Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in India.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, accessories, and services. Some key details:
- Founded in 1964 as Blue Ribbon Sports in Oregon and renamed Nike in 1978
- Known for its "Just Do It" slogan and Nike swoosh logo
- Generates over $18 billion in annual revenue primarily from footwear like running, basketball, and soccer shoes
- Employs over 26,000 people worldwide and is headquartered in Beaverton, Oregon
Vodafone India is one of the largest mobile operators in India, with over 134 million customers as of 2011. While India makes up 36% of Vodafone's global customer base, it contributes only 8% to revenue due to intense price competition in the Indian mobile market. Vodafone Essar (now known as Vodafone India) operates in 23 of India's telecom circles through a joint venture between Vodafone Group (67% stake) and Essar Group (33% stake). It has emerged as one of the major players in India's highly competitive telecom sector.
Mortein is an insecticide brand that was first manufactured in Australia in the 1870s and launched in South India in 1993. It has since expanded its product lineup to include mosquito coils, vaporizers, and liquids. While Mortein holds a 12.5% market share, its main competitors All Out and Good Knight each have over 30% market share. Mortein has struggled with negative perceptions of its coil products and a lack of innovation and rural penetration. However, the document suggests that with a brand relaunch focusing on rural awareness, eco-friendly products, unique selling propositions, and celebrity endorsements, Mortein could regain market share.
Business Projects Durex company analysisAdvaldo CM
Durex is a global leader in condom manufacturing with over 80 years of experience. It is based in the UK and sells condoms in over 150 countries. Durex aims to provide protection and education about sexual health and well-being. It has a diverse product line including condoms, lubricants, and educational books. Durex is organized divisionally and has established various committees to improve profitability and coordination across divisions. It emphasizes serving all stakeholders, including customers, employees, business partners, shareholders, and society. Durex's vision is to inspire responsibility for sexual health by providing knowledge that leads people to take action.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
The document provides a situation analysis for The North Face brand, including a SWOT analysis. It summarizes that The North Face is a leading outdoor apparel brand owned by VF Corporation. While apparel manufacturing has declined, VF Corporation has grown to $7 billion in revenue. The SWOT analysis identifies strengths like brand recognition and product diversity, weaknesses like high prices, and opportunities like investing in sustainability and partnerships with sports teams. The greatest opportunity is expanding marketing to college students in the Midwest US.
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
Durex is a condom manufacturer founded in 1915 in London. It has grown to be the world's top condom brand with a 26% global market share and distributing over 1 billion products annually. Durex introduced important innovations like electronically testing condoms for breaks in 1953 and creating the world's first anatomically shaped condom in 1969. While condoms face some cultural taboos in discussing sex openly, increased awareness of health issues like HIV/AIDS and education on safe sex have expanded the market potential for Durex. The company aims to ensure consumers' first sexual experiences are safe and enjoyable through innovative, high-quality products.
Nike is a major American multinational corporation that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, accessories, and services. Some key details:
- Founded in 1964 as Blue Ribbon Sports in Oregon and renamed Nike in 1978
- Known for its "Just Do It" slogan and Nike swoosh logo
- Generates over $18 billion in annual revenue primarily from footwear like running, basketball, and soccer shoes
- Employs over 26,000 people worldwide and is headquartered in Beaverton, Oregon
Vodafone India is one of the largest mobile operators in India, with over 134 million customers as of 2011. While India makes up 36% of Vodafone's global customer base, it contributes only 8% to revenue due to intense price competition in the Indian mobile market. Vodafone Essar (now known as Vodafone India) operates in 23 of India's telecom circles through a joint venture between Vodafone Group (67% stake) and Essar Group (33% stake). It has emerged as one of the major players in India's highly competitive telecom sector.
Mortein is an insecticide brand that was first manufactured in Australia in the 1870s and launched in South India in 1993. It has since expanded its product lineup to include mosquito coils, vaporizers, and liquids. While Mortein holds a 12.5% market share, its main competitors All Out and Good Knight each have over 30% market share. Mortein has struggled with negative perceptions of its coil products and a lack of innovation and rural penetration. However, the document suggests that with a brand relaunch focusing on rural awareness, eco-friendly products, unique selling propositions, and celebrity endorsements, Mortein could regain market share.
Business Projects Durex company analysisAdvaldo CM
Durex is a global leader in condom manufacturing with over 80 years of experience. It is based in the UK and sells condoms in over 150 countries. Durex aims to provide protection and education about sexual health and well-being. It has a diverse product line including condoms, lubricants, and educational books. Durex is organized divisionally and has established various committees to improve profitability and coordination across divisions. It emphasizes serving all stakeholders, including customers, employees, business partners, shareholders, and society. Durex's vision is to inspire responsibility for sexual health by providing knowledge that leads people to take action.
The document provides information on the Indian telecom industry and Vodafone's operations in India. Some key points:
- India's mobile subscriber base has grown from under 2 million in 2000 to over 812 million in 2011, with an annual growth rate of 73%. Vodafone has a 15% market share in India.
- Factors important to customers when choosing a provider include network quality, call rates, and value-added services.
- A brand analysis of telecom operators showed Vodafone had the strongest brand image and highest customer loyalty, though call rates were a weakness.
