This document provides an overview of social media and how businesses can utilize various social media platforms. It defines social media as the use of web and mobile technologies to facilitate interactive communication. The document then discusses major social media platforms like Facebook, Twitter, and LinkedIn. It also outlines the benefits of using these channels for branding, recruiting, engagement, and influencing. Tips are provided on how businesses can effectively use social media to connect with customers and drive their business.

2. Social Media

4. By: Christian Karasiewicz & Natalia Diaz

7. What is social media?

9. Social Media
use of web-based & mobile
technologies to turn communication into
interactive dialog

11. “As a general principle, the more users
share about themselves, the more others
in the community will learn about them
and identify with them.”
– Matt Rhodes in Social Media Today

14. Communication

15. Communication
Location-based

16. Communication
Location-based
Microblogging

17. Communication
Blogs Location-based
Microblogging

19. Entertainment

20. Entertainment
Second Life

21. Entertainment
Second Life Mini Clip

23. Multimedia

24. Multimedia
YouTube

25. Multimedia
Flickr YouTube

27. Reviews & Opinions

28. Reviews & Opinions
Business Reviews

29. Reviews & Opinions
Business Reviews Product Reviews

31. Influences

32. Influences
Likes

33. Influences
Likes Tweets

35. 110 billion
Minutes spent on social networks and blogs

36. 1

37. 1 of 4.5 minutes
Spent on a social network or blog

38. 5

39. 75%
5
Percentage of global consumers using social networks

40. 5

41. 5
50,000,000
Number of tweets sent per day

42. 5

43. 51%
5
Brand followers will purchase that speci c brand on
Facebook

46. Benefits of using social media
for your business

48. Branding
creating awareness of your products

49. Branding
creating awareness of your products

50. Branding
creating awareness of your products

51. Branding
creating awareness of your products

53. Recruiting
building a network of prospects

55. Engagement
connecting products with customers

56. Engagement
connecting products with customers

57. Engagement
connecting products with customers

59. Influence
promoting content & information

60. Influence
promoting content & information

62. Networking

63. Networking

65. What are social networks?

67. Social Networks

68. Social Networks
Facebook

69. Social Networks
Facebook
ma Chatterbox
®

70. Social Networks
Facebook LinkedIn
ma Chatterbox
®

71. Social Networks
Facebook LinkedIn Twitter
ma Chatterbox
®

75. “Social Media is about the people...
Provide for the people and the people will
provide for you”

78. Listen

80. What is Facebook?

83. Building connections through Facebook

84. Building connections through Facebook
Profiles

85. Building connections through Facebook
Profiles
Groups

86. Building connections through Facebook
Profiles
Groups
Pages

87. Profiles Groups Pages
Friends 5,000 Unlimited Unlimited fans
Connection Share content Company, brand,
People to people
type between people figure to people
Content
No No Yes
tracking
Share docs,
Status updates, links, Status updates, links,
Type of content information, events
videos, etc videos, etc
among others
Customization Yes, some apps No Apps, FBML

89. Science behind a status update

93. Wow, I can really feel the energy of the crowd. JR is an amazing speaker!
Where are you? What city is this in?
Who is JR?
What is he speaking about?
Is that a rock concert?

95. What is Twitter?

97. Twitter Terminology

98. @lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

99. Tweet
status update of 140 characters or less
@lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

100. @lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

101. @
Call-out a Twitter user. Link to their
account.
@lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

102. RT @lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

103. ReTweet
to repost another user’s message
RT @lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

104. @kevin Glad you love getting #cashback, I’ll have to
check-out your site.You know how I love saving money!

105. Reply
public reply to a tweet, starts with @
@kevin Glad you love getting #cashback, I’ll have to
check-out your site.You know how I love saving money!

106. @lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

107. Hashtags (#)
Categorize tweets, pre-fix with #
@lorenridinger. Love getting #cashback from
@marketamerica. http://www.marketamerica.com/kevin

109. Followers
People who want to receive your tweets

111. Following
People on Twitter you subscribe to

113. Direct Message (dm)
private message sent between two
Twitter users following each other

115. Trending topics
a popular word or phrase at the
moment on Twitter

117. Science behind a tweet

119. 20 Most ReTweetable Words
social media please retweet
blog
help
check out top
you please retweet
post
social blog post
new blog post how to
twitter follow
free
great
10 media

121. 20 Least ReTweetable Words
game listening
bored
going
lol sleep
haha well back
watching
but gonna
night some
work hey
tired
bed
home tomorrow

124. Keep tweets around
115 - 120 characters

126. Recommended Tools

128. QR Codes
barcode containing information

129. QR Codes
barcode containing information

130. QR Codes
barcode containing information

132. Social Media Tools

133. Social Media Tools
Mobile apps

134. Social Media Tools
Mobile apps
Apps

135. Social Media Tools
Mobile apps
Schedulers Apps

136. Social Media Tools
URL Shorteners Mobile apps
Schedulers Apps

138. Social Media Toolbox

139. Social Media Toolbox

141. Tips for business owners

142. To Do Notes
Look for new people - set a goal
Outside network
Like content that interests you
Use search feature
Organize friends list
Facebook Participate
Do more - get suggestions
Look to friends friends
Complete profile Numbers don’t matter
Use ‘find people’ search tool Go mobile
Follow relevant people Engage - retweet, post own tweet
Twitter Add Twitter to your routine Interaction is a must
Patience
Invite people
Use hub - Facebook, Twitter...
Become your customer
ma Chatterbox Save time - post one update
Clean-up your email lists
Invite new people from social networks Make contacts manageable
Shop ma from ma Network Share portal address on fb, twitter
Market America
Blog interaction Post comments, use social tools
Share your reviews on products

144. Got questions?

145. Got questions?
@ckroks
@nataliaroks

146. Got questions?
@ckroks
@nataliaroks
http://bit.ly/smmck

147. Got questions?
@ckroks
@nataliaroks
http://bit.ly/smmck
socialmedia@marketamerica.com