Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
[Report] Internet Trends in India for 2014Social Samosa
LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Mobile internet in India July 2015 (promo copy)Nikhil Pahwa
This report contains over 90 visualizations and analysis spread across 125 pages, along with sharp analysis of how rapidly Mobile Internet in India is growing.
It gives you an indication of what is changing, and how. The visualizations are based on:
- Telecom operator data covering a period of over 2 years, mostly till March 2015, some of it till July 2015
- Data available from industry disclosures and reports, made publicly.
Apart from this, the report aggregates publicly disclosed mobile consumption information from companies like YouTube, Facebook, Whatsapp, Paytm, Flipkart, Cleartrip, MakeMyTrip, Myntra, Mobikwik, Fashion and you, Snapdeal, Jabong, Fab Furnish, Urban Ladder, FreeCharge, JustDial, Vuclip, Housing, 99Acres, MagicBricks, Gaana, Saavn and others.
A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in India.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
[Report] Internet Trends in India for 2014Social Samosa
LIQVD Asia, Asia’s first digital experiential marketing company, has conducted a fabulous research and come up with a report- India on Internet 2014. This research intendeds to explore the Internet trends in India in the days to come.
Mobile internet in India July 2015 (promo copy)Nikhil Pahwa
This report contains over 90 visualizations and analysis spread across 125 pages, along with sharp analysis of how rapidly Mobile Internet in India is growing.
It gives you an indication of what is changing, and how. The visualizations are based on:
- Telecom operator data covering a period of over 2 years, mostly till March 2015, some of it till July 2015
- Data available from industry disclosures and reports, made publicly.
Apart from this, the report aggregates publicly disclosed mobile consumption information from companies like YouTube, Facebook, Whatsapp, Paytm, Flipkart, Cleartrip, MakeMyTrip, Myntra, Mobikwik, Fashion and you, Snapdeal, Jabong, Fab Furnish, Urban Ladder, FreeCharge, JustDial, Vuclip, Housing, 99Acres, MagicBricks, Gaana, Saavn and others.
A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in India.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
Indonesia is the one of the most populated country in the world. Considered to be the fastest emerging market, with more than 280 millions mobile phone subscription and fourth largest Facebook user, its considered as one of the biggest potential digital market in APAC
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
We Do, We Love, We Grow
Growmint is a full-service digital agency focus for continuously improving your business through integrated digital medium. We combined scientific and creativity approach through knowledge, data, design, technology, and behaviour to measure business sustainability in digital era. We believe as a partner, we need to walk hand-in-hand for the whole industry to sustain.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
India on Internet 2014 is a collectives of all thats happening in the digitally crazy market of India. With 200 Mn+ people on board and over 250 Mn smart phones sold, India is buzzing with the digital invasion like never before. Marketing is changing, Marketers are changing their opinions, brands are rewording their messages to 140 characters, 75% of the time mobile phones are used actions which are not the reasons for its invention. World is colliding, India is truly emerging as one of the top digital super power in the world.
This presentation is a small collective ode to all thats gone by and all that face us.
Indonesia is the one of the most populated country in the world. Considered to be the fastest emerging market, with more than 280 millions mobile phone subscription and fourth largest Facebook user, its considered as one of the biggest potential digital market in APAC
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
We Do, We Love, We Grow
Growmint is a full-service digital agency focus for continuously improving your business through integrated digital medium. We combined scientific and creativity approach through knowledge, data, design, technology, and behaviour to measure business sustainability in digital era. We believe as a partner, we need to walk hand-in-hand for the whole industry to sustain.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
IdeateLabs is amongst the Leading Brand and Digital Communication companies, based out of Mumbai, India. With more than 15 years of experience & working for more than 200 Brands over the period. IdeateLabs has built extensive abilities to manage turnkey Brand Solutions for Businesses.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
India Social Media Report Edition 2 by Blogworks in assoc with NM Incite (A N...India Social
India Social Media Report, Edition 2, is compiled from responses of 444 brands/ organisations and Agencies, who participated in a detailed online survey conducted in November 2010, to understand the nature and level of social media usage by businesses and brands in India. The report presents actionable insights on social media trends and spends for brands and organisations. Copies can be ordered by writing to report@blogworks.in.
