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Snapshot of Digital India
August 2013
Snapshot of Digital India December 2013

CONNECTIVITY
(August 2012) – 31 million
(November 2012) – 30 million

LANDLINE

(February 2013) - 29 million
(November 2013) - 29.28 million

(August 2012) – 934.09 million
(November 2012) – 890 million

MOBILES

(February 2013) - 892.02 million
(November 2013) – 870.58 million
Snapshot of Digital India December 2013

(August 2012) – 123 million

(February 2013) – 150 million

(November 2012) – 137 million

(November 2013) – 205 million

INTERNET
CONNECTIONS

BROADBAND
CONNECTIONS
(August 2012)
14.82 million

INTERNET
THROUGH
MOBILE

(August 2012)
14.82 million

(November 2012)
78.7 million

(November 2012)
15.08 million

(November 2013)
15.36 million
(February 2013)
15 million

(February 2013)
87.1 million

(November 2013)
110 million
Snapshot of Digital India December 2013

SOME STATISTICS ON CONNECTIVITY
Mumbai has the highest
number of internet users
(12 million) followed by Delhi
(8.1 million) and Hyderabad
(4.7 million)

Year-on-Year
growth in the
number of Internet
users : 40%

64% of Indian
mobile users
are male

Number of
internet
users in
urban
India: 137
Million

Number of mobile internet
users in rural India:
25 million

Number of internet
users in rural India:
68 Million

Number of mobile internet
users in urban India:
85 million

The penetration of mobiles is
highest (75%) among the age
group of 19-24 years

More than 65% of Indian
mobile users are below 35
years of age
Snapshot of Digital India December 2013

BROADBAND SPEEDS ACROSS COUNTRIES

HONG KONG
Speed (Mbps): 71.43

SOUTH KOREA
Speed (Mbps): 47.18

SINGAPORE
Speed (Mbps): 52.78
ROMANIA
Speed (Mbps): 49.85

BRAZIL
Speed (Mbps): 9.17

JAPAN
Speed (Mbps): 40.74
SWEDEN
Speed (Mbps): 42.06

USA
Speed (Mbps): 20.74

INDIA
Speed (Mbps): 4.15
GLOBAL SMARTPHONE MARKET SHARES
By Brand

Snapshot of Digital India December 2013

By Operating System

35 %

81.0 %
13.4 %

12.9 %
5.1 %

3.6 %

4.8 %

1.7 %
4.3 %
0.6 %

37.3 %

Others

Others
INDIAN SMARTPHONE MARKET SHARES
By Brand

By Operating System

Others
23%
90%

21%

10%
06%
04%

34%
01%

Snapshot of Digital India December 2013

Others
10%

*Operating system figures unchanged since August 2013 owing to lack of availability of published research
Snapshot of Digital India December 2013

YEAR-ON-YEAR GROWTH IN THE INDIAN MOBILE HANDSET
MARKET - 2013
• Mobile Handsets: 62.9 million (8.3%)
• Feature Phones: 51.8 million (-3.7%)
• Smartphones: 11.1 million (123%)

PERCENTAGE SHARE OF MOBILE HANDSET PAGEVIEWS
BY OPERATING SYSTEM

24.4%
32%
14.8%

12%

1%
Snapshot of Digital India December 2013

GLOBAL TABLET MARKET SHARES
By Brand

7.4%

29.6%

4.8%

20.4%

Others
35.3%

2.5%

By Operating System

0.2%
67%

28.3%

4.5%

*Operating system figures unchanged since August 2013 owing to lack of availability of published research
Snapshot of Digital India December 2013

INDIAN TABLET MARKET SHARES
By Brand

4.3%
19%
8.5%

6.4%

7.8%

By Operating System

1%
88%

10%

1%

*Operating system figures unchanged since August 2013 owing to lack of availability of published research
DESKTOP BROWSER MARKET SHARES

