Snapchat History

Snapchat History
A Look Into The History Of Kik And Snapchat There are hundreds of apps that are geared towards
social media sharing and message exchanging. Two of the most popular apps today are called
Snapchat and Kik. They both had their own unique stories of how they got started, but they ended
up in the same place – atop the social app world. About Snapchat The popular photo and video
sharing app, Snapchat, is now one of the most popular forms of social sharing today. The app gained
its popularity thanks to what it does to those photos and videos after they are sent. The recipient will
have either 24 hours or one chance to view the picture video and then it is gone forever. It sounds
strange at first, but this is exactly the reason why so many people use ... Show more content on
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Unlike other social media sites where the images and videos will remain there indefinitely, the
temporary state of the media encourages users to share more often with each other. It is not a drag
on your time or on the memory of your phone since the media is deleted after it is viewed. Snapchat
was created by Evan Spiegel, Reggie Brown, and Bobby Murphy – three students that attended
Stanford University. They began with the idea of creating an application that deleted pictures after
they are seen once. From there, they developed the idea to create what you see today. Since then,
Snapchat has evolved into a do–it–all social sharing platform. With it, you can use your Snapchat
usernames to share messages, send temporary or permanent images and videos, and much more to
other people and their own Snapchat usernames. About Kik Another popular social sharing app that
is dominating the mobile markets is called Kik. Kik allows users to register using Kik usernames
and exchange messages with one another without exposing their phone number. It uses Wi–Fi or
data to send and receive messages, videos and anything else you send through
... Get more on HelpWriting.net ...

Baidu : A Chinese Search Engine Provider
Introduction
Baidu is a Chinese web services company that mainly offers Chinese language search engine for
websites, music and images. Baidu also offers other services such as Baidu Baike which is similar to
Wikipedia, Baidu Maps, etc. Baidu was founded in 2000 by Robin Li and Eric Xu and now the
company's headquarters is located in Beijing.
Portfolio 1
1. Why is Baidu number one in its industry? Where is its competitive advantage?
As a Chinese search engine provider, Baidu is almost unrivaled compared to its competitors such as
360 search, Sogou search, Google China, Yahoo China.
As can be seen at Figure 1, Baidu owns 85.9% of the Chinese Search Engine Market Share. Even
the world's leading search engine provider Google could not compete with Baidu in the Chinese
market. Especially during the attempt of cyber attack on Google at 2010 (Yousuf, 2010) to access
Gmail accounts of Chinese human right activists, which has led Google to decide that they would no
longer censor results on google.cn such as pornography or references to topics such as the
Taiwanese independence, the Dalai Lama and the 1989 Tiananmen Square massacre and redirect all
the searches to a Google Hong Kong. This allowed Google to avoid the strict censorship rules that
Baidu and others in China must follow, while also putting it at a major disadvantage in the huge
Chinese market (Einhorn & Stone, 2010). Moreover in 2012 when the Chinese

The Chinese Music Industry’s Plight and Future
The Chinese Music Industry's Plight and Future
At first thought, some people, including myself, would not include the music industry as part of the
grand macroeconomic development blueprint. Yet music not only represents an essential part of our
modern lifestyle, but also exists as a key stimulus to economic growth. Nevertheless, following the
advent of the internet, rampant piracy and lack of copyright protection led the Chinese music
industry into the darkest period it has ever seen. Song Ke, one of the China's most prominent music
industry gurus, has been pressured to open two Peking duck restaurants to have sustainable income.
Thousands of musicians have been forced to reevaluate their lives and decide whether they would
like to ... Show more content on Helpwriting.net ...
China both as a cultural empire and as a transitioning economy need its music industry to prosper
and the demand for plausible solutions is urgent.
An important concept to note is that having music does not equal to having a music industry.
Chinese music has existed for thousands of years and represents a distinctive genre in world music
today. However, for the "music industry" to form, there must be a clear and sizable economic chain
that links producers of music products to consumers. Additionally, the existence of pop music is a
prerequisite for the music industry to exist. Again, to clarify, pop music here does not refer to a
specific style of music but rather music that is popular or widely consumed by a significant portion
of the population. Another thing to note is, for the purpose of this essay, "Chinese music" shall not
include those by Taiwanese or Hong Kong companies since they do not contribute to the Chinese
national GDP. "Big Data" startup entrepreneur Ailuo Wang said during an interview, "With no
money, there is no industry" (Song). Creative industries such as film and music must find routes to
sustainable profit before they can begin expanding on their creative fronts. This is why the Chinese
music industry has been waning despite the ever expanding music consumer base. During the 1990s,
Chinese artists can easily break a million in record sales individually, yet in 2012, fewer than 10
Chinese

Basketball Hall Of Fame
Thank you so much for your recent recruitment and inviting me to visit ESPN. As a graduating
senior at the University of Connecticut, with the skills and experience in video production, athletics,
communication, and the ability to speak both English and Mandarin fluently, I believe I can become
a valuable addition to ESPN Tencent Project.
Currently I am a sales, marketing and operations intern at the Naismith Memorial Basketball Hall of
Fame. In this role I mainly focus on the 2nd Annual Basketball Hall of Fame Naples Golf Classic by
contacting major league teams to gain donations for event auctions. I assist the Vice President of the
Sales, Marketing and Operations in preparing events to celebrate the 125th Anniversary of the
Basketball Hall of Fame. Recently, I was invited to participate in the social event between
Basketball Hall of Fame and the Chinese company Alibaba Group, and I mainly assisted with
interpretation in English and Mandarin for both parties. I have gained valuable experience in
learning and observing from our Hall of Fame President and other staff, as well as the Alibaba
group, as they are continuing to build a potential partnership. On campus, I am a video production
assistant at UConn's Athletic Video Services. In this role I spend a lot of time working in the video
control room where I learned how to operate NewTek 3Play for the video board at Gampel Pavilion
during both men's and women's basketball games. Using NewTek 3Play, I monitor shots from all
four cameras in the arena and ... Show more content on Helpwriting.net ...
I am excited and humbled to pursue an opportunity with ESPN. With the ESPN Tencent partnership,
I am confident that my experience and skills can help me take on challenges associated with this
position with positive attitude and inquisitive mindset. Those attributes can make me a great
candidate for this project. I appreciate your consideration and look forward to hearing from

How I Build A Company At China That Can Last Over 100...
Background – Xiaomi Ltd. Xiaomi Ltd. founded in April, 2010, by Lei Jun (CEO of Xiaomi Ltd.).
"I admire giant companies like Huawei, Tencent, Sina and Alibaba, but I don't want to create another
Huawei, Tencent, Sina or Alibaba. My dream is to maintain my current company as a small one.
(like a) small restaurant that people line up outside of to buy my products, and my friend will call
me to reserve seats for them." – Lei, a keynote address to the 2013 Global Mobile Internet
Conference, Beijing. "How can I build a company in China that can last over 100 years?" Lei Jun, a
back then 40–year–old investor and serial entrepreneur, always asked himself when he was thinking
about founding a company to prove that high–end hardware can be made in China, despite the
country's reputation for manufacturing low–cost, low–quality goods. At that time, two very well–
known and successful Chinese companies inspired him. One of them is Tong Ren Tang, a 340–year–
old traditional Chinese medicine company. It taught Lei that a company should never produce
lower–quality products for the sake of cost. The other company is Hai Di Lao, a hot pot chain,
which demonstrates how successful a restaurant can be by putting extremely strict emphasis on the
superior customer service for over ten years. These two core values, high–quality product and
service, eventually became the foundation and guidance of Lei's new venture – Xiaomi Corporation,
a smartphone company. In Lei's prior career, he served as the

