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Working with digital
This document provides information about Anton Stén including his background, work experience, and interests. It discusses digital marketing and provides examples of how various companies have embraced digital technologies. It also outlines an assignment for groups to envision how different business sectors may utilize digital media over the next 5-10 years.
Working with digital
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- 3. Anton Stén Graduated fromHyper Island 2002. Lecturer at Hyper Island and RMI Berghs. Selected work experience include Lateral (UK) Starring, ANR.BBDO and Bates Y&R Copenhagen. Currently setting up a digital design studio, Le Petit Garcon. I live in Lomma with my wife and dog. I love Apple-products, Liverpool FC and music.
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- 5. Lack of ideas?or afraid of technology?
- 7. Working with digital Questioneverything and everyone. Invent the Fosbury Flop for digital. And then do it again. ere is no “it can’t be done” anymore. e only limitation is our own creativity.
- 8. Use API’s API =All-Powerful-Imaginatorium (not really. API = application programming interface) Facebook, Google Maps, YouTube, Twitter all have really good API’s that let you use their services (for free!) in your campaigns. Use existing technologies, improve and let users use the platforms that they already are familiar with.
- 9. “e future ofadvertising lies in making less advertising... Digital is a mindset not a channel. It's about doing stuff not saying stuff... Great brands today have a cultural mission not just a commercial proposition.” Gareth Kay Director of Digital Strategy Goodby, Silverstein & Partners
- 13. Advertising Week 2009 “ecost of experimentation is approaching zero”
- 14. Let’s start bylooking back a couple of years.
- 15. Can I havea digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?
- 16. Can I havea digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?
- 17. Can I havea digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?
- 18. Can I havea digital service that gives me access to nearly all the music in the world? Instantly. And for free. Can I call anyone*, anywhere in the world for free? (*With Internet access) Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?
- 19. Digital marketing ishonest. http://www.globalrichlist.com/
- 20. Digital marketing breaksrules. http://www.youtube.com/wariolandshakeit2008
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- 22. Digital marketing ishelpful. http://www.youtube.com/watch?v=WpS3LeCiCtc
- 24. Digital marketing isdirect. http://vimeo.com/3972081
- 26. Digital marketing isinventive. http://www.youtube.com/watch?v=SluE9Zco55c
- 28. Digital marketing iscollaborative and inventive. http://www.youtube.com/watch?v=p16frKJLVi0
- 30. Digital marketing issupportive. http://www.youtube.com/watch?v=Hhgfz0zPmH4
- 32. Digital marketing isnot just digital. http://vimeo.com/8758205
- 34. Digital marketing isexperimental. http://www.youtube.com/watch?v=XXd0UoxK-Ik
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- 37. Assignment - 30minutes Your client is a new company in it’s business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?
- 38. Assignment - 30minutes Your client is a new company in it’s business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ? Group 1 Finance / Bank Group 2 Record Label Group 3 Car-rental Group 4 Advertising agency
- 39. Please have inmind: e digital world is far greater than computers (“the web”). It’s increasingly made up of phones, digital-tv, video games, etc. Also, the digital world isn’t just digital.
- 40. ink about thefollowing: What can you teach people that will help them achieve their goals? What can you learn from people that will help you be a better marketer or help you make better products? How can you reward people for consuming and sharing your content?
- 41. Please remember: It’s notwhat you say that matters. It’s what you do.
- 42. Please remember: e bestway to get people to do stuff with you is to rst join them in what they are already doing.
- 43. Assignment - 30minutes Your client is a new company in it’s business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?
- 44. Assignment - 30minutes Your client is a new company in it’s business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ? Group 1 Finance / Bank Group 2 Record Label Group 3 Car-rental Group 4 Advertising agency
- 46. No secret formula Mostviewed video on YouTube. More than 160.000.000 views.
- 47. ank you forlistening to me and inspiring me. e-mail anton@lepetitgarcon.com phone +46 733 142934 twitter antonsten http://www.lepetitgarcon.com http://www.antonsten.com