Digital Marketing & Social Media Presentation North Lincolnshire Council Scru...AdeCapon
Digital Marketing & Social Media Presentation to NLC Corporate Scrutiny Panel 25 July 2011. Including how councillors can make better use of social media.
Riding the wave of socal media to grow your businessAtle Skjekkeland
This presentation will guide you through some tips and tricks for engaging in the social media world, with the intention of growing your business, not just sharing your photos and what you ate last night.
Social Media: A Presentation for Public Relation Professionals in the Ski Res...Greg Wood
This is a presentation that Woodhouse co-created with Jay Peak Resort. The purpose of the presentation is to provide an overview of how social media is changing the PR discipline and to outline practical steps to modify the PR approach. It was developed specifically for the Ski Resort Industry, but it could be for any industry.
Note: Some of the upfront slides that describe the size and opportunity where inspired (and maybe copied a little) from the "What the F**K is Social Media, one year later" presentation from Marta Kagan. The idea to use retro science fiction was inspired (or maybe copied a little) by the Olivier Blanchard "Basics Of Social Media ROI" presentation.
[Report] Young India Series BFSI ReportSocial Samosa
To The New "Young India series " latest report on the BFSI Industry, revealed that stocks, mutual funds and insurance were key discussion areas for citizens across the country constituting 31%, 28% and 22% respectively. The report, based on research by ThoughtBuzz, the social media analytics’ arm of TO THE NEW, analyzed digital conversations around banking, financial services and insurance sectors.
The SCIM standard was created to simplify user management in the cloud by defining a schema for representing users and groups and a REST API for all the necessary CRUD operations.
VOOT is a layer on top of SCIM to exchange information about groups in federated environments.
Top Indian Brands on Social Media - June 2013Social Samosa
The Unmetric report of Top Indian Brand on Social Media 2013 showcases brands in India within each sector that have secured top ranks on 3 social networking platforms Facebook, Twitter and Youtube in the month of June 2013. Unmetric monitors and bases its analysis on over 10,000 brands ranging in 30 sectors
The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
Activating Apps in Market Research - MRMW Singapore 2013Adrian Tan
Activating Apps in Market Research to Grow Brands & Businesses
Presentation from MRMW (Marketing Research in the Mobile World) Conference 2013, Kuala Lumpur
How to reach out and engage with your customers in Indonesia on social media?Tesla Insights
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology using strategic questions, social media analytics, manual sentiment analysis and insights
More about Tesla Insights : www.teslainsights.com.
How to reach out and engage with your Indonesian audience on social media?Agence Tesla
- Understand Indonesia, a strategic market : some statistics to understand the Indonesian market as a strategic market and how Indonesian people are using social media
- Popular social media platforms in Indonesia : a classification of the most used social networks in Indonesia among different age groups of the population
- Case study: the impact of beverage brands campaigns during Ramadhan - focus on Aqua's campaigns AdaAqua and Aqua242 – an interesting approach mixing social media listening first and confirming the insights with quantitative and qualitative market research
- Conclusion: how to engage with the audience in Indonesia on social media?
- Social media listening by Tesla Insights – our methodology based on social media analytics, manual sentiment analysis, and insights.
More about Tesla Insights : www.teslainsights.com.
Social Media Shakedown of Top Australian Brands - March 2014Unmetric
Australian brands are aware of the simple truth that contests and sweepstakes invariably promote engagement. Platform isn’t a restraint either, as brands took to Facebook, Twitter and YouTube to announce their offers. The Australian no-nonsense attitude comes across as brands get straight to the point, and this obviously resonates with their fans.
The study analyzed 100 Indian brands and 100 global brands across 10 categories, and their growth in fan base and engagement on Facebook from January to August 2012
Comparison of Top Indian Mutual Funds on Social MediaUnmetric
Take a deep dive into the social media habits of Indian mutual funds on social media. See how well known brands like Reliance, SBI and Birla court investors and educate the public around investments and finance using content and campaigns across social channels.
The social media landscape is constantly on the move.
The meteoric rise of networks is unabated and their
importance in the business arena continues to evolve.