- The recommendations suggest Vodafone should focus on improving call rates and continuing large
The document provides a situation analysis for The North Face brand, including a SWOT analysis. It summarizes that The North Face is a leading outdoor apparel brand owned by VF Corporation. While apparel manufacturing has declined, VF Corporation has grown to $7 billion in revenue. The SWOT analysis identifies strengths like brand recognition and product diversity, weaknesses like high prices, and opportunities like investing in sustainability and partnerships with sports teams. The greatest opportunity is expanding marketing to college students in the Midwest US.
Nike was established in 1960 in Oregon by Phil Knight and Bowerman and has since expanded from the US to international markets. It takes its name from the Greek goddess of victory. Initially starting small with limited resources, Nike was able to grow significantly through endorsement contracts with top athletes and guerrilla marketing tactics. However, it failed to recognize emerging markets like aerobics and women customers. It has since strengthened its brand through sponsorship of sporting events and established brand personality and equity.
Durex is a condom manufacturer founded in 1915 in London. It has grown to be the world's top condom brand with a 26% global market share and distributing over 1 billion products annually. Durex introduced important innovations like electronically testing condoms for breaks in 1953 and creating the world's first anatomically shaped condom in 1969. While condoms face some cultural taboos in discussing sex openly, increased awareness of health issues like HIV/AIDS and education on safe sex have expanded the market potential for Durex. The company aims to ensure consumers' first sexual experiences are safe and enjoyable through innovative, high-quality products.
Mortein case study mARKETING bRAND pOSITIONINGAnkit Sen
Mortein is a leading brand of mosquito repellents in India that uses vaporizers. It differentiates itself based on ruggedness, sophistication, and excitement. GoodKnight is its main competitor and positions itself based on sincerity, competence, and excitement across its product ranges. Mortein has an umbrella brand architecture and vaporizers are its flagship product line. It aims to grow its vaporizer market share and introduce more affordable battery-operated vaporizers to target rural customers. Mortein's product mix includes combo packs, refills, and different powered versions of its vaporizers. It expects continued growth in the electric insecticides market.
Nintendo Ltd, strategic management of change, 2012Rei Lynn Hayashi
This document provides an overview of a presentation on scenario planning for Nintendo. The presentation covers Nintendo's company profile and history, analysis of the video game industry and Nintendo's position within it, key uncertainties facing Nintendo, and potential future scenarios and their implications. The presentation analyzes Nintendo's micro and macro environment, strengths, weaknesses, opportunities, and threats. It also examines Nintendo's key success factors and applies Porter's 5 forces model and the industry lifecycle model to understand Nintendo's competitive environment.
International Marketing: Marketing & the World CupJustin Ashley
This document provides an overview of the history and business of marketing the FIFA World Cup tournament. It discusses the evolution of the tournament from its origins in 1930 to the expanding number of participating teams over time. It also outlines the bidding process for countries to host the World Cup, highlighting benefits like publicity and infrastructure development as well as costs. Additionally, it examines the three levels of corporate sponsorship for the World Cup and challenges around sponsoring. The document specifically focuses on Qatar hosting the controversial 2022 World Cup, addressing concerns around the extreme summer heat, questionable labor practices for migrant workers building stadiums, and high number of worker deaths.
1) The document discusses strategies for feature phones in India as smartphones increasingly capture market share.
2) It analyzes trends like declining feature phone prices and the launch of affordable smartphones.
3) The document segments the market and identifies desirable features for segments like senior citizens, workers, and urban youth. These include long battery life, loud sound, and limited internet access.
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
The document discusses Durex's new media marketing strategies in India. It outlines Durex's social media initiatives like their Facebook page and YaariDosti campaign. It also discusses their mobile marketing campaign using SMS and initiatives like Durex Jeans. The document proposes strategies to re-launch Durex's non-condom products like their PLAY range through new media like a sex expert on their website, online games, and passion groups. It discusses challenges of marketing condoms in India's conservative society and proposes expanding into female condoms.
This presentation provides an overview of the Samsung company. Samsung is the largest company in the world, founded in 1938 in South Korea. By 2013, Samsung had over $327 billion in revenue and 427,000 employees worldwide. The document outlines Samsung's founding, headquarters, financial data, products which include semiconductors, displays, home electronics, mobile devices, computing products, and home appliances, and notes Samsung Telecommunication as a key business unit.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
The document discusses Kapferer's Brand Identity Prism model, which represents brand identity using a six-sided prism. The six sides are: physique, personality, culture, relationship, reflection, and self-image. It then applies the model to analyze the brand identities of Adidas and Nike, comparing their physiques, personalities, cultures, reflections, and how consumers see themselves in relation to the brands.
Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
This presentation discusses modern smart watches like the I'm Watch and Pebble Smartwatch. The I'm Watch is an Android-powered smartwatch developed by Blue Sky that has features like a 1.54" color display, 4GB of storage, Bluetooth, and apps for messaging, music, and more. The Pebble Smartwatch works with iOS and Android via Bluetooth and has around 800 apps for messaging, email, and social media. It uses e-ink display technology. The Sony Smartwatch also runs Android, and is water resistant, with features for calls, texts, email, and more.
