Social Media Introduction

•

0 likes•505 views

Social Media Club Seattle

-By Clay McDaniel Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.

Business

Social Media 101 A work session for MSA members, programmed by SMC Seattle! September 16, 2010

Welcome! ,[object Object],[object Object],[object Object],[object Object]

Who’s Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Little Context: This is an exciting time…

The Big Picture Early 20 th century Mid 20 th century 1970’s / ‘80’s ~1985 – recently 1995 – now(ish) RIGHT NOW!

Social Media Has Opened an Enormous ‘Gap’ in Traditional Customer Awareness and Support Business Models… But This Also Creates an Opportunity! Customer Service / Reputation Management Outbound Marketing/ PR / Advertising Product Research & Customer Insights

Social Media Marketing So What’s All the Fuss About?

Social Media Applications / Sites / Services You Probably Know…

(Hmm. Perhaps You Remember this?...) Page

Facts! ,[object Object],[object Object],[object Object],Page

Fallacies, Falsehoods and Fiction: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

The reality… Horsepuckey. These Are The Same Thing… [Truism: Happy Customers Never “Engage”…] Page

Why Is Social Media Important to Businesses? Page

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.cleancutmedia.com/video/youtube-statistics-the-ultimate-time-suck

Skittles: “Taking the Red Pill…” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page

Day 3: “RT @Houston: Problem!” September 22, 2010 Page

Your Task: Get Strategic About The Opportunity, Challenges, and Role of Social Media in Your Organization

Ask, “Where is the Opportunity?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Us About Spring Creek Group

More Resources & Learning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOST IMPORTANTLY…. ,[object Object],[object Object]

Thank YOU! Have fun… ,[object Object],[object Object],[object Object],[object Object]

What's hot

#Idmyr social mediaGary Henderson

Social Media & Your BrandChris Hoyt

Social Media, Professional Interacton in a Changing World - 2011 KC Call Cent...VITEC, Inc.

Twitter & Instagram 101 Hilary Kemptner

Free tools for sourcing and generating great content | Small charities commun...CharityComms

Final projectadriii86

What's hot (6)

#Idmyr social media

Social Media & Your Brand

Social Media, Professional Interacton in a Changing World - 2011 KC Call Cent...

Twitter & Instagram 101

Free tools for sourcing and generating great content | Small charities commun...

Final project

Viewers also liked

E-valuating Local Collections for Open AccessDeana Greenfield

電子黒板・タブレット良和日向

Programa Candidatura - CIRH 2012Carla Sariol

Le sharontravisskipina

Soldado (1)Eduardo Molina Huerta

Agua alacalina beneficiosANTERO VASQUEZ GARCIA

Rio de Janeiro Power point for Dr.Koptiuchbfabbri

Cp03 fitoatocha grupo_f.docAlmu Cruzado

8 Digital trends to follow for 2016Bahia Nar

Los sinónimosXimena Uquillas

Manual ScienceDirectIvan Villamizar

Funcion biyectivaMónica Carrillo

Cómo vincular la ciencia en la construcción de tejido industrialSALONVIRTUAL

Reseñas del método científicoSALONVIRTUAL

SAA-I-2016-Apreciativa AsistenciaIvan Villamizar

Temas Módulo InvestigaciónSALONVIRTUAL

Engage Your Customers or DieAdvocacy Social

Viewers also liked (17)

E-valuating Local Collections for Open Access

電子黒板・タブレット

Programa Candidatura - CIRH 2012

Le sharon

Soldado (1)

Agua alacalina beneficios

Rio de Janeiro Power point for Dr.Koptiuch

Cp03 fitoatocha grupo_f.doc

8 Digital trends to follow for 2016

Los sinónimos

Manual ScienceDirect

Funcion biyectiva

Cómo vincular la ciencia en la construcción de tejido industrial

Reseñas del método científico

SAA-I-2016-Apreciativa Asistencia

Temas Módulo Investigación

Engage Your Customers or Die

Similar to Social Media Introduction

Msasmc 091610-intro remarks-claymcd-v1Mediabrands Social

Social Media 201Drew Shope

Social Media Marketing for Small Business 101Matt Granfield

Social Media Presentationjimlove

Social Seminar 230310 Final As2Fadi Shuman

Social Media for BusinessTim McMahon, Jr

SocialBuzzUniversity.com - Social Media Training : Listening, Caring, EngagingSebastian Rusk

SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk

Franchising & social mediaenovapr

Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01Lorenzo Sendar

Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield

Social + TechnologyFresh Resources

Social + Technologyshannonboudjema

SCORE social media_workshop(08202011)v2Ralph J. Davila, APR

Making Sense Of Social MediaThomas Dock

Why social mediaKaren Chapple

Social Media talk given at Bombay Chamber of Commerce and IndustryMirum India - A WPP Group Company

Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen

Socialmediaexplaindsarahlou72

Social media: don't get left behind - February 2011Matt Granfield

Similar to Social Media Introduction (20)

Msasmc 091610-intro remarks-claymcd-v1

Social Media 201

Social Media Marketing for Small Business 101

Social Media Presentation

Social Seminar 230310 Final As2

Social Media for Business

SocialBuzzUniversity.com - Social Media Training : Listening, Caring, Engaging

SocialBuzzUniversity.com - How to win with Social Media Training

Franchising & social media

Socialmediamonitoring Brandsthatlistenmakebetterfriends 090531232428 Phpapp01

Social Media Monitoring: Brands That Listen Make Better Friends

Social + Technology

SCORE social media_workshop(08202011)v2

Making Sense Of Social Media

Why social media

Social Media talk given at Bombay Chamber of Commerce and Industry

Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)

Socialmediaexplaind

Social media: don't get left behind - February 2011

Recently uploaded

Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus

8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano

Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan

Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar

Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar

Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044

Organizational Structure Running A Successful BusinessSeta Wicaksana

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

Investment in The Coconut Industry by Nancy Cheruiyotictsugar

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman

Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic

India Consumer 2024 Redacted Sample ReportMintel Group

Recently uploaded (20)

Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged

8447779800, Low rate Call girls in Uttam Nagar Delhi NCR

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx

Ten Organizational Design Models to align structure and operations to busines...

Kenya’s Coconut Value Chain by Gatsby Africa

Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad

Kenya Coconut Production Presentation by Dr. Lalith Perera

Marketplace and Quality Assurance Presentation - Vincent Chirchir

Marketing Management Business Plan_My Sweet Creations

8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR

Organizational Structure Running A Successful Business

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

Investment in The Coconut Industry by Nancy Cheruiyot

Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon

Flow Your Strategy at Flight Levels Day 2024

The CMO Survey - Highlights and Insights Report - Spring 2024

Buy gmail accounts.pdf Buy Old Gmail Accounts

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf

MAHA Global and IPR: Do Actions Speak Louder Than Words?

India Consumer 2024 Redacted Sample Report

Social Media Introduction

1. Social Media 101 A work session for MSA members, programmed by SMC Seattle! September 16, 2010

5. A Little Context: This is an exciting time…

6. The Big Picture Early 20 th century Mid 20 th century 1970’s / ‘80’s ~1985 – recently 1995 – now(ish) RIGHT NOW!

7. Social Media Has Opened an Enormous ‘Gap’ in Traditional Customer Awareness and Support Business Models… But This Also Creates an Opportunity! Customer Service / Reputation Management Outbound Marketing/ PR / Advertising Product Research & Customer Insights

9. Social Media Marketing So What’s All the Fuss About?

10. Social Media Applications / Sites / Services You Probably Know…

11. And just a few more….

12. However, BEWARE the hype! Page

13. (Hmm. Perhaps You Remember this?...) Page

14.

15.

16. The reality… Horsepuckey. These Are The Same Thing… [Truism: Happy Customers Never “Engage”…] Page

17. Why Is Social Media Important to Businesses? Page

18. Why Is Social Media Important to Businesses? Page

19.

20.

21. An Illustrative Case Study

22.

23. Day 1: “Aren’t We Clever?!?!” Page

24. Day 2: “Retreat, Retreat!” Page

25. Day 3: “RT @Houston: Problem!” September 22, 2010 Page

26. Day 4: The People Have Spoken… Page

27. Your Task: Get Strategic About The Opportunity, Challenges, and Role of Social Media in Your Organization

28.

29.

30.

31.

Social Media Introduction

Recommended

Recommended

More Related Content

What's hot

What's hot (6)

Viewers also liked

Viewers also liked (17)

Similar to Social Media Introduction

Similar to Social Media Introduction (20)

More from Social Media Club Seattle

More from Social Media Club Seattle (15)

Recently uploaded

Recently uploaded (20)

Social Media Introduction