Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Social Recruiting in Africa By Segun Akiode, ACIPM
The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media.
According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use.
Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.
Social Media Community Size and Growth Benchmarks – February 2016Zuum
A report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.
Helping brands make better digital decisions
TNS’s global study, Connected Life, reveals a deep understanding of the changing media landscape and the role different digital media have in consumers’ lives. This knowledge empowers brands to target with greater efciency and connect with consumers at the right moment on their path to purchase. Connected Life helps brands make better digital decisions. Get better connected.
The Arab social media report will provide an overview on the social media reality in the Arab world through the monitoring of all social media trends in the Arab world. The report will also provide a detailed view on using social media channels in the different Arab countries. Source : www.arabsmis.ae
GlobalWebIndex Social presenta su último reporte del año (2014) en materia de Social Media. Datos de crecimiento de redes, uso, recurrencia y audiencias por país.
Social Recruiting in Africa By Segun Akiode, ACIPM
The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media.
According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use.
Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.
Social Media Community Size and Growth Benchmarks – February 2016Zuum
A report on the number of fans and the growth rate of those fans across 7 industries, including Luxury Fashion, Soft Drinks, State Tourism, Luxury Autos, Children’s Hospitals, Consumer Electronics, and Snack Foods. Networks include Facebook, Twitter, Instagram, YouTube, Google Plus and Pinterest.
Social in Africa?... Mobile IS where it's at. SA Social Landscape Report 2013...Tim Bishop
For this keynote in September I was asked to look at the niche and platform plays in Africa for the SA Social Landscape Report 2013 conference.
Its a look at mobile (of course), when and when not to use it, the real numbers, the harsh realities... the real definition of a smartphone, and the usual Tim-isms and a hint of controversy.... Agencies are crap, no such thing as Social Media Gurus... All under a Deloitte Digital, brand, ouch. (Oh and perhaps the first Deloitte slide deck to say the word 'F&ck'!
The first ever mention of ME3 the chemical equation for all things social.. me, me, me (remember that I said it first ;)
Python Social: relatos sobre o empoderamento de pessoas na ÁfricaThoughtworks
Como empoderar pessoas e fazer a diferença diante das inúmeras barreiras que impedem o acesso de milhões de pessoas à tecnologia?
Veja a palestra de Luiza Nunes feita no Python Brasil 2015.
Encontre-nos no Twitter:
@luhh_nunes - a palestrante
@thoughtworks_pt - nosso perfil em português
@thoughtworks - nosso perfil global
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How we feel about celebrities using social media to promote products and services
- How social media stacks up against traditional news sources
- Who suffers from social media ‘bullying’ and where this happens
- How we use social media to complain to service provider
The results disclosed in these reports may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, logos and brand names are trademarks or registered trademarks of their respective owners.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Social in Africa?... Mobile IS where it's at. SA Social Landscape Report 2013...Tim Bishop
For this keynote in September I was asked to look at the niche and platform plays in Africa for the SA Social Landscape Report 2013 conference.
Its a look at mobile (of course), when and when not to use it, the real numbers, the harsh realities... the real definition of a smartphone, and the usual Tim-isms and a hint of controversy.... Agencies are crap, no such thing as Social Media Gurus... All under a Deloitte Digital, brand, ouch. (Oh and perhaps the first Deloitte slide deck to say the word 'F&ck'!
The first ever mention of ME3 the chemical equation for all things social.. me, me, me (remember that I said it first ;)
Python Social: relatos sobre o empoderamento de pessoas na ÁfricaThoughtworks
Como empoderar pessoas e fazer a diferença diante das inúmeras barreiras que impedem o acesso de milhões de pessoas à tecnologia?
Veja a palestra de Luiza Nunes feita no Python Brasil 2015.
Encontre-nos no Twitter:
@luhh_nunes - a palestrante
@thoughtworks_pt - nosso perfil em português
@thoughtworks - nosso perfil global
Continuing We Are Social's exploration of Digital, Social & Mobile stats and trends from around the world, here are the latest numbers for Australia in June 2016. If you're looking for data for other countries, try our latest global reports: http://bit.ly/DSM2016DI and http://bit.ly/DSM2016YB
Data tsunami will hit India in 14-15. Mobile user will get converted to Smartphone users... India is seen as the growth engine for internet, smartphone, social media integration, mobile advertising and social media advertising.... Don't believe this... Check this
SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How we feel about celebrities using social media to promote products and services
- How social media stacks up against traditional news sources
- Who suffers from social media ‘bullying’ and where this happens
- How we use social media to complain to service provider
The results disclosed in these reports may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, logos and brand names are trademarks or registered trademarks of their respective owners.
