Live streaming began in the early 1990s and has grown tremendously due to advances in technology and its widespread use during the COVID-19 pandemic. It allows sharing of real-time video over the internet. Major developments included the first audio and video stream in 1993, the first public baseball game stream in 1995, and the launch of Twitch.tv and Periscope in 2011 and 2015. The pandemic led to huge increases in live streaming across many areas as people sought connection and information online. Live streaming is now used for concerts, classes, shopping and more and is expected to continue growing as a way to connect globally.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
Since its inception over a decade ago, social media has grown from a ‘fad’ to one of the most defining movements of our generation.
So what 8 trends can we expect to see in 2016?
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
In recent years we have seen explosive growth in disposable content – from users and brands alike. And today, 1/3 of most viewed Instagram Stories are now created by businesses.
This webinar looks at the rise of Stories – and explores the psychology behind disposable content, how brands are using it creatively and how paid media can be used for amplification and targeting.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
**I've just uploaded the newest version here - http://slidesha.re/hNHbao
This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
This year, the team at Activate has defined the 9 most important insights for tech and media in 2017. Key points:
*Super-serve the super-users and chase the attention unicorns
*Subscriptions will feed the world (or at least internet and media businesses)
*Learn to live with the discovery oligopoly
*The bot battles are about winning the great messaging war
*eSports is the next tech phenomenon
*You already know the new winners in Pay TV
*Video Streaming: The bundle is the future
*Audio: Smart Speakers, Gray Music
*Post-Household America: A new era of users
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Welcome to the 11th episode of the Digital Trends and the very first for the year 2021.
Here is the layout,
* Recent Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Social Media Marketing Trends
A comprehensive look at the 2016 social media trends in business and how you can utilize them. A sneak peak into 2017 and how to prepare the marketplace using social media.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
This year, the team at Activate has defined the 11 most important insights for tech and media in 2018. Key points:
*$300 Billion in Internet and Media Growth Dollars
*Consumer Attention: There are 31 Hours in a Day, and Growing
*Smart Cameras: The Next Terrifyingly Smart Device That People Will Use Everywhere
*eCommerce: New Categories, New Brands, and $3 Trillion to Grow
*Sports Betting: Massive Growth Ahead for Tech and Media Companies
*Messaging: The Battle Will Continue for the World’s Dominant Digital Behavior
*Video Gaming: Unleashed and Ubiquitous for Billions of Consumers
*Music: More Services, More Venues — While Consumers Become Creators
*Podcasting: The Fastest Growing Media Behavior in an Exploding Ecosystem
*Video: The Old Winners Will be the New Winners
*Consumer Financial Services: The Long Awaited Tech Revolution is Finally Arriving
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Here are the Top 9 Most Important Social Media Trends for 2023: 1. Tiktok Advertising 2. E-commerce on social media 3. Companies create a social audio strategy.
Presented to the VAC as an introduction to the potential of social media.
The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation.
The purpose of the Committee is to advise the Equity Council on Variety matters.
They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
Mobile is the new normal. We all know that. At a recent Social Marketers NYC meetup, we looked at how social and mobile are intersecting, and how marketers are adapting.
We spoke with Jarrod Dicker of Time Inc., Deepesh Banerji of CBSSports.com, and Jeffrey Steir of Ernst & Young. Here are some nuggets of wisdom from our conversation.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
3. Employees from Xerox PARC (California) broadcasted a gig
over a network called Mbone, which was watched as far away
as Australia. This was the very first instance of live streaming
both audio and video.
1993
RealNetworks developed the first media player capable of
live streaming called RealPlayer. The company hosted the
first public live stream - a baseball game between the NY
Yankees and the Seattle Mariners.
1995
The first-ever presidential webcast was held at George
Washington University in Washington DC. The event
included Bill Clinton and was produced by Excite@Home
Network and the Democratic Leadership Council.
1999
The Beginning of Live Streaming
Ready
4. YouTube hosted its first live event, named YouTube Live. It
was live streamed from San Francisco and Tokyo at the same
time and featured interviews and musical performances.
2008
Twitch.tv launched a new streaming platform designed for
video games. Twenty years ago it didn’t seem obvious that
this idea was even remotely profitable. However, just two
years later, Twitch had more than 45 million viewers per
month and now has 26.5 million viewer DAILY!
2011
Twitter acquired the live streaming application Periscope.
2015
The Rise of Live Streaming
Set
5. Both Facebook and Instagram begin live streaming services
2016
More than 1/3 of all internet users were gaming or social live
streamers.
2019
COVID-19 ushers in a Streaming Boom including:
Virtual NFL draft, Nasa and SpaceX’s launches, more than
3.3 trillion Zoom meetings
2020
The Modern Era of Live Streaming
GO!
6. Live health & fitness
videos increased
1300% in minutes
streamed
1300%
Live stream events
increased 300%
300%
Live Streaming Statistics: April through August 2020
Live eLearning videos
increased 980% in
minutes streamed
980%
980%
The COVID-19 pandemic had many of us
staying home. With social activity restricted,
people began to feel disconnected.
People looked for new ways of
connecting
Live streaming serves to connect
people
Who is now live streaming:
● Concerts
● Religious services
● Exercise classes
● Retailers
● Conferences, showcase events and
product launches
7. Why Customers Prefer Live Streaming
56%
News
56% of most-watched live
content is breaking news.
