Social Media?
 Understanding Social
  Media is like Teenagers
  trying to understand love.

 Everyone wants it, tried
  ...
Social Media
 Online conversation from any content generated by
  people using different tools or media.
 Communication ...
Tools and more Tools!
Why should
my business care
     about
 Social Media?
Just how fast is
Social Media Growth?
Singapore (5,000,000)
1 out of 4 on Facebook
           =

      1,300,000
     (Apr 2010)
In America (400,000,000)
3 out of 4 are on Social Media
               =

       300,000,000
In the World
2 out of 3 are on Social Media
                =
      5,000,000,000
More than 13 hours of video
  uploaded per minute.
500 years to watch all videos
       (2010 – 2510)
15,000,000
Articles
(78% not in
English)
5,000,000,000


 70% of people on earth
  has a photo in Flickr
1400% growth from Jan – Feb 09
If




    If FACEBOOK is a Country,
 It will be the 3rd largest Country
In the World (after China & India)
Youngsters Spend Time on Social Media than
            Reading your Email
Social Media
     not only
Change the Rules of
 Communication…
Social Media

  Best Friend?
    or your
Worst Nightmare?
New Media Wave
Surfing? Swimming? Sinking?
Food & Beverages    Consultancy       Fashion        Education




   Hospitality        Retail       Info Technology   Pr...
Distribution Strategy


       OR




Book             Blog
Intellectual Property Management


                  OR




     Publishing        Sharing
Merchandising


                   OR




CD / Songs / MP3        Podcasting
Customer Feedback


                   OR




Forum Discussion        Social networking Site
Business Networking


                            OR




                                  Using Linkedin & Plaxo, etc
Joi...
Business Meetings


                   OR




Conference Calls        Instant Group Messaging
Knowledge Management


              OR




 Conference        Slideshare
Goodwill / Referral Program ?


                             OR




Word of Mouth & Client Testimony   Comments / Rating /...
Loyalty Program


              OR




Client                 Fans
Tele-Marketing


             OR




Cold Calls

                  Adding Friends
Email Marketing


                           OR




Broadcasting or Blasting        Mass Invite or Open ID Log in
Mass Marketing


                 OR




Customised SMS        Micro Blogging (twitter)
Online Marketing


                             OR




Search Engine Optimization        Semantic Web
Integrated Marketing


                     OR




Marketing Campaign        Conversational Marketing
Web Strategy


                OR




Hit Rate ?            Google Analytics
Business Intelligence


               OR




Monitoring ?        Google Alert
Business Alliance


                      OR




Information System         Application Programming Interface
 Strategic A...
Corporate Learning


                       OR




Conferences/Seminars        Webinar
Management Development


                          OR




Harvard Business School        Scribd
Responsiveness


                  OR




Periodic Update                    Instant Update
 (Newsletter)          (Really...
Mass Media Relations


                OR




Press Release        Social Media Press Room
Corporate Website


                    OR




                               Corporate Portal
Corporate Website        (O...
NOW!
  Let’s take the S.M.R.T.
Social Media-Ready Time!
Many are in there!
Your Customers are there !
Your Partners/Associates are there !
Your Competitors are there !
Just use what you need
Social Media Case Study for
Personal & Professional Branding
Name : Ideas Andrew
Almost 3000 friends
Fan of 25 Pages
Members of over 200 groups
Own Group with over 1200 members
Over 8...
Http://ideasandrew.podomatic.com
45 days old
180 min of podcast
     • Radio Interviews
     • Webcast Interview
15 episod...
Name : Ideas Andrew
  40 presentations
 Over 300 download
  Over 5000 views
Name : Ideas Andrew
Over 25 Videos
    • News Coverage
    • Talks Show / Seminars
    • Award Ceremony
    • Interviews
A...
Name : Ideas Andrew
Over 500 connections
- 65,200 connections (2nd degree )
- 4,229,300 connections (3rd degree)
12 Recomm...
Name : Ideas Andrew
Over 6500pictures
- 23500 views
- 1300 friends
- 13 collections
- 157 albums (sets)
www.andrewchow.sg
www.beulah.sg
 Founded: 2006 Sep

 Category : Religion

 Objective : Christian networking

 Profiles : 1600

 Events : 300...
www.romancingspore.com
          Founded : 2007 Jan

          Category : Social

          Objective : Friendship

      ...
www.tableforsix.sg
   Founded : 2009 Jan

   Category : Personalized Dating

   Objective : For likeminded singles who
   ...
www.superideamart.com
          Founded : 2009 Aug

          Category : Business

          Objective : Exchange Ideas & ...
One last Question!
When was the last time you search for your name on




                        ?
Andrew Chow
Managing Director, IDEAMART (S) PTE LTD
Spirit of Enterprise Award 2008
Successful Entrepreneur Award 2010
Social Media 101 For Business 2.0 in Singapore
Social Media 101 For Business 2.0 in Singapore
Social Media 101 For Business 2.0 in Singapore
Social Media 101 For Business 2.0 in Singapore
Social Media 101 For Business 2.0 in Singapore
Social Media 101 For Business 2.0 in Singapore
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Social Media 101 For Business 2.0 in Singapore

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Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.