Competitive Analysis Of Marvel Entertainment PdfThomas Lawrence
Marvel is a leading publisher, licensor, and producer of entertainment properties. It has strong brand recognition from its iconic characters. Marvel is transitioning its film business to a hybrid licensing/ownership model which could drive growth. It is also expanding globally and diversifying its licensing revenue streams. However, Marvel faces challenges from larger competitors in key business segments and could be a potential takeover target. Its financial performance depends on the success of its robust film release pipeline.
The document discusses the history and architecture of the BlackBerry operating system. It describes how BlackBerry was initially focused on email and messaging and gained popularity in business. It outlines the memory management and multitasking capabilities of the OS. It concludes by discussing RIM's plans to improve the OS with features like faster speeds and updated browsers to better compete with other smartphones.
Nike is an American company that designs, develops and sells athletic footwear, apparel, equipment and accessories. It has a wide range of sports products including shoes, clothing and equipment for sports like running, basketball, soccer and more. Nike uses strategies like sponsoring athletes and teams, maintaining a strong brand image and focusing on new product development to maintain a large market share, especially in the premium sportswear segment. It operates in over 200 countries and has manufacturing facilities located primarily in Asia.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Which are the top played games on mobile phones? How much time is spent on them? Which are the most popular genres? This report is based on actual usage data captured using an opt-in research panel and mobile metering technology.
Mortein case study mARKETING bRAND pOSITIONINGAnkit Sen
Mortein is a leading brand of mosquito repellents in India that uses vaporizers. It differentiates itself based on ruggedness, sophistication, and excitement. GoodKnight is its main competitor and positions itself based on sincerity, competence, and excitement across its product ranges. Mortein has an umbrella brand architecture and vaporizers are its flagship product line. It aims to grow its vaporizer market share and introduce more affordable battery-operated vaporizers to target rural customers. Mortein's product mix includes combo packs, refills, and different powered versions of its vaporizers. It expects continued growth in the electric insecticides market.
Nintendo Ltd, strategic management of change, 2012Rei Lynn Hayashi
This document provides an overview of a presentation on scenario planning for Nintendo. The presentation covers Nintendo's company profile and history, analysis of the video game industry and Nintendo's position within it, key uncertainties facing Nintendo, and potential future scenarios and their implications. The presentation analyzes Nintendo's micro and macro environment, strengths, weaknesses, opportunities, and threats. It also examines Nintendo's key success factors and applies Porter's 5 forces model and the industry lifecycle model to understand Nintendo's competitive environment.
International Marketing: Marketing & the World CupJustin Ashley
This document provides an overview of the history and business of marketing the FIFA World Cup tournament. It discusses the evolution of the tournament from its origins in 1930 to the expanding number of participating teams over time. It also outlines the bidding process for countries to host the World Cup, highlighting benefits like publicity and infrastructure development as well as costs. Additionally, it examines the three levels of corporate sponsorship for the World Cup and challenges around sponsoring. The document specifically focuses on Qatar hosting the controversial 2022 World Cup, addressing concerns around the extreme summer heat, questionable labor practices for migrant workers building stadiums, and high number of worker deaths.
1) The document discusses strategies for feature phones in India as smartphones increasingly capture market share.
2) It analyzes trends like declining feature phone prices and the launch of affordable smartphones.
3) The document segments the market and identifies desirable features for segments like senior citizens, workers, and urban youth. These include long battery life, loud sound, and limited internet access.
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, selling Tiger brand shoes. It was renamed Nike in 1970 and trademarked the swoosh logo. Nike opened its world headquarters in 1990 and its mission is to continue bringing inspiration to athletes while maintaining high quality products. As the largest seller of athletic shoes and apparel, Nike competes with Under Armour but remains dominant thanks to endorsement deals with popular athletes like LeBron James. If competing as Adidas, the document recommends sponsoring top athletes, even overpaying them to leave Nike, and connecting customer needs to innovative product designs.
The document discusses Durex's new media marketing strategies in India. It outlines Durex's social media initiatives like their Facebook page and YaariDosti campaign. It also discusses their mobile marketing campaign using SMS and initiatives like Durex Jeans. The document proposes strategies to re-launch Durex's non-condom products like their PLAY range through new media like a sex expert on their website, online games, and passion groups. It discusses challenges of marketing condoms in India's conservative society and proposes expanding into female condoms.
This presentation provides an overview of the Samsung company. Samsung is the largest company in the world, founded in 1938 in South Korea. By 2013, Samsung had over $327 billion in revenue and 427,000 employees worldwide. The document outlines Samsung's founding, headquarters, financial data, products which include semiconductors, displays, home electronics, mobile devices, computing products, and home appliances, and notes Samsung Telecommunication as a key business unit.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
-2/3 of smartphone users have feature phone as well
-46% use internet more than 3 hours / day, while no more than 28% access same hours from smart phone
-For brands, Samsung tops with 33% share followed by Nokia and apple
-Brand (53%), Pricing (52%) and Design (51%) are the main consideration factors
50-100K are the most common spending for the monthly phone usage
Less than 18% of smart phone users have paid for app
The document discusses Kapferer's Brand Identity Prism model, which represents brand identity using a six-sided prism. The six sides are: physique, personality, culture, relationship, reflection, and self-image. It then applies the model to analyze the brand identities of Adidas and Nike, comparing their physiques, personalities, cultures, reflections, and how consumers see themselves in relation to the brands.
Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
This presentation discusses modern smart watches like the I'm Watch and Pebble Smartwatch. The I'm Watch is an Android-powered smartwatch developed by Blue Sky that has features like a 1.54" color display, 4GB of storage, Bluetooth, and apps for messaging, music, and more. The Pebble Smartwatch works with iOS and Android via Bluetooth and has around 800 apps for messaging, email, and social media. It uses e-ink display technology. The Sony Smartwatch also runs Android, and is water resistant, with features for calls, texts, email, and more.
Competitive Analysis Of Marvel Entertainment PdfThomas Lawrence
Marvel is a leading publisher, licensor, and producer of entertainment properties. It has strong brand recognition from its iconic characters. Marvel is transitioning its film business to a hybrid licensing/ownership model which could drive growth. It is also expanding globally and diversifying its licensing revenue streams. However, Marvel faces challenges from larger competitors in key business segments and could be a potential takeover target. Its financial performance depends on the success of its robust film release pipeline.
The document discusses the history and architecture of the BlackBerry operating system. It describes how BlackBerry was initially focused on email and messaging and gained popularity in business. It outlines the memory management and multitasking capabilities of the OS. It concludes by discussing RIM's plans to improve the OS with features like faster speeds and updated browsers to better compete with other smartphones.
Nike is an American company that designs, develops and sells athletic footwear, apparel, equipment and accessories. It has a wide range of sports products including shoes, clothing and equipment for sports like running, basketball, soccer and more. Nike uses strategies like sponsoring athletes and teams, maintaining a strong brand image and focusing on new product development to maintain a large market share, especially in the premium sportswear segment. It operates in over 200 countries and has manufacturing facilities located primarily in Asia.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
Which are the top played games on mobile phones? How much time is spent on them? Which are the most popular genres? This report is based on actual usage data captured using an opt-in research panel and mobile metering technology.
The document summarizes the results of a smartphone user survey conducted in Birmingham, UK between July and August 2010. 450 business people participated in the survey. Key findings include that 45% owned smartphones, with Samsung and HTC being most popular brands. Participants mainly used their smartphones to communicate via calls, texts, and emails. 20% watched videos online, with YouTube being the most popular service. Video streaming and recording was less common.
The mobile gaming market in India is growing rapidly and is an important opportunity for game developers. It is expected to triple in size to $300 million by 2017. Currently, only 2 out of every 100 mobile subscribers in India play mobile games, indicating significant room for growth. As affordable smartphones and cheap data plans become more common, more Indians are gaining access to mobile games. The market is especially promising for Android games due to the high adoption rate of the Android operating system in India.
Smartphone User Persona Report 2015 - IndonesiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Indonesia.
Smartphone User Persona Report 2015 - PhilippinesVserv
This document summarizes smartphone user personas in the Philippines based on a Nielsen study. It identifies 7 primary personas based on their app usage and engagement: App Junkies, Dabblers, Gaming Buffs, Utilitarians, Power Users, Explorers, and Social Stars. For each persona, it provides demographic profiles, top devices used, most used apps, time spent on activities, and data consumption patterns. The smartphone user base in the Philippines is growing rapidly and is predominantly young users under 30.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
This presentation by Annabelle Gawer from the University of Surrey was made during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
This presentation by Geoffrey A. Manne, Founder & Executive Director of the International Center for Law and Economics was made during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
This document discusses the relationship between antitrust and privacy law. It notes that there is little direct guidance from EU case law on this issue. However, one case found that while privacy issues are not directly an antitrust matter, competition authorities can consider facts that relate to both privacy and antitrust. The document argues that degradation of privacy quality through excessive data collection by dominant firms could form the basis for an abuse of dominance claim. It examines ongoing investigations into this issue, and argues that fairness principles from privacy law should inform European antitrust analysis.
This presentation by Cyril Ritter, European Commission, DG COMP was made during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
This presentation by Hal Varian, Professor of Berkeley School of Information, was made during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
These slides by the OECD Competition Division introduce the OECD background note presented during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
This presentation by Maurice E. Stucke from the Konkurrenz Group was made during the discussion on "Big Data: Bringing competition policy to the digital era" held during the 126th meeting of the OECD Competition Committee on 29 November 2016. More papers and presentations on the topic can be found out at www.oecd.org/daf/competition/big-data-bringing-competition-policy-to-the-digital-era.htm
This document discusses the trend of post-demographic consumerism, where consumption patterns are no longer defined by traditional demographic segments like age, gender, income, etc. It attributes this trend to factors like ubiquitous information access, increased social freedoms, greater ability to experiment, and the erosion of a direct link between financial resources and social status. As a result, brands can no longer rely on demographic models and must recognize that innovations will spread rapidly across all demographics. The document provides examples and opportunities for brands to adopt a post-demographic approach.
Smartphone User Persona Report 2015 - MalaysiaVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Malaysia.
The Indian market is changing fast. Internet growth is mainstreaming among the young population of India and the mobile access is growing in leaps and bounds. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More and More people are going online in India, with more than 200 Million people connected as on December 2013, digital content that they use is playing an ever-growing role in their lives. The focus of this presentation is to give a statistical overview of this market and is a compilation of proprietary data and a lot of research reports on the market. It gives a sense of scale India has seen so far and gives a sense of direction of the scale of what is coming.