The Causes Of Tencent Games
Behind the causes: a big market share In previous sections, it has been discussed that Tencent
Games has a bad reputation because they lost sight of customers' importance and many competitors
came after them. However, there is a bigger reason behind these facts which caused all afterwards
problems–Tencent Games' big market share. According to research data, since 2009, Tencent Games
became as the company who controls the largest market share in Chinese gaming industry. As of
2015, Tencent Games has managed more than half of the overall Chinese gaming market share (See
Table 2 and Appendix C). To increase its sources of revenues, the main way of Tencent Games to
reach this position is by focusing on many different types of games with different ... Show more
content on Helpwriting.net ...
Firstly, the degree of customers' satisfaction will be influenced negatively when people realize the
company, whose services are used by them, is considered a company with a bad reputation. In May
2007, Tencent Games announced its first self–developed Kart Rider game "QQ Speed." The game
went viral quickly since the day of the announcement. After one year of operation, QQ Speed
attracted nearly one million users who were playing the game at the same time. In August 2009,
however, Tencent Games received a subpoena from NEXON (a Korean game company who
developed a similar Kart Rider game before Tencent) which declared that QQ speed's physical
engine (an engine for game designing) was more than 80% similar to NEXON's game. In other
words, they claimed that Tencent Games was copying NEXON. It was not true, however. Tencent
presented enough evidence to show that they were innocent, and they did win the lawsuit. What they
did not realize was the fact that news about the trial spread faster than the company could imagine,
and since Tencent Games has experienced similar cases before, the public doubted Tencent Games'
reputation right after the news came out. Three months later, Tencent conducted customer research
internally (not through the public but through their internal database). Through Tencent's bulletin

The Government Censorship In China
Introduction:
Censorship is a form of suppression to one's freedom of speech, and the access towards certain
information. When computers started to appear on the tables of Chinese civilians in the 1990s, the
Chinese government launched the Great Firewall of China (GFW) into action. Today, almost half of
China's population are internet users, marking 668 million, doubling the United States' population in
2013. However, the Chinese government's tactic on censoring the internet to deny access to certain
foreign websites has both positive and negative effects on the country. This research wants to
determine whether those websites should be censored by the Chinese government.
Culture and Society:
A study conducted by Steve Guo (Ph.D. in Political ... Show more content on Helpwriting.net ...
This will decrease the possibility of a revolt when social tensions are high, more contents will be
censored so less "sensitive information" will be acknowledged by the public. Thus, this system is
attractive to countries like the post–civil crisis Egypt.
Base on the function of the GFW, and the possibility of creating a partnership with other countries,
internet censorship is necessary. The Chinese government's sovereignty over the internet stands on a
concrete ground for it is important to maintain stability in the society.
Combined

The Comparison Of Facebook And Wechat. With Scientific
The comparison of Facebook and WeChat With scientific and technological progress, anything
develops, especially the advent of the Internet era spawned a number of new things. The United
States has been certainly walking in the forefront of the times, but China who has 731 million
Internet users can also not be underestimated. As the one who earliest accessed to the Internet era,
United States is always the leader of the social media in the world. China's social media users try to
catch up from behind. Today, more and more information is available through the social media
across the world. About 7/10 of Americans now use social media to make friends, access to outside
information or entertain themselves. With the development of social ... Show more content on
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They can also join networks and groups. Once users join a network, all the people in that network
can view their profiles, but they can choose to limit it to just people on your friends list if you wish.
When logging into Facebook, users are presented with a mini news feed that gives them a variety of
updates on friends. They can read their status, see what they have written on other friends' walls,
view any pictures they have added and see results of quizzes they have taken. When a friend updates
a status, you can leave a comment related to that status and be alerted when your friend or friends of
your friend reply to your comment. Many actors have their own pages on Facebook. People can
become a fan of the actor to gain access to updates and events related to them. When others in your
circle become a fan of something, it will also show up in the news feed, which gives us a chance to
join if we wish. Facebook also has many games that can be played, and a lot of these can be played
with your friends and this highlights that Facebook is primarily a fun and modern way to play and
communicate. In China, WeChat is a mobile messaging board offering free video calls, group chat,
and many fun features such as a shake function to link contacts with other users. Now it boasts 700
million users. Each user has a personal QR

Gamers And Their Opinions Matter
Gamers like to believe that their opinions matter. Whether it's ignorance, or simply blind sense of
entitlement, they all like to think that their collective voice means something, that their opinions
alone, will transform the landscape of interactive entertainment.
Over the past decade any person with access to the internet could experience first–hand, numerous
''uprisings'' within the confines of countless video–game related discussion boards, YouTube, and
plethora of social networks. Whether the vocal minority was rebelling against an alteration made by
a developer within a game, or even the game itself, they've more often than not, failed to achieve
their ''goal''. And their failure doesn't usually stem from the fact that in majority their arguments are
irrational, flawed to the core, and simply absurd, but from the fact that a message on the internet, no
matter how strong, will not result in any desirable outcome.
An essay on Reddit, whether supported by a handful of people or an entire army of internet warriors,
will never persuade a developer to divert its course and please the ''fans'' with the changes they
desire. And this is because developers, even the ones who put the fans leagues above their personal
wellbeing, have no final say in what makes the final cut. In fact, some developers are even unable to
choose which title they want to create, as they are just one step above the average consumer on the
ladder of the interactive entertainment hierarchy. Hierarchy,

Rating Transformation Of Digital Time
Rating Transformation in Digital time
Fei Yang (Kurt)
0740261
Content
1.
2. When Rentrak and ComScore meet Nielsen
a) Company Information
b) Different measurements in digital rating market.
Nielsen's tracking process: Total audience measurement
Rentrak and ComScore's tracking process
3. Conclusion: The future of digital rating and room for competitors On September 29th Rentrak and
ComScore announced their merge. According to the deal the companies have an equity value of
about $2.4 billion while Nielsen has a market capitalization of about $16.7 billion. Still, Nielsen
dominates the rating market, however, is Rentrak and ComScore a strong competitor? What is
Nielsen doing in digital rating business?
1. Company Information
Rentrak is a company focusing on measuring what people are watching on television with set–top
boxes and ComScore has been measuring people's use of online media since 1999. Combined, the
two companies are seeking to provide a new rating currency which shows people's watching habits
across TV, web, tablet, mobile and more. "It's an ideal combination to deal with the offline and
online measurement issues our clients and both legacy and new media owners face," Serge Matta,
chief executive of comScore, who will lead the combined company said in an email on the merging
day.
2. Different Tracking Processes
a) Nielsen's tracking process: Total audience measurement
"Since the 1950s, Nielsen has dominated television ratings with its measurement

