Social Media - The Good, The Bad and The Ugly

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Social Media - The Good, The Bad and The
Ugly
Paul Styrvoky, CISA, ITIL
Information Technology Internal Auditor
Dallas County Community College District
April 24, 2015
Disclaimer: This presentation does not represent an official opinion, solicitation and/or endorsement of social media by the Dallas County Community College District (DCCCD) and the
DCCCD Internal Audit Department

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“The relationship between stress and social media is indirect. It is the social uses of digital technologies, and the way
they increase awareness of distressing events in others’ lives, that can result in users’ feeling more stress.”
Medical News Today
Source: http://www.medicalnewstoday.com/articles/288146.php

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ISSA Web Conference – November 18, 2014
Dorian Grey & The Net: Social Media Monitoring
Overview:
Social media has become a ubiquitous part of our lives. As with many new
technologies, social networks have evolved much more rapidly than the
security model around them, creating a tremendous attack surface as well as
potential risk to privacy.
There are security and privacy implications of social media and social networks,
for individuals corporations, and government organizations. These networks are
being used both by adversaries, white hats, and even governments in the daily
battle for control of your privacy and what you can do to protect your assets
and information.

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Social Media – The Ugly
•Cyberbullying
•Cyberstalking
•Online harassment/trolling
•Unauthorized disclosure of personal
information/photographs

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Social Media – The Good
Source: https://www.ultimateknowledge.com/_SMSP.asp

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World Cup
672 Million Tweets
350 million people = 3 Billion Facebook Interactions (posts, comments and likes)
Source: http://www.cnet.com/news/world-cup-most-talked-about-event-on-social-media-ever/

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Super Bowl 2015 – Twitter Conversation
https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl

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Location Status
Able to unexpected meet a friend at the airport

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Facebook partners with cyber security experts
http://www.ft.com/cms/s/0/ada0a66c-b0c1-11e4-92b6-00144feab7de.html#axzz3UqZFvcbL

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Tips to Safely Enjoy Social Media
Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn and other social networks have become an integral part of online lives.
Social networks are a great way to stay connected with others, but you should be wary about how much personal information you
post. Privacy and security settings exist for a reason
• Once posted, always posted
• Your online reputation can be a good thing
• Keep personal info personal
• Know and manage your friends
• Be honest if you’re uncomfortable
• Know what action to take: If someone is harassing or threatening you, remove them from your friends list, block them, and
report them to the site administrator.
Protect Yourself with these STOP. THINK. CONNECT. Tips:
• Keep a clean machine
• Own your online presence
• Make passwords long and strong
• Unique account, unique password
• When in doubt, throw it out
• Post only about others as you have them post about you.
https://www.staysafeonline.org/stay-safe-online/protect-your-personal-information/social-networks

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5 Tips for Social Media Security and Privacy
• Use unique passwords for each social network: It’s a pain, but it is also absolutely essential that you don’t use the same password for Twitter as you do for,
say, Facebook, Instagram and other social tools. Using a single password makes it easy for hackers, as gaining access to one means gaining access to all –
and imagine how painful it will be when you find you’re locked out of your entire online life. When you use one password for multiple services, you’re only
as safe as the least secure service you use.
• Watch your mailbox: How can these social account hacks happen? By direct messages to you. Yes, using the same approach phishers have used for years it
tends to be a rogue link in a message or email, perhaps sent to look like it’s from a colleague or friend, that exposes that all-important password. Phishers
will find out who you would expect to receive an email from and use that as a way in. This social engineering approach has worked on staff at major
newspapers and government organizations, so don’t fool yourself into thinking hacking social network accounts must require more sophisticated
techniques.
• Don’t be too personal: Social engineering is where attackers use whatever information they can glean from your public profiles – date of birth, education,
interests – to try to get into your accounts on all sorts of services. Just imagine how easily someone can find out the name of your first pet or school from
your Facebook profile, then think about how many services use them as security questions. Keep as much of your profile private as you can, and think twice
before posting absolutely every aspect of your life.
• Lock your phone: It’s not only faceless scammers on the internet. Your phone can end up in the hands of a stranger, giving access to your social accounts
(and more). It’s not just rogue updates: once they’re in they can obtain your email address, target your friends using your profile as bait, and even change
your password. To make it as difficult as possible for an intruder, you should always enable the passcode lock on your phone, and set it to time out at no
more than a few minutes.
• Use the block button: When a spammer follows you and sends you links, don’t just ignore it. For the sake of others who are less well informed than you,
always report the account as spam. The social networking service will monitor it and, if enough people take the same action, remove the account. It won’t
stop spammers coming back with new accounts but it at least hinders their efforts.
Source: http://community.norton.com/t5/Norton-Protection-Blog/5-Tips-for-Social-Media-Security-and-Privacy/ba-p/1099203

