SlideShare a Scribd company logo
Big Data & Analytics
Opportunities in India
By CONGRUENT SOLUTIONS
Agenda
 India – Digital Foot Print
 India – Big data & Analytics Case Studies
 Implementation Challenges
 Market Opportunities
INDIA – DIGITAL FOOT PRINT
Genesis
Internet Penetration
10%2%
7%
81%
Facebook Users (in millions)
US UK India Worldwide
94%
3% 2% 1%
Twitter Users (in millions)
Worldwide India US UK
66%
24%
4% 6%
Linkedin Users (in millions)
Worldwide US UK India
Social Media Presence
INDIA - BIG DATA & ANALYTICS
CASE STUDIES STUDIES
E-Commerce
6M product page
visits / day
1000 products
recommendation
from a
5M catalog
25GB data
points / day
Personalized Recommendation Engine
Telecom
Campaign
Management
Personalized
offer
Revenue
Analysis **
Churn
Models
5000 Campaigns
per day My Airtel
My Offer
Geo Product
Constructs
Intelligent
U&R Policy
Retail - Auto
Target Right
Customer
Vehicle Service
Product Development
Car Health Check
Sports & Entertainment
Kolkata Knight RidersIn-game Analytics **
Chennai Express
Governance
Social
Media
Analytics
Voter
Engagement
Models
Electoral
Data Bank
Influencer
Tracking
Elections 2014
800M UIDs
Data
Propagation
100M
Authentication
Aadhar
IMPLEMENTATION CHALLENGES
Challenges
• Data in silos
• Data spread across many languages
• Decision making culture
• Operational Readiness
• Low Networked Readiness Index (83 rank)
• Lack of domestic focus from Service Providers
• Talent Availability
MARKET PREDICTIONS
Trend Before
Trend Today
• Double in size and reach USD 2.3 billion by 2018:
NASSCOM
• Domestic market, at USD 163 million will also double
in size and reach USD 375 million by 2018
Boom Areas
• Education
• Health Care
• Governance
• Agriculture
• In Memory Analytics**
• Visualization Software**
• Hadoop Platforms**
• SAP Analytics
** Congruent CoE
Thank you
– Suyamprabha Kamalakannan
Vice President – Technology
Suyamprabha.k@cspl.com
CONGRUENT SOLUTIONS PVT.LTD

More Related Content

Similar to Big data Analytics opportunities in India

Qurater capability summary aug 2014
Qurater capability summary aug 2014Qurater capability summary aug 2014
Qurater capability summary aug 2014
Qurater
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Social Samosa
 
Imagining Intelligent Information Machines for 2020
Imagining Intelligent Information Machines for 2020Imagining Intelligent Information Machines for 2020
Imagining Intelligent Information Machines for 2020
Gokul Alex
 
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The HiveThe Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
The Hive
 
Impact of SMAC on business models of enterprises
Impact of SMAC on business models of enterprisesImpact of SMAC on business models of enterprises
Impact of SMAC on business models of enterprises
Dhinakar Jacob
 
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
Bluespire Marketing
 
Data, a key succes factor for Solocal Group
Data, a key succes factor for Solocal GroupData, a key succes factor for Solocal Group
Data, a key succes factor for Solocal Group
Solocal
 
India Smartphone Market: Witnessing Exponential Growth
India Smartphone Market: Witnessing Exponential GrowthIndia Smartphone Market: Witnessing Exponential Growth
India Smartphone Market: Witnessing Exponential Growth
Zinnov
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
Nguyen Ngoc
 
BrainCafe Digital Media Strategy
BrainCafe Digital Media StrategyBrainCafe Digital Media Strategy
BrainCafe Digital Media Strategy
Ranjana Pawar
 
5 pit stops to your digital marketing success
5 pit stops to your digital marketing success5 pit stops to your digital marketing success
5 pit stops to your digital marketing success
AdGlobal360
 
Is India ready for a mobile ad-network?
Is India ready for a mobile ad-network?Is India ready for a mobile ad-network?
Is India ready for a mobile ad-network?
Prashant Singh
 
Leveraging Data to Engage Citizens and Drive Innovation
Leveraging Data to Engage Citizens and Drive InnovationLeveraging Data to Engage Citizens and Drive Innovation
Leveraging Data to Engage Citizens and Drive Innovation
Thomas Robbins
 
Volkswagen - Big Data
Volkswagen - Big DataVolkswagen - Big Data
Volkswagen - Big Data
Mayankkhamesra
 
Mobile Search for Medical Marketers [Webcast]
Mobile Search for Medical Marketers [Webcast]Mobile Search for Medical Marketers [Webcast]
Mobile Search for Medical Marketers [Webcast]
AIS Media, Inc.
 