Snapshot of Digital India December 2013

Global

39.1%

28.83%

20.43%

8.27%

1.19%

2.14%

India

49.5%

29%

15.4%

2.19%

1.78%

1.35%
MOBILE BROWSER MARKET SHARES

Snapshot of Digital India December 2013

Global

25.68%

23.68%

19.23%

10.48%

5.86%

4.78%

2.88%

India

31.4%

30.7%

12%

10.35%

7.9%

0.9%

2.19%
Snapshot of Digital India December 2013

SOCIAL MEDIA NUMBER OF USERS: GLOBAL

1.15 billion

130+ million

500+ million

70 million

500+ million

238+ million

267 million
SOCIAL MEDIA NUMBER OF USERS: INDIA

115 million

77.49 million

20 million

Snapshot of Digital India December 2013

23 million

(active users – 36.9 million)**

55 million

8.12 million

2.93 million

*Number of users for G+ and Pinterest unchanged since August 2013 owing to lack of availability of published research
** Based on Washington Post’s report: http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
SOCIAL MEDIA STATISTICS - GLOBAL

Snapshot of Digital India December 2013

700 YouTube video links are shared on Twitter every minute
70% of B2C marketers have acquired a customer through Facebook

43% of marketers in USA have found a customer through LinkedIn
50% of technology companies have acquired a customer through Twitter
25% of consumers who complain about products on Facebook or
Twitter expect a response within 1 hour
41% of online B2C marketers use Google+, compared to 39% of B2B marketers
Tumblr users spend an average of 14 minutes per visit, about a minute-and-a-half
longer than the average Facebook visit, and a few minutes longer than the average Twitter visit
SOCIAL MEDIA STATISTICS - INDIA

Snapshot of Digital India December 2013

India is predicted to become the 2nd highest internet user after China by 2014 and
overtake the number of internet users in USA

Blogs have seen year-on-year growth of 48% making it the fastest growing web category

Only 9% of the active internet users transact online

Over 40% of searches on Google originate from mobile devices

30% of Facebook users in India are mobile-only Internet users and
30% of new registrations come through mobile
SOCIAL MEDIA STATISTICS - INDIA

Snapshot of Digital India December 2013

India has recorded the highest social networking growth of 37.4% in 2013

India has 7.59% of market share for Facebook and a penetration of 7.7% of
total population
For Facebook there are 76% male users and 24% female users in India, compared to 46%
and 54% in the United States and 47% and 53% in Brazil
Vodafone India Official Facebook page has the highest number of ‘Likes’. Telecom and
mobile brands top the list of ‘number of Likes’ in India

10,000 full-length Indian movies and 95% of India’s music catalogue, both in Hindi as
well as regional languages is available on YouTube
SOCIAL MEDIA AND ELECTIONS - 2014
•
•

•

Snapshot of Digital India December 2013

As per a recent Google survey, social media can have an impact on around 30 per cent seats in Lok Sabha
Elections 2014.
It is likely to influence 160 of India’s 543 Parliament constituencies, making Facebook and Twitter users the
nation’s newest voting bloc
Narerdra Modi has the highest number of twitter followers (2.8Mn) amongst the politicians

- Top 5 Politician Facebook Fan Pages in India

Narendra Modi

Arvind Kejriwal

Vasundhara Raje

Vijay Goel

Mamata Banerjee

Sonia Gandhi

Arvind Kejriwal

- Top 5 Most Mentioned Indian Politicians

Narendra Modi

Rahul Gandhi

Manmohan Singh
Sachin’s 200th Test Match
on Social Media

Snapshot of Digital India December 2013
SACHIN TENDULKAR ADDS A SOCIAL MEDIA RECORD TO HIS LIST!

Snapshot of Digital India December 2013

#ThankYouSachin
A lot of contests
leveraged
the match too.

4 million
Views for the
Digigraph

3 million
tweets
with the
hash tag
A thank you
message came from
Sachin Tendulkar himself,
acknowledging the
campaign becoming the
most retweeted tweet in
India, with the counter
standing at 16,888 RTs
and 11,389 favorites.