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
This document discusses the main sources of demographic data, including population censuses, administrative records, vital registration systems, sample surveys, and universal population registers. Population censuses conducted every 10 years are the primary source of demographic data worldwide. They provide information on population size, composition, and fertility and mortality rates. Administrative records like health statistics are also widely used but depend on complete recording. Vital registration systems specifically track births, deaths, marriages and provide key fertility and mortality data, though many developing countries' systems remain limited. Sample surveys offer flexibility to investigate various demographic variables and update census data. Universal population registers maintained in some developed countries continuously collect lifetime statistics.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
This document provides an overview of mobile trends in Vietnam in Q3 2016. It summarizes that Android devices make up the majority of the market in Vietnam. Popular messaging apps include Zalo, Facebook Messenger, and Viber. Video streaming is growing rapidly, with the top content being funny videos and live streams. Mobile games and apps in the technology category are the most popular downloads. Mobile advertising spending is increasing significantly as a percentage of total digital ad spending. Common forms of mobile payment in Vietnam include cash on delivery, QR payments, and mobile banking.
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
This document summarizes a presentation on mobile advertising given by Vishal Bali of Nielsen. Some key points:
- Smartphone penetration has reached critical mass across Asia Pacific markets, driving exponential growth in mobile content consumption.
- Games, music, and entertainment are the most popular app categories and activities on smartphones.
- Mobile advertising exposure is common, especially in markets like Japan, China, and Korea, though reception varies.
- Metrics that track engagement beyond clicks are needed to measure mobile ad effectiveness and optimize campaigns.
- Nielsen's mobile measurement panels provide granular insight into smartphone usage and can evaluate mobile ad campaigns.
This document discusses digital trends in India. It provides statistics on internet and social media usage that show rapid growth. The top social networks in India are Facebook, Twitter, YouTube, and LinkedIn. WhatsApp is the dominant messaging app. Mobile internet usage is growing significantly and most time online is spent on communication apps like WhatsApp and entertainment like videos. Key takeaways are that the right target audience is important, social media requires real-time responses, and organic social media reach is declining so paid promotion is better. Emerging trends include live streaming, short videos, virtual reality, and the internet of things.
thinkLA Mobile Breakfast 2015 Presentation SlidesthinkLA
The document discusses the rapid adoption of smartphones and the shift to a mobile-first world. It finds that within the next 3 years, smartphone ownership will reach majority levels globally. Currently, 18% of users are considered "smartphone dominant," spending most of their digital time on mobile. This group is expected to expand to the majority of consumers as mobile experiences continue to improve. Factors like developing for larger screens, improving cross-device experiences, and adapting to trends in app replacement will accelerate this shift to a smartphone dominant world.
THINK MOBILE: Growing With the Indonesian ConsumerIyan Muhsinin
Smartphone sales in Indonesia have increased dramatically in recent years, eclipsing feature phone sales for the first time in 2014. Smartphones now make up 46% of device sales, up from 32% in 2013. Android devices dominate the market, accounting for 88% of smartphone sales. Indonesians primarily use smartphones for social networking and browsing the internet. Smartphone ownership has increased connectivity and changed consumer behavior, with mobile expected to become a major channel for business growth. Companies must understand how consumers are using mobile devices and rethink their marketing strategies to engage customers across digital purchase journeys.
"How consumers use technology and its impact on their lives"Rodica Rusica
The document discusses how technology and the internet have impacted consumer behavior and trends. It notes that over 60% of people now have internet access and 4.66 billion are active users. Common devices for accessing the internet include smartphones, laptops, and tablets. People use the internet for entertainment, shopping, education, and social networking. Search engines like Google are heavily used when researching products online. Popular items purchased online include clothing, electronics, and furniture. The consumption of online video has also increased significantly in recent years. Emerging technologies like artificial intelligence, virtual reality, and the internet of things are further changing consumer experiences.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
White pepper 4th july digital convergenceKumar Gaurav
Digital convergence refers to the merging of technologies like computers, communications, consumer electronics, entertainment and media through common digital formats. This merging occurs through devices that can exchange information, both physically through hardware and virtually through software interactions. While many devices have converged, we are still progressing towards full convergence. Smartphone users in India spend over 2.5 hours per day on their phones, with younger users spending more time on entertainment and browsing. Android users download and play more games than Symbian users. As digital convergence drives increased mobile adoption, marketers can leverage the mobile platform's many apps and location-based services for marketing through new channels like mobile coupons, NFC and augmented reality.
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
The document discusses the rise of social games on mobile platforms and how they differ from online social games. It notes that the number of mobile subscribers is 3 times the number of PC users, driving growth in mobile gaming. Social games on mobile have different distribution, viral mechanisms, monetization approaches, and user behaviors compared to online social games. It then introduces PapayaMobile as a social networking platform and game engine for mobile that supports key social and monetization features.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
The document discusses Indonesia's progress towards becoming a digital society. Some key points:
- Indonesia has seen rapid growth in internet and social media usage, with over 60% of the population using social media for around 30 minutes per day.
- Mobile internet access is also growing quickly, with over 80% of handsets being internet-enabled and mobile internet users growing 48% in 2010. Social networking is the most popular mobile online activity.
