India presents a growth opportunity for app developers due to its large, young, mobile-first population and fast-growing economy. Communication apps like WhatsApp are the most popular in India, installed on over 96% of devices, but tools apps see the most data usage. The Android operating system dominates the smartphone market in India with 90% share. To succeed in India, app developers should optimize for mobile, consider localized content, support affordable payment methods, and leverage network effects through communication features.
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
Webeesocial - The Indian digital landscape 2016Shubhendu Jha
This is our last year's deck on the Indian Digital Landscape which highlights the key numbers and trends from the industry and projections for 2017. If you want the latest deck for 2017, you can connect with our planning head -
saurav.k@webeesocial.com.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Usage of Social Media on Phones in IndiaPALLAV GROVER
As a part of our assignment, me and my friend had to trap the idea that is prevalent in India based upon the title mentioned. While answering that, we took cognizance of empirical data with a relatively small but workable population.
Hope it helps.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Baidu Indonesia Research by GfK to capture Mobile Apps Market Potential in Indonesia.
Mobile Apps Market Study, Mobile Apps Potential, Mobile User Behaviour based on Apps, Mobile Market Indonesia, Mobile Apps Indonesia, Mobile Apps Market size Indonesia.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Usage of Social Media on Phones in IndiaPALLAV GROVER
As a part of our assignment, me and my friend had to trap the idea that is prevalent in India based upon the title mentioned. While answering that, we took cognizance of empirical data with a relatively small but workable population.
Hope it helps.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Baidu Indonesia Research by GfK to capture Mobile Apps Market Potential in Indonesia.
Mobile Apps Market Study, Mobile Apps Potential, Mobile User Behaviour based on Apps, Mobile Market Indonesia, Mobile Apps Indonesia, Mobile Apps Market size Indonesia.
Baidu - Explore The Mobile World in Indonesia - 2014Baidu Indonesia
Baidu releases a report based on the results of the company exploration on the mobile world trends in Indonesia. The exploration result was obtained from the surveys and interviews conducted by the company since 2 September to 31 October 2014. This activity aims to gain insights into the current situation and trends in Indonesian mobile market, as well as to gain in-depth description of the mobile phone users in Indonesia.
This report (in Indonesian) is also available in HTML5 version: http://goo.gl/HAIY2K
From Hubspot:
Did you know that 20% of US consumers access a social networking site via mobile phone? Or that text-messaging remains the most common mobile activity?
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Reference: Umeng Insight Report: China Mobile Internet 2012 ReviewC. Keiko Funahashi
Referenced in presentation, "The Seven Wonders of China's Mobile World"
http://www.slideshare.net/ckeikofunahashi/m-learncon-session-907-ckeikofunahashi
The way users are consuming content on their mobile devices is always a point of interest for developers and marketers, as it helps them in understanding their audience better.
Shamit khemka discusses future of android software developmentSynapseIndia
Android application development saw a boost in the popularity part among developers for quite some reasons. SynapseIndia founder Shamit khemka discusses future of android software development
China Mobile Internet 2013 Overview (Umeng)Hubery Zhou
The number of active smart devices in China exceeded 700 Million by the end of 2013.
The five fastest growing mobile apps categories (excluding games) are: news, health & fitness, social networking, business, and navigation. These areas will bring new opportunities for developers in 2014.
Socializing your apps is the key to success for developers. Currently among the top 1,000 apps (apps and games) in the Chinese market, 55% of them provide links to Chinese social networking services (e.g. Sina Weibo, Wechat, QQ, Renren). The amount of app content sharing to social network platforms per mobile Internet user per day has tripled in the last 6 months.
Social network sharing in game has become incredibly popular on all social networking platforms, 48% of in app sharing traffic to social networks are from games.
Since the advent of the smartphone, mobile apps are quickly taking over areas of life such as communication, entertainment, shopping, and more. For businesses, mobile app development is becoming a necessity to keep up with consumers' needs. Mobile application development is a very broad field; to help increase your awareness, here are 13 amazing facts about mobile app development.
The Global State of the App Industry. New Opportunities, Drastically Decreased Barriers to Entry have Created a Thriving App Economy - With the invention of the smartphone and the automation of online payment & distribution, an unprecedented thriving industry has emerged.
