Slide deck from SMX Advanced 2012 Local University Workshop - Siri Optimization and Social Local Mobile including check ins and offers.

1. Siri Optimization & Checking In
Matt Siltala, President
Mat@dreamsystemsmedia.com
@Matt_Siltala

2. vs

3. Part One: Fact or Rumor

4. Premium Services On Yelp:

5. Rumor?

13. What We Know That Does Work:

14. Fact:

15. Fact:

16. Fact:

17. Absolutely Fact:

18. Fact: (especially true on “best” searches)

19. Could answer the WHY Yelp?

20. Fact:

21. Opportunity!

22. Part Two – SoLoMo

23. Are We Afraid of SoLoMo?

26. “Checking In” Will Happen…but
We Need To Be Incentivized

27. Here’s Your Case Study:
MY DAD

28. What’s it going to take to get a 70 year
old man checking in on Foursquare and
posting to Twitter? A Reason

29. Don’t Say:
• Our Customers Will Never Use Social Media
• Our Customers Will Never Check In
• Our Customers Don’t Use Technology
• This is Beyond Our Customers
• None of our customers use that site
• That will never happen
• Especially Don’t Say Your Dad Will Never …

34. Captive Audience

37. Don’t Make Us Think Too Hard

38. By Confusing Us

39. Or By Annoying Us

40. Or By SPAMMING Us!

41. Or By Being This Guy!

42. And FINALLY … Don’t Be This Guy!

43. A Check In Case Study

45. Takeaways:
• Customer Reviews Matter
• Organic Optimization Factors In
• Consistent NAP Factors In
• Claiming Local Listings Factors In
• Premium Yelp Listings Seems To Help
• SoLoMo - Social Does Factor In

47. THANK YOU!
Matt Siltala, President
dreamsystemsmedia.com
Mat@dreamsystemsmedia.com
@Matt_Siltala
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