Alli Soule
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![[THESIS] Fighting the Social Media Wildfire: How Crisis Communication Must Adapt to Prevent From Fanning the Flames](https://cdn.slidesharecdn.com/ss_thumbnails/soulethesisgschoolfinal-160503135955-thumbnail.jpg?width=640&height=640&fit=bounds)
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Organization / Workplace
SASLocation
Raleigh-Durham, North Carolina Area United StatesOccupation
SAS Employee Engagement & Training Specialist | Counseling employees on making sense of social media in their workAbout
Surprise! Showing professionalism and individuality on social media are not mutually exclusive. This misconception prevents both leaders and employees from seeing the real value of social media in business (and I mean the good stuff). That’s my philosophy for advising and training employees as part of the SAS Corporate Social Media Team. A lot comes down to basic common sense, like courtesy: thanking people for the follow or retweet. Balance: my life isn’t my job, so I’ll post about both (even if – gasp! – a colleague sees me banter with a friend). Appropriateness: I don't force social media when and where it doesn’t make sense. It should be infused into current practice and adopted a...