*Digigraph - Digigraph – A website through which customized images with messages from
Sachin got generated as soon as a tweet with the #ThankYouSachin was sent.
STAR SPORTS: I WAS THERE CAMPAIGN

Snapshot of Digital India December 2013

Each stand was photographed at regular durations during the match. People could select their stand, download the
photograph of that stand, tag themselves, and share it across social media.

Star sports.com: 3.5 million visitors for the test series
Snapshot of Digital India December 2013

SAKRI : 10 DAYS OF 10 TENDULKAR CONTEST

A series of contests like quizzes, messages, etc. were done over a period of 10 days and
the prize was a bat autographed by Sachin Tendulkar.
KASPERSKY CONTEST ON FACEBOOK

Snapshot of Digital India December 2013

Participants had to answer questions about Sachin Tendulkar and those who got
all the answers correct had a chance to win either an autographed bat or a
chance to meet Sachin Tendulkar.
TWITTER CONTESTS

Snapshot of Digital India December 2013
SOURCES

Snapshot of Digital India December 2013

http://in.reuters.com/article/2013/11/05/india-telecoms-users-idINL3N0IQ32820131105
http://www.trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Sep,%2013.pdf
http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013
http://www.iamai.in/PCov_Detail.aspx?nid=3220&NMonth=11&NYear=2013
http://indiatechonline.com/it-happened-in-india.php?id=1145
http://www.idc.com/getdoc.jsp?containerId=prUS24442013
http://www.engadget.com/2013/10/28/huawei-overtakes-lg-in-smartphonemarket-share-during-q3/
http://www.telecomlead.com/smart-phone/samsung-india-smartphone-marketshare-reaches-34-micromax-21-apple-1-5-in-q3-canalys-19200/
http://www.telecomlead.com/smart-phone/samsung-india-smartphone-market-s
hare-reaches-34-micromax-21-apple-1-5-in-q3-canalys-19200/
http://gs.statcounter.com/?PHPSESSID=4odfr4tnq77njppb04rfjldlp2#mobile_browser
-IN-monthly-201210-201310
http://www.idc.com/getdoc.jsp?containerId=prUS24420613
http://www.telecomlead.com/tablets/tablet-market-share-in-q2-samsung-micromax-karbonn-lead-84957/
http://cmrindia.com/india-overall-tablet-shipments-in-april-june-2013-touch-1-15-million-units-market-regains-momentum-to-clock-over-a-million-units-perquarter-with-devices-from-as-many-as-70-vendors/
http://www.exchange4media.com/53235_facebook-twitter-users-the-nations-newest-voting-bloc.html
http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
http://www.thehindubusinessline.com/industry-and-economy/info-tech/number-of-facebook-users-in-india-rises-to-65-m/article4009275.ece
http://www.thehindubusinessline.com/industry-and-economy/info-tech/india-to-have-worlds-largest-facebook-population-by-2016-study/article5371249.ece
http://www.financialexpress.com/news/india-turkey-leads-in-143.3-mn-false-and-duplicate-facebook-account/1190099
http://www.socialbakers.com/facebook-statistics/india
http://www.allin1social.com/facebook/country_stats/
http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
http://tech2.in.com/news/social-networking/saudi-arabia-has-most-active-twitter-users-india-21st-in-the-world/920636
http://www.beevolve.com/twitter-statistics/
http://www.socialbakers.com/countries/linked-in-country-detail/india
http://www.hindustantimes.com/business-news/we-have-10-000-full-length-indian-movies-on-youtube-google-india-chief/article1-1123030.aspx
https://www.quantcast.com/tumblr.com?country=IN
http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/
SOURCES

