 2009. The panel focused on measuring Social Media.

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Measuring the Impact of Social Media Liana “Li” Evans Director of Social Media, Serengeti Communication
How’d We Get Here?
Monitoring & Measuring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media’s Different
Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intimacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Intimacy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influence ,[object Object],[object Object],[object Object],[object Object]
Measuring Influence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s In Your Audience?
Different Types of Social Media
Different Things to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Different Things to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify & Define Success
Re-Evaluate & Tweak Goals If It Doesn’t Work – Stop Doing It! Tim O’Reilly, OGI Keynote 7/21/09 Don’t Fall In Love…
Real World Example
Using Social Media to Engage, Interact, Involve & Influence Your Audience
Understanding Your Audience
Hold A Conversation in a Community
Videos…. Lead To
Your Audience Creating Them
Photos …. Lead To
Your Audience … Sharing Them
Linked In Profile… Lead To
Audience Created Groups & Discussions
Networking Where Your Audience Is
Leads to Over 480k Seeing Your Message
Twittering Leads To….
Twitters Holding Conversations About You
All of This Social Stuff Lead To….
Results Of Target Audience?
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Director of Social Media SergentiCommunications.com TakeItInHouse.com SocialConversations.com [email_address] Twitter: @storyspinner SearchMarketingGurus.com lianaevans.com

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