- E-commerce has surged in Indonesia, with transactions increasing 80% in one year to over 520 million transactions worth over 2800 trillion IDR. Social commerce is also growing as a means to advertise and sell online through social media.
The document discusses research from comScore on cross-platform media usage. Key findings include:
- Over 2/3 of online adults use multiple devices to access digital content. Time spent online has doubled with the rise of smartphones and tablets.
- Younger audiences and women ages 25-49 spend the most time with mobile and are more likely to be mobile-only users. Tablet ownership is growing the fastest.
- Content engagement varies significantly by platform. For example, food content is preferred on larger screens like PCs and tablets, while weather is heavily accessed on smartphones.
Top eCommerce Retailers & Tech Transformers Global MarketChris Cadden
This report examines the competitive development of the platform business in eCommerce, eTravel and Digital Media: already, the four Chinese major players Baidu, Alibaba, Tencent, and Huawei have achieved impressive figures and are increasingly operating on a global level. In the foreseeable future, the growth of the US big four will be increasingly challenged by their Chinese counterparts. Furthermore, there is no major player from Europe that has comparable reach or impact on the global digital landscape.
1. The document discusses the global dominance of the Android platform, with over 1.3 billion active Android smartphones and tablets each month accounting for over 90% of all active devices worldwide.
2. Asia, particularly China, represents a massive opportunity for mobile gaming on Android - China alone has 251 million mobile gamers.
3. Most successful Android games are free-to-play and generate revenue through in-app purchases or advertising. Game genres have differing monetization and user retention patterns that should be considered.
4. Developing for Android requires accounting for the large number of different device models, with a small number making up the majority of the active user base. Audience and device targeting is important for user
Similar to Smartphone User Persona Report 2015 - India (20)
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce symptoms of depression and anxiety, enhance mood, and reduce stress levels. Staying physically active helps promote overall health and well-being.
The document discusses the importance of summarization for processing large amounts of text data. Automatic summarization systems aim to generate concise summaries that capture the key elements of the original text while removing unnecessary details. However, accurately summarizing documents while preserving meaning and avoiding introducing errors continues to be a challenging task for artificial intelligence.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Smartphone User Persona Report 2015 - ThailandVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
India is probably the most culturally diverse nation among all countries in the world. Home to close to 7000 languages, different religions and faiths, today the one thread that connects all Indians is a mobile phone.
At GMIC Bangalore 2014, Pranab Punj, Associate Vice President, Global Marketing, presented on how India is on its way to become the biggest base of smartphone users, Indians increasingly going mobile first, the challenge faced by marketers trying tap this user base, and how Vserv can help them derive better results.
Four years, 11 Global Offices & 180+ Employees! It’s been a delightful year for the Vserv family. Our Annual Growth Report 2013-14 highlights our successful journey as well as some important milestones that we achieved in the last one year.
With your continuous support & belief, Vserv is one of the leading Mobile Ad Exchanges with an unparalleled reach in emerging markets with 421 million monthly active users across 150,000+ apps and sites on mobile devices. We have continued to show rapid growth across other key metrics, including crossing 2.4 billion daily ad requests, witnessing a 2x growth in clicks and our RTB platform now accounting for 14% of ad inventory.
Over the last one year, we launched our revolutionary AppWrapper.org platform, Real Time Bidding (RTB) platform, our Appification initiative empowering print publishers & Introduction of SmartRewards – an innovative ad format for advertisers. We were also bestowed with awards from mBillionth & Mobby’s.
With the rapid growth of the mobile ecosystem combined with our RTB platform, we are expecting to reach 1 billion users in the next few years. We will continue our momentum of expansion into newer markets and reinventing the mobile advertising experience through game-changing products.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Smartphone User Persona Report 2015 - India
1.
2. 2015c
Smartphone user base
in India (Millions)
India’s Smartphone Growth Story
2013
Source: eMarketer
CAGR (2013-17)
26%
74
116
160
195
234
2014 2015 2016 2017
3. Young Smartphone User Base
59%
20% 7% 4% 6%
4%
<18 Yrs 18-24
25-30 31-35 36-40 40+Yrs
Marketers need to think beyond just demographics and consider
smartphone user profiling based on interactions with their devices.
Age-group wise break-up (%)
2015c Smartphone User Segmentation conducted for Vserv
63%of smartphone users are
under 25 Years
4. Smartphone user base composition: Share (%)
Mapping Smartphone User Persona
15%
16%24%
10%15%
20%
APP JUNKIES
Highest number of app and game
downloads and installs in a month.
UTILITARIANS
Utility-driven app usage, along with
apps for voice calls and messaging.
DABBLERS
Use smartphones infrequently,
seldom access apps and sites.
CONVERSATIONALISTS
Use smartphones primarily for
making calls, very low app usage.
ENTERTAINMENT BUFFS
Biggest consumers of games, videos,
music and internet on smartphones
SOCIAL STARS
Spend over 2 hours a day using
social networking and chat apps.
2015c Smartphone User Segmentation conducted for Vserv
?
5. Smartphone users in India, on an average, spend
169 mins per day on their device.
However, usage pattern varies across smartphone
user personas.