Snapshot of Digital India December 2013

http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html
http://www.medianama.com/2013/11/223-whatsapp-25million-india-users/
http://www.netmarketshare.com/
http://www.netmarketshare.com/
http://www.firstreporter.org/internet-usage-statistics-india-2nd-highest-internet-user-2014/
http://www.business-standard.com/article/technology/rural-india-internet-penetration-still-hovers-low-at-6-7-113102200523_1.html
http://articles.economictimes.indiatimes.com/2013-11-09/news/43855616_1_active-users-twitter-account-social-media-usage
http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity
http://timesofindia.indiatimes.com/tech/tech-news/internet/Online-bus-bookings-grew-by-185-IAMAI/articleshow/23003211.cms
http://www.indiadigitalreview.com/news/mobile-driving-internet-penetration-india-avendus/14573
http://download.hexagram.com/The%20State%20of%20Native%20Advertising%202014.pdf
http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/#sthash.xe5U6m4X.dpuf
http://www.socialbakers.com/facebook-pages/politics/india/
http://en.wikipedia.org/wiki/Communications_in_India
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://indiatechonline.com/snapshot.php
http://www.medianama.com/2012/08/223-june-2012-india-has-14-50m-broadband-connections-695-80m-active-mobile/
http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/
http://timesofindia.indiatimes.com/tech/tech-news/telecom/Uttar-Pradesh-Tamil-Nadu-top-in-mobile-penetration/articleshow/19909474.cms?
http://indiatechonline.com/snapshot.php
http://www.medianama.com/2013/03/223-january-2013-total-708-04m-active-mobile-base-in-india-15-01m-broadband/
http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/
http://www.indiachatforum.net/Thread-india-and-internet
http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html
http://www.iamai.in/PRelease_detail.aspx?nid=2648&NMonth=9&NYear=2012
http://www.iamai.in/Upload/Research/1920134430502/Vernacular_Report_Final_Jan_13_65.pdf
http://m.timesofindia.com/articleshow/20049156.cms
http://indiatechonline.com/snapshot.php
SOURCES

Snapshot of Digital India December 2013

http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/
http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/
http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/
http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/
http://indiatechonline.com/snapshot.php
http://www.gartner.com/newsroom/id/2482816
http://finance.yahoo.com/news/growth-accelerates-worldwide-mobile-phone-032200750.html
http://www.livemint.com/Industry/9Z4vqSAAvUL47ubNjRfguL/Indian-brands-close-the-gap-with-MNCs-in-smartphone-market.html
http://www.idc.com/getdoc.jsp?containerId=prUS24108913
http://www.latinospost.com/articles/22119/20130624/samsung-vs-nokia-lumia-market-share-tops-smartphone-shipments-india.htm
http://www.latinospost.com/articles/22302/20130626/smartphone-market-share-2013-india-tops-japan-become-third-global.htm
http://www.forbes.com/sites/louiscolumbus/2013/01/17/2013-roundup-of-mobility-forecasts-and-market-estimates/
http://gadgets.ndtv.com/tablets/news/tablet-sales-in-india-set-to-double-in-2013-14-report-398798
http://gadgets.ndtv.com/tablets/news/datawind-tops-indias-tablet-market-in-q1-2013-followed-by-micromax-apple-375992
http://tech2.in.com/news/general/samsung-is-no-1-in-the-indian-tablet-market-micromax-no-2/897568
http://www.zdnet.com/in/datawind-becomes-indias-leading-tablet-maker-for-q1-2013-7000016410/
http://www.prnewswire.com/news-releases/strategy-analytics-android-dominates-the-tablet-market-in-2013-q2-with-67-percent-share-of-global-tabletshipments-217411021.html
http://bgr.com/2013/07/25/ipad-market-share-q2-2013-apple-tablets/
http://www.indiadigitalreview.com/news/datawind-leads-indian-tablet-market-q1-2013
http://articles.economictimes.indiatimes.com/2013-03-22/news/37936907_1_tablet-market-affordable-tablets-tablet-computers
http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
http://edwigeparty.blogspot.in/
Snapshot of Digital India December 2013

Thanks!
siddharth.hegde@ethinos.com
+91 – 9820217252
@siddhegde
http://www.linkedin.com/in/hegdesiddharth
http://www.facebook.com /EthinosDigital

http://www.slideshare.net/Ethinos

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Snapshot of Digital India - December 2013

