The Science of Twitter: State of the Twittersphere Meets Sales 2.0HubSpot
How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
This presentation helps you to get a start on twitter and be a relevant user. This does not cover the technical aspects of twitter. Just the basics. Enjoy tweeting.
The Science of Twitter: State of the Twittersphere Meets Sales 2.0HubSpot
How do you measure the ROI of tweeting? This is a question many marketers are struggling to answer in order to prove social media is worth their efforts. HubSpot's Dan Zarrella and Chad Levitt provide some actionable tips about improving your sales cycle using Twitter.
Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.
This presentation helps you to get a start on twitter and be a relevant user. This does not cover the technical aspects of twitter. Just the basics. Enjoy tweeting.
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
Fourteen best-practices that can be shared between new-fangled bloggers and old-fangled broadcasters. These are lessons that I've picked up over the years as I've moved back and forth between the worlds of online and offline news.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
Finding a Learning Partner in the Testing Community (Agile Testing Days 2018)Lisi Hocke
Talk given at Agile Testing Days 2018 together with Toyer Mamoojee as part of our workshop: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Join our interactive learning partner workshop and discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
Finding a Learning Partner in the Testing CommunityLisi Hocke
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
Twitter strategies, Effective Twitter strategies, How to grow your business on twitter.Tips to grow your business on twitter, How to become a star on twitter, 5 Twitter tips, online twitter tips, online twitter tips, best twitter tips, how to increase sales from twitter
Fourteen Things Bloggers and Broadcasters can Learn from Each OtherMatt Baume
Fourteen best-practices that can be shared between new-fangled bloggers and old-fangled broadcasters. These are lessons that I've picked up over the years as I've moved back and forth between the worlds of online and offline news.
Back by popular demand, Hannah will present you with "The Rule of 5", all based on things that are free or inexpensive could be fun and very informative.
The Rule of 5...for your website: 5 things you can do WITHOUT building a whole new site (like, update the photography, upgrade your email sign-up process, actually USE your analytics)
The Rule of 5...for social: 5 free measurement tools, 5 best practices, 5 no-no's
The Rule of 5...for the rest of your digital media: 5 ways to measure ROi, 5 tips for better creative
This session will end with a countdown!
5 Must Haves in your digital strategy
4 Things you should NEVER do
3 Tactics
2 Planning tips
1 Big idea
swissnex presentation at the Center for Non Profit Success' Social Media Summit in San Francisco, October 2011.
For more info visit: http://www.cfnps.org/SFSU3.aspx
Finding a Learning Partner in the Testing Community (Agile Testing Days 2018)Lisi Hocke
Talk given at Agile Testing Days 2018 together with Toyer Mamoojee as part of our workshop: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Join our interactive learning partner workshop and discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
Finding a Learning Partner in the Testing CommunityLisi Hocke
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
10 ways to grow organic reach, engagement and audience growth on FacebookLiz Weston
Additional resources, videos and links can be found at: http://tiny.cc/HBW-February-2015
Additional content relating to this presentation will be shared via our newsletter - sign up for free updates at: http://westoncomms.com/free-updates/
Growing organic reach, engagement and audience growth on Facebook is an ongoing and for many, feels like an increasingly uphill challenge with few rewards.
In this presentation Liz Weston shares her Facebook knowledge and experience with 10 ways in which business owners, marketeers and anyone with an interest in social media can help their business succeed online. Whilst the content here refers to #Facebook - it really does apply to all platforms, so have a go at applying it wherever you can.
Liz Weston is the Founder of Weston Communications. You'll find us at www.westoncomms.com - growing online communities for businesses and brands who want to engage with their customer audiences.
Location: Cambridge, United Kingdom
Date: February 2015.
#Facebook #Social #SocialMedia #Communications
Twitter strategies, Effective Twitter strategies, How to grow your business on twitter.Tips to grow your business on twitter, How to become a star on twitter, 5 Twitter tips, online twitter tips, online twitter tips, best twitter tips, how to increase sales from twitter
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
Raccontare Twitter per il Non Profit in 75 minuti, il mio intervento all'edizione 2013 del Festival del Fundraising.
La prima parte descrive il livello base della gestione in 11 passi, dalla creazione dell'account all'uso degli hashtag.
La seconda parte esamina altri 5 passi per una gestione più evoluta, dalle Liste agli Analytics.
Al termine alcuni casi interessanti in cui Twitter è stato il determinante per la diffusione di campagne di fundraising.
Da ultimo due libri interessanti per le Non Profit che intendono utilizzare il Web per accompagnare e sostenere la propria attività.
The ups and downs of Twitter. Did you know that 60% of new Twitter users quit using this social platform within the first week! That's because once you set-up your account, people ask Now What? Twitter for Business will show you how to connect and start creating meaningful business and personal benefits right away! You'll learn secrets to building influence on Twitter and ways to build an audience that wants to connect to you. Get on the road to social media influence and business success!
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.