This document provides statistics on internet, social media, and mobile phone usage in India as of November 2012. Some key points: - Total population of India was 1.2 billion with 11% overall internet penetration and 5% penetration on major social networks. - 137 million internet users, the third largest in the world. 60.5 million users on top social networks. - Rural internet penetration was only 5% compared to 31% in urban areas. Most rural users access the internet via mobile devices or public access points. - Leading social network was Facebook with 60.5 million Indian users, making it the third largest country for Facebook globally. - India has the fastest growing online market

1. we are social
INDIA
SOCIAL, DIGITAL
AND MOBILE IN
NOVEMBER 2012

3. 1,205,074,000
137,000,000
60,545,120
934,100,000
TOTAL POPULATION
INTERNET USERS
USERS ON TOP SOCIAL NETWORK
MOBILE SUBSCRIBERS
INDIA
NOV
2012
URBAN
INTERNET PENETRATION
SOCIAL NETWORKING PENETRATION
MOBILE PENETRATION
RURAL
31%
78%
69%
11%
5%
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)
3

4. 1,205,074,000
CURRENT POPULATION OF INDIA:
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. 16,000,000
PEOPLE IN 2012
INDIA’S POPULATION WILL
GROW BY MORE THAN
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5

6. EVERY 2 SECONDS
THAT EQUATES TO A NEW BABY BORN
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6

7. 69%
OF INDIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 7

8. 56%
OF INDIA’S POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

9. 26
MEDIAN AGE OF
INDIA’S POPULATION:
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 9

10. 30%
OF INDIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10

11. 137,000,000
NUMBER OF INTERNET USERS IN INDIA:
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 11

12. THAT’S BIGGER THAN THE
POPULATION OF JAPAN
SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 12
(! )!

13. 11%
INTERNET PENETRATION IN INDIA:
SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 13

14. THAT’S 3 TIMES LOWER
THAN THE GLOBAL AVERAGE
SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 14
(! )!

15. THIRD LARGEST
IN THE WORLD, AFTER
CHINA AND THE USA
BUT INDIA’S INTERNET
POPULATION IS STILL THE
SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012) 15

16. 1,500,000
EVERY MONTH
THE NUMBER OF INTERNET USERS
IN INDIA IS GROWING BY MORE THAN
SOURCE: COMSCORE (AUG 2012) 16

17. THAT’S LIKE ADDING THE POPULATION
OF THE NETHERLANDS EVERY YEAR
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 17
(! )!

18. 2 SECONDS
INDIA ADDS A NEW
INTERNET USER EVERY
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 18

19. INDIA IS THE
FASTEST
GROWING ONLINE
MARKET IN THE WORLD
SOURCE: COMSCORE (AUG 2012) 19

20. 41%
IN THE 12 MONTHS
TO JULY 2012
INTERNET USE IN
INDIA GREW BY
SOURCE: COMSCORE (AUG 2012) 20

21. 75%
OF INDIAN NETIZENS ARE
BELOW THE AGE OF 35
SOURCE: COMSCORE (AUG 2012) 21

22. 39%
OF INDIA’S INTERNET
USERS ARE FEMALE
SOURCE: COMSCORE (AUG 2012) 22

23. EVERY DAY ON THE INTERNET
8 HOURS
A REPORT FOUND THAT INDIAN
NETIZENS SPEND AN AVERAGE OF
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 23

24. 1,000,000,000
HOURS SPENT ONLINE EVERY SINGLE DAY
IF THAT WERE TRUE OF ALL OF INDIA’S
NETIZENS, THAT WOULD ADD UP TO
SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 24

25. THAT’S THE EQUIVALENT OF MORE
THAN 45 MILLION YEARS SPENT ON
THE INTERNET IN INDIA EVERY YEAR
SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 25
(! )!

26. 83%
OF INDIAN NETIZENS SAY THEY COULDN’T LIVE
WITHOUT THE INTERNET FOR MORE THAN 24 HOURS
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 26

27. US $9,000,000,000
ON MOBILE INTERNET ACTIVITIES IN 2012
YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 27

28. THAT’S MORE THAN THE ENTIRE
ANNUAL GDP OF THE BAHAMAS
SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010) 28
(! )!