Case Study Of Macrolink Group
Abstract: As consumers' level of consumption rises, more and more industrial corporations have
turned to investing in the entertainment sector due to the need for sustainable growth.
In late 2017, a simple headline caught our attention. According to news from Macrolink Group's
official website as well as numerous other channels, the company has decided to invest 22 million
RMB in Tencent Music Entertainment Group, with the deal being officially signed in September.
Over 20 other companies, including BHG Long Hills Capital, CMBI, and BOCOM International
also participated in the investment.
While the 22 million figure isn't particularly surprising given the sheer size of both parties
(Macrolink and Tencent), but the motivation behind the investment, ... Show more content on
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It holds various levels of shares in over 90 companies, 9 of which are publicly traded. The Group
was ranked #208 on the list of top 500 companies of China in 2017 with its gross annual revenue
reaching 83.3 billion RMB, a 15.97% increase from the previous year.
Macrolink Real Estate Co., Ltd., the appropriately named real estate company under Macrolink,
went public in July of 2011 through a reverse takeover, aiming to integrate its core services with
cultural tourism. 5 years later after the company's IPO, the company changed its name from
Macrolink Real Estate to Macrolink Culturaltainment Development to more accurately reflect its
change in direction. The corporation's winery company, "JLF Investment Co. Ltd." saw a timely
name change as well, to "New Silkroad Culturaltainment Limited."
Of course, this change is more than meets the eye. The company's adjustment in its tourism business
model led to the largest percentage of growth in both its gross revenue and profit. According to an
annual report published in April last year, Macrolink Culturaltainment brought in an annual revenue
of 7.5 billion RMB in 2016, an increase of 61.41%, and its growth in annual profit reached a
staggering 70.35%, netting 524 million

Social Media Business Model Analysis
l Social Media Business Model Analysis – Case Tencent, Facebook, and Myspace
Logistics Master 's thesis Xiaoyan Hu 2011
Department of Information and Service Economy Aalto University School of Economics
ABSTRACT
The term of social media is becoming increasingly popular presently, the amount of social media
users is growing dramatically, and the monetization of social media has been discussed in
publications but not in details. Nowadays, the most frequently used approach to make money for
social media is online advertising. However, the successful company like Tencent proves other
potentials of monetization. Because the business model is critical to make profit for a company, a
company's financial performance could be better ... Show more content on Helpwriting.net ...
5 1.2 Objectives and Research problems ........................................................................... 6 1.3 Thesis
Structure ............................................................................................................ 7 1.4 Study Methods
............................................................................................................... 8 2. Literature Review of
Social Media .................................................................................... 9 2.1 Definitions of Social Media
.......................................................................................... 9 2.2 Social Media and Web 2.0
......................................................................................... 10 2.3 Classification of Social
Media.................................................................................... 13 2.4 Use of Social Media
.................................................................................................... 19 2.5 Networks
Effects.......................................................................................................... 20 2.6 Social Media as a
Marketing Tool ............................................................................ 21 2.7 Social media issues and
challenges ........................................................................ 24 2.8 Monetizing

Qihoo 360 Case Essay
2012–09–1–242–1
April 12th, 2012
Qihoo 360 Technology Co.
This case was jointly prepared by Prof. Bingsheng, CKGSB YANG CKGSB Center. and Guchuan,
Case TENG
On March 30th, 2011, Qihoo 360 Technology Co. (hereinafter referred as "Qihoo" or "Qihoo 360"),
founded less than 6 years ago, started to trade on the New York Stock Exchange (NYSE: QIHU). On
the first day of trading, Qihoo 360 opened at $27, a massive 86.2% above the issue price, and closed
at $34, generating a first–day yield of 134.5% and raising $175 million. At the end of its first day of
trading in the US, Qihoo 360 had a market capitalization of $3.96 billion and ranked 6th among all
Chinese firms listed in the U.S., higher than New Oriental, Sohu, and Shanda. ... Show more content
on Helpwriting.net ...
Later, a number of other features were added to 360 Safe Guard, including system cleanup. By June
2007, the market share of its monthly unique users grew to 28.11%.
Trojan Cleanup
In the 2nd half of 2007, the developers of malicious software chose two distinctive paths. One group
terminated such software, while the other turned to viruses and Trojans. Thus, Zhou decided to enter
the field of Trojan cleanup. Unlike anti–malicious software, the anti–Trojan segment had been
dominated by major anti–virus developers. However, having analyzed the technological differences,
Zhou believed that there were opportunities for Qihoo in this area. As Zhou noted, "Trojans are
distinguished from conventional viruses in that they require simple technologies, which means an
accelerated lead time in development. In some cases, a developer can create a Trojan in just a few
days after proper training. Thus, the number and variations of Trojans keep increasing. In general,
anti–virus developers launch only one cleanup program every year, supplemented by periodic
updates. Facing fast changing Trojans, the conventional anti–virus engine technologies are less
capable."
2012–09–1–242–1
2
Qihoo 360

In June 2007, Qihoo added a new feature of Trojan cleanup to 360 Safe Guard. After entering this
segment, Qihoo expanded its user base to 100 million.
360 Anti–Virus: The Creation of Free Security Service
While the introduction of the free 360 Safe Guard was somewhat accidental,

Wechat's influence to the collage student
Theory of Wechat the impact on college students' interpersonal communication: micro letter as a
new means and new way of interpersonal communication, quickly get the attention of college
students and active participation. Micro letter is developing rapidly, the user main tend to be
younger, highly educated. Micro letter application subject of college students, in the interpersonal
communication has met many challenges and opportunities. Therefore, college students to use micro
letter is very concern. In this paper, on the basis of investigation, analysis of the "why" micro letter
can now become college students mainly use mobile phone chat software, from the Angle of
psychology, to illustrate the micro letter function influence on college ... Show more content on
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2 micro letter affect college students' interpersonal communication
Calendar year according to the China Internet network information center released by the China
Internet development statistics report, both in age and occupation distribution show that Internet
users in China, the college students has become the Internet are the main force. And with the
development of network information technology, various universities to develop the construction of
campus network, also provides favorable conditions for college students' Internet use. Network as a
convenient means of access to information and communication platform, have been deeply into the
daily life of college students. The micro letter as a new medium of communication will on college
students' interpersonal relationship will cause certain effect? This is writer desperately want to focus
on problems. In view of the present college students the reality of the lack of communication theory,
communication ability is not strong, colleges and universities must reform education mode, add the
courses of communication, the system of communication teaching. (1) the positive transfer on
August 5, 2013 micro letter update again and update later added some new functions; Sweep out
such as "" in the bar code, cover, street view, translation, etc. Although the micro letter is the product
of modern science and technology, but as a modern college

