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Social Media Pitfalls: How to avoid them

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Susan Tenby
Susan Tenby

Presentation for : Conspiring for the Common Good: 2011 Marin Nonprofit Conference. http://www.cvnl.org/eventdetails.aspx?EventId=2351#session2

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Social Media Pitfalls: Simple tricks to avoid them Susan Tenby, Director Online Community/Social Media Team TechSoup Global [email_address] @suzboop Susantenby.com Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
 
 
Double-click to enter title Double-click to enter text Communicating across social media channels for the TechSoup Global online networks Online Community and Social Media Team
PITFALL NUMBER 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
Cause, campaign or organizational plan & presence? Measurable Goals Connected to Specific outcomes Call to Action Request What do you want to accomplish?
Effective Social Media Strategy and Powerful Tactics for Networked Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is your call to action? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pick one or two goals: Stay Focused! Be Charming!
PITFALL NUMBER 2 ,[object Object],[object Object],[object Object],Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
Being Nonprofit Twitter Rockstar Doesn’t = Fundraising $$
INTEGRATION
PITFALL NUMBER 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC Total Average Social Media Time: 90 minutes per day 11 hours per week
3 minutes : Check for Twitter chatter about yr organization and sub-sector. 2 minutes : Scan Google Alerts, Social Mention and Blogs Alerts for important articles and mentions. 3 minutes : Filter and flag relevant sector-related LinkedIn group and Quora questions. 2 minutes : Log in to Facebook to scan your wall and comments. If you have 5 extra minutes, chime into a listserv to keep yr presence there! MINIMUM Time it will take: 10 minutes a day
PITFALL NUMBER 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
USE HASHTAGS! #2011NPC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Amplify, but speak the right local language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Tweet Like CHER. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DO Tweet Like… 57% of Nonprofits are on twitter Avg follwer base up 2%, 1822 followers
A few good Dashboards: Use for listening, NOT Broadcasting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CoTweet ,[object Object],[object Object],[object Object],[object Object]
Who’s talking about you & what hashtags & FOLLOW!
PITFALL NUMBER 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
PITFALL NUMBER 6 ,[object Object],[object Object],[object Object],[object Object]
REVIEW: Social Media What to do & what NOT to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Policy? Don’t bother writing your own. There are TONS out there! See: http://npsocialmedia101.wikispaces.com/Facebook http://www.scoop.it/t/social-media-policies-in-the-work-place
Create your own special sauce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Contact Me.. Really! http://susantenby.com/ @suzboop @techsoup @npsl www.techsoup.org [email_address] http://www.slideshare.net/suzboop http://www.delicious.com/suzboop http:// npsocialmedia101.wikispaces.com /

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Social Media Pitfalls: How to avoid them

  • 1. Social Media Pitfalls: Simple tricks to avoid them Susan Tenby, Director Online Community/Social Media Team TechSoup Global [email_address] @suzboop Susantenby.com Marin Nonprofit Conference 2011 – Conspiring for the Common Good #2011NPC
  • 2. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential
  • 3. TechSoup Global has established an extensive partner network in 32 countries Australia Belgium Botswana Brazil Bulgaria Canada Chile Croatia France Germany Hong Kong Hungary India Ireland Japan Kenya Luxembourg Macau Mexico Netherlands New Zealand Poland Romania Russia Slovakia Slovenia South Africa Spain Taiwan United Kingdom United States
  • 4.  
  • 5.  
  • 6. Double-click to enter title Double-click to enter text Communicating across social media channels for the TechSoup Global online networks Online Community and Social Media Team
  • 7.
  • 8. Cause, campaign or organizational plan & presence? Measurable Goals Connected to Specific outcomes Call to Action Request What do you want to accomplish?
  • 9.
  • 10.
  • 11.
  • 12. Being Nonprofit Twitter Rockstar Doesn’t = Fundraising $$
  • 14.
  • 15. 3 minutes : Check for Twitter chatter about yr organization and sub-sector. 2 minutes : Scan Google Alerts, Social Mention and Blogs Alerts for important articles and mentions. 3 minutes : Filter and flag relevant sector-related LinkedIn group and Quora questions. 2 minutes : Log in to Facebook to scan your wall and comments. If you have 5 extra minutes, chime into a listserv to keep yr presence there! MINIMUM Time it will take: 10 minutes a day
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. DO Tweet Like… 57% of Nonprofits are on twitter Avg follwer base up 2%, 1822 followers
  • 21. A few good Dashboards: Use for listening, NOT Broadcasting
  • 22.
  • 23.
  • 24. Who’s talking about you & what hashtags & FOLLOW!
  • 25.
  • 26.
  • 27.
  • 28. Social Media Policy? Don’t bother writing your own. There are TONS out there! See: http://npsocialmedia101.wikispaces.com/Facebook http://www.scoop.it/t/social-media-policies-in-the-work-place
  • 29.
  • 30.  
  • 31. Contact Me.. Really! http://susantenby.com/ @suzboop @techsoup @npsl www.techsoup.org [email_address] http://www.slideshare.net/suzboop http://www.delicious.com/suzboop http:// npsocialmedia101.wikispaces.com /

Editor's Notes

  1. Take advantage of FB’s graphical interface, don’t use hashtags, they aren’t serving their purpose on FB, tag via FB’s tagging convention.
  2. Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet
  3. Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/