2. Introduction
In recent years, mobile technology has played the protagonist in India’s 21st
century tech-boom story. With 65% of total Internet traffic driven by mobile, the
population has become truly mobile-first. India’s Internet boom has sparked the
interest of tech giants Google and Facebook, whose initiatives hope to capture
some of that immense growth. But large companies are not the only ones betting on
India. Venture capital investments in India nearly doubled over the last year, from
$2.4 billion in 2014 to $4.6 billion in 2015.1
The country’s mobile growth presents an opportunity for app developers and
marketers from around the world. If India is not on an app developer’s radar, it
should be. In this report, we highlight India’s growth story, present an overview of
how Indian users are using mobile apps, and introduce action items to follow if you
are a developer or app marketer interested in expanding to the world’s
fastest-growing major economy.
2
3. Table of Contents
Introduction 2
India: An overview 4
India is the world’s second-largest smartphone market 5
Top apps in India
Top used app categories in India 6
WhatsApp is the top installed Communication app 7
Communication apps may be popular, but Tools have the most data usage 8
Facebook and Google compete for daily active users in India 9
A closer look at three categories: Games, Video and Music, and Utility 10
Interested in expanding to India? Action items to consider 11
About Jana and mCent 12
Sources 14
3
4. India: An overview
4
Smartphone users in India live all over the country. Each
dot on the map represents a smartphone user in India.
Analysis based on location of mCent users in India
2nd largest English-speaking
population
1.29 billion people2
Growing middle class with increased
spending power
App hungry
Fastest growing
major economy7
Young population
2nd largest population in
the world
Median age is 273
90%4
literacy rate among
youth (15-24 year olds)
Poverty in India shrank 15% between 2004 and 20135
130 million Indians speak English
3rd largest country for
downloads in 2015
within the Google Play
Store6
66 apps installed per
user, 23 apps used daily
7.3% GDP growth in 2015
Private consumption is 60%
5. With smartphone adoption in developed markets hitting a
plateau, India’s smartphone market is not showing signs of
slowing down. India is expected to overtake the United
States as the second-largest smartphone market in the
world by 2017.8
India's smartphone market is growing as
users adopt smartphones. By 2019, 39% of mobile users
will be on a smartphone, up from 26% in 2015.9
The leader of these smartphones in India? Android. Google
is the market leader among operating systems, with 90%10
market share in 2015. These devices are also getting more
powerful. One out of every three smartphones sold in India
are 4G enabled,11
and the 3G user base is growing at a
compound annual growth rate of 61% from 2013 to
2017.12
In India, many users are gaining smartphone access for the
first time with the availability of affordable devices.
5
India is the world’s second-largest
smartphone market
Micromax
15%
Lenovo
6%
Xiaomi
6%
Android brand market share in India
*Other includes HTC, Intex, Lava, Sony, Xolo, and more
Analysis based on a sampling of mCent users in January 2016
Samsung
31%
Motorola
5%
Other
38%
Thanks to competition from
local brands like Micromax,
Chinese brands like Xiaomi and
Lenovo, and many others that
make up 38% of the market,
Samsung faces competition in a
market that is hungry for more
options.
6. 6
Top used app categories in India
97%
of Indian users
use Communication
apps every day
53%
of Indian users
use Shopping
apps every day
34%
of Indian users
use News & Magazines
apps every day
30%
of Indian users
use Mobile games
apps every day
27%
of Indian users
use Music & Audio
apps every day
SOURCE: JANA
7. 7
1 Google apps*
2 WhatsApp Messenger
3 YouTube
4 MX Player
5 Facebook
6 SHAREit
7 UC Browser
8 Messenger
9 Flipkart
10 Hike Messenger
*Google apps (Google Play, Gmail, Maps, Google, Google+, Hangouts, Chrome Browser, and Google Drive) include pre-installed apps
Analysis based on a sampling of mCent users in December 2015
WhatsApp is the top installed
Communication app
Communication
40%
Social
7%
Media &
Video
13%
Tools
20%
Shopping
13%
Google
apps*
7%
Top apps in India
by installs
11 Truecaller
12 Dialer +
13 Xender
14 Clean Master
15 Amazon India Shopping
While Communication apps are installed on more devices than
any other category, WhatsApp is well ahead of the competition.
WhatsApp is installed on 96% of devices in India.
WhatsApp is installed on 1.7x more devices than Facebook
Messenger and 2.3x more devices than Hike.
