Social Media in India : Landscape Overview
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The document discusses social media trends in India, including that WhatsApp is the most used social media site with over 114 million users. It notes that telco partnerships with social media platforms are growing to boost data usage. Politicians and political parties are increasingly using social media for campaigning, though approximately 50% of politicians' Twitter followers have been found to be fake. While user growth in emerging markets like India is high, delivering compelling ads on platforms remains a challenge due to widespread feature phone usage. The shift to mobile access of social media is also discussed, with over 19 million Indian users on mobile phones. Television partnerships integrating social media are highlighted as a trend as well.
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Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
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Social Media in India : Landscape Overview
- 1. ! Social Media : The Indian Landscape
- 2. Most Used Social Media Site in India
- 3. Social Media : User Base India ! ! ! ! ! ! ! ! ! ! ! ! ! ! *Guesstimated number of users 114.8 M 30 M* 20 M Global ! ! ! ! ! ! ! 1.19 Bn 300 M 230 M
- 4. User Base India ! ! ! ! Global ! 22 M ! ! ! Over 55 M 250 M 1 Bn unique visitors/mth
- 5. Key Trends In Social Media Telco Partnerships Set To Grow Telcos partnerships with social media platforms to boost data usage. ! Subscribers of Reliance Communications & Vodafone got free access to Twitter. ! Facebook drove 3G usage in India
- 6. Social Media Driving Voters? 2-5% of election budget kept aside for social media. Google launched hangouts, election portal. Politicians joined Twitter en masse, 50% of politicians followers were found to be fake. ! Facebook Added ‘Registered to Vote’ as part of a life event.
- 7. User Growth Vs Revenues Emerging Markets Feature phone usage limits delivery of compelling ads: Twitter. ! Facebook: Indian userbase set to outdo USA. By 2015 max revenues from EMs. ! Google+: Chances of generating highest revenue thanks to passive usage habits
- 8. Shift to Mobile 19.8 million users accessed social media via their mobile phones this year. Facebook already had 75% of its users using mobile phones to access site. Mobile data usage on Vodafone India, grew by 29%.
- 9. Television Partnerships Airtel Digital TV integrates Twitter in October. Users can watch TV while tweeting about their show. In the US, Twitter partnered with NBCUniversal and Comcast to produce ‘social TV’ YouTube in talks with DTH service providers to distribute YouTube via TV
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