Chapter 10 : Shenzhen Economy Today
Chapter 10: Shenzhen Economy Today
Many believe that the city of Shenzhen will become one of the most important cities in the world in
the coming decades. It's geographic, social, financial, and political position within the Chinese
ecosystem makes Shenzhen the potential city of the future. Over the past decades China witnessed
enviable Gross Domestic Product (GDP) growth year over year, taking into account the economic
collapse of 2008. The engine behind that growth was the city of Shenzhen. A city comprised of
fishing villages and a population of around 30,000 in the 1970's is now a city with over 10 million
residents and has experienced growth like the world has never seen before. In less than half a
century, the city is a far cry from what it used to be, and is often referred to as the "instant city."
Shenzhen has seen rapid economic development and is among the top 5 most successful cities in all
of the Pearl River Delta and mainland China. Considered one of the most competitive cities in China
due to its rapid growth, in 2015, Shenzhen saw an 8.9% GDP expansion, totaling approximately
1.75 trillion yuan or US$270 billion. The city brought in 723.8 billion yuan in 2015 fiscal revenue,
compared to the city's debt of just 15.9 billion yuan, which is a far cry from the country's
government debts which run into the trillions.
Considered the "starting point of China's transformation," in 1979, the city of Shenzhen was the first
city chosen by Paramount Leader

What Are The Advantages And Disadvantages Of Mergers And...
3.4 Mergers & Acquisitions Mergers & acquisitions (M&A) are getting very common in today
business world. IP, being 1 of the most valuable intangible assets, often be the most important
discussion point during the negotiation & also the company valuation. It can increase the economic
value significantly, combining the patents, trademarks and copyrights. Typically, M&A happens
when certain organizations seek to expand their business or improve the dominance in the market.
The acquisitions activities enabled the small or medium enterprise to have stronger intellectual
property rights to achieve large entity status with much larger market presence. IP valuation is a key
tactics & skills during M&A discussion. Approaches include cost approach, ... Show more content
own. thekey to this integration was to boost innovation within P&G from incorporation of Gillette
process. P&G succeed in ensuring a great M&A by forming a team of about 100 global integration
teams. P&G managed to integrate all the IPs from Gillette nicely, by careful planning & great
transition planned. With these, top talents able to retain from Gillette, more than 90% top manager
from Gillette accept the new offer from P& G and continue to work for the organization. P&G's
revenue boosted and currently enjoying sustainable growth along these years with great innovations
and talents with them. Within the few years, there are some famous acquisitions from Google too,
which went out to be very successful, with lots of innovations, technologies transferred to Google.
These include acquisition of Android in 2005 & Youtube in

Essay On Alibaba
Alibaba Group Holding Limited is a publicly traded in HangZhou, China. It start operate from 4
April 1999. Alibaba.com Limited, primary company of Alibaba Group, is the world's largest online
business–to–business trading platform for small businesses. Alibaba Group is a HangZhou–based
group of Internet–based e–commerce businesses, including business–to–business online web
portals, online retail and payment services, a shopping search engine and data–centric cloud
computing services. Alibaba.com is a global website for members to find suppliers and buyers.
Consumers can both sell and buy products on Alibaba.com. The company began in 1999 when Jack
Ma founded the website Alibaba.com, a business–to–business portal to connect Chinese
manufacturers ... Show more content on Helpwriting.net ...
Moreover, Baidu offers audio and image files, along with Chinese–based search engines for
different websites and 57 other community and search services. Two years ago, Baidu was ranked as
one of the top 5 Internet sites with the highest Alexa ranking. Regarding the files and services
provided by Baidu, it must be said that the company offers over 90 million images and multimedia
files, in addition to the over 740 million web pages. The multimedia content of Baidu covers MP3
music, movies and even a personal digital assistant mobile search. The company has even released a
low–cost smart phone recently.
During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which
Baidu had a market share of 56.6%. China's Internet–search revenue share in second quarter 2011 by
Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the
NASDAQ–100 index. In May 2014, Baidu ranked 5th overall in the Alexa Internet

Global Game Industry Essay
Global Toys & Games Industry The global toys and games industry is expected to hit the $100
billion mark by 2015, according to research from Global Industry Analysts. In recent years the
market has been influenced by changing consumer tastes, with children opting for more
sophisticated video games and electronic toys. Children are also becoming increasingly accustomed
to changing toys more frequently. This means toy and game manufacturers are obliged to introduce
new products on a regular basis, and focus on innovation and technological advancements. Market
growth is being fuelled by video, console and computer games, with the industry also benefiting
from a growing adult consumer base as this group takes a greater interest in ... Show more content
MarketLine estimates specialist store sales accounted for 60% of overall industry revenues at almost
$1.5 billion. Market growth is expected to remain at almost 9% through 2016 bringing the market to
over $3.6 billion. The Indian toy industry is characterized by fragmentation, with growth slowed by
the small scale of domestic producers lacking in innovation and less resources to invest in
equipment, technology and advertising. Smart Research Insights predicts growth will become
stronger due to urbanization, an expanding consumer base and rising income levels. Top players in
the Indian toy industry include Hamleys, Funskool India, Hanung Toys & Textiles, Mattel Toys
and Ok Play India. * China's toys and games market recorded 10% year–on–year growth in 2011
reaching around $11 billion, reportsGlobal Sources. Market growth is hampered by low overseas
sales due to slow recovery from the debt crisis. Key factors for the industry moving forward include
identifying new sources of demand and adhering to increasingly strict safety standards.
Market Outlook Demand for intelligent and interactive toys is expected to continue growing and
fuelling the global toys and games market, reports Global Industry Analysts. This development has
pushed non–toy companies, including Microsoft and Intel, to add their offerings to the market.
While traditional toys and games are losing some degree of popularity in the face of competition
from interactive

Comparisons Of Dupont Ratios
DuPont Analysis
SINA Corp.
Tencent
Industry Avg.
ROE(TTM)
7.54
27.89
16.14
Net Profit Margin(TTM)
26.9
27.28
15.43
Asset Turnover(TTM)
0.24
0.43
0.54
Equity Multiplier
1.0695
1.6418
1.4168
Table 5 Comparisons of DuPont Ratios
In DuPont Analysis, the ROE is a product of three parts, the profit margin, which reflects its
operating efficiency, asset turnover, which assess its asset use efficiency, and equity multiplier,
which measures its financial leverage.
Based on the table 5, the ROE of SINA Corp., 7.54, is the lowest among its competitor, Tencent, and
the average of industry. It is worse to the investors. The low ROE caused by which reasons.
With regard to the operating efficiency, the net profit margin of SINA Corp. is higher than that of the
industry average, which suggests that SINA outperforms the average of industry. Even though it is a
little lower than the value of Tencent, as a whole, SINA Corp. is profitable and in good finance,
which is consistent with the profitability analysis. In this sense, we can exclude the possibility that
the operating efficiency causes the poor ROE. ... Show more content on Helpwriting.net ...
is nearly half of that of industry average in the table 5, which suggests that it is worse at using its

assets to earn profits than the average of industry. Besides, it is a little above that of Tencent, which
implies that it is also worse than its major rival. Therefore, the poor assets use efficiency is one of
the reasons of its low