For fans of facts and figures, here are some freshly
baked numbers to illustrate the growth of social media
adoption in the Asia-Pacific region and the impact this
is making on businesses and ecommerce.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
2. Story told by IDEATELABS
1 / 4
INTERNET USERS
1 / 100
TABLET USERS
1 / 9
MOBILE INTERNET USERS
1 / 9
SOCIAL MEDIA USERS
Source: BI Intelligence, IAMAI, Neilsen
Figures as on December 2014
1,300,000,000
TOTAL POPULATION
3. Story told by IDEATELABS
18 Million31 Million112 Million
Source: Respective Sources
Top 3 Social Networks in India
4. Story told by IDEATELABS Source: Facebook
Facebook in India
112 Million 99 Million 45 Million
Monthly Active Mobile Monthly Active Mobile Everyday
5. Story told by IDEATELABS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
4H 54M 2H 36M
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
Source: GlobalWebIndex Wave 11, WeAreSocial
2H 26M
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND ON SOCIAL MEDIA
EACH DAY
6. Story told by IDEATELABS
10%
90%
14%
86%
74%
26%
MOBILE USAGE DOMINATES SOCIAL
Desktop Mobile
2%
98%
Source: The Wall Street Journal,
8%
92%
46%
54%
7. Story told by IDEATELABS
VIDEO DOMINATES RESEARCH
Source: Forbes, MarketingProfs, Forrester
88%
more time on site with
Video spent by the
Average Internet User
marketing professionals
report that Video converts
better than any other medium
Customers more likely to
purchase a product after
watching a Video about it
70% 64%
8. Story told by IDEATELABS
VIDEO DOMINATES CONVERSIONS
Source: ReelSEO, Unbounce
0% 100%
80%
Using video on landing pages can
increase conversion by
Home Page videos are shown to
increase conversion rates by
30%
or more…
12. Story told by IDEATELABS
APPROACH
TOP 10 FAN PAGES ACROSS CATEGORIES
vsINDIA GLOBE
based on the Number of Fans on Facebook as a representative sample
ENGAGEMENT LEVELS BASED ON:
GROWTH IN
FANS
&
ENGAGEMENT
SCORES
for the Calendar Year 2014
Category Averages for Change in Fans & Engagement was
used as a comparative measure for the study.
13. Story told by IDEATELABS
INDUSTRY CATEGORIES COVERED
ELECTRONICSTRAVEL RETAIL AUTO FASHION
ENTERTAINMENTFINANCE FOOD TELCO IT
HEALTHCARE
SERVICES
15. Story told by IDEATELABS
21%
The
average
Fan
size
of
an
Indian
Brand
Page
as
compared
to
the
average
Global
Top
Brands. 3X
An
Average
Indian
Post
performs
3
times
better
than
a
Global
Post
in
terms
of
the
Engagement
with
its
audience.
270%
Engagement
on
Indian
Fan
Pages
vs
Global
Fan
Pages
97.6%
of
all
Interactions
happen
on
Posts
with
Pictures
/
Photos.
This
is
followed
by
Videos,
Status
Updates
&
finally
Links.
10%
of
all
Indian
Pages
use
Celebrity
Power
for
their
Social
Strategies
86%
Of
all
posts
in
India
are
Picture
/
Photo
Posts,
contributing
97.6%
of
all
engagement
across
brands.
4X
Indian
Fan
Pages
are
Shared
4
times
more
than
Global
Posts,
given
that
Indian
Fan
base
is
only
20%
of
the
size
of
Global
pages.
2.5X
Indian
Fan
Pages
post
2.5
times
more
than
global
brand
pages.
16. Story told by IDEATELABS
Healthcare
Travel
(Not surprising)
(Surprisingly)
People talking about it
8,294
5,735
REPRESENT
THE
LOWEST
ENGAGED
CUSTOMER
BASES
ACROSS
ALL
CATEGORIES.
Least Performing Categories
17. Story told by IDEATELABS
Engagement by Type
Virality Comments
Pictures 240 249
Pictures continue to dominate the Social landscape.
Highest Engagement per post in both categories
Videos 99 60
Lower engagement per post compared to Pic, but the
fastest growing category across all.
Links 10 18
Least Performing category, but second highest in terms of
usage by brands.
Status 17 75
Low on Virality / Shareability, but very high engagement
in terms of Responses received, second best across all.