  • 1. Snapshot of Digital India August 2013
  • 2. Snapshot of Digital India December 2013 CONNECTIVITY (August 2012) – 31 million (November 2012) – 30 million LANDLINE (February 2013) - 29 million (November 2013) - 29.28 million (August 2012) – 934.09 million (November 2012) – 890 million MOBILES (February 2013) - 892.02 million (November 2013) – 870.58 million
  • 3. Snapshot of Digital India December 2013 (August 2012) – 123 million (February 2013) – 150 million (November 2012) – 137 million (November 2013) – 205 million INTERNET CONNECTIONS BROADBAND CONNECTIONS (August 2012) 14.82 million INTERNET THROUGH MOBILE (August 2012) 14.82 million (November 2012) 78.7 million (November 2012) 15.08 million (November 2013) 15.36 million (February 2013) 15 million (February 2013) 87.1 million (November 2013) 110 million
  • 4. Snapshot of Digital India December 2013 SOME STATISTICS ON CONNECTIVITY Mumbai has the highest number of internet users (12 million) followed by Delhi (8.1 million) and Hyderabad (4.7 million) Year-on-Year growth in the number of Internet users : 40% 64% of Indian mobile users are male Number of internet users in urban India: 137 Million Number of mobile internet users in rural India: 25 million Number of internet users in rural India: 68 Million Number of mobile internet users in urban India: 85 million The penetration of mobiles is highest (75%) among the age group of 19-24 years More than 65% of Indian mobile users are below 35 years of age
  • 5. Snapshot of Digital India December 2013 BROADBAND SPEEDS ACROSS COUNTRIES HONG KONG Speed (Mbps): 71.43 SOUTH KOREA Speed (Mbps): 47.18 SINGAPORE Speed (Mbps): 52.78 ROMANIA Speed (Mbps): 49.85 BRAZIL Speed (Mbps): 9.17 JAPAN Speed (Mbps): 40.74 SWEDEN Speed (Mbps): 42.06 USA Speed (Mbps): 20.74 INDIA Speed (Mbps): 4.15
  • 6. GLOBAL SMARTPHONE MARKET SHARES By Brand Snapshot of Digital India December 2013 By Operating System 35 % 81.0 % 13.4 % 12.9 % 5.1 % 3.6 % 4.8 % 1.7 % 4.3 % 0.6 % 37.3 % Others Others
  • 7. INDIAN SMARTPHONE MARKET SHARES By Brand By Operating System Others 23% 90% 21% 10% 06% 04% 34% 01% Snapshot of Digital India December 2013 Others 10% *Operating system figures unchanged since August 2013 owing to lack of availability of published research
  • 8. Snapshot of Digital India December 2013 YEAR-ON-YEAR GROWTH IN THE INDIAN MOBILE HANDSET MARKET - 2013 • Mobile Handsets: 62.9 million (8.3%) • Feature Phones: 51.8 million (-3.7%) • Smartphones: 11.1 million (123%) PERCENTAGE SHARE OF MOBILE HANDSET PAGEVIEWS BY OPERATING SYSTEM 24.4% 32% 14.8% 12% 1%
  • 9. Snapshot of Digital India December 2013 GLOBAL TABLET MARKET SHARES By Brand 7.4% 29.6% 4.8% 20.4% Others 35.3% 2.5% By Operating System 0.2% 67% 28.3% 4.5% *Operating system figures unchanged since August 2013 owing to lack of availability of published research
  • 10. Snapshot of Digital India December 2013 INDIAN TABLET MARKET SHARES By Brand 4.3% 19% 8.5% 6.4% 7.8% By Operating System 1% 88% 10% 1% *Operating system figures unchanged since August 2013 owing to lack of availability of published research
  • 11. DESKTOP BROWSER MARKET SHARES Snapshot of Digital India December 2013 Global 39.1% 28.83% 20.43% 8.27% 1.19% 2.14% India 49.5% 29% 15.4% 2.19% 1.78% 1.35%
  • 12. MOBILE BROWSER MARKET SHARES Snapshot of Digital India December 2013 Global 25.68% 23.68% 19.23% 10.48% 5.86% 4.78% 2.88% India 31.4% 30.7% 12% 10.35% 7.9% 0.9% 2.19%
  • 13. Snapshot of Digital India December 2013 SOCIAL MEDIA NUMBER OF USERS: GLOBAL 1.15 billion 130+ million 500+ million 70 million 500+ million 238+ million 267 million