29. 156
INTERNET PROVIDERS
IN INDIA
THERE ARE
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012) 29

30. 29,000,000
INDIAN HOUSEHOLDS HAVE
ACCESS TO THE INTERNET
SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012 30

31. 15,000,000
INDIANS USE BROADBAND SERVICES
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 31

32. THAT’S MORE THAN THE
POPULATION OF ECUADOR
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 32
(! )!

33. 72%
OF INDIAN NETIZENS
LIVE IN URBAN AREAS
SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 33

34. REASONS FOR GOING ONLINE IN URBAN INDIA
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 34
COMMUNICATION SOCIAL
NETWORKING
87% 67%

35. 38,000,000
NUMBER OF INTERNET USERS
LIVING IN RURAL AREAS OF INDIA:
SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012) 35

36. 82%
OF INDIA’S RURAL NETIZENS GO
ONLINE AT LEAST ONCE PER MONTH
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 36

37. INDIA’S RURAL CONNECTION POINTS
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 37
VIA WEBCAFÉS AND
COMMUNITY CENTRES
VIA MOBILE
DEVICES
58% 12%

38. REASONS FOR GOING ONLINE IN RURAL INDIA
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 38
ENTERTAINMENT COMMUNICATION
75% 56%

39. 73%
OF INDIA’S NETIZENS
WATCH ONLINE VIDEO
SOURCE: COMSCORE VIDEO METRIX (JUN 2012) 39

40. 77 VIDEOS
EACH IN JUNE 2012
INDIAN NETIZENS
WATCHED AN AVERAGE OF
SOURCE: COMSCORE (AUG 2012) 40

41. OF INDIAN NETIZENS
PLAY ONLINE GAMES
41%
SOURCE: COMSCORE (AUG 2012) 41

42. 60%
GROWTH OF ONLINE GAMES IN
INDIA IN THE PAST 12 MONTHS:
SOURCE: COMSCORE (AUG 2012) 42

43. 60%
OF INDIA’S NETIZENS MAKE
USE OF ONLINE RETAIL
SOURCE: COMSCORE (AUG 2012) 43

44. APPAREL IS THE FASTEST GROWING
ONLINE RETAIL CATEGORY IN INDIA,
FOLLOWED BY CONSUMER GOODS
SOURCE: COMSCORE (AUG 2012) 44

45. 25%
ONLINE ADVERTISING IN INDIA IS
GROWING AT AN ANNUAL RATE OF
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 45

46. 11%
OF OFFLINE AD
SPEND IN INDIA
ONLINE AD SPEND
EQUATES TO AROUND
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 46

47. 60%
OF INDIA'S ONLINE
ADVERTISING MARKET
TOGETHER, GOOGLE AND
FACEBOOK ACCOUNT FOR
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 47

48. 50%
OF INDIA’S CLASSIFIEDS
MARKET IS ONLINE ADS
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 48

49. SOCIAL NETWORKING IS THE PRIMARY
DRIVER OF ONLINE ACTIVITY IN INDIA
SOURCE: COMSCORE (AUG 2012) 49

50. 60,545,120
SOCIAL NETWORKING USERS IN INDIA:
SOURCE: FACEBOOK AD PLANNER (NOV 2012) 50

51. THAT’S EQUIVALENT TO THE
TOTAL POPULATION OF ITALY
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 51
(! )!

52. 5%
SOCIAL MEDIA PENETRATION IN INDIA:
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 52

53. ESTIMATES OF THE TOTAL NUMBER OF SOCIAL
NETWORK USERS IN INDIA ARE MUCH HIGHER:
SOURCES: GLOBAL WEB INDEX WAVE 7 (SEP 2012), AND EMARKETER (FEB 2012) 53
GLOBAL WEB INDEX EMARKETER
77.5 M 76.1 M
global
web!
index

54. 52%
THIS YEAR
THE NUMBER OF SOCIAL
NETWORK USERS IN INDIA WILL GROW BY
SOURCE: EMARKETER (FEB 2012) 54

55. 2 IN 3
SOCIAL MEDIA USERS IN INDIA
ACCESS A SOCIAL SITE EVERY DAY
SOURCE: ANNIK TECHNOLOGY SERVICES, AS CITED IN THE TIMES OF INDIA (OCT 2012) 55

56. 1 IN 4
ONLINE MINUTES IN INDIA IS SPENT
ON SOCIAL NETWORKING SITES
SOURCE: COMSCORE (AUG 2012) 56

57. 44%
OF INDIA’S NETIZENS USED
FACEBOOK IN THE PAST MONTH
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 57

58. NEW FACEBOOK USERS IN
INDIA IN THE PAST 6 MONTHS:
SOURCE: SOCIALBAKERS (NOV 2012) 58
14,770,840

59. A NEW FACEBOOK
USER SIGNS UP IN INDIA
SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 59
EVERY SECOND

60. 30%
OF NEW SIGNUPS TO FACEBOOK IN
INDIA COME FROM MOBILE DEVICES
SOURCE: PLUGGED.IN, AS CITED IN TECHCRUNCH (OCT 2012) 60

