This document discusses social media and how it can be used for business. It defines social media as the fusion of sociology and technology that transforms one-way communication into a two-way dialog. It then outlines some popular social media platforms like LinkedIn, Facebook, Twitter, and YouTube and provides their key features and demographics. The document notes that social media requires traditional marketing tactics and outlines how businesses can use it to build their audience, offer value, and create experiences to drive desired actions and relationships. It provides a case study of how a spa company used social media for promotions and increased its website views and Facebook fans.

1. Social Media - A Practical ApproachDoug Pace

2. AgendaWhere Social Media Falls Within an Internet StrategySocial Media Definitions and Popular PlatformsHow is Social Media Used for BusinessCase StudyQ & A

3. An Effective Internet Strategy

4. Definitions and Popular Platforms

5. What is Social Media? At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)

6. LinkedInHighlightsPeopleCompaniesGroupsConnectionsLinkedIn Direct AdsDemographics39M Members (Linkedin April 2009)72% 35 years of age or older (Insidefacebook.com Feb 2009)57% Male (Quantcast.com Feb 2009)

7. FacebookHighlightsProfile PageFan/Group PageFriendsFacebook AdvertisingDemographics200M Active Users (Facebook April 2009)45% 26 years of age or older (Insidefacebook.com Feb 2009)56% Female (Insidefacebook.com Feb 2009)Over 55 Female fastest growing demographic (175%) (Insidefacebook.com Feb 2009)

8. TwitterHighlightsUpdatesFollowingFollowersNo Advertising at this timeDemographics10M Unique Visitors (Nielson April 2009)64% 35 years of age or older (Nielson April 2009)57% Male (Nielson April 2009)

9. YouTubeHighlightsVideoChannelsGroupsSponsored VideosGoogle Ad NetworkDemographics89M Users (Nielson April 2009)42% 35 years of age or older (Insidefacebook.com Feb 2009)51% Male (Quantcast.com Feb 2009)

10. Other Forms of Social MediaBlogsWikipediaFilckr and other picture sharing sitesForumsSocial BookmarkingYahoo Answers

11. How is Social Media Used for Business?

12. What’s the Secret?Social Media is just a platform and it requires traditional marketing tacticsAudience - Who are you communicating with?Offering - Why do they care?Experience What is the desired end action?How are they going to participate?Does it build a relationship?Don’t fight the users – let them determine directionSyndication is a powerful forceDefinition - The supply of material for reuse and integration with other material.

13. What is Social Media? At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia)

14. C2E – Content to Everyone

15. C2E – Content to Everyone

16. Surprises Around Every CornerOverlooked AdvantagesIncreased Search Engine ExposureIncreased Exposure for BusinessAlternative Client Relationship/Client Care ChannelsCommon MisconceptionsIts Free and Takes Little WorkIt Happens OvernightSocial Media is a Direct Sales MethodSince they are Following/Friends, I can post anything

17. Case Study

18. Case Study - Red Door SpasRed Door SpasAudience

19. Women ages 25-55

20. Men ages 25-55