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Social Media: A New Tool in Media Relations

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Deanna Tomaselli
Deanna Tomaselli

Presentation to Point Park University grad students on how social media is an important tool in facilitating dialogue and relationships with the media.

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Social Media: A New Tool In Media Relations Presented to Point Park University Grad Students By Deanna Ferrari
About me ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Media Relations: The old way
Media Relations: The new way
Online newsrooms/press releases Tweet it! New tools available to reach media such as @PitchEngine #PPUpres
Databases at your fingertips Tweet it! Databases like http://www.nytimes.com/twitter & http://www.mediaontwitter.com/ white pages of journalists on Twitter #PPUpres
Requests come TO YOU
 
Connecting Reporters With Sources: ProfNet and HARO Tweet it! Follow accounts @helpareporter & @ProfNet on Twitter to match queries with sources #PPUpres
Talk directly to the media Tweet it! Engage in Twitter chat @journchat, weekly chat that connects journalists, PR pros & bloggers #PPUpres
LEARN about who you’re pitching Tweet it! Learn who you pitch: Read articles they've written, their bio/about on outlet website, follow them on Twitter, etc. #PPUpres
LEARN about who you’re pitching Tweet it! Learn who you pitch: Some journalists offer advice via their social networks. See what they like and what they DON’T #PPUpres
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The new media list Tweet it! Develop a media list with traditional and new contact info: Name, E-mail, Twitter ID, etc. #PPUpres
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pitching tips Tweet it! Get to know reporters and start engaging with them online BEFORE you ever start pitching #PPUpres
Pitching via Facebook
Pitching via Twitter
Bloggers: The New Journalists?
[object Object],[object Object],[object Object],[object Object],Pitching: Bloggers vs. Reporters
Source: http://thefuturebuzz.com/2010/08/30/marketing-pr-fluency/
Connect with reporters “IRL” Tweet it! Host a social media event & invite reporters to connect face-to-face & demonstrate your social media knowledge #PPUpres
[object Object],[object Object],[object Object],[object Object],[object Object],Remember. . . Tweet it! Social media is NOT the new media relations, it’s simply a tool to help with media and blogger relations #PPUpres
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Links
Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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