Social media now days plays very important role,these slide were prepared for technical staff for the know how.

1. Social networking groups for
awareness
Dr Karan Veer Singh,
Scientist, ICAR-NBAGR

3. How Do We Communicate Today?
• I can write you a letter by snail mail.
• I can write you a letter by email, without any regard for
capitalization and punctuation.
• I can send you a message via Xbox Live or on my Wii.
• I can call you.
– From my office phone or mobile device.
– From my computer running Skype.
• We can instant message (AOL, Yahoo!, Google)
• I cn txt u, LOL.
• We can video conference.
• I can be your Facebook friend.
• I can access your Myspace page.
• I can follow you on Twitter.
• I can actually visit you in person?!

6. “Giving people the power to share and make
the world more open and connected.”

8. “Twitter is a service for friends, family, and co-workers to communicate
and stay connected through the exchange of quick frequent answers to
one simple question:
What are you doing?”

10. “Your professional network of trusted contacts gives you an
advantage in your career, and is one of your most valuable assets.
LinkedIn exists to help you make better use of your professional
network and help the people you trust in return.”

16. Why Use Social Media?
• It’s where the students are
• Provides a sense of community
• Seen as a forum to postulate views
• Fun way to stay connected with old friends or make
new friends
• Forum for communication (individual/group/mass)
and collaboration
• Allows for self-expression and self-representation
• “Democratizing innovation”
• “Crowd sourcing”

18. Fan, Friend or Foe?Social Networking groups for awareness

19. What Are The Security Risks?
• Malware distribution
• Cyber-bullying (“trolling,”
emotional abuse)
• “Shelf-life” of information (lives forever in cyberspace)
• Privacy concerns
– Information about you that you post
– Information about you that others post
– Information about you the social networking sites collect and
share with others

20. Embrace the Visual
Let it be Twitter, Facebook or Instagram, Social Media platform is the best place to
showcase your service through quality content with the help of eye-catchy images.
Compelling headlines
Headlines do matter while writing content. A catchy title would grab everyone’s
attention in Social Media platforms. So always give your content a better and fresh
headline.
Share at the right time
The content you are sharing should reach as many people as possible. For this, you
should find the crowd, when they are online. You can refer many infographics to
find the best time to post on social media.
Post multiple times
Promote the same content multiple times on social media because most of the user
do not see most of the content.
Ask q

21. What Are The Security Risks?
• Can result in social engineering, identity theft, financial fraud,
infected computers, stalking, child abuse, sexual predation,
defamation, lawsuits, mad boyfriend/girlfriend/spouse/parent,
unwanted legacy, embarrassment, …

22. Social Networking Awareness
As the popularity of social networking sites continues to grow, so do the security
risks associated with them. Sites like Facebook, Twitter and Linkedin have become
main targets for hackers.
How to Protect Yourself
Use strong passwords.
Keep antivirus software up to date
Update the security and privacy settings offered by social networking services to
ensure the strongest settings possible. View security info on the following sites:
Facebook's security info (Facebook site)
Twitter's security info (Twitter site)
Linkedin's security info (Linkedin site)
Avoid suspicious third-party applications.
Treat everything as public.
Share only with people you know.

23. Limit your available personal information
Be wary of making too much personal information available online. Online
banking and e-commerce sites frequently use “challenge questions” to help you
recover a forgotten password, or for other security purposes. Often, your online
profile will contain enough information to answer these questions.
If a hacker has access to this information, he may be able to break into your
online banking account. In fact, some online quizzes are nothing more than
veiled attempts to gather answers to challenge questions.
Use privacy settings to restrict who can access your information…
Most social networking websites provide a way to limit what information is
available and who can see it. Familiarize yourself with how the privacy settings
work, and set them to limit your exposure as much as possible. If your social
networking website has no privacy settings, consider taking your online
socializing elsewhere.

24. Vary your password
Use a password for social networking websites that is different from the ones
for your e-mail, e-commerce and financial websites. Ideally, you should use a
different password on each website.
Know who you are “friending”
Consider refusing friend requests from people you don’t know. They may be
interested in more than your friendship.
Beware of following links
Links sent in messages sometimes lead to websites that distribute
malware. Consider the source of the message: is it from someone who never
sends you messages? Does the message sound like something your friend
would send? If it looks suspicious, ask your friend if they really sent it. If they
didn’t, their computer may be infected with malware which actually sent you
the message.

25. Malware Distribution
• Similar to other threats that can lead to
downloading/installing malware
– Malicious ads
– Clickjacking (aka “likejacking”)
– Wall posts, inbox or chat messages with malicious
links from “Friends” (hijacked user account)
– “My wallet was stolen and I’m stuck in Rome.
Send me cash now.”
– Spam email pretending to be from Facebook
admins

26. Malware Distribution
• Koobface is grandaddy of malware targeting
Facebook; continues to evolve and infect today
• Suspicious friend or follow request, or link
• Bogus FB groups/Pages/profiles to entice you
• Suspicious/malicious application
mashable.com/2010/05/29/facebook-hilarious-video/

27. Who’s peeking?
• Friendsfamily
• Friends of friendsfamily
• Parents
• Employers and co-workers
– Dec 2009 study commissioned by Microsoft
said 79% of recruiters & hiring mgrs
researched applicants online
– CareerBuilder.com study – 45% of employers
use social networks to screen job candidates
• Customers
• Universities
• Marketing companiesvendors
• Criminalshackers
• Government agencies (IRS, SRS!)
• EVERYONE ELSE

28. Tips for Safer Social Networking
1. Use a strong, unique password (don’t use the same
password on multiple sites; don’t use eID password on
social networking sites)
2. Provide as little personal information as possible – avoid
revealing birth date, address, etc.
3. Understand and customize the privacy settings in all of your
social networking accounts
4. Don’t allow 3rd party applications to access
your information (if possible)
5. Be careful about what you post
a. Photos of self or others
b. Opinions on controversial topics
c. Don’t rip classmates, professors, coworkers,
employers, etc. – it WILL come back to haunt you
6. Don’t post anything related to your
employer (unless you’re authorized)
7. Supervise your kids’ use of social
networking sites

29. Tips for Safer Social Networking
8. Be suspicious of friend/follow requests, ads, 3rd party
applications, chat messages, etc.
9. Minimize exploration – don’t carelessly click on lots of
ads, videos, games, etc.
10. Use built-in and add-on features in web browsers to
warn you of malicious sites
a. Anti-phishing filters in IE and Firefox
b. Web of Trust
c. NoScript
d. Adblock Plus
e. Preview features of bit.ly, TinyURL
11. Trend Micro Web Reputations
Services is your friend
12. Google yourself and scrutinize results
13. Think before you click!!

31. Ethical Issues

32. How To Quit Your Addiction
• How to permanently delete your facebook
account FB group (Key is to NOT use your
FB account in any way for 14 days after
submitting the request)
• How to deactivate your Twitter account
(they claim it takes “up to 30 days to clear
from our internal systems.”)
• How to delete your
MySpace profile

33. • In my opinion, the value far outweighs the risk. I’d even
say the dangers are exaggerated.
• Use social networking effectively and positively to
establish new relationships, strengthen existing ones,
innovate, learn, collaborate,
and have fun.
• But beware of the risks
so you can do your
best to steer clear of
them
• And think before you click!!
Conclusion

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