61. OF THE INDIAN POPULATION
IS ON FACEBOOK
5%
CURRENTLY, ONLY
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 61

62. THIRD
LARGEST FACEBOOK
POPULATION IN THE WORLD
BUT INDIA ALREADY HAS THE
SOURCE: SOCIALBAKERS (OCT 2012) 62

63. SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012)
FACEBOOK IN INDIA
NOV
2012
MALE:
71%
FEMALE:
29%
55-64:
1%
65+:
1%45-54:
3%
63
18-24:
48%
13-17:
12%
25-34:
28%
35-44:
7%

64. SOURCE: SOCIALBAKERS (NOV 2012)
TOP FACEBOOK PAGES IN INDIA
NOV
2012
# FACEBOOK PAGE ‘LIKES’
01 TATA DOCOMO 9,718,563
02 VODAFONE ZOOZOOS 4,807,000
03 KINGFISHER 4,733,714
04 FASTRACK 4,615,428
05 NOKIA INDIA 4,609,244
06 SAMSUNG MOBILE INDIA 4,105,518
07 AXE ANGELS CLUB 3,903,835
08 IDEA 3,836,980
09 SHOPPERS STOP 3,772,661
10 PEPSI INDIA 3,417,872
64

65. FACEBOOK USERS BY CITY
SOURCE: SOCIALBAKERS (NOV 2012) 65
MUMBAI NEW YORK CITY
5.9 M 3.6 M
RIO DE JANEIRO
5.1 M

66. 30%
OF INDIA’S FACEBOOK USERS LIVE
IN THE COUNTRY’S 8 BIGGEST CITIES
SOURCE: KETCHUM SAMPARK (SEP 2012) 66

67. 63%
OF INDIAN FACEBOOK USERS ARE FROM
LOCATIONS BEYOND THE TOP 20 CITIES
SOURCE: KETCHUM SAMPARK (SEP 2012) 67

68. INDIAN BRANDS ARE GROWING
THEIR FAN BASES FASTER THAN
THE TOP GLOBAL BRANDS
SOURCE: KETCHUM SAMPARK (SEP 2012) 68

69. 33,000,000
INDIAN NETIZENS USE MORE
THAN ONE SOCIAL NETWORK
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 69

70. 50%
OF INDIA’S NETIZENS USE SOCIAL MEDIA
TO INFORM ONLINE PURCHASE DECISIONS
SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 70

71. 15,000,000
TWITTER USERS IN INDIA:
SOURCE: SEMIOCAST (JUL 2012) 71

72. 3%
OF TWITTER’S
GLOBAL TOTAL
INDIAN USERS
ACCOUNT FOR
SOURCE: BEEVOLVE (OCT 2012) 72

73. 29%
OF INDIAN NETIZENS USED
TWITTER IN THE PAST MONTH
SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 73

74. INDIA HAS THE SECOND HIGHEST
LINKEDIN POPULATION IN THE WORLD,
AFTER THE UNITED STATES
SOURCE: SOCIALBAKERS (SEP 2012) 74

75. 15,396,526
LINKEDIN USERS IN INDIA:
SOURCE: SOCIALBAKERS (SEP 2012) 75

76. LINKEDIN PENETRATION IN INDIA:
1.3%
SOURCE: SOCIALBAKERS (SEP 2012) 76

77. 55,800,000
UNIQUE VISITORS TO YOUTUBE
FROM INDIA IN JULY 2012:
SOURCE: COMSCORE (AUG 2012) 77

78. 4,000,000,000
VIDEOS ON YOUTUBE EACH MONTH
INDIAN USERS VIEW MORE THAN
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 78

79. YOUTUBE REACHED
41%
OF INDIA’S
NETIZENS IN JULY
SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 79

80. 1,250
INDIANS VISIT YOUTUBE
EVERY SINGLE MINUTE
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 80

81. 20
VISITORS TO YOUTUBE
FROM INDIA EVERY SECOND
THAT’S MORE THAN
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 81

82. 1,194,200,000
TOTAL VIEWS ON RAJSHRI, INDIA’S
MOST POPULAR YOUTUBE CHANNEL:
SOURCES: SOCIALBAKERS (SEP 2012) AND RAJSHRI YOUTUBE CHANNEL (NOV 2012) 82

83. 14%
OF ALL GLOBAL GOOGLE+
USERS ARE FROM INDIA
SOURCE: WEB MONITORING (FEB 2012) 83

84. THIS SUGGESTS
THERE ARE MORE THAN
50,000,000
GOOGLE+ USERS IN INDIA
SOURCES: BASED ON DATA FROM WEB MONITORING (FEB 2012) AND VIC GUNDOTRA OF GOOGLE+ (SEP 2012) 84