Hoje é um marco importante para todas as coisas digitais, com o novo Digital em 2017 Visão Global relatório do We Are social e Hootsuite revelando que mais de metade da população do mundo agora usa a internet.
Now in its fourth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.
Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.
In April and May 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:
- Which sites we are familiar with, have accounts with and use actively/value most
- How often we use each site, when we use them most and why
- Which devices we use to connect to each site
- How much content we post
- Which sites are ‘on the up’ and which are on a downward curve
- How social media stacks up against traditional news sources
- How we use social media to complain to service providers
These results were first shared in July 2014.
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Performics 2014 Digital Trends: Participation ActivatedPerformics
Performics 2014 Participation Activated Trends Report explores our major themes in digital marketing in 2014, including Data Shadowing, Content A.I. and Virtual Marketplaces.
Mobario's unique On-Top-Widget adds a customizable media layer ‘above' any active app, allowing the users to stay updated with their social activities and favorite content at all times, while interacting with any another app. For example, you can post a Facebook status while watching a video on YouTube, without having to switch apps.
Integrating the Mobario SDK in your apps, will improve the mobile experience of your users while you keep your revenue stream flowing whenever the mobile device is in use, on top of any application currently active, based on high accessibility to search engines and Offers wall. Our team will work very, very closely with the first round of developers to join our platform to ensure smooth and effortless integration.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
2. TABLE OF CONTENT
Purpose
What’s New
Digital Landscape
Digital Insights
Platform Overview
News Bytes
Digital 101
Hashtag Cloud
Top Favorite Picks
Hot Discussion Topics On Digital
Trending Videos to Watch
3. The purpose of this report is to give readers an overview of the digital
industry landscape of Pakistan. The report covers how social media is
evolving and how brands locally and globally are effectively using the
medium. The report also includes research on trends, topics and innovations
that are being talked about worldwide.
PURPOSE
9. PAKISTAN DIGITAL LANDSCAPE
196.1 M
Total Population
36%
Urban
64%
Rural
31 M
Internet Users
16.4%
Internet Penetration
150 M
Mobile
Subscribers
12
Million
Smart-
Phone
Users
18.2
Million Users
8% Penetration:
3 Million Users
1.4% Penetration:
19.4 M
Users On Top
Social Networks
8%
Social Network
Penetration
*January 2015
150,000+
Users
2.5+
Million
Users
350,000
Users
15M
users
access
internet
from
mobiles
11. DIGITAL INSIGHTS
At the start of every year, we all try to predict what’s to come. What trends will shape the industry? What technologies will people embrace?
While we don’t have crystal balls, we do have search data. And as a vast collection of consumer intentions, it can be a great bellwether of
trends. We looked at searches on Google and dug through industry research to see what’s actually catching on.
*Although findings of the report are based on the US market, these industry trends reflect the local market as well.
12. The ‘internet of things’ is
officially a thing. As devices
proliferate and start to work
together, connected objects
will become platforms for
your life. They’ll help you
with the things you do every
day – from entertainment to
driving to taking care of your
home.
CONNECTED LIFE
PLATFORMS ARE
EMERGING
Searches related to the
Internet of Things grew
2.5X
Searches for wearable
tech grew
3X
Especially popular among
the health-conscious
crowd.
(Google Data, December 2013
– December 2014)
Searches for smart TV
grew by
28%
Surpassing searches
about other popular TV
specs.
1.6M
Hours of video about
connected car platforms
were watched on YouTube.
(YouTube Data, January 2013 –
November 2014)
(Google Data, January 2013
– December 2014)
Searches for smart
lightbulbs up
36%
In 2015 connectivity will
be the default in the
products you use most.
(Gartner, November 2014)
(Google Data, January 2013
– December 2014)
4.9B
Connected things will be in
use globally in 2015, up 30
year over year.