Marketing and Internet Service Industry Essay example
Acknowledgments Completing this dissertation has proven to be a very challenging endeavor, and it
certainly would have been a whole lot more difficult to accomplish without the help of many
important persons. First of all, my dissertation supervisor, Shannon–Little, Paul A, has provided
valuable guidance and direction along my research and writing path. I would like to express my
sincere appreciation and thanks to him for his support, patience and encouragement. Also, special
thanks go out to Mario Ding and Janie LIU, who has been there at important times to bounce around
ideas to give me a large number of suggestions and to assist me along this dissertation. She
suggested many clear ways to design the structure of this dissertation. ... Show more content on
Helpwriting.net ...
Some of Chinese ISP(Internet service provider) just like Tencent, Baidu, Sina etc. are entering the
next phase in China's development: they are establishing co–operations with international partners,
licensing their services, and some of them are even in the phase of initiating overseas operations.
The Figure 1 indicates the key industry figures of China's Internet service industry. |Key Industry
Figures |2009 | | |Industry Revenue |21,943.5 |US Million USD | |Industry Gross Product |10,094.0
|US Million USD | |Number of Establishments |31,089.0 |Units | |Number of Enterprises |22,346.0
|Units | |Employment |261,000.0 |Units | |Total Wages |2,273.8 |US Million USD | Figure 1: Key
Industry Statistics (IBIS 2010) According to the recent report of China's Internet market, Baidu, the
largest search engine in China, took up 72.3 percent share in the search market. Tencent, one of
China's largest Internet integrated services provider, which was renowned for its instant messaging
product QQ, occupied 76.56 percent market share in the instant messaging field. Another e–business
tycoon Alibaba also held more than 50

The Demonstration Of Riot Games
The team at Riot wanted to create an online, multiplayer–focused game that would keep growing,
changing and evolving indefinitely. And it wanted to make that game free, funded by optional micro
transactions. In 2007, traditional game publishers had barely heard of such a model, much less
considered it viable. Those publishers were not interested in what Riot proposed. Players are given a
free game with few limitations and can only proceed to the next level by playing and learning more
about the game. This is reflected in their Revenue Streams. Revenues come from players wanting to
customize their characters and the way they interact with the game, not from selling game power to
their players.
The Key Activities at Riot Games is developing games they love to play. They are also focused on
continuous improvement of the game. The founders support their employees at Riot Games to play
and learn through gaming themselves. Within two months of launch, League of Legends hit its first
major milestone: 100,000 people playing the game concurrently. In late October of 2009, following
six months of beta testing, League of Legends launched. The game was totally free–to–play, and
Riot had ambitious plans to keep updating it, adding to the list of 40 playable champions available at
launch.
Though it had already been alive and at work for a couple of years, Riot in 2008 stepped into public
view for the first time. The company announced League of Legends: Clash of Fates, launched a

Groupon
Transnational Management: Applied to the Case of
Groupon
Maastricht University
School of Business and Economics
Maastricht, Dec. 4th, 2012
Course: Global Business
Table of contents
Page
1. Introduction
2
2. Business model
3
3. Organizational Structure
4
4. Groupon's corporate strategy
5
5. Groupons global strategy
6
6. Groupon's entry to China

7
7. An Evolving Role
10
8. Conclusion
11
9. References
12
10. Appendix
13
1. Introduction
Groupon is a deal–of–the day Internet start–up company that was launched in 2008 in Chicago.
The website offers discounted deals for local as well as national companies. Now operating in more
than 150 markets as diverse as the ... Show more content on Helpwriting.net ...
1969).
4. Groupon's corporate strategy
As Groupon is established in many countries of the world, a global strategy has to be pursued on the
one hand. This leads to a gain in brand equity, brand awareness and global efficiency.
On the other hand Groupon offers national as well as local deals, which caused the business to act
locally responsive as well. Groupon, for this reason, can be considered transnational, as the
company acts "more responsive to local needs while capturing the benefits of global efficiency"
(Bartlett and Beamish, 2008, p13). Today's MNEs compete in highly complex, diverse and
constantly changing business environments. This is due to globalization of markets as well as
acceleration of product and technology life cycles. Most importantly however is the intensification
of global competition for Groupon. Most online services are easy to imitate. Therefore it has been of
utmost importance that Groupon's managers take the right actions and develop appropriate
strategies. Groupon has access to highly educated international managers that sense and interpret
complex and dynamic environmental changes.
These managers have developed and integrated multiple strategic capabilities in order to cope with
today's business world. As it was very hard for Groupon to enter foreign markets,
Groupon identified several companies that were interested in forming joint ventures. An important
part of their global expansion strategy that

Strategic Management Accounting : The Beginning Essay
Executive Summary
Introduction
Discussion
1. Strategic Management Accounting: The Beginning
To survive and succeed in the ever–evolving global business climate requires an understanding on
how to formulate business strategies that are future proof (Daud, 2012). In reaction to this growing
pressure firms are looking for innovative ways to remain competitive and apply a strategic
perspective in every aspect of their business. This led to a close up on conventional management and
cost accounting practices and sparked criticism for its lack of a strategic focus. It was argued that
traditional methods fail to provide relevant information for strategizing due to time delay, bias
towards financial reporting requirements and its short term perspective (Johnson and Kaplan, 1987).
This saw the emergence of Strategic Management Accounting (SMA). Despite growing interest
globally, there is still no definitive consensus about what SMA actually is, what it involves and how
it is distinguished from management accounting (Agasisti et al, 2008).
1.1 What is it
Essentially SMA falls within the management accounting umbrella. It is management accounting
practices becoming strategic through its use within business activities through which strategy is
enacted (Cuganesan et al, 2012). The term was coined originally by Simmonds who described it as a
collection of management accounting information about the business and its competitors, which are
then used in the development and maintenance of the

Disadvantages Of Uber China
Uber China Merges with Didi Chuxing
On August 1, 2016 the Uber Newsroom released a news that Uber is selling its China Uber's
operation in a share swap in which it will receive 20% of the new company which means that
August 1, 2016 is the end of the costly taxi war between the local Didi Chuxing (AKA Didi Kuaidi)
and Uber China.
The winners of this costly taxi war are Alibaba (China company), Tencent (China company) and
Apple (US company) since these three companies own relatedly high economic share in Didi
Kuaidi. In conversely, the loser of the game is Baidu because it invests plenty of money in Uber
China and also because Uber China use Baidu map to provide its services to its customers which
Baidu can receive a lot of useful customer's ... Show more content on Helpwriting.net ...
Additionally, in this transaction, Baidu does not just lose one battle, but has high odds that it may be
lose others because Tencent and Alibaba get huge economic benefits from Uber China merges with
Didi Chuxing. These companies are called BAT in China due to the fact the first letter of each
company, Baidu, Alibaba and Tencent. The reason for that is because BAT represents three of the
biggest internet companies in China which means these three companies have to compete the same
market. Baidu has a significant negative effect on this costly taxi war whereas Alibaba and Tencent
gain many positive influence. What I mean is that Baidu will probably not sufficient free cash flow
to fund driverless technology, without investing money in driverless technology will not hurt Baidu's
ability of earning profit, but definitely, in the near future Baidu will have a difficult time in online to
online industry. The reason for that is because in online to online industry companies have to put a
lot of money to fund innovation to make sure it has edged–cutting technology to put pressure to its