Top categories
8. 8
Top apps in India
by data usage
1 SHAREit
2 Xender
3 YouTube
4 Facebook
5 UC Browser
6 WhatsApp Messenger
7 Chrome Browser
8 UC Browser Mini
9 Flipkart
10 Zapya
JANA.COM 6
11 Hotstar
12 Instagram
13 Google+
14 Facebook Messenger
15 MX Player
Data usage includes activity on both Wi-Fi and cellular data
Analysis based on a sampling of mCent users in December 2015
Media & Video
13%
Shopping
7%
Social
20%
Tools
20%
Communication
33%
Entertainment
7%
Communications apps may be popular,
but Tools have the most data usage
Tools help users share documents on the go and make smartphones
work faster and more efficiently. The three Tools in the list of top apps
by data usage are SHAREit, Xender, and Zapya.
As a mobile-first country, many users are leveraging smartphones as
their only computing device, which increases the demand for file
sharing apps like SHAREit.
Even though there are more Communication apps, Tools have 2.3x
more data usage than the Communication apps in the list combined.
Top categories
9. 9
1 WhatsApp Messenger
2 YouTube
3 Google
4 Facebook
5 Gmail
6 Messenger
7 UC Browser
8 Google+
9 SHAREit
10 Google Maps
11 MX Player
12 Chrome Browser
13 Hangouts
14 Hike Messenger
15 Truecaller
Top apps in India
by DAU
Analysis based on a sampling of mCent users in December 2015
Communication
54%
Tools
13%
Media & Video
13%
Facebook and Google compete for
daily active users in India
Social
13%
Travel &
Local
7%
Google and Facebook apps in the list have almost 3x more daily active
users (DAU) than the non-Facebook or Google apps (UC Browser,
SHAREit, MX Player, Hike, and Truecaller) combined.
Three out of the top five used apps as measured by DAU are Google
apps—Youtube, Google, and Gmail—while the other two are
Facebook—Facebook Android app and WhatsApp.
The only apps in the top 10 that are not Facebook or Google-owned
apps are UC Browser and SHAREit.
Top categories
10. 10
Video and Music*
66% of the top Music & Audio
apps in the list feature Indian
artists and local genres of music,
such as Saavn or Hungama.
The four localized music apps
have 1.3x more DAU than the
non-localized music apps—Sony
Music and Google Play Music—in
the list combined.
Youtube is the top video player in
India. The app has almost 2x more
DAU than MX Player.
1 YouTube
2 MX Player
3 Google Play Movies & TV
4 Google Play Music
5 Saavin Music & Radio
6 Wynk Music
7 Gaana
8 VivaVideo
9 Sony Music
10 Hungama Music
Top Video and Music
apps by DAU
Games
Freemium dominates: All
top 10 used games are free
to download and feature
in-app purchases.
The top used game, Clash of
Clans, has 1.6x more users
than number two Subway
Surfers.
Seven different categories
of mobile games appear in
the top 10. Arcade games
make up 30% of the list.
Three popular app categories in India are Games,
Video and Music (Media & Video and Music &
Audio), and Utility (Tools and Productivity). We
took a closer look at each category.
Top Games
apps by DAU
Utility*
80% of the top used Utility
apps in India are Tools.
Google is the top Utility
developer: Google’s Utility
apps have 1.2x more daily
active users than the seven
non-Google Utility apps in the
list combined.
50% of the Utility apps in the
list are designed to increase
security and protect devices
against viruses.
1 Clash of Clans
2 Subway Surfers
3 Teen Patti - Indian Poker
4 Candy Crush Soda Saga
5 Hill Climb Racing
6 Temple Run: Oz
7 8 Ball Pool
8 Temple Run 2
9 My Talking Tom
10 Piano Tiles 2
Top Utility
apps by DAU
A closer look at three
categories: Games,
Video and Music, and
Utility
1 Google
2 SHAREit
3 Xender
4 Clean Master
5 Google Drive
6 AppLock
7 360 Security
8 Google Calendar
9 CM Security Antivirus AppLock
10 LEO Privacy Guard
*Utility apps include Tools and
Productivity apps
*Video and Music apps include Media &
Video and Music & Audio apps
11. 11
India presents an exciting opportunity to reach an audience
that is mobile-first and growing at a rapid rate. As new users in
India are purchasing their first smartphones, the apps they
discover first will be the ones that capture their loyalty.