Offers 48 17
Least used Medium in India, Surprisingly Retail vertical
does not use Offers at all. Extremely high on virality.
Average scores per post
18. Story told by IDEATELABS
UNDISPUTED King of Engagement
577 190K 1.183%
Total Posts Avg Engagement
per Post
Engagement
Score per Post
19. Story told by IDEATELABS
Scores the Highest Engagement in Content
FAMILY GENRE
4X
HIGHER THAN
INDUSTRY AVERAGE
6,961 273
Mln 10.8
Mln
Total
Posts
Total Responses
on Posts
Total
Shares
5
Total
Brands
20. Story told by IDEATELABS
MOST SHARED GENRE
3 Matrimonial Brands amongst the
TOP 10 most Shared Brands
FB Users in India seeking Companionship?
TREND?
21. Story told by IDEATELABS
MOST SOCIAL SAVVY BRAND
MAHINDRA GROUP
5 Brands in the Top 120 Pages in India
22. Story told by IDEATELABS
CELEBRITY POWER
10%
of the brands use Celebrities
clout for their Social Strategies
Average Post Engagement Scores
Lower than India Average
NOTE: does not include entertainment channels
23. Story told by IDEATELABS
FESTIVE SEASON IRONY
LOWEST
Posts by
Brands
HIGHEST
Engagement by
Customers
Oct - Dec
Period
24. Story told by IDEATELABS
TRYST WITH WEEKENDS
LOWEST
Posts by
Brands
HIGHEST
Engagement by
Customers
Sat - Sun
Period
26. Story told by IDEATELABS
Fans on FB
27%
Average No. of Fans per Page
January
01,
2014
-‐
December
31,
2014
Growth over the year
5,465,020
819,472
4,424,507
2,948,967
7,777,474
2,035,032
6,415,366
4,454,566
9,137,521
764,549
430,783
1,863,319
20.36%
15.85%
32.43%
24.91%
11.49%
29.28%
24.81%
19.46%
48.33%
31.55%
17.90%
27.62%
Avg. Fans per Vertical on 31st Dec Growth over 2014
27. Story told by IDEATELABS
Fans on FB
January
01,
2014
-‐
December
31,
2014
Page Engagement
Average PTAT as on Dates
70,143
5,735
174,316
42,743
73,083
30,837
104,243
43,396
564,154
29,551
8,294
25,609
-0.50%
15.12%
68.44%
15.75%
7.23%
7.67%
29.15%
26.31%
18.02%
60.88%
30.61%
-27.83%
Avg. PTAT per Vertical on 31st Dec Growth / Decline
over 2014
28. Story told by IDEATELABS
Fans on FB
January
01,
2014
-‐
December
31,
2014
Content Engagement
1,226Average Posts
6,616,964Average Interactions
6,153,565 234,972 228,427
Total Likes Total Comments Total Shares
Average Statistics per Brand Page
across Top 120 Indian Brands
29. Story told by IDEATELABS
Vital Stats
January
01,
2014
-‐
December
31,
2014
Fastest Growing Brand Pages
2
Comedy
Nights Kapil
5
Satyameva
Jayate
BY TOTAL NUMBER OF FANS ADDED IN 2014
3
Colors TV
1
Nescafe
India
4
Nat Geo
India
6
Bindass TV
7
9XM
8
Aircel India
9
Zoom TV
10
Dove
30. Story told by IDEATELABS
Vital Stats
January
01,
2014
-‐
December
31,
2014
Top 10 Brand Pages
BASED ON AVERAGE POST ENGAGEMENT
1
Comedy
Nights Kapil
2
Nat Geo
Channel
7
Colors TV
5
Zoom TV
10
Bindass TV
4
Vicks
India
3
Gillette
India
6
Mahindra
XUV500
9
Jaguar
India
8
Mahindra
Scorpio
31. Story told by IDEATELABS
Vital Stats
January
01,
2014
-‐
December
31,
2014
Top 10 Brand Pages
1
Microsoft
Lumia India
2
Freshers
Live
3
Shaadi.com
4
OLX.in
5
Samsung
Mobile India
6
Yepme
Shopping
7
Bharat
Matrimony
8
ICICI Bank
9
LIC India
Forever
10
Jeevan
Saathi
BASED ON VIRALITY OF CONTENT*
* Does not include Media Brand Pages
32. Story told by IDEATELABS
Vital Stats
January
01,
2014
-‐
December
31,
2014
Top 10 Brand Pages
BASED ON VIRALITY OF CONTENT*
* Only Media Brand Pages
1
Bindass TV
2
Nat Geo
Channel
3
Zoom TV
4
AajTak
7
Colors TV
6
Comedy
Nights Kapil
8
Satyameva
Jayate
10
9XM
9
MTV
Roadies
5
MTV India
34. Story told by IDEATELABS
India Global
Growth in Fans
India vs Globe - Year 2014
35. Story told by IDEATELABS
Growth in Fans
India vs Globe - Year 2014
Avg. No. of Fans - INDIA 3,878,048
Fan Growth across Category 27.09%
Avg. No. of Fans - GLOBAL 18,548,038
Fan Growth across Category 17.60%
Avg. PTAT - INDIA 97,675
Fan Growth across Category 24.83%
Avg. PTAT - GLOBAL 1,78,287
Fan Growth across Category 19.43%
36. Story told by IDEATELABS
India Global India Global
Electronics -0.5% 25.3% Food 29.2% 43.5%