E-Shop
E-ShopE-Shop
E-Shop
Harsh Kumar
 
Ramyam Intelligence Lab in Indian Analytics Products Report
Ramyam Intelligence Lab in Indian Analytics Products ReportRamyam Intelligence Lab in Indian Analytics Products Report
Ramyam Intelligence Lab in Indian Analytics Products Report
Ramyam Intelligence Lab
 
Car buying landscape: the road ahead by Quora
Car buying landscape: the road ahead by QuoraCar buying landscape: the road ahead by Quora
Car buying landscape: the road ahead by Quora
Social Samosa
 
Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012
Barry Schwartz
 
Social Media Monitoring for Events
Social Media Monitoring for EventsSocial Media Monitoring for Events
Social Media Monitoring for Events
Ethinos Digital Marketing
 

Similar to Big data Analytics opportunities in India (20)

Qurater capability summary aug 2014
Qurater capability summary aug 2014Qurater capability summary aug 2014
Qurater capability summary aug 2014
 
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfKantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdf
 
Imagining Intelligent Information Machines for 2020
Imagining Intelligent Information Machines for 2020Imagining Intelligent Information Machines for 2020
Imagining Intelligent Information Machines for 2020
 
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The HiveThe Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
The Next Big Thing - Data Driven Applications by T.M. Ravi, Founder of The Hive
 
Impact of SMAC on business models of enterprises
Impact of SMAC on business models of enterprisesImpact of SMAC on business models of enterprises
Impact of SMAC on business models of enterprises
 
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
"Ready or Not, Here Comes 2015: Marketing Trends to Master" TrendLab Webinar
 
Data, a key succes factor for Solocal Group
Data, a key succes factor for Solocal GroupData, a key succes factor for Solocal Group
Data, a key succes factor for Solocal Group
 
India Smartphone Market: Witnessing Exponential Growth
India Smartphone Market: Witnessing Exponential GrowthIndia Smartphone Market: Witnessing Exponential Growth
India Smartphone Market: Witnessing Exponential Growth
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
 
BrainCafe Digital Media Strategy
BrainCafe Digital Media StrategyBrainCafe Digital Media Strategy
BrainCafe Digital Media Strategy
 
5 pit stops to your digital marketing success
5 pit stops to your digital marketing success5 pit stops to your digital marketing success
5 pit stops to your digital marketing success
 
Is India ready for a mobile ad-network?
Is India ready for a mobile ad-network?Is India ready for a mobile ad-network?
Is India ready for a mobile ad-network?
 
Leveraging Data to Engage Citizens and Drive Innovation
Leveraging Data to Engage Citizens and Drive InnovationLeveraging Data to Engage Citizens and Drive Innovation
Leveraging Data to Engage Citizens and Drive Innovation
 
Volkswagen - Big Data
Volkswagen - Big DataVolkswagen - Big Data
Volkswagen - Big Data
 
Mobile Search for Medical Marketers [Webcast]
Mobile Search for Medical Marketers [Webcast]Mobile Search for Medical Marketers [Webcast]
Mobile Search for Medical Marketers [Webcast]
 
E-Shop
E-ShopE-Shop
E-Shop
 
Ramyam Intelligence Lab in Indian Analytics Products Report
Ramyam Intelligence Lab in Indian Analytics Products ReportRamyam Intelligence Lab in Indian Analytics Products Report
Ramyam Intelligence Lab in Indian Analytics Products Report
 
Car buying landscape: the road ahead by Quora
Car buying landscape: the road ahead by QuoraCar buying landscape: the road ahead by Quora
Car buying landscape: the road ahead by Quora
 
Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012Adir regev mobile-ppc-seo-tips-smx-2012
Adir regev mobile-ppc-seo-tips-smx-2012
 
Social Media Monitoring for Events
Social Media Monitoring for EventsSocial Media Monitoring for Events
Social Media Monitoring for Events
 

Recently uploaded

Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
Edge AI and Vision Alliance
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
panagenda
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Neo4j
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
BibashShahi
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
Fwdays
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
Neo4j
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
Edge AI and Vision Alliance
 

Recently uploaded (20)

Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
HCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAUHCL Notes and Domino License Cost Reduction in the World of DLAU
HCL Notes and Domino License Cost Reduction in the World of DLAU
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid ResearchHarnessing the Power of NLP and Knowledge Graphs for Opioid Research
Harnessing the Power of NLP and Knowledge Graphs for Opioid Research
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Principle of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptxPrinciple of conventional tomography-Bibash Shahi ppt..pptx
Principle of conventional tomography-Bibash Shahi ppt..pptx
 
"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota"Choosing proper type of scaling", Olena Syrota
"Choosing proper type of scaling", Olena Syrota
 
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge GraphGraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
GraphRAG for LifeSciences Hands-On with the Clinical Knowledge Graph
 
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
“How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...
 

Big data Analytics opportunities in India

Editor's Notes

  1. Smartphone explosion in 2014 will see ownership in India pass US India to become third largest smartphone market by 2017: IDC Smartphone explosion in 2014 will see ownership in India pass US
  2. The US currently has an estimated 207 million internet users, while China has 300 million. "The number of mobile internet users in the developing world will overtake those in the developed world for the first time - growing 27-fold compared to fourfold in the west," said Brad Rees, managing director of the Guildford-based company.
  3. India is forecast to have the third largest base of Twitter users in the world in 2014, with about 18.1 million users.