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Social Media 101 For Business 2.0 in Singapore

  1. 1. Social Media?  Understanding Social Media is like Teenagers trying to understand love.  Everyone wants it, tried something about it but nobody really know the commitment.
  2. 2. Social Media  Online conversation from any content generated by people using different tools or media.  Communication via social media is “many to many”.  It is a fundamental shift in the way we communicate.  The stake holders involved in such conversation can be your customers, donors, volunteers, employees, investors, critics, fans, competitors or anyone who has internet access and has an opinion  Social media is not a strategy or a tactic – it’s simply a channel.
  3. 3. Tools and more Tools!
  4. 4. Why should my business care about Social Media?
  5. 5. Just how fast is Social Media Growth?
  6. 6. Singapore (5,000,000) 1 out of 4 on Facebook = 1,300,000 (Apr 2010)
  7. 7. In America (400,000,000) 3 out of 4 are on Social Media = 300,000,000
  8. 8. In the World 2 out of 3 are on Social Media = 5,000,000,000
  9. 9. More than 13 hours of video uploaded per minute.
  10. 10. 500 years to watch all videos (2010 – 2510)
  11. 11. 15,000,000 Articles (78% not in English)
  12. 12. 5,000,000,000 70% of people on earth has a photo in Flickr
  13. 13. 1400% growth from Jan – Feb 09
  14. 14. If If FACEBOOK is a Country, It will be the 3rd largest Country In the World (after China & India)
  15. 15. Youngsters Spend Time on Social Media than Reading your Email
  16. 16. Social Media not only Change the Rules of Communication…
  17. 17. Social Media Best Friend? or your Worst Nightmare?
  18. 18. New Media Wave Surfing? Swimming? Sinking?
  19. 19. Food & Beverages Consultancy Fashion Education Hospitality Retail Info Technology Property Automobile Entertainment Healthcare Recreation
  20. 20. Distribution Strategy OR Book Blog
  21. 21. Intellectual Property Management OR Publishing Sharing
  22. 22. Merchandising OR CD / Songs / MP3 Podcasting
  23. 23. Customer Feedback OR Forum Discussion Social networking Site
  24. 24. Business Networking OR Using Linkedin & Plaxo, etc Joining Business Clubs / Groups To create your own groups
  25. 25. Business Meetings OR Conference Calls Instant Group Messaging
  26. 26. Knowledge Management OR Conference Slideshare
  27. 27. Goodwill / Referral Program ? OR Word of Mouth & Client Testimony Comments / Rating / Poll
  28. 28. Loyalty Program OR Client Fans
  29. 29. Tele-Marketing OR Cold Calls Adding Friends
  30. 30. Email Marketing OR Broadcasting or Blasting Mass Invite or Open ID Log in
  31. 31. Mass Marketing OR Customised SMS Micro Blogging (twitter)
  32. 32. Online Marketing OR Search Engine Optimization Semantic Web
  33. 33. Integrated Marketing OR Marketing Campaign Conversational Marketing
  34. 34. Web Strategy OR Hit Rate ? Google Analytics
  35. 35. Business Intelligence OR Monitoring ? Google Alert
  36. 36. Business Alliance OR Information System Application Programming Interface Strategic Alliance (Yahoo Update, Facebook Connect)
  37. 37. Corporate Learning OR Conferences/Seminars Webinar
  38. 38. Management Development OR Harvard Business School Scribd
  39. 39. Responsiveness OR Periodic Update Instant Update (Newsletter) (Really Simple Syndication (RSS) Feed)
  40. 40. Mass Media Relations OR Press Release Social Media Press Room
  41. 41. Corporate Website OR Corporate Portal Corporate Website (Open ID, Facebook Connect, Mass Invite, Mobile-enabled)
  42. 42. NOW! Let’s take the S.M.R.T. Social Media-Ready Time!
  43. 43. Many are in there!
  44. 44. Your Customers are there !
  45. 45. Your Partners/Associates are there !
  46. 46. Your Competitors are there !
  47. 47. Just use what you need
  48. 48. Social Media Case Study for Personal & Professional Branding
  49. 49. Name : Ideas Andrew Almost 3000 friends Fan of 25 Pages Members of over 200 groups Own Group with over 1200 members Over 800 pictures
  50. 50. Http://ideasandrew.podomatic.com 45 days old 180 min of podcast • Radio Interviews • Webcast Interview 15 episodes 50 downloads 22 more episodes or 22min more to be loaded after Jun 10
  51. 51. Name : Ideas Andrew 40 presentations Over 300 download Over 5000 views
  52. 52. Name : Ideas Andrew Over 25 Videos • News Coverage • Talks Show / Seminars • Award Ceremony • Interviews Almost 2500 Channels views Over 43000 video views Have watched almost 10,000 videos
  53. 53. Name : Ideas Andrew Over 500 connections - 65,200 connections (2nd degree ) - 4,229,300 connections (3rd degree) 12 Recommendations Members of over 25 groups Own Group with over 50 members Profile 100% updated
  54. 54. Name : Ideas Andrew Over 6500pictures - 23500 views - 1300 friends - 13 collections - 157 albums (sets)
  55. 55. www.andrewchow.sg
  56. 56. www.beulah.sg Founded: 2006 Sep Category : Religion Objective : Christian networking Profiles : 1600 Events : 300 Friendships : 37,500
  57. 57. www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 6600 Events : 400 Personal Messages : 500,000
  58. 58. www.tableforsix.sg Founded : 2009 Jan Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 730 Table For Six : Over 120
  59. 59. www.superideamart.com Founded : 2009 Aug Category : Business Objective : Exchange Ideas & Alliance Profiles : 225 Friendships : 2,200
  60. 60. One last Question! When was the last time you search for your name on ?
  61. 61. Andrew Chow Managing Director, IDEAMART (S) PTE LTD Spirit of Enterprise Award 2008 Successful Entrepreneur Award 2010

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