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Facebook General Account Settings

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Facebook Security Settings

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Facebook Timeline and Tagging Settings

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Facebook Blocking - Continued

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Facebook Notifications

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Facebook – Privacy Checkup

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Facebook – Privacy - Help
Source: https://www.facebook.com/help/466544860022370/

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Safe Tweeting – The Basics
https://support.twitter.com/articles/76036-safe-tweeting-the-basics

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Safe Tweeting – Passwords & Verification

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Safe Tweeting – Log into twitter.com

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Safe tweeting – Other

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8 terrible social media myths to be aware of – And
what NOT to do in Social Media in 2015
• My customers don't care about social media. - Whether you know it or not, your potential customers are using social media. Recognize the facts. According
to Pew Research Center, 74 percent of adults use social media, so chances are some of your prospects are out there.
• I need to join every social network. - Spreading yourself too thin can be more trouble than it's worth. It's important to research the specific social media
channels your customers frequent and to target those channels. If you're new to social media, check out Facebook, Twitter and, LinkedIn--all have expansive
demographics and usage rates.
• I need choose only one channel. - The opposite is also true. Don't put all your eggs in one basket. Focus is important but creating a social media silo could
limit your brand awareness.
• Content: The more, the better. - Don't over post. Less can be more. Share information that is interesting and relevant, and, most important, valuable to end
customers and prospects.
• It's OK to ignore or delete negative feedback. - It's important to actively manage your brand reputation. To mitigate negative comments, it's important to
respond thoughtfully, authentically, and with a plan to address a problem. By simply ignoring negative feedback, a customer may become increasingly angry
and spread the feedback virally. More important, when a potential new customer searches for your product or service, this feedback will be part of the
landscape of their research.
• It's all about the number of fans or followers. - Relevancy is important. Fans and followers are important to any social media channel but are they fans or
potential customers or word-of-mouth ambassadors? Maybe they're influencers who can help you spread the word about your brand.
• Social media cannot be measured. - As on other channels, you can track content, new leads, conversions, visits to your website, specific campaigns, and
more. Social media metrics and providers exist to help measure results. Twitter and Facebook, for example, will allow you to place a pixel on your website
that can track when a visitor from one of those sites has created a lead or landed on a certain page.
• It's all about you. - No, it's not! Promotional messages have a place in your social media strategy. However, if you promote yourself constantly, you'll lose
followers. Social media should be used to build brand awareness, identity, and reputation. Ask yourself, if you saw this update, would you click the like,
comment, retweet, or share button yourself?
Your social media posts should reflect your expertise in an industry, your awareness of the world around you, and your ability to share
content that your followers find relevant and helpful. Solve problems, share ideas, and seek feedback. Social media is two-way dialogue.
Source: http://www.inc.com/dave-kerpen/8-terrible-social-media-myths-to-avoid-in-2015.html

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Virtual communities with more than 100 million active
users
Source: http://en.wikipedia.org/wiki/List_of_virtual_communities_with_more_than_100_million_users

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Global Digital Snapshot

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Social Media Statistics - 2014

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US Adult Facebook Users
http://www.businessinsider.com/social-media-demographics-stats-2015-1

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Frequency of social media site use
http://www.pewinternet.org/2015/01/09/frequency-of-social-media-use-2/

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Collin College - Pinterest

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DCCCD – Human Resources - Twitter

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Collin College - Twitter

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Collin College - Facebook

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Collin College - Instagram

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Collin College – Google+

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Collin College - Linkedin

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ISSA – North Texas - Twitter

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ISSA – North Texas – Website (from Twitter)

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Social Media – A Good Thing or a Bad Thing?
Positive Effects:
• Friends and Relations: Social networks started as a place to connect with your
friends in an easy an convenient way.
• Reducing Communication Barriers: With social networks we are able to
communicate our thoughts and perceptions over different topics with a large
number of audiences, and raise our voice.
• Opportunities for Businesses: Social networks have become a crucial part of many
of us. We don’t even notice this but as soon as we open our desktops or laptops to
access the web, we sub-consciously open our favorite social network just to see
about the updates received.
Source: http://www.socialmediatoday.com/content/social-media-good-thing-or-bad-thing