Travel 15.1% 49.1% Services -27.8% 11.9%
Retail 68.4% 12.5% Telco 26.3% 28.9%
Auto 15.8% 5.5% Media 18.0% -32.9%
Fashion 7.2% 11.2% IT 60.9% 9.5%
Finance 7.8% 45.3% Healthcare 30.6% 22.2%
India Performs
Weaker
India Performs
Better
Engagement
India vs Globe - Year 2014
37. Story told by IDEATELABS
Post
India vs Globe - Year 2014
Post Type % share # of Post
Status 2.87% 3,367
Photo 85.64% 1,00,350
Link 7.71% 9,037
Video 3.71% 4,347
Others 0.06% 74
Post Type % share # of Post
Status 4.48% 3,149
Photo 76.89% 54,062
Link 10.11% 7,110
Video 8.40% 5,909
Others 0.11% 78
INDIA GLOBE
38. Story told by IDEATELABS
Post
India vs Globe - Year 2014
Avg. Engagement per Post 0.14% Avg. Engagement per Post 0.04%
On an Average an Indian Post is shared
more than a Global Post2.5X
40. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 2,948,967
Fan Growth across Category 24.91%
Auto
Avg. No. of Fans 12,485,371
Fan Growth across Category 34.23%
India vs Global FB Pages
Avg. Page Engagement Rate 1.45%
Growth in Engagement Rate 15.75%
Avg. Page Engagement Rate 1.30%
Growth in Engagement Rate 5.51%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT
41. Story told by IDEATELABS
Auto
17.9%
Average No. of Fans
572
InteractionsContentFans
Average Posts per brand
1,917,446Average Interactions per brand
1,855,498
23,015
38,933
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
42. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Auto
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,109 89.30% 18,279,142 95.33%
Video 459 8.02% 791,976 4.13%
Link 115 2.06% 89,010 0.46%
Status 36 63.00% 4,811 0.03%
Performance Owner Posts
44. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 54,65,020
Fan Growth across Category 20.36%
Electronics
Avg. No. of Fans 2,42,80,033
Fan Growth across Category 13.40%
India vs Global FB Pages
Avg. Page Engagement Rate 1.28%
Growth in Engagement Rate -0.50%
Avg. Page Engagement Rate 1.00%
Growth in Engagement Rate 25.31%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT
45. Story told by IDEATELABS
Electronics
20.4%
Average No. of Fans
787
InteractionsContentFans
Average Posts per brand
4,546,524Average Interactions per brand
4,357,843
91,881
96,800
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
46. Story told by IDEATELABS
Owner Posts by Month
0
200
400
600
800
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Electronics
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 6,996 88.90% 44,079,619 96.95%
Video 524 6.70% 734,586 1.62%
Link 234 3.00% 603,091 1.33%
Status 118 1.50% 47,946 0.11%
Performance Owner Posts
48. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 7,777,474
Fan Growth across Category 11.49%
Lifestyle
based on FANS
Avg. No. of Fans 24,193,784
Fan Growth across Category 19.13%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 0.94%
Growth in Engagement Rate 7.23%
Avg. Page Engagement Rate 0.59%
Growth in Engagement Rate 11.17%
based on ENGAGEMENT
49. Story told by IDEATELABS
Lifestyle
11.5%
Average No. of Fans
542
InteractionsContentFans
Average Posts per brand
1,405,900Average Interactions per brand
1,364,869
21,789
19,243
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
50. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Lifestyle
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,041 93.00% 12,643,283 89.90%
Video 165 3.00% 604,784 4.30%
Link 75 1.40% 778,951 5.50%
Status 139 2.60% 31,984 0.20%
Performance Owner Posts
52. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 2,035,032
Fan Growth across Category 29.28%
Finance
based on FANS
Avg. No. of Fans 65,78,698
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.52%
Growth in Engagement Rate 7.67%
Avg. Page Engagement Rate 2.77%
Growth in Engagement Rate 45.28%
based on ENGAGEMENT
53. Story told by IDEATELABS
Finance
29.3%
Average No. of Fans
491
InteractionsContentFans
Average Posts per brand
