Setting SMART objectives helps ensure goals are clearly defined, measurable, and achievable. The SMART framework specifies that objectives should be specific, measurable, attainable, relevant, and time-bound. Using SMART objectives generates buy-in, provides purpose and meaning to tasks, makes expectations clear, and focuses individuals and teams on shared accountable goals.

1. SMARTer Objectives
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2. Setting SMART objectives
A well defined objective will:
• Identify the deliverables
• Achieve buy in from the individual or team
• Ensure that everyone is aware of what needs to be achieved,
by when and how it will be measured
• Make expectations clear
• Be easily communicated and understood

3. SMARTer Objectives
Element Synonyms Challenge yourself
Specific Significant, Stretching Simple Are you being precise about what you
want to achieve?
Measurable Meaningful, Motivational
Manageable
Have you quantified your objectives?
Attainable Appropriate, Achievable Agreed,
Assignable
Are you attempting to achieve too much?
Relevant Realistic, Resourced Rewarding Do you have resources to make the
objective happen?
Time-bound Timely, Time-Specific, Trackable Have you stated by when the objective
should be achieved?
Evaluation Are we on track to achieve the goal?
Review Do we need to re-define the objective?
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4. Using SMART objectives
• Generates buy in from the individual as the objectives
are mutually agreed
• Gives a purpose or meaning to doing a task
• Make expectations clear of the individual or team
• Helps focus on one goal that the whole team or the
individual is accountable for