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Social Media – A Good Thing or a Bad Thing?
Negative Effects:
• Leads to Addiction: Many studies have shown that the extensive use of social media
can actually cause addiction to the users. Throughout their day, they feel to post
something on their pages or check others posts as it has become an important part of
our life.
• Lead to Isolation: Extreme usage of social media has reduced the level of human
interaction. Because of social networks the interaction with other people has become
effortless and people have isolated their lives behind their online identities. Face to
face communication and meetings has been reduced and many of us have lost the
flavor and charm to be together under one roof.
• Affecting Productivity: Mostly businesses use social media to find and communicate
with clients. But it is a great distraction to employees, who may show more interest in
what their friends are posting than in their work tasks.
Source: http://www.socialmediatoday.com/content/social-media-good-thing-or-bad-thing

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Pro & Con Arguments – Are Social Networking Sites
Good for our Society?
• Social networking sites spread information faster than any other media. Over 50% of people learn about breaking news on social
media.
• Law enforcement uses social networking sites to catch and prosecute criminals. 67% of federal, state, and local law enforcement
professionals surveyed think "social media helps solve crimes more quickly.“
• Social networking sites allow people to improve their relationships and make new friends. 70% of adult social networking users visit
the sites to connect with friends and family, and increased online communication strengthens relationships.
• Social media helps empower business women. Being able to connect on social networking sites gives business women a support group
not readily found offline where female CEOs of Fortune 500 companies are outnumbered by male CEOs 15 to 485.
• Social media sites help employers find employees and job-seekers find work. 64% of companies are on two or more social networks for
recruiting because of the wider pool of applicants and more efficient searching capabilities.
• Being a part of a social networking site can increase a person's quality of life and reduce the risk of health problems. Social media can
help improve life satisfaction, stroke recovery, memory retention, and overall well-being by providing users with a large social group.
• Social networking sites facilitate face-to-face interaction. People use social media to network at in-person events and get to know
people before personal, business, and other meetings.
• Social networking sites increase voter participation. Facebook users reported they are more likely to vote if they see on social
networking sites that their friends did.
• Social media facilitates political change. Social networking sites give social movements a quick, no-cost method to organize, disseminate
information, and mobilize people. (Egyptian uprising)
• Social networking is good for the economy. Social media sites have created a new industry and thousands of jobs in addition to
providing new income and sales.
Source: http://socialnetworking.procon.org/

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Pro & Con Arguments – Are Social Networking Sites
Good for our Society?
• Social media enables the spread of unreliable and false information. 49.1% of people have heard false news via social media.
• Social networking sites lack privacy and expose users to government and corporate intrusions. 13 million users said they had not set or
did not know about Facebook's privacy settings and 28% shared all or nearly all of their posts publicly.
• Students who are heavy social media users tend to have lower grades. Students who use social media had an average GPA of 3.06
while non-users had an average GPA of 3.82 and students who used social networking sites while studying scored 20% lower on tests.
• Social networking sites can lead to stress and offline relationship problems. A University of Edinburgh Business School study found the
more Facebook friends a person has, the more stressful the person finds Facebook to use.
• Social networking sites entice people to waste time. 40% of 8 to 18 year olds spend 54 minutes a day on social media sites.
• Using social media can harm job stability and employment prospects. Job recruiters reported negative reactions to finding profanity
(61%), poor spelling or grammar (54%), illegal drugs (78%), sexual content (66%), pictures of or with alcohol (47%), and religious content
(26%) on potential employees’ social media pages.
• The use of social networking sites is correlated with personality and brain disorders Pathological Internet Use (caused or exacerbated
by social networking use) is associated with feelings of loneliness, depression, anxiety and general distress.
• Social media causes people to spend less time interacting face-to-face. A Jan. 2012 Center for the Digital Future at the USC Annenberg
School study found that the percentage of people reporting less face-to-face time with family in their homes rose from 8% in 2000 to
34% in 2011.
• Criminals use social media to commit and promote crimes. Gangs use the sites to recruit younger members, coordinate violent crimes,
and threaten other gangs.
• Social media can endanger the military and journalists. The US Army notes that checking in with location based services on social
networking sites like Foursquare or Facebook could expose sensitive whereabouts and endanger military personnel and operations.
• Social networking sites harm employees' productivity. 51% of people aged 25-34 accessed social media while at work.
http://socialnetworking.procon.org/