708,626Average Interactions per brand
646,629
19,918
42,079
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
54. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Finance
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,124 84.00% 6,530,931 92.20%
Video 481 9.80% 475,732 6.70%
Link 215 4.40% 58,588 0.80%
Status 90 1.80% 21,007 0.30%
Performance Owner Posts
56. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 6,415,366
Fan Growth across Category 24.81%
Food
based on FANS
Avg. No. of Fans 36,966,209
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.62%
Growth in Engagement Rate 29.15%
Avg. Page Engagement Rate 1.57%
Growth in Engagement Rate 43.47%
based on ENGAGEMENT
57. Story told by IDEATELABS
Food
24.8%
Average No. of Fans
490
InteractionsContentFans
Average Posts per brand
818,708Average Interactions per brand
749,566
43,457
25,684
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
58. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Food
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,408 93.30% 6,503,288 82.20%
Video 155 3.30% 1,297,908 16.40%
Link 54 1.10% 77,699 1.00%
Status 106 2.20% 30,705 0.40%
Performance Owner Posts
60. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 764,549
Fan Growth across Category 31.55%
IT
based on FANS
Avg. No. of Fans 14,543,702
Fan Growth across Category 26.03%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.62%
Growth in Engagement Rate 29.15%
Avg. Page Engagement Rate 1.57%
Growth in Engagement Rate 43.47%
based on ENGAGEMENT
61. Story told by IDEATELABS
IT
24.8%
Average No. of Fans
846
InteractionsContentFans
Average Posts per brand
112,758Average Interactions per brand
98,415
4,888
9,455
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
62. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
IT
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 4,163 61.50% 703,658 78.00%
Video 367 5.40% 91,216 10.10%
Link 2,056 30.40% 83,516 9.30%
Status 185 2.70% 23,671 2.60%
Performance Owner Posts
64. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 1,863,319
Fan Growth across Category 27.62%
Services
based on FANS
Avg. No. of Fans 3,883,522
Fan Growth across Category 30.48%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 1.37%
Growth in Engagement Rate -27.83%
Avg. Page Engagement Rate 0.81%
Growth in Engagement Rate 11.85%
based on ENGAGEMENT
65. Story told by IDEATELABS
Services
27.6%
Average No. of Fans
4,436
InteractionsContentFans
Average Posts per brand
1,398,693Average Interactions per brand
1,142,558
117,430
138,705
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
66. Story told by IDEATELABS
Owner Posts by Month
0
750
1500
2250
3000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Services
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 15,192 77.50% 10,747,977 93.00%
Video 174 0.90% 85,198 0.70%
Link 2,317 11.80% 257,753 2.20%
Status 1,932 9.90% 464,393 4.05%
Performance Owner Posts
68. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 4,454,566
Fan Growth across Category 19.46%
Telco
based on FANS
Avg. No. of Fans 5,866,492
Fan Growth across Category 29.93%
India vs Global FB Pages
BRANDS
TOP3
Avg. Page Engagement Rate 0.97%
Growth in Engagement Rate 26.31%
Avg. Page Engagement Rate 1.58%
Growth in Engagement Rate 28.91%
based on ENGAGEMENT
69. Story told by IDEATELABS
Telco
19.5%
Average No. of Fans
626
InteractionsContentFans
Average Posts per brand
818,708Average Interactions per brand
749,566
43,457
25,684
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
70. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Telco
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,639 91.20% 13,769,440 86.70%
Video 340 5.50% 1,069,335 6.70%
Link 149 2.40% 1,014,452 6.40%
Status 53 0.90% 36,491 0.20%
Performance Owner Posts
72. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 430,783
Fan Growth across Category 17.90%
Healthcare