160
263
84
211 4.8 2.9
6.718.5
4.7
2.6
178 5.1 2.6
2.7
1.4
76 3.4 1.5
Time Spent
Mins/Day
Apps/Games
Installed/Month
Total Data
Consumption
GB/Month
App Junkies
Dabblers
Utilitarians
Entertainment Buffs
Conversationalists
Social Stars
2015c Smartphone User Segmentation conducted for Vserv
6. Social networking and Chat/IM genres witnessed a single app dominating
its respective category across all 6 smartphone user personas. However,
smartphone activities like mobile music streaming and shopping
(E-tailing) have multiple apps competing for the top spot.
Reach (%) 32.5
11.2
Time spent by
users (mins/day)
Mobile Gaming
16.8
8.8
4.9
28.7
Reach (%) 13.4
0.5
Time spent by
users (mins/day)
Music Streaming
8.1
0.3
6.6
0.7
Reach (%) 33.9
1.4
Time spent by
users (mins/day)
Shopping (E-tailing)
20.0
1.1
17.8
0.6
2015c Smartphone User Segmentation conducted for Vserv
7. Frequently Used Apps
Google Play PayTM9Apps
Over-Indexing Profile
< 18 yrs
Male
Students
Metros
3G connection
High end devices 15K+
Mins/Day4Mins/Day
160 =
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
1.1 GB 5.6 GB
Apps Games
16.4 2.1
42 Mins
Time spent on
app store per day
62
Offline
activities
64
Online
apps
16
Calls &
messages
18
Browsing
APP JUNKIES
This user persona sees the highest number of
app and game downloads and installs in a month.
Share in the smartphone user base
24%
(Mobile Prime-Time)
Between 8pm-12pm
2015c Smartphone User Segmentation conducted for Vserv
8. 25%
3%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
3.0
2.4
2.0
1.0
20.2
4.4
2.5
1.6
23%
Entertainment
7.9
2.3
4.1
1.4
19%
Seeking Info
Time spent
by users
(mins per day)
Search
Sports Apps
App Store
News
30%
Utility
2.6
1.8
0.6
1.3
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
31.7
8.9
1.3
Games
Image Apps
Video
Music Apps
Share of Time Spent Per Day (%)
2015c Smartphone User Segmentation conducted for Vserv
9. Frequently Used Apps
WhatsApp Facebook Hike
Over-Indexing Profile
18-24 yrs
Female
Single
Well Educated
Metro, Mini Metros
High end devices 15K+
SEC A
Mins/Day121Mins/Day
263=
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
0.7 GB 2.0 GB
Apps Games
4.2 0.5
(Mobile Prime-Time)
Between 8pm-12pm
70 Mins
On Chat & Social
Networking Apps
72
Offline
activities
150
Online
apps
23
Calls &
messages
18
Browsing
SOCIAL STARS
This user persona spends over 2 hours a day
catching up with the world on social networking
and chat apps.
20%
2015c Smartphone User Segmentation conducted for Vserv
Share in the smartphone user base
10. 46%
1%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
2.9
4.1
1.1
1.1
17.5
9.7
2.9
2.5
17%
Entertainment
15.6
2.1
2.0
1.0
13%
Seeking Info
Time spent
by users
(mins per day)
Search
Sport Apps
App Store
News
23%
Utility
3.8
1.7
0.7
2.3
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
Share of Time Spent Per Day (%)
106.8
16.4
9.6
Games
Image Apps
Video
Music Apps
2015c Smartphone User Segmentation conducted for Vserv
11. Frequently Used Apps
Phone WhatsApp Gmail
Over-Indexing Profile
25+ yrs
Female
Married
Mini Metros
Low end devices <10K
SEC B,C,D
60%
Mins/Day
84 =
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
0.5 GB 0.9 GB
Apps Games
2.3 0.3
22 Mins
Share of
outgoing calls
30
Offline
activities
33
Online
apps
14
Calls &
messages
7
Browsing
16%
CONVERSATIONALISTS
2015c Smartphone User Segmentation conducted for Vserv
They use their smartphone primarily for
making calls. Their app usage is very low.
Share in the smartphone user base
(Mobile Prime-Time)
Between 8pm-12pm
12. 32%
2%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
1.6
1.7
0.8
0.7
12.0
3.1
1.2
0.7
22%
Entertainment
0.8
1.6
0.9
1.1
11%
Seeking Info
Time spent
by users
(mins per day)
Search
Sports Apps
App Store
News
33%
Utility
2.1
0.9
0.5
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
Share of Time Spent Per Day (%)
23.5
5.6
1.0
Games
Image Apps
Video
Music Apps
2015c Smartphone User Segmentation conducted for Vserv
2.8
13. Frequently Used Apps
MX Player YouTube Gaana
Over-Indexing Profile
Up to 24 yrs
Male
Students
Mini Metros & Lower
Low end devices < 10K
SEC C,D,E
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
0.9 GB 2.0 GB
Apps Games
4.2 0.6
55 Mins
53Mins/Day
211 = Games, Music,
Videos
Mins84
Offline
activities
57
Online
apps
13
Calls &
messages
58
Browsing
15%
ENTERTAINMENT BUFFS
They spend a large chunk of their time on smart
phones playing games, watching videos,
listening to music and browsing.