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Top 9 Most Common Facebook Scams
• Find Out Who Has Been Looking at your Profile: this scam claims that it will show you who has been viewing your profile and who has
blocked you from theirs, but none of these apps work because Facebook doesn’t provide such information to developers.
• Free Items and Gift Cards: don’t expect to get anything for free just by completing a survey.
• New Facebook Features: some apps promise to change your Facebook color or to provide you with a dislike button, but make sure you
install them only from trusted and well-known developers.
• Free iPads & iPhones: messages stating that you can win a free iPad or iPhone are usually just a thought-out marketing trick.
• Free Facebook Credits: basically you shouldn’t trust anything that offers something for free. When it sounds too good to be true, you
can be pretty sure it’s a scam, just like free credits for Facebook games like Farmville, Cityville etc.
• Breaking News: scammers know that most users will click on a link promising exclusive coverage, so stay alert and if you are not sure,
check with online media websites for the story first.
• Help, I Need Your Help And Money: if you get a message from a friend saying he has been robbed somewhere abroad and he is left with
no phone, passport or money and then asks you for help, beware – his Facebook account has probably been hijacked by scammers. You
can verify this also by asking your mutual friends if they received an identical message.
• Shocking Headlines and Fake Celebrity Stories: scammers also often use sensational news or false stories with a headline including
words like “shocking” because Facebook users tend to share them without verifying the news.
• False Privacy Settings: scammers mainly want to get your login details, so make sure to verify messages claiming to be from Facebook
security. Even the examples above show that they can look very credible and trustworthy.
Source: www.socialbakers.com

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Personal Story – Compassion International
http://www.compassion.com

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Child to Sponsor – Correspondence Process
Slow – Two to Three Month Turn-around

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I had received these photos through the postal mail

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Oh no, this happened in September 2013

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What Should I Do if My Sponsored Child Contacts Me
Via Facebook?
• It probably would save time, but it could also come at the expense of you and your sponsored child’s
safety, and this type of communication places the child, family and church partner staff in a difficult
situation.
• It’s not uncommon for someone who knows a child who is sponsored to create an account on a social
networking site and pretend to be the child, to contact the sponsor and ask for money, and to threaten
the child’s well-being if money isn’t provided.
• We cannot protect you or your sponsored child if we are not involved in the correspondence between
you and the child. We also have a responsibility to protect the children from sponsors who don’t have
the children’s best interest in mind.
• Without being the center of the correspondence process, we also cannot ensure that you don’t
inadvertently write something inappropriate or offensive to the child – cross-cultural sensitivities
seem to appear out of nowhere, even out of good intentions.
Courtesy of Compassion International: http://blog.compassion.com/what-should-i-do-if-my-
sponsored-child-contacts-me-via-facebook/#ixzz37TRvUs5A

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I was aware and followed the process …
• In situations like this, the country office works with the development center staff to
remind the child of our guidelines regarding direct contact with sponsors. The center
staff also makes sure it was indeed the child who initiated the contact.
• If you are contacted by your sponsored child outside of Compassion’s portals (e.g., by
phone, e-mail, Facebook, Twitter, etc.), please don’t respond, even to say, “I’m sorry
but I can’t talk with you in this manner.” And please let us know about the contact.
• If it happens in Facebook or Twitter, please use the site’s “block” feature to block the
person from asking you to be their friend. This may sound harsh, but please try to
imagine what could happen if these guidelines weren’t in place.
Courtesy of Compassion International: http://blog.compassion.com/what-should-i-do-if-
my-sponsored-child-contacts-me-via-facebook/#ixzz37TTqF2NI

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A safe and happy ending after all ...

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Inside her special book (Bible)

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The top demographic trends for every major social
network – as of February 9, 2015
• Facebook remains the top social network for U.S. teens. Nearly half of teen Facebook users say they're using
the site more than last year, and Facebook has more daily teen users than any other social network.
• Instagram has edged out Facebook and Twitter in terms of prestige among young users. U.S. teens now
describe Instagram as "most important," while Facebook and Twitter lost ground on this measure, according
to Piper Jaffray's twice yearly teen survey. The survey also found that 83% of U.S. teens in wealthy
households were on Instagram.
• LinkedIn is actually more popular than Twitter among U.S. adults. LinkedIn's core demographic are those
aged between 30 and 49, i.e. those in the prime of their career-rising years. Not surprisingly, LinkedIn also
has a pronounced skew toward well-educated users.
• Twitter has begun to lean worryingly toward male users, whereas previously it was a more gender-balanced
social network. Pew found that 22% of men use Twitter, while only 15% of women do.
• YouTube reaches more adults aged 18 to 34 than any single cable TV network. Nearly half of people in this
age group visited YouTube between December 2013 and February 2014, according to Nielsen. It was rated by
millennials as the top place to watch content, ahead of digital and TV properties like Facebook and ESPN.
• Snapchat is the youngest social network of all. More than six out of 10 Snapchat users are in the 18-to-24
age group, compared to 28% of Instagram users, according to a survey by Informate.
Source: http://www.businessinsider.com/2015-social-network-demographic-trends-2015-2#ixzz3UaDz3peV

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Why Hackers Love Organizations Who Use
Social Media
After all, cybercriminals
want to get as much
information as they can
to find a way to
spoof your customers.
http://www.forbes.com/sites/sungardas/2015/02/24/why-hackers-love-companies-who-use-social-media/
This kind of personalized
communication is lethal
when combined with social
engineering. Hackers know this
and will exploit this.