Avg. No. of Fans 1,326,043
Fan Growth across Category 14.34%
India vs Global FB Pages
Avg. Page Engagement Rate 1.93%
Growth in Engagement Rate 30.61%
Avg. Page Engagement Rate 1.00%
Growth in Engagement Rate 22.18%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT
73. Story told by IDEATELABS
Healthcare
17.9%
Average No. of Fans
517
InteractionsContentFans
Average Posts per brand
198,759Average Interactions per brand
182,062
7,354
9,344
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
74. Story told by IDEATELABS
Owner Posts by Month
0
150
300
450
600
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Healthcare
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 3,881 93.8% 15,63,646 98.3%
Video 87 2.1% 12,289 0.8%
Link 107 2.6% 12,592 0.8%
Status 61 1.5% 1,547 0.1%
Performance Owner Posts
76. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 9,137,521
Fan Growth across Category 48.33%
Entertainment
Avg. No. of Fans 67,418,725
Fan Growth across Category 12.82%
India vs Global FB Pages
Avg. Page Engagement Rate 6.17%
Growth in Engagement Rate 18.02%
Avg. Page Engagement Rate 0.56%
Growth in Engagement Rate -32.88%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT
77. Story told by IDEATELABS
Entertainment
48.3%
Average No. of Fans
2,181
InteractionsContentFans
Average Posts per brand
63,475,005Average Interactions per brand
58,854,162
2,343,042
2,277,801
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
78. Story told by IDEATELABS
Owner Posts by Month
0
500
1000
1500
2000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Entertainment
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 17,900 91.20% 567,499,087 99.30%
Video 1,221 6.20% 2,721,860 0.50%
Link 373 1.90% 847,276 0.15%
Status 93 0.50% 171,523 0.03%
Performance Owner Posts
80. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Avg. No. of Fans 4,424,507
Fan Growth across Category 32.43%
Retail
Avg. No. of Fans 19,532,193
Fan Growth across Category 10.52%
India vs Global FB Pages
Avg. Page Engagement Rate 3.94%
Growth in Engagement Rate 68.44%
Avg. Page Engagement Rate 0.49%
Growth in Engagement Rate 12.51%
based on FANS
BRANDS
TOP3
based on ENGAGEMENT
81. Story told by IDEATELABS
Retail
32.4%
Average No. of Fans
2,594
InteractionsContentFans
Average Posts per brand
2,980,991Average Interactions per brand
2,841,400
92,850
46,741
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
82. Story told by IDEATELABS
Owner Posts by Month
0
200
400
600
800
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Retail
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 22,571 87.00% 25,197,476 84.50%
Video 226 0.90% 531,759 1.80%
Link 2,904 11.20% 4,035,638 13.50%
Status 236 0.90% 45,039 0.20%
Performance Owner Posts
84. Story told by IDEATELABS January
01,
2014
-‐
December
31,
2014
Travel
India vs Global FB Pages
Avg. No. of Fans 819,472
Fan Growth across Category 15.85%
based on FANS
Avg. No. of Fans 5,501,723
Fan Growth across Category 34.91%
BRANDS
TOP3
Avg. Page Engagement Rate 0.70%
Growth in Engagement Rate 15.12%
Avg. Page Engagement Rate 2.41%
Growth in Engagement Rate 49.31%
based on ENGAGEMENT
85. Story told by IDEATELABS
Travel
15.9%
Average No. of Fans
626
InteractionsContentFans
Average Posts per brand
206,428Average Interactions per brand
189,607
6,758
10,063
January
01,
2014
-‐
December
31,
2014
Page Engagement Rate
Vital Stats - India
Interactions on Page
86. Story told by IDEATELABS
Owner Posts by Month
0
175
350
525
700
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Travel
January
01,
2014
-‐
December
31,
2014
Distribution of Posts
Post Type # of Post % share # Reactions % share
Photo 5,326 85.00% 1,850,884 89.70%
Video 148 2.40% 112,658 5.50%
Link 439 7.00% 61,248 3.00%
Status 350 5.60% 39,488 1.90%
Performance Owner Posts
88. Story told by IDEATELABS
We sent a small questionnaire to some of the
Marketing Heads of the 120 Brands featured herein.
