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Harnessing modern media (051810 tf)
- 1. Thomas J. FoxHarnessingModern Media: How to Optimize Social Networking for Your Organization
- 2. Thomas J. FoxAuthor,RadioTalk Show Host, Educator, Social Media Advisor, and Producer 2The Republican Newspaper (MA), By William Burke, April 27, 2009
- 3. Social Networking PrinciplesIncreasevisibility, Solidify brand position, Engage donors and clients, and Increase traffic across all internet platforms.3
- 4. What is SocialNetworkingOnline conversation supported by online tools
- 5. Social NetworkingPopular PlatformsNewSocial Media platforms are emerging each day Which ones will be successful? Which ones will not?
- 6. This is SocialMediaDon’t be intimidated, Be Targeted!
- 7. Why is SocialMedia ImportantConnectionTransparencyPowerful RelationshipsBrand Control
- 9. The media isusing, and perpetuating usage of, Social Media
- 10. Internet UsersPew Internet,Internet, broadband, and cell phone statistics 2010
- 11. Who’s Using SocialMedia?eMarketer, Boomers and Social Media January 2010 Report
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- 16. ListeningLearn what peopleare sayingCreate buzz for events and campaignsHow Can Social Media Help You?
- 17. Identify and recruitinfluencersFind new opportunitiesSupport your servicesHow Can Social Media Help You?
- 18. Build strong relationshipsHowCan Social Media Help You?
- 19. Keys for SocialMedia Success ExperimentMake A PlanListenShareTeamworkContributePatienceProactive
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- 29. What is FacebookSocialNetworking site allowing users to interact with friends, family members, brands and causes they care about.
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- 31. Sense of CommunityTheaverage Facebook userSpends 55 minutes a day Has 130 friends
- 32. Every Day200 millionusers log in 35 million users update their status20 million “Like” pages
- 33. Each MonthSend 8friend requestsClicks the Like button 9 timesWrites 25 commentsInvited to 3 eventsMember of 12 groups
- 34. Each Month2.5 billionPhotos are uploaded3.5 million Events are created
- 35. Getting the WordOutEach week 3.5 Billion pieces of content are sharedLinks News stories Blog posts Press releasesNotes
- 36. Continued Growth“Facebook wasthe most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history.”-- Mashable
- 37. Demographics of USUsersTremendous potential to secure volunteers and donors
- 38. By the NumbersMenbetween 55 and 65 grew the most out of any group, at 8.8%.
- 39. Why You NeedTo Be On Facebook“Facebook users are openly sharing their life’s passions, personal interests, and their affinity –- or lack thereof –- for corporate brands, political candidates, and the key public policy stances.”“In effect, they are openly sharing every bit of marketing data a 21st century company covets.”-- Mashable
- 40. Facebook is HUGE! Searchedmore than sites such as: Amazon, Walmart, Netflix and Google Now the foremost brand name in web searches from U.S. users-- Hitwise.
- 41. Facebook Wants Youto “Like” BrandsPersonalized stickers for businesses20% or greater increase in connections when advertising Facebook.
- 42. Direct to ActionFacebookPage is a good approach to launch a community. Encourage discussion among Likers.Post updates daily or weekly, but be consistent. Direct Likers to any off-site information – press releases, videos, blog posts, etc.
- 43. Engagement StrategiesAsk foropinions, insights, compelling stories.Pop quiz…Give thanks
- 44. What’s Going OnWelcomepageLetters of supportNewsletter opt-inEvent noticesVolunteer opportunitiesDonations
- 46. What is TwitterMico-bloggingsite allowing messages up to 140 charactersMessages are call “Tweets”Tweets can be sent via PC, laptop, iPad, and various mobile devices
- 47. Brand Awareness2008 –5% of Americans are aware of Twitter2010 -- 87% of Americans are aware of Twitter
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- 49. Twitter Posts byHour
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- 51. College graduates possesshigher motivation to help those in need.
- 52. Building “Followers”Start withwho you knowColleaguesClientsVendorsCompetitors
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- 57. Ask for HelpTwitteris a fantastic vehicle to ask for volunteers and donations.
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- 59. Be HeardIf somethingcatches your attention, comment on it.
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- 61. Thank YouThomas J.FoxEmail: thomfox@thomfox.comFacebook: Thomas J. FoxTwitter: @ThomasJFoxWebsite: www.thomfox.com
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Editor's Notes
- #11 Pew Internet, Internet, broadband, and cell phone statistics
- #35 Following up on what appeared to be a slow March, Facebook traffic boomed again in April across demographic groups in the United States. Young adult age groups contributed the most, with women ages 18 to 25 leading in numeric growth. Overall, the site grew from 113 million to 120 million monthly active users.
- #36 Relatively speaking, the number of younger women and men on the site didn’t grow by that much.Meanwhile, the fact that Facebook is more female than male (by 55% to 45% or so), has suggested that there have been men out there who haven’t joined. Especially older men. Many more of them joined last month than we’d been seeing in recent months, leading to a big surge in the growth rate. Men between 55 and 65 grew the most out of any group, at 8.8%.
- #38 “Facebook” as a root search term commands 2.8% of all brand-related searches
- #39 “Facebook” as a root search term commands 2.8% of all brand-related searches
- #41 If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- #42 If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
- #56 Especially if that mention is favorable, don’t be shy about tweeting thanks, tips or promotions to someone who’s shown your brand some Twitter love. Most of the time, users are surprised and delighted to find a name brand in their stream of replies. Exercise caution, however, when engaging with users who’ve made negative comments. Those conversations can go very well, or they can backfire. Always remain empathetic but professional.