Inquiring And Analyzing The Problem
Inquiring and Analyzing What is the problem? 1.My Logo can't be so big enough, I need to think
some other patterns. 2.I don't know how to draw it on computer. 3.I need more ideas. 4.I need to
sure my personality is. 5.I don't know how to design a thing. I never done it. Who is it a problem
for? Myself. Where is the problem occurring? At the computer. What is the cause of the problem?
The problem is I can't use computer very well.Like how to find some similar to my logo's picture,
and how to use the MindMaple. What effect is the problem creating? It can effect me change my
idea. Why do I need to design something? Because I want to use a Logo to show my unique
personality. What are the problems that I see arise that could be helped with design? When I looking
at the Facebook Logo, I found a message said lipton changed their Logo, I'm very interesting in it,so
I change my mind to find that one. Brainstorm different ideas for a design 1.My English name is
Amy Feng, so I can design a Logo just AF. 2.My favorite color is blue and yellow, I want put this in
my Logo. 3.I can put AF this two letters together, to be a hole pattern. Put your observation notes,
photos, videos, or video links here: Designer：Thomas Lipton Founder： Thomas Lipton In 1893,
Thomas Lipton established the Thomas J Lipton Ltd. Headquarters and tea packaging company is in
Hoboken, New Jersey. Lipton tea made a good success in the U.S.A.and U.K.. Thomas Lipton was
knighted by

Case Study of Tencent’s E-Commerce Strategy
Case study of Tencent's E–commerce Strategy Executive Summary Tencent's E–commerce strategy
didn't work well. The company's core business is QQ which is an online instant messenger. All of
tencent's other business will be rolled out base upon the QQ. They want people who use QQ can
also shop online easily. So they made the strategy according to that point. They developed E–
commerce websites which made no difference with Taobao and Tmall but didn't make them to
success. Why does this happen? What's Tencent's strategy? Introduction As Tencent announced to
take 15% stake of JD.com[1], which is the largest online retailer of China, in March 2014, it also
implicated the failure of Tencent's previous e–commerce strategy. In the ... Show more content on
Helpwriting.net ...
At that time, most of the Internet companies focused on one area and entrenched their positions
continuously until they gained the dominance in their battlefield. Tencent grew up in this
competitive environment and started from QQ which is still the core business of it today. The target
users of Tencent QQ are young netizens, a crowd which are willing to try new experiences and want
to express themselves. The QQ provides a platform for these young men and they quickly accepted
this new thing even in rural area of China. Now Tencent QQ is the most popular instant messenger
platform in China that owns more than 2 billion registered users and the number of users
simultaneously online has sometimes exceeded over 200 million in 2014[2]. This basic service is for
free. However, huge numbers of people on QQ delivers great amount of traffic, which also brings
business opportunities to Tencent. As expected, Tencent made great effort on taking advantage of
those tons of traffic from two aspects. On one side, in order to strengthen users' loyalty and
stickiness, Tencent expanded into other online service such as Qzone(online community), QQ
Friends and Tencent Weibo(social network) as well as Wechat, a social mobile application with
voice and text messages mainly.On the other side, to gain profit Tencent also tried many ways by
providing value–added services like QQ membership(users pay monthly

The Is A Mobile Messaging App For Sending Text, Voice, And...
Known in Chinese as Weixin, "micro message," WeChat is a mobile messaging app for sending text,
voice, and photos to friends and family. It was launched just 4 years ago by Chinese investment
holding company Tencent, one of the largest internet companies in the world. As of earlier this year,
WeChat had more than 500 million monthly active users among over one billion registered users,
almost all of them in Asia.
WeChat quickly gains popularity due to its features and appearance. It allows users to easily connect
with family and friends by providing text messaging, video call, hold–to–talk voice messaging,
group messaging, sharing of photographs and videos, and location sharing. Compared to some other
duplicate apps such as WhatsApp, WeChat has more features that allow users get to know more
friends via "Drift Bottle," "Shake", and "Look Around." This app is free and is available on many
phones, and it requires user to have it installed on a phone in order to use it.
Below, we highlight nine of WeChat 's features that keep the user base strong.
1. Video Call. It allows users to make face–to–face video calls. The process is just like dialing your
contact in your cell phone's contact book.
2. Voice Message. It can simplify your chat messages. If you are spending hours drafting a long text
message, think about sending a WeChat voice message instead. You just need to hold to talk. In such
way, WeChat turns your smartphone into a walkie–talkie. You can use that feature under the

Swot Analysis Of Amazon
Amazon is the world's largest online retailer and is indeed a pioneer in the online retailing world.
Though it started as an online bookstore, its success in its venture drove it to diversify into selling
anything that can be sold online. Furthermore, Amazon has also expanded globally and now
operates around the world through a combination of localized gateways and globalized delivery and
logistics platforms. Amazon follows a well implemented strategy that contains five parts.
Arenas
This part of the strategy explains where Amazon will be active. This includes product categories,
market segments, geographic areas, and core technologies. Amazon sells virtually every legal
product one can imagine. They also successfully operate in many different areas which will help
sustain their competitive advantage in the market. Shipping: In recent years Amazon has been
building up many aircrafts and branded trucks, has entered the ocean freight industry, and has lead
the way of innovation on drone delivery. Amazon's lightning–fast 2–day delivery for Prime
members (it's even testing same–day delivery for some products and locations) is a demanding
timeframe for third–parties like UPS and FedEx to abide by to. So, Amazon is in–housing logistics.
The next step would eventually be to sell its shipping services once a big enough demand has been
created. Banking: Amazon's eventual move into banking and financial services is equally
foreseeable. Amazon teamed with Wells Fargo & Co. to

Essay On Bad Moms
China's ties to Hollywood studies just got a little stronger. LA–based studio STX Entertainment
announced this week it has received investments from two Chinese companies: internet giant
Tencent and Hong Kong–based telecommunications company PCCW. STX, which produced the
summer comedy "Bad Moms", expects to use the capital to create more content and distribute it
globally, particularly in Asia. In return, audiences in Hong Kong and China with an appetite for
Western–produced films will also have more access to the Hollywood studio's entertainment. "The
new alliance represents an important milestone in expanding PCCW's strategic investments into
compelling content creation, not simply for audiences in Hong Kong but also for international
audiences," said PCCW Managing Director Janice Lee in a news release. ... Show more content on
Helpwriting.net ...
Just 36 foreign films are allowed in the country each year and the summer months are typically a
blackout period to give a boost to domestically–produced films, though that rule has eased this year.
Part of the strategy to be let in includes getting investments from Chinese firms.
Cinema operator Dalian Wanda Group made headlines in February when it announced it is in talks
to get a 49 percent stake in Paramount Pictures. The conglomerate bought AMC Entertainment
Holdings in 2012 for $2.6 billion and earlier this year bought Legendary Entertainment – the
company that produced "The Dark Knight" – for about $3.5 billion.
This also isn't the first Chinese investment STX has garnered. The studio launched two years ago
with capital from Chinese private equity firm Hony Capital, which also provided additional funding
in conjunction with Tencent and PCCW. STX focuses on mid–range films ($20 to $60 billion) and
inked a three–year deal last year with Chinese firm Huayi Brothers to produce 12 to 15 movies each