2015c Smartphone User Segmentation conducted for Vserv
Share in the smartphone user base
(Mobile Prime-Time)
Between 8pm-12pm
14. 19%
1%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
30.4
4.7
3.2
1.7
30%
2.4
4.7
2.4
3.5
Search
Sports Apps
App Store
News
20%
Utility
3.3
2.2
0.7
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
Share of Time Spent Per Day (%)
Games
Image Apps
Video
Music Apps
Time spent
by users
(mins per day)
2015c Smartphone User Segmentation conducted for Vserv
Entertainment
30%
Seeking Info
2.8
3.4
1.9
1.0
36.8
6.2
1.9
3.1
15. Frequently Used Apps
Viber HDFC News Hunt
Over-Indexing Profile
25+ yrs
Males
Married
Metros
3G connection
Mid and high end
devices 10K+
SEC A
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
0.8 GB 1.8 GB
Apps Games
4.6 0.5
46 Mins
15%
UTILITARIANS
Mins/Day
178= 50
Offline
activities
59
Online
apps
56
Calls &
messages
13
Browsing
50 Mins - Calls
39 Mins - Chat &
VOIP
Their app usage is primarily utilty-driven
along with apps for voice calls and messaging.
2015c Smartphone User Segmentation conducted for Vserv
Share in the smartphone user base
(Mobile Prime-Time)
Between 8pm-12pm
16. 25%
2%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
2.6
1.8
1.2
1.2
15.9
2.2
1.5
0.9
15%
Entertainment
4.6
2.9
1.4
2.0
Seeking Info
Search
Sports Apps
App Store
News
47%
Utility
6.1
2.0
0.8
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
Share of Time Spent Per Day (%)
Games
Image Apps
Video
Music Apps
37.7
8.9
2.0
11%
Time spent
by users
(mins per day)
2015c Smartphone User Segmentation conducted for Vserv
1.6
17. Frequently Used Apps
Native
Phone
Native Media
Player
Native
Browser
Over-Indexing Profile
< 18 & 36+ yrs
Female
Married
Metros
Low end
devices < 10K
SEC A
Mins/Day
76 =
Data Consumed (per month) Installs (per month)
Cellular Wi-Fi
0.4 GB 1.1 GB
Apps Games
2.9 0.5
20 Mins
26
Offline
activities
32
Online
apps
12
Calls &
messages
7
Browsing
10%
DABBLERS
Lowest smartphone
engagement observed
across personas
They use their smartphones infrequently,
seldom accessing apps and sites.
2015c Smartphone User Segmentation conducted for Vserv
?
Share in the smartphone user base
(Mobile Prime-Time)
Between 8pm-12pm
18. 34%
1%
Shopping
Shopping/eTailing
Mobile Coupons
Mobile Payment
Travel and Tourism
Socializing
1.2
1.2
0.7
0.5
10.0
2.6
1.4
0.6
22%
Entertainment
0.7
1.4
1.0
1.1
Seeking Info
Search
Sports Apps
App Store
News
31%
Utility
1.8
0.8
0.4
SMS
BFSI and Online
Trading
Emails
Calculator
Chat and VOIP
Social Networking
Dating and Matrimonial
Share of Time Spent Per Day (%)
Games
Image Apps
Video
Music Apps
23.5
4.3
1.2
12%
Time spent
by users
(mins per day)
2015c Smartphone User Segmentation conducted for Vserv
?
2.8
19. Vserv’s unparalleled reach across the
Indian smartphone user base
Vserv has access to 74%
of the smartphone user base in India
App Junkies 23
19
15
14
14
9
Social Stars
Conversationalists
Entertainment Buffs
Utilitarians
Dabblers
Reach across all Smartphone User Personas in India (In Millions)
2015c
20. Brought to you by
+
Source and
Methodology
Nielsen Informate Mobile Insights derived the
smartphone segments based on automated
usage data collected from 12,000 Smartphone
users across India.
Six smartphone user personas emerged from
the two-step cluster analysis done using 22
actual smartphone usage parameters as input
variables, captured over a 3 month period
(OND’14)
Actual smartphone usage and consumption
patterns are captured with innovative
smartphone metering technology installed by
opt-in panelists on their smartphones.
2015c
21. 2015c
About Vserv
Vserv is the leading smart data platform for mobile marketing and commerce. The platform has
the largest mobile internet user base in India & Southeast Asia with unique and rich insights on
these users. Vserv’s revolutionary platform transforms big data to smart data, empowering
companies to achieve sharper results. Founded in 2010, Vserv has over 500 Mn unique user
profiles globally, and is backed by Maverick Capital, IDG Ventures India & Epiphany Ventures.
For details, please visit www.vserv.com
Nielsen Informate Mobile Insights leverages innovative smartphone metering technology to
provide insights into evolving consumption patterns of mobile device users. Based on accurate,
real-time usage data, we help clients understand consumer behavior and develop product and
marketing strategies. Nielsen-Informate Mobile Insights maintains opt-in Smartphone panels to
generate syndicated reports, in addition to building custom panels and conducting custom
surveys for clients. Our insights aid decision makers across various segments like operators,
OEMs, publishers, advertisers, content creators and aggregators and application developers.
Nielsen Informate Mobile Insights is an alliance between Nielsen Holdings N.V. (NYSE: NLSN)
and Informate Mobile Intelligence.
About Nielsen-Informate Mobile Insights