13. MOBILE
SHAPES THE
‘INTERNET OF ME’
Your smartphone is getting
smarter. As they hub for all
these connected platforms, it
can use lots of data to create
better, personalized
experiences. The ‘Internet of
Things” is becoming an
“internet of Me” – all to
simplify your life.
1.3B
Smartphones will have
shipped globally in 2014.
(IDC, December 2014)
Americans now spend
151
Minutes per day on
smartphones, more than on
TV and laptops.
(Millward Brown, 2014)
Roughly
1 in 5
Searches on Google are
related to location.
(Google Data, Global, March
2014)
Searches for ‘nearby’
have grown
5X
Since 2011 as people
look for what’s around
them.
(Google Data, Global, 2011 -
2014)
Searches for personal
health apps have grown
12X
In the past year.
(Google Data, December 2013
– December 2014)
Searches for NFC, which
lets smartphones ‘talk’
to objects have grown
1.5X
In four years
(Google Data, 2011 - 2014)
14. THE SPEED
OF LIFE GETS
EVEN FASTER
Online or off, we can now get
information, entertainment,
and services in the exact
moment we want them.
These quick moments of
decision making happen
constantly – and the more
connected we are, the more
they will happen.
Lightweight HD cameras
make it easier to capture
the moment in the
moment.
In the camera & photo
equipment category
searches for
HD grew
25%
Compact grew
42%
4K grew
142%
Drone grew
270%
(Google Data November 2013 –
November 2014)
Drones – remote control
flying vehicles, often
equipped with cameras –
are becoming a true
‘consumer’ electronic.
2.6X
Growth in searches for
drones since last year.
(Google Data, December 2013 –
December 2014)
800K
Hours of drove videos
watched on YouTube in
November 2014.
(YouTube Data)
‘on-demand’ isn’t just for
the web anymore.
Searches for ‘same day
delivery’ shopping grew
2X
This past February
compared to February 2010.
Technology is a
virtual assistant ,
giving us the info we need
whenever we ask (or
before we even have to).
The Google app
gets 30X
As many action queries by
voice as by typing. And it
sends automatic alerts if
theres a traffic jam on your
commute (and a route
around it).
(Google Data, December 2013 –
December 2014)
(Google Data, Global, 2011 - 2014)
15. WHAT THIS MEANS FOR MARKETERS
Connected objects will
create more data – use it to
create better experiences.
Make recommendations
based on preferences. Tap
into programmatic
technology to deliver
relevant ads in real time,
use data-driven insights to
up your customer service
game.
The mobile device is the
remote control of our lives.
Make sure consumers have
great experience with your
brand on their smartphone.
Use context to make it even
better – content about their
location, ads with local
inventory, one-click ordering.
Consumers expect to get
what they want in the
moment they want it. Think
about what this means for
your business – 24/7
customer support? On-
demand delivery? A more
comprehensive keyword
strategy? Make interactions
as fast, simple, and easy as
possible and make sure they
are useful in all the moments
that matter.
18. Marketing with TwitterHow can you tell if you’ve done a good job? Target with precision, connect directly with your audience and make sure you hit themark.
Connect with the most receptive Twitter users at the most relevant moment with Promoted Products.
Targeting options:
• By interest: Top 25 interest categories
• More focused 350 second level interests
• Custom target by combining millions of @usernames (limit 100
@usernames/campaign)
• Geography: country-level or metro area
• Pay only when a user becomes a follower
Promoted Accounts
Build loyalty | Increase earned media | Grow advocate community
Total Pakistani users : 2.5 M+
20. Promoted Tweets Amplify conversations | Leverage real-time intent | Drive engagement
Targeting options:
• Placement: in search results or timelines to Followers and/or Follower lookalikes
• By interest: Top 25 interest categories -More focused 350 second level interests -Custom
target by combining millions of @usernames (limit 100 @usernames/campaign)
• Device: iPhone, Android, Blackberry, desktop
• Geography: country-level or by metro area
• Pay only when a user engages - defined as a click, favorite, retweet, or reply
22. NEWS BYTES
961 Patients
Received Free
Diagnosis with the
Samsung-Donated
ECG & Ultrasound
units at JPMC
GCU and SUPARCO
Partner to Promote
Satellite Technology in
Pakistan
Ufone to Help Punjab
Government to
Implement Virtual
Governance
Kaymu.pk partners with
Tune.pk to boost
Pakistan’s e-commerce
sector
24. Digital Glossary
DIGITAL 101
AdWords – The pay-per-click (PPC) search-engine
marketing (SEM) program provided by Google.