43% are conferences
& concerts.
74%
Shopping info
74% of millennials
found live video helpful
when comparison
shopping.
80% Connection
80% of audiences would
rather watch live video
from a brand than read
a blog.
63% Human Touch
63% of users feel that it
promotes a more authentic
interaction & brings a human
touch to the audience.
8. Live Commerce
Taobao Live, the live-streaming unit of e-
commerce giant Alibaba, recorded sales of
$6 billion during the Singles Day shopping
event held in November 2020.
Coresight Research
forecasts that by 2023,
U.S. e-commerce
livestreaming will
generate $25 billion in
sales.
A Tommy Hilfiger
livestream show in
summer 2020 attracted
14 million viewers and
sold out of 1,300
hoodies in two minutes
$$ $$
a combination of live streaming and online shopping
9. 1
Tutorials
Tutorials, such as makeup
demonstrations hosted by models,
are effective not only in showing
audiences how to apply or use a
specific product but also in
suggesting how to combine it with
other products, opening up cross-
selling opportunities.
3
Behind the Scenes
“Behind-the-scenes” videos offering
the inside story of a product or
company help build brand image and
loyalty in a target segment—an
ethical fashion retailer, for instance,
might showcase its sustainable
supply chain to environmentally and
socially conscious consumers.
2
Interviews
Interviews with a big name or
influencer from a relevant segment
feel more personal, authentic, and
genuine than product launches and
can be good for building awareness
and driving traffic.
Which Live Stream Format Should You Use
10. Benefits of Live Streaming
1 2 3 4 5
Wider Variety of
Content Use
Video
Monetization
Unlimited Range Bigger Audience
Analytic
Tracking
Streaming provides
the ability to
repurpose content in
a variety of ways.
Repurposing your
live streams into on-
demand content can
maximize
viewership.
Monetization of live
stream events has
increased. Charge
viewers to watch the
live stream or sell
sponsored ads
Making your in-
person events
available for remote
attendance is a great
way to widen your
business or
organization’s reach.
Physical events are
usually limited to the
space available at
the venue. With live
streaming you can
invite as many
people as you like to
“attend” your event.
Data such as viewer
numbers,
engagement, and
behaviors, will help
identify more clearly
who the audience
really is.
11. Headlines Read: Live Streaming Is Here To Stay
Mercury
Covid-19 Will Go, But
Streaming Live Theater Is
Here to Stay
The pandemic forced
live events to go virtual.
It may change access to
entertainment forever.
How the Pandemic Revealed
the Power of Live Video
The livestreaming boom
isn't slowing down anytime
soon. Live Streaming video
is not going away.
12. A Brief History of Marketing Technology (and Social Media Marketing) | Act-On. (2014, August 22). Act-On. https://act-on.com/blog/brief-history-social-media-marketing/
Bruner, R. (2021, March 30). The Livestream Show Will Go On. How COVID Has Changed Live Music | Time. Time.
Clement, J. (2021, May 19). Global active streamers on Twitch 2021 | Statista. Statista.
Hallanan, L. (2020, November 16). Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global Shopping Festival. Forbes.
Hendricks, D. A. (2013, May 8). The Complete History of Social Media: Then And Now - Small Business Trends. Small Business Trends.
History of Streaming Media | Wowza Media Systems. (2021, April 8). Wowza Media Systems.
How Retailers Are Selling Through Livestreaming | Square. (n.d.). Square. https://squareup.com/us/en/townsquare/how-retailers-are-livestream-selling
How Social Media Changed Marketing - Vertex Marketing Agency. (n.d.). Vertex Marketing Agency.
Lin, Y. (2021, May 9). 10 Internet Statistics Every Marketer Should Know. Oberlo | Where Self Made Is Made.
Live Video Stats: What Consumers Want From Live Video. (2017, March 10). Blog.
Newberry, C. (2019, March 12). A Simple Guide to Using User-Generated Content on Social Media.
Perez, S. (2020, February 20). Twitch to top 40 million US viewers next year, forecast says | TechCrunch. TechCrunch.
Streaming Stats | 47 Must-Know Live Video Streaming Statistics. (2020, January 21).
Tuten, T. (2021). Social Media Marketing. SAGE Publications Ltd.
Twitch Statistics & Charts. (n.d.). TwitchTracker. Retrieved August 22, 2021, from https://twitchtracker.com/statistics
US brands adopt e-commerce livestreaming. (2020, October 30). WARC | Make Your Marketing Effective.
What is Marketing? — The Definition of Marketing — AMA. (n.d.). American Marketing Association.
Yanev, V. (2019, April 16). 37 Live Streaming Statistics - A Booming Industry [2021]. TechJury.
References
Editor's Notes
Reference: History of Streaming Media | Wowza Media Systems. (2021, April 8). Wowza Media Systems.
References:
Streaming Stats | 47 Must-Know Live Video Streaming Statistics. (2020, January 21).
Yanev, V. (2019, April 16). 37 Live Streaming Statistics - A Booming Industry [2021]. TechJury.
References:Hallanan, L. (2020, November 16). Live Streaming Drives $6 Billion USD In Sales During The 11.11 Global Shopping Festival. Forbes.
US brands adopt e-commerce livestreaming. (2020, October 30). WARC | Make Your Marketing Effective.