Indian digital ecosystem broken and decoded in numbers, Trends on Indian audience on social media and e-commerce industry. Exclusive rights with the admin and up loader, project delivered while under joint partnership

1. Digital Cloud Worldwide – A Number Study
42% of the
total world
population has
access to
internet
Lowest Internet
penetration –
South Asia
Highest Internet
penetration –
North America
29% of Global
population is on
social media
23% of 2.078billion
people access social
media via smart
phones
23% growth in
mobile social
media users as per
last year adding
313 million people
222 million or 12%
growth in people
joining social media
Global Internet & Social Media Numbers
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

2. Digital Cloud India – A Number Study
Average daily internet access – 5.1 hours
through desktop and laptop
3.4 hours through mobile devices
Indian Numbers & Statistics
India shares 72% of Mobile web traffic
globally
Only 14% audience bought from E-
commerce store in last one month as on
January 2015
9% of Indian audience is actively engaged
social media
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

3. TOTAL
POPULATION
31%
URBANISATION
1,265
MILLION
Figure Represents Total National
Population Including Children
ACTIVE
INTERNET USERS
19%
PENETRATION
243
MILLION
Figure Includes Acess Via
Phone Or Fixed Connections
ACTIVE SOCIAL
MEDIA ACCOUNTS
9%
PENETRATION
118
MILLION
Figure Represents Active User Accounts
Not Unique Users
MOBILE
CONNECTIONS
75%
vs. POPULATION
946
MILLION
Figure Represents Mobile Subscriptions
Not Unique Users
ACTIVE MOBILE
SOCIAL ACCOUNTS
100
MILLION
Figure Represents Mobile Subscriptions
Not Unique Users
8%
PENETRATION
Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

4. Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

5. Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

6. Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

7. Digital Cloud India – A Number Study
Indian Mobile Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

8. Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

9. Digital Cloud India – A Number Study
Indian Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

10. Digital Cloud India – A Number Study
Indian Mobile User Behaviour Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

11. Digital Cloud India – A Number Study
Indian E-Commerce Behaviour Numbers & Statistics
Multiple data sources – Facebook, Wikipedia, Tencent, IAMAI, E&Y Research Papers

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