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Mobile Internet in India
     All you need to know about.


                    - NextBigWhat.com
• Desktop PC market is declining.
• Smartphone market is exploding.
• Rise of “Mobile only’ segment.
• Women are more addicted to mobile web
  now.
Desktop PC Market
PC Market in India
(Q3 2012 Report).       2011                     4.6




India missed the PC     2012            2.9


revolution.
                               0   1.25 2.5 3.75       5
                                         in mn


Smartphones are the new access device.
      Rather the ‘only’ access device.
(Smart) Phone Penetration

•   900 million mobile subscribers in India.

     •    These connections are held by 300 million users (source)

     •    90% are prepaid.

•   ONLY 27 million smartphones users in Urban India, as of Q1 2012 [source]

•   2.7 million smartphones sold in Q1, 2012.

•   5.5 million smartphones sold between Jan-June 2012.



                                    Still Early Days..
“Still Early Days?”
                                     Think Again!

‣  India is the largest market for Opera Mobile Store
[link]

‣ 40% of mobile internet users in India ditch
newspapers for consuming content on smartphones
[source]

‣40% of Google India’s search originates from mobile
phones [source]

‣30% of new Facebook users in India register via
mobile phone ! [source]

‣Indian Smartphone users are more active than the
American counterparts. [research]
Mobile Internet has surpassed Desktop Internet
Mobile Internet: Beyond (Smart)Phones




S40 rules. Android rising. iOS making its presence felt.
Say Hello.




Mobile-only Generation
                         source
•   41% Indians : ‘mobile only’.


•   40-50 % of Indian Internet users will
    access the web only on mobile phones
    by 2015 [Report]


•   40% of Google India’s search originates from
    mobile phones [source]
Mobile Internet in India:
 Key Stats to know.
- About 76% of smartphone users in India
    access social networking sites on their
    devices compared to 54 per cent in the US.

- Usage: 77% of smartphone owners listen to
music, while 33 per cent use it for playing
games and 32 per cent read newspapers or
magazine.

- Over 94% of Indian smartphone users access
the internet on their mobile:

- Access point: Home is the favourite access
point for the mobile internet.

-68% of users have made an online purchase
using their smartphone. [report]
Rise of Tier 2. Plus, a gender divide

55% of daily mobile Internet users
hail from outside the top 8
metros [report]

36% of smartphone owners in
India are in 18-29 age group.

Only 17% are in the 30 to 49 age
group.
NextBigWhat for
Mobile Internet in
      India?
Winds of Change.
‣   Apple is revisiting India.


     ‣    Has got distribution partners onboard.

     ‣    Launched iTunes in India.


‣   3G hasn’t yet taken off in India.


     ‣    Only 4% of India’s over 900 mn mobile subscriptions are on 3G.

     ‣    2013 will see action around 3G and 4G.


    India could become one of the world’s top five countries for smart-phones
    by 2016, representing almost 10 % of the entire world’s supply. In 2011, it
    represented 2.2 of it.

                                   NextBigWhat.com

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Mobile Internet Revolution in India: All that you'd like to know

  • 1. Mobile Internet in India All you need to know about. - NextBigWhat.com
  • 2. • Desktop PC market is declining. • Smartphone market is exploding. • Rise of “Mobile only’ segment. • Women are more addicted to mobile web now.
  • 3. Desktop PC Market PC Market in India (Q3 2012 Report). 2011 4.6 India missed the PC 2012 2.9 revolution. 0 1.25 2.5 3.75 5 in mn Smartphones are the new access device. Rather the ‘only’ access device.
  • 4. (Smart) Phone Penetration • 900 million mobile subscribers in India. • These connections are held by 300 million users (source) • 90% are prepaid. • ONLY 27 million smartphones users in Urban India, as of Q1 2012 [source] • 2.7 million smartphones sold in Q1, 2012. • 5.5 million smartphones sold between Jan-June 2012. Still Early Days..
  • 5.
  • 6. “Still Early Days?” Think Again! ‣ India is the largest market for Opera Mobile Store [link] ‣ 40% of mobile internet users in India ditch newspapers for consuming content on smartphones [source] ‣40% of Google India’s search originates from mobile phones [source] ‣30% of new Facebook users in India register via mobile phone ! [source] ‣Indian Smartphone users are more active than the American counterparts. [research]
  • 7. Mobile Internet has surpassed Desktop Internet
  • 8. Mobile Internet: Beyond (Smart)Phones S40 rules. Android rising. iOS making its presence felt.
  • 10. 41% Indians : ‘mobile only’. • 40-50 % of Indian Internet users will access the web only on mobile phones by 2015 [Report] • 40% of Google India’s search originates from mobile phones [source]
  • 11. Mobile Internet in India: Key Stats to know.
  • 12. - About 76% of smartphone users in India access social networking sites on their devices compared to 54 per cent in the US. - Usage: 77% of smartphone owners listen to music, while 33 per cent use it for playing games and 32 per cent read newspapers or magazine. - Over 94% of Indian smartphone users access the internet on their mobile: - Access point: Home is the favourite access point for the mobile internet. -68% of users have made an online purchase using their smartphone. [report]
  • 13. Rise of Tier 2. Plus, a gender divide 55% of daily mobile Internet users hail from outside the top 8 metros [report] 36% of smartphone owners in India are in 18-29 age group. Only 17% are in the 30 to 49 age group.
  • 15. Winds of Change. ‣ Apple is revisiting India. ‣ Has got distribution partners onboard. ‣ Launched iTunes in India. ‣ 3G hasn’t yet taken off in India. ‣ Only 4% of India’s over 900 mn mobile subscriptions are on 3G. ‣ 2013 will see action around 3G and 4G. India could become one of the world’s top five countries for smart-phones by 2016, representing almost 10 % of the entire world’s supply. In 2011, it represented 2.2 of it. NextBigWhat.com