China Going Global
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Thoughts on the IPA one day conference based around UK agencies helping Chinese Companies to develop global brands
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China Going Global
- 1. London, 12 January 2011 | |
- 2. China Global
- 3. Going Global - Advertising Works UK China 2010 Conference
- 5. Highlights
- 10. Our thoughts..
- 17. 420 million
- 19. 70%
- 20. 70% engaged in social media
- 21. 30%
- 22. 30% managed a social network profile
- 23. 30
- 24. 70% of Chinese Internet users are under 30 years old
- 25. Key output for self expression
- 26. Less than 7%
- 27. Less than 7% Marketing Spend Online
- 33. The Challenges
- 40. Grass roots user centered design, in China? “Shangzhai”
- 43. BaiGooHoo
Editor's Notes
- Who was there What was covered What was the purpose Initial impressions
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle
- 298 million last year, 384 beginning this year Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- 298 million last year, 384 beginning this year Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Engaged in social media Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Engaged in social media Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Compliance purposes Sina Microblogging has a team of humans whose job is to censor content, in addition to machine filtering Not yet taken full advantage of rigorous research methodologies l ong way to go in using hard data to back up their design choices
- Within this population 111.8 million have managed a social network profile. This compares to the US and UK where the figures are much lower, at 57.8 and 12.1 million respectively managing a social network profile. Chinese netizens are completely different to Westerners, specifically UK and US netizens. Chinese netizens are, on average, much younger, and usually in college or education. Chinese netizens see the internet as the key output for self expression in their life and this is supported by their tremendous blogging behaviour and reported susceptibility to the influence of others’ opinions online. Indeed, many more Chinese netizens see the internet as part of their life compared to Westerners in the US.
- Chinese style of innovation with a peasant mind-set
- In 2010 the Financial Times estimated that Shanzhai phones accounted for about 20 per cent of the global 2G mobile market
- China mobile – originally a state own company now one of the most successful chinese brands in local market. (equavlient of BT) Unique proposition in china The internet online community is embraced on a deeper level for Chinese maven’s identity and lifestyle