Algorithm – Mathematical rules and calculations a search
engine uses to determine the rankings of the sites it has
indexed. Every search engine has its own unique,
proprietary algorithm that gets updated on a regular basis.
Google’s famously has more than 200 major components.
Collective Intelligence – The idea that a community or group
of individuals is more efficiently capable of higher thought
processes than an individual. Social-media applications of
this concept include online communities which provide
user-created informative content, such as Wikipedia.
Dashboard – Any area of administrative control for
operating applications, especially social media settings,
blogging software, and user profiles for websites that
offer multiple customization options.
Forum – An area on a website (or an entire website)
dedicated to user conversation through written
comments and message boards, often related to
customer support or fan engagement.
Microblog – A microblog is a social media utility where
users can share short status updates and information.
The most famous example is Twitter, which combines
aspects of blogs (personalized Web posting) with
aspects of social networking sites (making and tracking
connections, or “friends”).
28. Lays Pakistan has recentlykicked off its latest campaign called “What’s
Your Flavor?” across different channels including social, mobile and
traditionaloffering a chance to win a free ticket to the ICC World Cup
2015.
Click here to read more:
Lays - What's your flavor?
Lays Pakistan Launches ‘What’s Your Flavor?’ Campaign To Kick Off ICC World Cup Fever
TOP FAVORITE PICKS FROM AROUND THE WORLD
McDonald's Refreshes 'I'm Lovin' It' and
Suddenly Feels a Lot Like Oreo
McDonald's thinks so—and pushes global harmony hard in its new
brand campaign, which refreshes the long-running "I'm lovin' it" tagline
by putting more focus on the lovin'.
The animated launch ad from Leo Burnett is called "Archenemies," and
features pop-culturefoes suddenly finding peace.
Click here to read more:
McDonalds refreshes I'm lovin' it
Gatorade, which has a knack for creating ads that generate a lot of
buzz, is out with a new campaign that celebrates the most iconic
sports moments in the brand’s 50-year history.
Gatorade Celebrates Its 50th Anniversary
Click here to see more:
Gatorade celebrates 50th anniversary
The ad gives a nod to Gatorade’s University of
Florida roots, where the sports drink was
developed 50 years ago.
30. HOT DISCUSSION TOPICS ON DIGITAL
What Twitter Is Currently Doing — And Not Doing — With Video
Videos on Twitter
Will Advertising Work On Wearables?
Advertising on wearables
Snapchat-Commissioned Survey Shows People Like Snapchat Ads
People like Snapchat ads
Pinterest announces Promoted Pins for all!
Promoted pins on Pinterest
63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018
Ad spend going to mobile
Facebook's Latest Stats Show Dramatic Rise in Video Content
Facebook stats show dramatic rise in video content
32. "#OriginalSuperstars" follows four celebs: David Beckham, Rita Ora, Pharrell Williams and
Damian Lillard, as they redefine and complicate what it truly means to be a superstar by
telling you everything it's not. Filmed in black and white, the spot has a timeless feel to it as
Adidas celebrates 45 years of the iconic, three-striped Superstar shoe.
.Click here to play the video:
#OriginalSuperstars
Adidas re-launches Superstar Shoe Virgin Atlantic –’The Idea’
Virgin Atlantic has unveiled a new TV spot, which marks a change in creative direction
for the airline. It’s goodbye to super-glam aircrew and hello to go-getting passengers.
The ad, called The Idea, features CG crowds, tigers and planes to visualize the
concept of how an idea is only an idea, until you make it happen.
Click here to play the video:
The idea
TRENDING VIDEOS TO WATCH
33. We’d love to hear from you.
Please send your feedback on this report to
hello@thedigitz.com
Editor's Notes
Apnafurniture.pk Aims to Digitize the Furniture Industry