Social and the Marketing Mix
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The document discusses integrated marketing and the importance of integrating different aspects of the marketing mix. It provides five key steps for ensuring an integrated customer experience: 1) Identifying customers and prospects through psychographics, sociographics, and ethnographics; 2) Estimating the value of customers; 3) Planning communication messages and incentives; 4) Estimating return on customer investment; 5) Evaluation and future planning. It also provides examples of integrated marketing campaigns from companies like Geico, Coldwell Banker, BreakingPoint, and Pampers.
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Social and the Marketing Mix
- 1. Social & the Marketing Mix Beth Harte Sr. Subject Matter Expert, Digital Marketing Serengeti Communications @bethharte
- 2. The Marketing Mix Icon Source: http://www.dapino-webdesign.nl/
- 4. What is Integrated Marketing? Is it... Image Source: daveyawards.com
- 5. What is Integrated Marketing? Nope. It’s... Image Source: img4.allyou.com
- 6. Why Integrate? Image Sources: www.freshegg.com/blog/ andwww.halifaxchamber.net/
- 7. Why Integrate? :30
- 8. Why Integrate? ? Icon Source: www.dapino-webdesign.nl/
- 9. Why Integrate? ! Icon Sources: www.dapino-webdesign.nl/ and www.professional-icons.com
- 10. The Problem With Integration Image Source: www.theharteofmarketing.com
- 11. 5 Key Steps to Ensure an Integrated Experience Source: IMC: The Next Generation, Schultz & Schultz
- 12. Identify Customers & Prospects Image Source: http://images.tmcnet.com Psychographics Sociographics Ethnographics
- 13. Estimating the Value of Customers Image Source: www.ecu.edu/cs-admin
- 14. Planning Communication Messages & Incentives Image Source: www.lowesforpros.com/
- 15. Estimating Return on Customer Investment Image Sources: www.ezfundingonline.com & http://image.fourwheeler.com
- 16. Evaluation & Future Planning Image Source: www.xhtml-css-code.com
- 20. Pampers Integration Incongruity @MENGonline Integrated Marketing fail: Pampers Village site, click to Facebook & end up on P&G page w/no babies, incongruity!
Editor's Notes
- Integrated marketing communications is the process of integrating all the pieces of an organization around a single factor: the wants and needs of customers.