-By Albert Bandura(1997)
Cognitive
Learning
Theory
Behavioral
Learning
Theory
Social
Learning
Theory
Social Learning Theory
• The social learning theory states that people learn from one
another via observation, imitation and modeling.
3 Models of observational Learning
a) A Live Model
b) A Verbal Instruction Model
c) A Symbolic Model
Learning Or Modeling Process
• Attention
• Retention
• Reproduction
• Motivation
Application Of Social Learning Theory
• Criminology
• Developmental psychology
• Management
• Media violence
• Psychotherapy
Bobo Doll Experiment
• One of the most famous experiments performed by Bandura is the
famous bobo doll experiment.
• Children observed as adults modeled either violent or passive
behavior towards the doll, and this observation was found to
influence the manner in which the children subsequently interacted
with the dolls.
• Children who observed violent behavior behaved violently toward the
doll and vice versa.

Social learning theory

  • 1.
  • 2.
    Social Learning Theory •The social learning theory states that people learn from one another via observation, imitation and modeling. 3 Models of observational Learning a) A Live Model b) A Verbal Instruction Model c) A Symbolic Model
  • 3.
    Learning Or ModelingProcess • Attention • Retention • Reproduction • Motivation
  • 4.
    Application Of SocialLearning Theory • Criminology • Developmental psychology • Management • Media violence • Psychotherapy
  • 5.
    Bobo Doll Experiment •One of the most famous experiments performed by Bandura is the famous bobo doll experiment. • Children observed as adults modeled either violent or passive behavior towards the doll, and this observation was found to influence the manner in which the children subsequently interacted with the dolls. • Children who observed violent behavior behaved violently toward the doll and vice versa.