Business Models Of Internet Finance
Abstract
The internet finance industry is newly developed in China, with only a very brief history. However,
the industry is growing at a rapid pace and is becoming a significant part of the overall financial
industry in China. In terms of financial functions, internet finance is mainly comprised of payment
and settlement services, sales of asset management products，and financing. Without discussing
any one particular area in depth, this paper is intended to provide a broad overview of each of the
business models of internet finance in China, their development and how they interact with the
traditional financial sector.
I. Introduction
Internet finance has started in China years ago with online settlement and payment products.
However, it is only in recent years, with the widespread of many internet financial innovations, that
internet finance has gained so much popularity and became so relevant to people's everyday lives.
With only a few years of growth, the internet finance models are far from mature. But with the
development of the internet ecosystem and internet technologies such as mobile payment, social
networking, and cloud computing, internet finance is going to be constanly evolving.
The rise of e–commerce is probably the most important factor driving the internet finance industry's
success in China. E–commerce has experienced rapid growth in China in recent years. E–commerce
transactions has grown from 0.3 trillion RMB in 2009 to 1.3 trillion RMB in 2013. That is

Product Policy, Communication, Distribution, And Pricing
4.2 Secondary Data Analysis
In this sector, it is introduced Prada from several aspects, including Product policy, Communication,
Distribution and Pricing.
4.2.1 Product Policy of Prada
Considering current market condition, customers' increasing aspiration for social approval by sorts
of luxury brands has generated an environment of counterfeiting. In recent years, the value of
counterfeiting products, which are traded, is expected to grow to $450 to $650 billion by year 2015.
Based on statistic data, fashion is taking the greatest proportion of counterfeiting product in Italy in
year 2008 (shown in Table I). Besides, since luxury brands like Prada are also producing and selling
watches and perfumes etc., the counterfeit product of luxury brands is much more than the value of
counterfeit of fashion. It is obvious that counterfeiting products have been growing into a significant
threat to luxury products. The category of Prada can be also found in Table 1 below, ranging from
Fashion, IT product, to even Toy.
Table 1 Estimates of Counterfeit Values in Italy divided by category (2008)
Sectors Estimates 2008 (million $)
Fashion 2,608.20
Audio/ Visual and Software 1,646.70
Food and Drink 1,153.70
Electrical components 688.70
Watches and Treasures 508.60
IT Product 224.10
Perfumes and Make–up 114.20
Automotive 112.30
Toys 31.20
Pharmaceuticals 19.40
Total 7,107.00
Source: CENSIS, 2009, from GRAPPI (2011)
However, there is a report from Merrill Lynch in 2013 that Prada brand

Application Of A Smart Home System Essay
Now in smart home system and abroad there found a wide variety of household appliances. These
appliances are mostly used by the user and thus accumulating huge amount of life related data. This
data contains wide information about user behaviour. Collecting this data and mining it for user
behaviour analysis is now creating more interest in researchers. This paper approaches the improved
techniques for data mining and focuses on reduction of delay of user behaviour analysis using these
improved data mining techniques.
Keywords–Data Mining; Association Rule; User behaviour Analysis
I. INTRODUCTION
A smart home system has always under attention of global IT people and home appliances
manufacturers. A fully fledged smart home system will contain a wide variety of household
appliances. With the improvement in living standards of people, smart home is becoming the next
standard of home life. Smart home not only gives users a safe, healthy and comfortable living
environment, but also helps users to remotely monitor their home state with control home
appliances.[6] Many people start to pay attention to make full use of the data processing capabilities
of smart home devices to analyze data of the smart home appliances to extract the user 's
behavioural patterns of life and their habits, and finally provide users with personalized service and
remind.
Association rule is the mostly used data mining technique. As an important part of the data mining
technology, association rule

Social Media Business Model Analysis
l Social Media Business Model Analysis – Case Tencent, Facebook, and Myspace
Logistics Master's thesis Xiaoyan Hu 2011
Department of Information and Service Economy Aalto University School of Economics
ABSTRACT
The term of social media is becoming increasingly popular presently, the amount of social media
users is growing dramatically, and the monetization of social media has been discussed in
publications but not in details. Nowadays, the most frequently used approach to make money for
social media is online advertising. However, the successful company like Tencent proves other
potentials of monetization. Because the business model is critical to make profit for a company, a
company's financial performance could be better ... Show more content on Helpwriting.net ...
51 5.2.1 Tencent business model ..................................................................................... 51 2
5.2.1 Facebook business model .................................................................................. 61 5.2.2
Myspace business model .................................................................................... 70 5.2.3 Business
models comparison............................................................................. 76 5.3 Performance
Measurement ....................................................................................... 82 5.3.1 User activity and
engagement metric ................................................................ 82 5.3.2 User geo–socio–demographic
metric ................................................................. 83 5.3.3 Social media content metric
............................................................................... 85 5.3.4 Business metric
.................................................................................................... 88 5.4 Business Models Innovation
...................................................................................... 90 5.4.1 Potential models
assessment............................................................................. 90 5.4.2 Identification of risks

Intellectual Property Rights And The Online Gaming Business
ECONOMY
Intellectual Property Rights and the Online Gaming Business in China
May 25, 2015
The New York Times Economic Scene Editor Anna Wu
Abstract
Online gaming as one of the largest and fastest growing Internet business in the world, are
developing in the peak period in China (Kshetri, N. 2009). According to China Gaming Market
2014–2018 Forecast and Analysis (IDC) China, In 2013, RMB83.17 billion in revenues were
generated by China 's gaming market, including online PC games, single player PC games, and
mobile games. It claims that an annual growth rate of 23.5% in this period of the revenue of China 's
gaming market can be expected. However, the intellectual property rights especially the copyright
presents online gaming business a ... Show more content on Helpwriting.net ...
According to the speech by Thomas Yih (2010), the assistant president and general counsel, Shanda
Games Limited, the developing scale of online gaming in China could be described by numbers,
including the number of the broadband users exceeded the entire population of America and the
complex annual growth rate of China 's internet users was 36 percent from 2005 to 2009. By the end
of this period, the number of online game players in China reached 296 million, occupying more
than two thirds of the total internet user in the nation. Not only Shanda Games Limited noticed the
big opportunity, but also many commercial subjects has been attracted by its predictable business
outlook. Therefore, severe conflicts related to copyright infringement between different companies
during the competition convey the significance of protecting copyright in China.
Legend of Mir II is a massive multiplayer online role–playing game (MMORPG) which originally
produced by Actoz Soft Co. Ltd. in Korea was published by Shanda Games Limited and was
commercially launched in November, 2001. The number of the occurrent players for Legend of Mir
II exceeded six million in October of 2002, became the most welcomed online game in 2002 and
2003 in China (Jiang, 2008).
This MMORPG as an honor leader of Shanda Interactive Entertainment Ltd, generates stunning
monthly profits accounting for RMB1.4 billion yuan. However, since the end of year 2011 Shanda
Games Limited found a

