The document discusses using Twitter as an organizing tool. It provides examples of how Twitter can be used to share links and information but has relatively low conversion rates for driving people to take direct action like signing petitions compared to blogs. Twitter is better suited for conference communication, sharing information with reporters who may follow influential users, and experimenting with new organizing techniques like Twitter petitions and fundraising. The key is having a clear strategy and metrics for success rather than just driving clicks.

1. Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live @

2. Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com 2

4. Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com 4

5. Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com 5

6. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com 6

8. “ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com 8

12. Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com 12

13. Measuring Your Brand Questions? nightschool@democracyforamerica.com 13

14. www.search.twitter.com Or use search on Tweetdeck  Questions? nightschool@democracyforamerica.com 14

15. How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? nightschool@democracyforamerica.com 15

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19. TWITTER AS AN ORGANIZING TOOL What’s it good for? Adam Green Twitter: @AdamGreenOnline

20. Getting people to take action?

21. PCCC/DFA: Vote for our target

24. Twitter goes wild

30. WHY?

32. SO…WHAT’S TWITTER GOOD FOR?

33. Conference Communication

42. EXPERIMENTATION Twitter Petitions

43. Twitter Petitions

45. EXPERIMENTATION Twitter Fundraising