To understand their vision for the year 2015 and
how they see their brands engaging with their customers.
…Quotable Quotes
89. Story told by IDEATELABS
Sanjay Tripathy
Senior Executive Vice President
The overall objective for this year is
to make HDFC Life a digitally
"approachable" brand for our
customers.
“
”
90. Story told by IDEATELABS
Sagnik Ghosh
Vice President & Head Marketing
We will continue with our
strategy of building
engagement with our fans
through content which adds
value to their lives
“
”
91. Story told by IDEATELABS
Evolve from being the largest
automotive community in India to
the most engaged automotive
community.
“
”
Vivek Nayar
CMO Mahindra Auto
92. Story told by IDEATELABS
We do not see a correlation
between the size of the
fanbase and business. The key
metric for us is engagement
rate.
“
”Deepali Naair
CMO Club Mahindra
93. Story told by IDEATELABS
The mantra is to constantly
engage with platform
partners directly for
implementation of
strategic and innovative
initiatives.
“
”Belson Coutinho
VP - Marketing, E Commerce & Innovations
94. Story told by IDEATELABS
Talk to us for a detailed metrics of each Vertical and a synopsis of
the Survey from CMO’s across genres.
social@ideate.email
write to us at:
96. Story told by IDEATELABS
The
Measure
Metrics
Explained
Total
Fans
Total
number
of
Page’s
Fans
over
2014.
Growth
of
Total
Fans
Shows
the
increase
or
decrease
in
Fans
during
2014.
Total
Fan
Count
The
total
number
of
Fans
on
the
31st
December
2014.
Change
in
Fans
Shows
the
total
change
in
Fans
during
a
selected
time
range.
Virality
/
Shareability
Shows
the
total
number
of
Shares
of
Page’s
content
on
specific
days
during
a
monitored
period
of
time.
Each
bar
on
the
graph
represents
the
daily
values
of
these
Shares.
The
line
represents
the
cumulative
number
of
all
Shares
from
the
beginning
of
the
chosen
period.
Owner
Posts
by
day
Shows
the
number
of
posts
made
by
the
page’s
administrators
by
day
during
a
selected
time
range.
Avg
Posts
per
day
Shows
the
average
number
of
posts
made
by
a
page
administrator
per
day
during
a
selected
time
range.
Post
Types
The
post
type
is
either
a
status,
link,
photo,
video,
album,
application,
swf,
music,
or
event.
Most
Engaging
Post
Types
This
shows
the
Engagement
Rates
and
Interactions
of
each
post
type
during
a
selected
time
range.
Page
Engagement
Rate
Shows
the
evolution
of
both
the
7
day
and
the
30
day
moving
average
of
the
Daily
Page
Engagement
Rate
during
a
selected
time
range.
It
is
calculated
from
the
average
of
all
daily
values
of
Daily
Page
Engagement
Rates
in
the
last
7
or
30
day
period.
Post
Engagement
Rate
This
shows
the
total
number
of
Interactions
(Likes,
Comments
and
Shares)
per
post
during
a
selected
time
range.
Average
Post
Engagement
Rate
Shows
what
the
Average
Post
Engagement
Rate
was
for
each
post
during
a
selected
time
period.
It
is
calculated
as
the
sum
of
Post
Engagement
Rates
for
each
respective
day
of
the
week
(Monday
through
Sunday),
divided
by
the
total
number
of
Fans
on
that
day
during
the
selected
time
period.
Total
Interactions
Shows
the
total
Interactions
(Likes,
Comments
and
Shares)
during
a
selected
time
range.
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