Alibaba Group
ALIBABA Group Holding
Brief History. Alibaba cooperation is a global wide Internet company founded by Jack Ma, Chinese
name Ma Yun.Although Alibaba was founded in 1999, the story of how the company came to be
actually dates back to 1995, when Jack Ma was on a trip to the U.S. and first became exposed to the
Internet. As the story goes, he tried searching for the word "beer" on Yahoo but the search results did
not turn up a single Chinese option. In fact, he could hardly find anything about China on the
Internet at all. After returning home, he founded a company called China Pages – a directory of
various Chinese companies looking for customers abroad. China Pages was a flop. But a few years
later, Ma took another stab at an ... Show more content on Helpwriting.net ...
The Partnership has the exclusive right to nominate a simple majority of the members of Alibaba's
board of directors, subject to shareholders' approval. If the director nominee from Alibaba
Partnership is not elected by the shareholders, the Partnership has the right to appoint a different
person to serve as an interim director until the next scheduled annual general meeting. The Alibaba
Partnership elects new partners annually after a nomination process whereby existing partners
propose candidates to the partnership committee. The partnership committee reviews the
nominations and determines whether the nomination of a candidate will be proposed to the entire
partnership for election. Election of new partners requires the approval of at least 75% of all of the
partners.[Alibaba group Web]
The Alibaba Culture and Value A company's culture and value is well connected with the founder,
Jack Ma is transforming his personal value and ethic into Alibaba, which cause Alibaba group strong
cohesion. The Alibaba culure is about championing small business (means there are not difficulties
on small business operating). Alibaba operate an ecosystem where all participants– consumers,
mechants third–party service providers and

UFC Media Strategy Essay
Introduction
Many organizations have had to change the way they operate because social media has become such
a powerhouse that has to be implemented in their marketing and communication strategies.
Social media can be defined as web sites and other online means of communication that are used by
large groups of people to share information and to develop social and professional contacts: Many
businesses are utilizing social media to generate sales (Dictionary.com, n.p.).
For the sport industry, social media has enabled fans to have a closer relationship with sporting
organisation operations while allowing their organisation to be strategic and more proficient with
limited amount of capitals. This has helped sports to get involved in the ... Show more content on
Helpwriting.net ...
This paper will use Mixed Martial Arts (MMA) and the Ultimate Fighting Championship (UFC) as
an illustration to analyse how this organisation uses social media to achieve its business objectives.
The UFC is the leading MMA organisation and promoter and the two have become
indistinguishable, just like the sport of basketball is formally known as National Basketball
Association (NBA).
Background of UFC
The UFC was an adaption of a full contact sport known as Vale tudo which originated from Brazil.
The ultimate fighting championship was then created with minimal rules in the united stated in
1993, and it was promoted as a contest which decides the effective and well–rounded martial art for
unarmed combat situations (UFC, n.p.). Long after the UFC started the fighters understood that in
order to be competitive among the martial artist, they will have to train in additional disciplines.
Therefore, this helped the UFC fighters to become well–rounded and balanced fighters that could
fight on the floor as well as standing so that then compete at an elite level. So the mixed martial arts
(MMA) of today are from the blend of different fighting styles and skills. In the present days, UFC
is the prime organisation in MMA with the enforced Unified Rules of Mixed Martial Arts without
exemption. Nowadays, the UFC has progressed into an organisation that regulates its environment
where safety is paramount. The UFC athletes have to be capable to compete in many forms of

How Micro Transactions Can Use For Play And Paid Games Are...
Micro–transactions
Background
The use of micro–transactions in free to play and paid games are the norm nowadays. The different
types of micro–transactions in games can range from simple color changes, buffs, buying items, and
account transfers. The concept behind micro–transactions is to let the consumer choose what they
want, and it lets the developer earn extra money on the side. The problem with using micro–
transaction in games is that the developers will stop making good games, and instead make games
revolve around the necessity of using micro–transactions (Rybicki, 2006).
Revenue
The amount of money a free to play game earns will shock most people. According to SuperData, a
marketing intelligence firm, Riot Games in 2013 earned $624 million from League of Legends
(Jarvey, 2014). League of Legends is a free to play game that has micro–transaction. The appeal of
generating money through micro–transactions in gaming are stronger than ever with profits reported
by the likes of Riot Games. The following chart shows the top ten online free to play game revenues
for 2013.
Figure 1: Top 10 Online Games, Based on Free to Play (Tassi, 2014)
Price of gaming
History
The age of playing on the video game console was thought to end in recent years, but strong need
for console gaming is still in demand. The Sony Playstation 4 has sold over 20 million, while
Microsoft and Nintendo have sold half that amount. Sony, Microsoft and Nintendo are projected to
earn over $15

How Does Media Systems Shape The Development Of Media...
How does media system shape the development of media relevant company: a case study of
WeChat's practice in Chinese and oversea markets. Introduction The diversity of media systems
around the world leads the media and communication industries in different countries and areas to
different directions. As an overall background for every media and communication company in a
certain area to innovate new products/services and develop, the media system plays an important
role during a product/service's lifecycle from its concept design to its growth and maturity. In this
case, this essay will take a Chinese social network service (SNS) WeChat as example to analyze
how does China's protectionist model influence WeChat's major features and ... Show more content
This SNS was first released in January 2011, offered services include free voice and video calls,
multimedia messaging (allows video, image, text, and voice messages), group chat, and etc.
(Tencent, 2016). As its Chinese name Weixin indicates, this service focuses on communicating
through micro (Wei) messages (Xin). However, Weixin is not only a text and voice messaging
communication service, it also introduces several social and media functions. Firstly, Weixin raises a
personal photo stream service called 'Moments' for users to share their 'best moments' to people in
their contact list (Tencent, 2016). Moments is a relatively private space only opens to users' friends,
and families. In the Chinese version, this space is directly called 'the friend zone'. With the evolution
of Weixin services, users can share multimedia contents from photos, to short videos, texts, website
links and etc. in their Moments and comment or click 'like' under their friends' Moments as well
now. This virtual space allows users to know the daily life of people their cared without meeting in
reality, and help them to maintain relationships by interacting in Moments. Secondly, Weixin allows
any business, organization, and individual users to register official accounts with a few simple steps
(Grata, 2014). Through an

Evaluation Of Public Relations Internship Program
The Evaluation of Public Relations Internship Program in China Dantong Li
Dissertation submitted for the M.A in Public Relations University of Westminster Copyright (2015)
University of Westminster and Dantong Li Statement of Originality I herby certify that I am the
author of this dissertation and no part of it has been previously published or submitted for
publication, expect where acknowledgements are made within the thesis itself, in full accordance
with the standard referencing practices. I certify that the dissertation does not infringe upon anyone?
s copyright, nor does it violate any proprietary right. I also declare that this is a true copy of my
dissertation, and that it has not been submitted for a higher degree to any other university or
academic institution.
Dantong Li
Introduction
Public Relations as a profession first gained its presence in China in 1980s, by western concepts and
industrial practices being introduced from several international agencies which entered into this
uncultured market at the earliest (Hugh M. Culbertson & Ni Chen, 1996). The emerging industry
had shown its huge potential in an increasingly healthier environment due to the policies of reform
and opening–up and the development of market economy (Ni Chen, 2009).
According to 2014 Chinese Public Relations Industry Annual Report conducted by CIPRA, the
annual

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