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10 New Social Media Apps to Watch for 2015
• Storehouse: - Have you ever wanted to do more than just share your photos and add text? Storehouse is a new mobile app that addresses that desire. They say it
lets you “share your stories as they happen.”
• Moment: - Are you trying to spend less time on your phone or mobile device and more time in the real world? Moment helps alert you to how much you actually
use your iPhone or iPad by tracking your time spent on your device each day.
• Secret: - Ever have something that you absolutely must share on your social network, but just can’t face the consequences of posting it? Secret is your answer, it
allows you to share updates anonymously with your friends, and if your friends “love” it by clicking the heart icon, then their friends will see it too.
• Everyware: - This app is from a new startup company that is developing a very interesting concept for an app that can serve to replace many other apps on your
phone because it can manage special offers or deals, check-ins, mapping to locations, reviews, and appointments or dinner reservations
• Wanelo: - The name for this shopping app comes from merging ‘want, need, and love’. There are currently over 11 million users on this new but growing app that
features millions of different products from all types of retailers from big brands to Etsy independent sellers
• Nudge: - Connects your health to your fitness tracking. It works in conjunction with apps like RunKeeper, Moves, Fitbit, and more and gives you a Nudge Score.
• Ibotta: - Is a shopping rebate app that works with 200 of the largest retailers like Walmart, Target, Best Buy, Sephora, and Whole Foods. Next you buy the
featured products and verify your purchases by taking a picture of your receipt. Then Ibotta pays you cash to your PayPal or Venmo account or via a gift card. If
you join via Facebook, your friends will automatically join your Ibotta team. The more friends, the more bonuses can be earned through teamwork. Bonuses add
up to extra cash and are added to the bonus section of the app on a regular basis.
• Opoli: Is a competitor app for the more well-known start up Uber where you book a ride via the app. However, the difference with Opoli is the added safety
factor. All Opoli drivers are commercially licensed and insured professionals.
• SideChef: - If you like to cook but need detailed instructions or are just learning to cook, then SideChef is a great app to help you look like a professional,
seasoned chef. If you need coaching, this app does everything for you from providing recipes, audio and visual directions, voice command technology, timers, and
even tutorial videos. There are over 1,000 step-by-step recipes on the app including ones from new and notable chefs or food bloggers so you can browse recipes
and even add your own to the cookbook. On top of all that, the My Table feature keeps a photo journal of everything you’ve cooked using the app.
• Pensoul: - Is a graphic design app and It shows the scale and detail of images at the same time. It can be magnified up to 1 million times without graphic quality
deterioration
http://www.socialmediatoday.com/content/10-new-social-media-apps-watch-2015

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What Comes Next?
5 Social Media Trends for 2015
• Major social networks battle harder for your wallet – Facebook to facilitate
money transfers
• Niche social networks continue to rise … but will Ello, Yik Yak, tsu … last?
• Shopping finally comes to social media – Twitter and Facebook beta-testing
“buy” buttons
• Smart devices get even smarter, to users’ benefit - thermostats, bathroom
scales and refrigerators to wearables like fitness bracelets and smart
watches are now collecting data and zapping it off wirelessly to the Internet.
• Increasing demand for (truly) private social media gives way to the real
thing - anonymous and ephemeral social networks—Snapchat, Secret,
Whisper, Yik Yak and Telegram, to name a few—surge in popularity
: https://www.linkedin.com/pulse/what-comes-next-5-social-media-trends-2015-ryan-holmes

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Be Careful
• Use Social Media wisely
• Protect Your Identity, Privacy and Reputation
Pstyrvoky@yahoo.com
QUESTIONS?

@NTXISSA@NTXISSA
Thank you
The Collin College Engineering Department
Collin College Student Chapter of the North Texas ISSA
North Texas ISSA (Information Systems Security Association)
NTX ISSA Cyber Security Conference – April 24-25, 2015 72

Social Media - The Good, The Bad and The Ugly

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