India had 88 million active internet users in 2010, with a penetration rate of 6.9% of the population. The majority of users were male (85%) between the ages of 19-40 (85%) and graduate or post-graduate educated (46% graduate, 26% post-graduate). Social networking sites like Facebook were very popular, with 13.2 million Indian Facebook users in 2010, accounting for 1.1% of total internet users. Social media usage in India was growing rapidly and projected to reach 45 million users by 2012, with the highest usage among 15-24 year olds.

1. Internet User Behaviour – India

2. 1,173,108,018 (1.1 billion) population and 88,000,000(88 million) active Internet users in 2010 Statistics about Internet usage and penetration in India (2010):

3. Total of 6.9% penetration rate (6.9 persons using Internet out of 100) India has 10.52 million broadband users (till Oct.2010), constituting 6.0% of the population.

4. 2/3rd households have ‘multiple’ users in them 97% are regular users and 79% use daily 70% of people who know computer have used Internet 19-40 years age group constitutes nearly 85% among Internet users Statistics about Internet usage considering Age Group and Gender

5. 85% of Internet users are male 11% of working women, 6% non-working women and 2% housewives use Internet 46% of net users are graduate, 26% are post-graduate

6. Statistics about Internet usage considering States Maharashtra tops with 1.8 million broadband subscribers Mumbai has most number of Internet users nearly 3.24 million

7. 94% of total users use Internet for Email purposes 72% of total users use Internet for download music followed by Chatting (56%) Other major purposes for using Internet are job searching (56%), social networking sites (54%) and finding information on search engine (52%) 13,188,580 Facebook users on August 31/10, 1.1% penetration rate of total Internet users Cyber cafes account for maximum Internet usage with over 37% of all users accessing Internet through cyber cafes Statistics about Internet usage considering browsing habits :

8. 30 million Indians who are online consumers are members of social networking sites 20 million of these spend time on social networking sites daily Indians spend more time on social media than they do checking personal email Over the next six months 45,000 online Indians intend to join social networking sites each day Social Media in India

9. 1/4th of online Indians were able to recall brands using social media Having a social media presence connotes ‘innovation’ ‘customer friendliness’ and a sense of ‘cool’ Nearly 40 million Indians are using online reviews to inform purchase decisions 67 percent of Indians who are on the web use online reviews to help them make purchases 60 percent Indians who are social media users are open to being approached by brands

10. Social Media in India is growing at 100 percent and is likely to touch 45 million users by 2012 60% of the social networking traffic come from Non Metro-Cities but the highest traffic generating city still remains to be a Metro i.e. Mumbai The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group The male-female ratio shows consistency with the overall population break-up by gender i.e. 80:20 in favor of males

11. Social media in India reaches out to 60 per cent of the online Indian audience Facebook and Orkut, together cater to about 90 per cent of the users in the social media space. Facebook is the only social network in India that has witnessed a tremendous growth, almost doubling its users in the last 6 months. Highest number of active social media audience in India are in the age group of 15-24 and are graduates who are looking for a Job or planning further studies

12. The maximum users come from the ‘less than 2 lakhs p.a.’ income category. This is because social networks are primarily driven by the youth More than 45% of the users on Social Networks return during the day. Facebook tops the list with users re-visiting more than 3 times during a day Majority of the time spent by the Indian audience on Facebook is on Interactive Games/Applications and then on viewing Photos

13. Top Social Media websites and their growth Nov 09 – Nov 10

14. The number of mobile phone users in India is more than 65% of total population No.2 in the world 20 million new subscribers per month! 35+ million mobile internet users Mobile internet usage in India will touch 250+ million by 2015 Mobile Internet Usage in India

15. 75% of the mobile web users are from the age group of 20-30 years. Only 5% of the mobile internet users are aged more over 35 years. 89% of the mobile web users are male. Nokia comprises 54% of handsets used for web surfing.

16. Samsung contributes 18% of handsets used for web browsing. Mobile content constitutes a major chunk of 39% for using mobile internet. Entertainment and Lifestyle forms 29% of mobile internet surfing requirements.