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Twitter: Hype vs. Reality August 15th, 2009 Questions?  [email_address] Twitter: #dfans   Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live  @
Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com  2
What is Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? nightschool@democracyforamerica.com  3
Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com  4
Connecting to the Viral Loop of Information Visual  Content Image credit:  Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com  5
et al. – et alias “and others” i.e. –  id est “that is” e.g. –  exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com  6
Tweeting Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? nightschool@democracyforamerica.com  7
“ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com  8
Questions? ,[object Object],[object Object],[object Object],9
Personal vs. Professional ,[object Object],[object Object],[object Object],my passion my job my interest Questions? nightschool@democracyforamerica.com  10
Set Up A Profile. What’s Missing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Questions? nightschool@democracyforamerica.com  11
Slowly making progress… Denial  Surprise  Acceptance  Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com  12
Measuring Your Brand Questions? nightschool@democracyforamerica.com  13
www.search.twitter.com  Or use search on Tweetdeck   Questions? nightschool@democracyforamerica.com  14
How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me?   Questions? nightschool@democracyforamerica.com  15
Online Tools for Twitter ,[object Object],[object Object],[object Object],Questions? nightschool@democracyforamerica.com  16
Questions? ,[object Object],[object Object],[object Object],17
Thank you for listening! Need to catch up on earlier Night School presentations?  Click below to order previous Night School episodes on DVD: Become a monthly  Night School donor 18
TWITTER  AS AN ORGANIZING TOOL What’s it good for? Adam Green  Twitter: @AdamGreenOnline
Getting people to take action?
PCCC/DFA: Vote for our target
 
 
Twitter goes wild
Twitter Impact ,[object Object],[object Object],[object Object]
Blog Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forrest The Fellow’s Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]
Auto-Email’s Impact ,[object Object],[object Object],[object Object],[object Object]
Conversion analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY?
WHY? ,[object Object]
SO…WHAT’S TWITTER GOOD FOR?
Conference Communication
Sharing Links – No Other Action ,[object Object],[object Object]
Communicating with reporters who follow you ,[object Object],[object Object]
Communicating with reporters who follow you ,[object Object],[object Object]
Communicating DIRECTLY with reporters ,[object Object],[object Object]
Communicating DIRECTLY with reporters ,[object Object],[object Object]
Communicating DIRECTLY with reporters ,[object Object],[object Object]
Communicating DIRECTLY with reporters ,[object Object],[object Object]
Reporters may find you ,[object Object],[object Object]
EXPERIMENTATION  Twitter Petitions
Twitter Petitions
[object Object]
EXPERIMENTATION  Twitter Fundraising
BIG things to ask when doing Twitter activism ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you. ,[object Object],[object Object]

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Twitter Final

  • 1. Twitter: Hype vs. Reality August 15th, 2009 Questions? [email_address] Twitter: #dfans Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee. … live @
  • 2. Tonight’s Trainers Matt Blizek Night School Host @dfatraining Jen Nedau Air America www.jennedeau.com @humanfolly Adam Green PCCC www.boldprogressives.com @adamgreenonline Questions? nightschool@democracyforamerica.com 2
  • 3.
  • 4. Social Media Stats Check out Marta Kagan’s: What the F**K is Social Media: One Year Later Questions? nightschool@democracyforamerica.com 4
  • 5. Connecting to the Viral Loop of Information Visual Content Image credit: Brian Solis & @Jess3 Questions? nightschool@democracyforamerica.com 5
  • 6. et al. – et alias “and others” i.e. – id est “that is” e.g. – exempli gratia “for example” Twitter is a natural extension of the way we speak. Questions? nightschool@democracyforamerica.com 6
  • 7.
  • 8. “ Hi, my name is Jen. And I’m addicted to Twitter.” What about you? Questions? nightschool@democracyforamerica.com 8
  • 9.
  • 10.
  • 11.
  • 12. Slowly making progress… Denial Surprise Acceptance Addiction It takes about three months to get someone on 100% board Got Questions? nightschool@democracyforamerica.com 12
  • 13. Measuring Your Brand Questions? nightschool@democracyforamerica.com 13
  • 14. www.search.twitter.com Or use search on Tweetdeck  Questions? nightschool@democracyforamerica.com 14
  • 15. How do I FIND Followers? Photo credit: Caroline Middlebrook How do I get people to follow me? Questions? nightschool@democracyforamerica.com 15
  • 16.
  • 17.
  • 18. Thank you for listening! Need to catch up on earlier Night School presentations? Click below to order previous Night School episodes on DVD: Become a monthly Night School donor 18
  • 19. TWITTER AS AN ORGANIZING TOOL What’s it good for? Adam Green Twitter: @AdamGreenOnline
  • 20. Getting people to take action?
  • 21. PCCC/DFA: Vote for our target
  • 22.  
  • 23.  
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. WHY?
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  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 44.
  • 45. EXPERIMENTATION Twitter Fundraising
  • 46.
  • 47.