  • 14. SOCIAL MEDIA NUMBER OF USERS: INDIA 115 million 77.49 million 20 million Snapshot of Digital India December 2013 23 million (active users – 36.9 million)** 55 million 8.12 million 2.93 million *Number of users for G+ and Pinterest unchanged since August 2013 owing to lack of availability of published research ** Based on Washington Post’s report: http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/
  • 15. SOCIAL MEDIA STATISTICS - GLOBAL Snapshot of Digital India December 2013 700 YouTube video links are shared on Twitter every minute 70% of B2C marketers have acquired a customer through Facebook 43% of marketers in USA have found a customer through LinkedIn 50% of technology companies have acquired a customer through Twitter 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour 41% of online B2C marketers use Google+, compared to 39% of B2B marketers Tumblr users spend an average of 14 minutes per visit, about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit
  • 16. SOCIAL MEDIA STATISTICS - INDIA Snapshot of Digital India December 2013 India is predicted to become the 2nd highest internet user after China by 2014 and overtake the number of internet users in USA Blogs have seen year-on-year growth of 48% making it the fastest growing web category Only 9% of the active internet users transact online Over 40% of searches on Google originate from mobile devices 30% of Facebook users in India are mobile-only Internet users and 30% of new registrations come through mobile
  • 17. SOCIAL MEDIA STATISTICS - INDIA Snapshot of Digital India December 2013 India has recorded the highest social networking growth of 37.4% in 2013 India has 7.59% of market share for Facebook and a penetration of 7.7% of total population For Facebook there are 76% male users and 24% female users in India, compared to 46% and 54% in the United States and 47% and 53% in Brazil Vodafone India Official Facebook page has the highest number of ‘Likes’. Telecom and mobile brands top the list of ‘number of Likes’ in India 10,000 full-length Indian movies and 95% of India’s music catalogue, both in Hindi as well as regional languages is available on YouTube
  • 18. SOCIAL MEDIA AND ELECTIONS - 2014 • • • Snapshot of Digital India December 2013 As per a recent Google survey, social media can have an impact on around 30 per cent seats in Lok Sabha Elections 2014. It is likely to influence 160 of India’s 543 Parliament constituencies, making Facebook and Twitter users the nation’s newest voting bloc Narerdra Modi has the highest number of twitter followers (2.8Mn) amongst the politicians - Top 5 Politician Facebook Fan Pages in India Narendra Modi Arvind Kejriwal Vasundhara Raje Vijay Goel Mamata Banerjee Sonia Gandhi Arvind Kejriwal - Top 5 Most Mentioned Indian Politicians Narendra Modi Rahul Gandhi Manmohan Singh
  • 19. Sachin’s 200th Test Match on Social Media Snapshot of Digital India December 2013
  • 20. SACHIN TENDULKAR ADDS A SOCIAL MEDIA RECORD TO HIS LIST! Snapshot of Digital India December 2013 #ThankYouSachin A lot of contests leveraged the match too. 4 million Views for the Digigraph 3 million tweets with the hash tag A thank you message came from Sachin Tendulkar himself, acknowledging the campaign becoming the most retweeted tweet in India, with the counter standing at 16,888 RTs and 11,389 favorites. *Digigraph - Digigraph – A website through which customized images with messages from Sachin got generated as soon as a tweet with the #ThankYouSachin was sent.
  • 21. STAR SPORTS: I WAS THERE CAMPAIGN Snapshot of Digital India December 2013 Each stand was photographed at regular durations during the match. People could select their stand, download the photograph of that stand, tag themselves, and share it across social media. Star sports.com: 3.5 million visitors for the test series
  • 22. Snapshot of Digital India December 2013 SAKRI : 10 DAYS OF 10 TENDULKAR CONTEST A series of contests like quizzes, messages, etc. were done over a period of 10 days and the prize was a bat autographed by Sachin Tendulkar.
