Albert Bandura was a renowned Canadian-American psychologist known for his contributions to social learning theory. He is considered the "Father of Social Learning Theory". Some of his major contributions include demonstrating through his famous "Bobo doll" studies that observational learning and modeling are important ways people learn new behaviors and information. He emphasized that intrinsic reinforcement and mental states also influence learning separate from external rewards. His social learning theory has had significant impact on understanding human learning and development.

1. Social Learning Theory:
Albert Bandura
Albert Bandura is a renowned psychologist known for his significant
contributions to the field of psychology, particularly in the area of social
learning theory.

2. Albert Bandura
Early Life
Albert Bandura was born on
December 4, in Mundare,
northern Alberta, Canada. He
pursued his studies at the
University of British Columbia
and the University of Iowa.
Academic Achievements
In 1949, Bandura received his
B.A. degree from the University
of British Columbia, followed by
an M.A. from the University of
Iowa in 1951. He completed his
Ph.D. at the University of Iowa
in 1952, under the direction of
Arthur Benton.
Contributions
Bandura is famously known as
the Father of the Cognitive
Theory and was elected
president of the American
Psychological Association in
1974. He is renowned for his
research on social learning
theories.

3. Basic Social Learning Concepts
1 Observational Learning
People can learn through observation.
Bandura's "Bobo doll" studies
demonstrated that children imitate
behaviors they have observed in
others.
2 Intrinsic Reinforcement
Mental states are important for
learning. Bandura emphasized
intrinsic reinforcement as a form of
internal reward, connecting learning
theories to cognitive developmental
theories.
3 Modeling Process
Learning does not necessarily lead to a change in behavior. Observational learning
shows that people can learn new information without demonstrating new behaviors.

4. Observational Learning
Definition
Observational Learning: People learn by observing
the behaviors of others and the outcomes of those
behaviors. Bandura's "Bobo doll" studies are a
famous example of this.
Models
Bandura identified three basic models of
observational learning: live model, verbal
instructional model, and symbolic model.

5. Intrinsic Reinforcement
Internal Reward
Bandura noted that external reinforcement was not the only factor influencing learning and behavior. He
emphasized intrinsic reinforcement as a form of internal reward.

6. Modeling Process
1 Learning vs. Behavior
Learning does not necessarily lead to a change in behavior. Observational
learning demonstrates that people can learn new information without
demonstrating new behaviors.

7. Live Model
Actual Demonstration
Live model involves an actual individual demonstrating or acting out behavior.

8. Verbal Instructional Model
Descriptions and Explanations
Verbal instructional model involves descriptions and explanations of behaviors.

9. Symbolic Model
Real or Fictional Characters
Symbolic model involves real or fictional characters displaying behaviors in
various media.

10. Conclusion
1 Impact of Social Learning Theory
Bandura's social learning theory has had a significant impact on the field of psychology,
providing valuable insights into how people learn and develop behaviors.