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Mobile market landscape india

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Mobile market landscape india

  1. 1. Mobile Market India Featured Phones and Smartphones 1
  2. 2. IMPACT OF MOBILE PHONES 2
  3. 3. 40% of Google India searches are from mobile 82M Indian users on Facebook* 62 M users from mobile devices* *http://www.iamai.in/PCov_Detail.aspx?nid=3132&NMonth=8&NYear=2013 3
  4. 4. Smart Phones Usage pattern* 73% are searching for information on their smartphones daily 78% are using for communication -67% Email (sent or read) - 63% accessed social network 59% stay informed 87% for entertainment -71% Browsed the internet -68% listened music -60% played games -51% watched videos *Google primary research. Base: Private Smartphone users who use internet in general, n= 1000 Ques: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all. 4
  5. 5. Smartphone Impact- Instant result* 95% 86% have taken action as a result of smartphone users have looked for local information 44% connected with the business 35% told about it to others 58% visited the business 39% made a purchase *Google primary research. Base: Private Smartphone users who use internet in general and who look at least once a month for information on 5 their phones, n=946 Ques: Which of the following actions you have taken after looking for the local information?
  6. 6. Mobile Ads are being noticed* *Google primary research. Base: Private Smartphone users who use internet in general and who atleast rarely notice advertising, n= 9626 Ques: Where have you noticed advertising when using smartphones?
  7. 7. INDIAN MOBILE LANDSCAPE 7
  8. 8. India’s mobile phone customer base 870.6 M as on 30 th September, 2013* *TRAI, 30 Sept 2013 350.37 M 520.21 M Urban subscriber Rural subscriber Mobile Tele density (mobile connections per 100 people) 70.63 Urban= 137.93 and Rural= 40.96* 8 TRAI, 30 Sept 2013
  9. 9. 143.8 M mobile internet users in India* 164.8 M internet subscriber base in India* 7 out of 8 users using mobile to access Internet in India* *TRAI, 31st March 2013 Active Internet Rural Users- Mobile# Millions Active Internet Users in Rural India# Millions 46 (estimated) 50 25 40 30 27 25 (estim,ated) (estimated) 30 21 20 29 15 20 10 10 5 0 3.33 0 June 2012 October 2013 0.4375 2010 2012 Penetration Level# June 2013 Oct2013 Dec 2013 2013 0.4% 2012 2.4% 9
  10. 10. SMARTPHONES AND FEATURE PHONES INDIA 10
  11. 11. rd largest Smartphone market in 3 the world Mobile OS Ecosystem India 2.30% 5.40% 1.30% Android Windows iOS 91% Source: IDC, as published in ToI Sep 20, 2013 Others 11
  12. 12. 88% market share of Feature Phones for Q1, 2013 12
  13. 13. 70% of data users and 50% of traffic still comes feature phones- IDC, Avendus Consulting “traffic from Feature phone outnumber smartphones 9 to 1 for Franciso Varela, YouTube’s Global Director of Platform Partnerships 13
  14. 14. Browser 14
  15. 15. UC Web Browser* 15 *UC Web browser Statistics, July 2013
  16. 16. Opera Mini*Android *Opera Mini Statistics 2013 16
  17. 17. Opera Media Works- Opera Browser Opera Mini • 40 million unique active users in India, 8 million users with daily usage • Prime focus on Featured phones with Android base being limited to 15% of active base Opera Mobile Store • More than 20 Mn monthly visits • 15 million monthly downloads • 10 million unique users 17
  18. 18. Offline 95% of mobile users in India are prepaid users 30-40% visit mobile recharge shops at least twice a day for getting recharges Appsdaily • It is world's first and only offline channel for mobile applications • • • • Shotformat Plans to retail music, movies, games and apps, and roll out a distribution network of 10,000 retailers (mobile recharge and phone accessories shops) over the next six months, and 30,000 retailers in 1 year. Offline Application Stores are being launched in a staggered manner Initial phase will cover Mumbai, Pune, Aurangabad, Nagpur, Ahm edabad, Baroda, Rajkot, Jaipur, Jaisalmer, Surat, Chandigarh, Bhopal, Indore, Rewa, Jabalpur, Lucknow, Kanpur, Allahabad, Guwahati and Siliguri. The content will be available in 8 languages – Hindi (Bollywood), Malayalam, Tamil, Telugu, Ka nnada, Bhojpuri, Marathi and Assamese. 18
  19. 19. THANK YOU 19

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