  • 23. KASPERSKY CONTEST ON FACEBOOK Snapshot of Digital India December 2013 Participants had to answer questions about Sachin Tendulkar and those who got all the answers correct had a chance to win either an autographed bat or a chance to meet Sachin Tendulkar.
  • 24. TWITTER CONTESTS Snapshot of Digital India December 2013
  • 25. SOURCES Snapshot of Digital India December 2013 http://in.reuters.com/article/2013/11/05/india-telecoms-users-idINL3N0IQ32820131105 http://www.trai.gov.in/WriteReadData/PressRealease/Document/PR-TSD-Sep,%2013.pdf http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013 http://www.iamai.in/PCov_Detail.aspx?nid=3220&NMonth=11&NYear=2013 http://indiatechonline.com/it-happened-in-india.php?id=1145 http://www.idc.com/getdoc.jsp?containerId=prUS24442013 http://www.engadget.com/2013/10/28/huawei-overtakes-lg-in-smartphonemarket-share-during-q3/ http://www.telecomlead.com/smart-phone/samsung-india-smartphone-marketshare-reaches-34-micromax-21-apple-1-5-in-q3-canalys-19200/ http://www.telecomlead.com/smart-phone/samsung-india-smartphone-market-s hare-reaches-34-micromax-21-apple-1-5-in-q3-canalys-19200/ http://gs.statcounter.com/?PHPSESSID=4odfr4tnq77njppb04rfjldlp2#mobile_browser -IN-monthly-201210-201310 http://www.idc.com/getdoc.jsp?containerId=prUS24420613 http://www.telecomlead.com/tablets/tablet-market-share-in-q2-samsung-micromax-karbonn-lead-84957/ http://cmrindia.com/india-overall-tablet-shipments-in-april-june-2013-touch-1-15-million-units-market-regains-momentum-to-clock-over-a-million-units-perquarter-with-devices-from-as-many-as-70-vendors/ http://www.exchange4media.com/53235_facebook-twitter-users-the-nations-newest-voting-bloc.html http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html http://www.thehindubusinessline.com/industry-and-economy/info-tech/number-of-facebook-users-in-india-rises-to-65-m/article4009275.ece http://www.thehindubusinessline.com/industry-and-economy/info-tech/india-to-have-worlds-largest-facebook-population-by-2016-study/article5371249.ece http://www.financialexpress.com/news/india-turkey-leads-in-143.3-mn-false-and-duplicate-facebook-account/1190099 http://www.socialbakers.com/facebook-statistics/india http://www.allin1social.com/facebook/country_stats/ http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/ http://tech2.in.com/news/social-networking/saudi-arabia-has-most-active-twitter-users-india-21st-in-the-world/920636 http://www.beevolve.com/twitter-statistics/ http://www.socialbakers.com/countries/linked-in-country-detail/india http://www.hindustantimes.com/business-news/we-have-10-000-full-length-indian-movies-on-youtube-google-india-chief/article1-1123030.aspx https://www.quantcast.com/tumblr.com?country=IN http://mashable.com/2013/04/17/users-stay-longer-on-tumblr-than-facebook/
  • 26. SOURCES Snapshot of Digital India December 2013 http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html http://www.medianama.com/2013/11/223-whatsapp-25million-india-users/ http://www.netmarketshare.com/ http://www.netmarketshare.com/ http://www.firstreporter.org/internet-usage-statistics-india-2nd-highest-internet-user-2014/ http://www.business-standard.com/article/technology/rural-india-internet-penetration-still-hovers-low-at-6-7-113102200523_1.html http://articles.economictimes.indiatimes.com/2013-11-09/news/43855616_1_active-users-twitter-account-social-media-usage http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity http://timesofindia.indiatimes.com/tech/tech-news/internet/Online-bus-bookings-grew-by-185-IAMAI/articleshow/23003211.cms http://www.indiadigitalreview.com/news/mobile-driving-internet-penetration-india-avendus/14573 