When thinking about your plan for India, keep in mind:
Interested in expanding to India?
Action items to consider
A growing mobile-first population
With 65% of Internet traffic driven by mobile and
more users getting access to 3G-enabled devices,
many people in India use their smartphone as their
computer. If you want to gain new users in India,
make sure to optimize your product for mobile first.
A young population with cash to spend
As the middle class grows in India, expect their
buying power to increase right along with it,
including spending in Shopping apps. In 2014,
41%13
of all Indians who purchased items online
used a mobile phone to do so, higher than in any
other country in the world. However, how they pay
for their purchases is much different than in other
markets. The credit card penetration rate is only
1.7%,14
so cash is still king when it comes to making
purchases. Consider including cash-on-delivery as a
payment method in your eCommerce app if
expanding to India.
Affordable devices make Android the OS
of choice in India
While Apple only offers one type of smartphone,
there are 1,300 brands15
of Android devices around
the world. The more diversity of devices running the
Android OS, the more choices, and ultimately, the
more affordable those choices are. In India, a user
can get a device for as low as $30.16
If you want to
attract new users in India, targeting Android users
will be your pass to success. But these affordable
devices may not be as powerful as their more
expensive counterparts, so be sure to optimize your
app to be lighter.
The popularity of Communication apps shows the value
of network effects
97% of smartphone users in India use a Communication app daily.
When looking at the top lists, one Communication app reigns
supreme: WhatsApp. The app has more installs and daily active users
than any other Communication app. Communication apps like
WhatsApp use network effects to grow their audience. When
thinking about increasing your app’s audience in India, consider
including referral mechanisms to utilize network effects and increase
word-of-mouth growth.
12. 12
Who is Jana and what is mCent?
85% of mobile subscribers in emerging markets are on
pay-as-you-go mobile plans. The cost of mobile data makes users
selective about downloading and trying new apps. Jana gives users
a risk-free introduction to your app, so that they become engaged,
loyal users.
Through Jana's mCent app, our members discover and try a world
of new apps without incurring any data charges. Thanks to our
partnerships with 311 mobile operators, Jana can reach millions of
smartphone users in India and around the world.
About Jana and mCent
13. 13
Our mission is to make the Internet
free for the next billion
Join the world’s most transformative brands
CONTACT US
14. Sources
1
(2015, November). Venture capital firms continue to step up India start-up investments. Retrieved from http://www.livemint.com.
2,5
(2016). The World Bank. Retrieved from http://data.worldbank.org.
3
(2015, November). India Becomes World’s Fastest Growing Economy: What Investors Need to Know. Retrieved from http://www.schwab.com.
4
Country profile: India. Retrieved from http://www.uis.unesco.org.
6
(2015). App Annie 2015 Retrospective—Monetization Opens New Frontiers. Retrieved from http://blog.appannie.com.
7
(2015, May). GDP at 7.3%: India’s economy has improved, but a wrong step could spoil things. Retrieved from http://www.firstpost.com.
8
(2015, June). Global Smartphone Sales Forecast by Operating System for 88 Countries: 2007 to 2020. Retrieved from https://www.strategyanalyt-
ics.com/.
9
(2016). Share of mobile phone users that use a smartphone in India from 2014 to 2019. Retrieved from http://www.statista.com.
10
(2015). IDC.
11
(2015, November). One Out of Three Smartphones Shipped in India in Q3 2015 Are 4G Enabled as the Country Prepares for Next-Generation Mobile
Technology, Says IDC. Retrieved from https://www.idc.com.
12
(2015, July). With 3rd largest smartphone market in the world, India to reach 314 million mobile internet users by 2017. Retrieved from http://yoursto-
ry.com.
13
(2015, May). India Tops The World For M-Commerce As Smartphones Drive Net Traffic. Retrieved from http://www.ibtimes.com.
14
(2013, May). Indian Credit Card Market Growing After Economic Slowdown. Retrieved from http://www.paymentsjournal.com.
15
(2015, August). Android fragmentation: There are now 24,000 devices from 1,300 brands. Retrieved from http://www.zdnet.com.
16
(2014, December). $30 smartphones are here—and they’re getting better every day. Retrieved from http://qz.com.
14