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Building Your Audience on Social Media
This document discusses strategies for building an audience and measuring success on social media. It provides tips for tracking metrics like retweets, followers over time, Klout scores, and interactions. It also offers suggestions for hashtags, targeting influencers, analyzing trends, submitting stories to relevant blogs, and capitalizing on breaking news. The overall message is that social media success depends on constant evaluation of metrics, interactions, and opportunities to expand one's audience and share content.
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Building Your Audience on Social Media
- 1. Building Audience & Measuring Success on Social Media Mandy Jenkins @mjenkins S Deb Petersen @deborapetersen
- 2. Metrics That ReallyMatter S How many story ideas were inspired by what you read on Facebook or Twitter? S How many sources did you find on social media? S How many times did people share or retweet your message? S How many of your followers discuss the topic you cover? S How many websites/blogs linked to you? Credit: Kevin Sablan
- 3. Track Your FollowersOver Time Twittercounter.com
- 4.
- 5. Who retweeted you?Shared?
- 6. Compare Yourself toOthers
- 7. Tweet at theRight Time Crowdbooster.com
- 8. bitly can measureyour clicks
- 9. See how usersfind stories
- 10. Be Aware OfYour Network S Track retweets: retweet.co.uk S See who's sharing your URL: search.twitter.com S Follow those who interact with you and regularly share your links
- 11. Constantly re-evaluate follows S By subject/location: Twellow.com, Wefollow.com S NearbyTweets.com S Muckrack.com (for journalists) S Look at others’ follows/followers S Spy on Twitter lists S Listorious.com
- 12. Search for Conversations S Search by keywords, location S Don't be afraid to butt in!
- 13. #Hashtags can… S Helpyou find new sources S Group tweets by subject/event/location S Expand your audience S Tap into a national conversation
- 14. Before You Hashtag S Search for hashtag(s) already in use S If a hashtag is already in use, adopt it S If not, choose one that’s simple & unique S Geographic abbreviation helps S Geographic better than branded S Promote the hashtag in advance
- 15. Target & mentionbig names
- 16. And the smallerones, too
- 17. Know What's Trending trendsbuzz.com
- 18.
- 19. Grab a pieceof the bigger story
- 20. Go Viral/Get linked S Pick stories that are weird, exclusive, heart-warming, head-shaking S Target websites/blogs on your beat. There are blogs for every interest. S Submit your stories to them
- 21. StumbleUpon randomly gives userslinks by topic area
- 22. Share your linksinto their system
- 23. Reddit readers getinvolved w/news
- 24. BreakingNews.com S Drives huge page views to local news sites worldwide every day S Add @breakingnews, #breakingnews or #breaking to a breaking news tweet to tip them to it S Or submit links online
- 25. More big sitesto target S Drudge Report- Politics, crime S BoingBoing- weird, strange things S Gawker- media, tech, entertainment S Fark- Raunchy, weird crime, funny stories S Huffington Post- Target specific verticals w/relevant links
- 26. THANKS! Mandy Jenkins mjenkins@digitalfirstmedia.com @mjenkins Blog: Zombiejournalism.com These slides & more at slideshare.net/mandyjenkins