http://download.hexagram.com/The%20State%20of%20Native%20Advertising%202014.pdf http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/#sthash.xe5U6m4X.dpuf http://www.socialbakers.com/facebook-pages/politics/india/ http://en.wikipedia.org/wiki/Communications_in_India http://indiatechonline.com/snapshot.php http://indiatechonline.com/snapshot.php http://indiatechonline.com/snapshot.php http://indiatechonline.com/snapshot.php http://www.medianama.com/2012/08/223-june-2012-india-has-14-50m-broadband-connections-695-80m-active-mobile/ http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/ http://timesofindia.indiatimes.com/tech/tech-news/telecom/Uttar-Pradesh-Tamil-Nadu-top-in-mobile-penetration/articleshow/19909474.cms? http://indiatechonline.com/snapshot.php http://www.medianama.com/2013/03/223-january-2013-total-708-04m-active-mobile-base-in-india-15-01m-broadband/ http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/ http://www.indiachatforum.net/Thread-india-and-internet http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html http://www.iamai.in/PRelease_detail.aspx?nid=2648&NMonth=9&NYear=2012 http://www.iamai.in/Upload/Research/1920134430502/Vernacular_Report_Final_Jan_13_65.pdf http://m.timesofindia.com/articleshow/20049156.cms http://indiatechonline.com/snapshot.php
  • 27. SOURCES Snapshot of Digital India December 2013 http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/ http://www.medianama.com/2012/11/223-total-699-00m-active-mobile-base-in-india-end-september-2012-15-08m-broadband/ http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/ http://www.medianama.com/2013/04/223-february-2013-india-has-15-00m-broadband-connections-712-50m-active-mobile-conections-uninor-loses-8-34m-subscribers/ http://indiatechonline.com/snapshot.php http://www.gartner.com/newsroom/id/2482816 http://finance.yahoo.com/news/growth-accelerates-worldwide-mobile-phone-032200750.html http://www.livemint.com/Industry/9Z4vqSAAvUL47ubNjRfguL/Indian-brands-close-the-gap-with-MNCs-in-smartphone-market.html http://www.idc.com/getdoc.jsp?containerId=prUS24108913 http://www.latinospost.com/articles/22119/20130624/samsung-vs-nokia-lumia-market-share-tops-smartphone-shipments-india.htm http://www.latinospost.com/articles/22302/20130626/smartphone-market-share-2013-india-tops-japan-become-third-global.htm http://www.forbes.com/sites/louiscolumbus/2013/01/17/2013-roundup-of-mobility-forecasts-and-market-estimates/ http://gadgets.ndtv.com/tablets/news/tablet-sales-in-india-set-to-double-in-2013-14-report-398798 http://gadgets.ndtv.com/tablets/news/datawind-tops-indias-tablet-market-in-q1-2013-followed-by-micromax-apple-375992 http://tech2.in.com/news/general/samsung-is-no-1-in-the-indian-tablet-market-micromax-no-2/897568 http://www.zdnet.com/in/datawind-becomes-indias-leading-tablet-maker-for-q1-2013-7000016410/ http://www.prnewswire.com/news-releases/strategy-analytics-android-dominates-the-tablet-market-in-2013-q2-with-67-percent-share-of-global-tabletshipments-217411021.html http://bgr.com/2013/07/25/ipad-market-share-q2-2013-apple-tablets/ http://www.indiadigitalreview.com/news/datawind-leads-indian-tablet-market-q1-2013 http://articles.economictimes.indiatimes.com/2013-03-22/news/37936907_1_tablet-market-affordable-tablets-tablet-computers http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/ http://edwigeparty.blogspot.in/
  • 28. Snapshot of Digital India December 2013 Thanks! siddharth.hegde@ethinos.com +91 – 9820217252 @siddhegde http://www.linkedin.com/in/hegdesiddharth http://www.facebook.com /EthinosDigital http://www.slideshare.net/Ethinos Ethinos Presentations on Slideshare Snapshot of Digital India (August 2012) How NGOs can use Social Media to raise funds 11 Twitter Case Studies 10 Commandments of Social Media for Business Gamification – Level 1