85. BANGALORE IS HOME TO
MORE GOOGLE+ USERS THAN
ANY OTHER CITY IN THE WORLD
SOURCE: WEB MONITORING (FEB 2012) 85

86. 87%
OF INDIAN BLOGGERS ARE MALE
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 86

87. 5%
OF THE WORLD’S
FOURSQUARE USERS LIVE IN INDIA
SOURCE: APPAPPEAL (ACCESSED SEP 2012) 87

88. 1,500,000
INDIANS USE TUMBLR
EVERY MONTH
SOURCE: QUANTCAST (ACCESSED OCT 2012) 88
MORE THAN

89. 13
PAGES EACH MONTH
ON AVERAGE, INDIAN
TUMBLR USERS VIEW
SOURCE: QUANTCAST (ACCESSED OCT 2012) 89

90. 934,100,000
NUMBER OF MOBILE SUBSCRIBERS IN INDIA:
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 90

91. SECOND LARGEST
IN THE WORLD AFTER CHINA
INDIA’S TELECOMS INDUSTRY IS THE
SOURCES: BASED ON DATA FROM TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE BUSINESS MONITOR INTERNATIONAL (JUN 2012) 91

92. 30 TIMES
GREATER THAN THE NUMBER
OF FIXED-LINE SUBSCRIBERS
THE NUMBER OF MOBILE
SUBSCRIBERS IN INDIA IS
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 92

93. MOBILE PHONE
SUBSCRIPTIONS
INDIA IS ‘MOSTLY MOBILE’
SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 93
FIXED-LINE PHONE
SUBSCRIPTIONS
934 M 31 M
VS

94. 36%
OF ALL MOBILE SUBSCRIBERS IN
INDIA ARE FROM RURAL REGIONS
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 94

95. 50,000,000
MOBILE INTERNET USERS IN INDIA:
SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011) 95

96. THAT’S EQUIVALENT TO THE TOTAL
POPULATION OF SOUTH KOREA
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 96
(! )!

97. INTERNET USE IN INDIA BY CONNECTION DEVICE
SOURCE: STATCOUNTER DATA (AUG 2012), AS CITED IN THE NEXT WEB (SEP 2012) 97
MOBILE DESKTOP
52% 42%
VS

98. 36%
OF INDIAN NETIZENS ACCESS
THE INTERNET ON MOBILE PHONES
SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 98

99. 57%
OF INDIAN YOUTH IN LARGE CITIES ACCESS
THE INTERNET USING MOBILE PHONES
SOURCE: THE TIMES OF INDIA (APR 2012) 99

100. 6,000,000
NUMBER OF 3G USERS IN INDIA:
SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 100

101. 0.5%
3G PENETRATION
IN INDIA IS JUST
SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 101

102. NUMBER OF SMARTPHONE USERS IN INDIA:
27,000,000
SOURCE: NIELSEN (JUN 2012) 102

103. THAT’S MORE THAN THE TOTAL
POPULATION OF AUSTRALIA
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 103
(! )!

104. 3%
SMARTPHONE PENETRATION
IN INDIA IS LESS THAN
SOURCE: NIELSEN (JUN 2012) 104

105. 81 HOURS
PER MONTH ON THEIR DEVICES
INDIAN SMARTPHONE USERS SPEND
SOURCE: NIELSEN (MAY 2012) 105

106. 40 DAYS
EACH YEAR USING
THEIR SMARTPHONE
THAT EQUATES
TO MORE THAN
SOURCE: BASED ON DATA FROM NIELSEN (MAY 2012) 106

107. 3 IN 4
INDIAN SMARTPHONE USERS
ACCESS SOCIAL MEDIA SITES
SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN FICCI-KPMG (2012) 107

108. 50%
MORE TIME BROWSING THE INTERNET
ON THEIR SMARTPHONE THAN WOMEN DO
INDIAN MEN SPEND
SOURCE: NIELSEN (MAY 2012) 108

109. INDIAN WOMEN SPEND
150%
MORE TIME USING INSTANT MESSAGING
ON THEIR SMARTPHONE THAN MEN DO
SOURCE: NIELSEN (MAY 2012) 109

110. 25%
OF YOUTUBE’S VIEWS IN INDIA
ARE FROM MOBILE DEVICES
SOURCE: GOOGLE, AS CITED IN FICCI-KPMG (2012) 110

111. 50%
OF INDIA’S MUSIC REVENUES
STEM FROM MOBILE DOWNLOADS
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 111

112. 1,000,000
MOBILE TV SUBSCRIPTIONS IN INDIA
THERE ARE CURRENTLY
SOURCE: KPMG-FICCI (MAR 2012) 112

113. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

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