Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
We took our guests through best practice advice and helped them take a step back to refocus on why you do what they do. We introduced the SMART planning framework and helped them set appropriate marketing goals and actions for the next year.
What we covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Finish the day with a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Pure Progression Workshop@ Smart Planning April 2018Pure360
Back by popular demand we relaunched our PureProgression workshops program, a platform for engagement, learning and strategic advice to help you get the most from your campaigns.
This workshop brought together our customers and Pure360 team, along with other experts within the business, who offered best practice advice to help take our customers on a journey of marketing maturity.
The first event series focused on planning - S.M.A.R.T planning to be precise. Helping set clear objectives and KPIs for their email marketing strategy. Giving guidance on which strategies they should be implementing to improve engagement with their audience.
ProGrad specialise in placing graduates into high profile B2B sales roles across a variety of industry sectors. To ensure the success of the graduates, ProGrad provide comprehensive training to cover all areas of professional communication, solution selling, negotiation and account management.
How to Achieve Your Goals Using the SMART Goal SystemJustine Parsons
Would you hop on a flight without knowing your destination? The same applies to your business, a goal ensures the right destination is reached.
This guide will help you set clear, measurable SMART goals and put a plan in place to ensure you achieve them.
Setting the right goals and being accountable for the actions needed to achieve these has helped me to scale my business through each growth phase. I'm sharing this plan with you so you in turn can scale your business (because when you do, you'll need us on your team!).
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019Pure360
Introducing PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on their professional development and help them further their marketing career.
Hosted by our in-house Customer Success experts, we provided a hands-on session loaded with practical advice to take away and start implementing straight away.
Our S.M.A.R.T Planning session in Manchester allowed our guests to refocus their marketing strategies to maximise their resources and returns on investment.
We took a look through best practice advice and helped our guests take a step back to refocus on why they do what they do. We introduced the S.M.A.R.T planning framework and helped our guests set appropriate marketing goals and actions for the next year.
PureAcademy: Smart Planning Workshop May 2019Pure360
PureAcademy - Pure360’s free workshop programme that aims to empower marketers to be the best they can be with sessions designed to build on your professional development and help you further your marketing career.
Hosted by our in-house Customer Success experts, we provide a hands-on session loaded with practical advice to take away and start implementing straight away.
Discover how to refocus your marketing strategies to maximise your resources and returns on investment.
Areas covered:
- Learn how to plan the SMART way and create clear KPIs to help you meet your business objectives
- Gain a better understanding of your clients and why you do what you do
- Make your working day more efficient with tactical tasks aligned to your strategic plan
- Improve your methods of monitoring, reviewing, and prioritising your campaigns.
Pure Progression Workshop@ Smart Planning April 2018Pure360
Back by popular demand we relaunched our PureProgression workshops program, a platform for engagement, learning and strategic advice to help you get the most from your campaigns.
This workshop brought together our customers and Pure360 team, along with other experts within the business, who offered best practice advice to help take our customers on a journey of marketing maturity.
The first event series focused on planning - S.M.A.R.T planning to be precise. Helping set clear objectives and KPIs for their email marketing strategy. Giving guidance on which strategies they should be implementing to improve engagement with their audience.
ProGrad specialise in placing graduates into high profile B2B sales roles across a variety of industry sectors. To ensure the success of the graduates, ProGrad provide comprehensive training to cover all areas of professional communication, solution selling, negotiation and account management.
How to Achieve Your Goals Using the SMART Goal SystemJustine Parsons
Would you hop on a flight without knowing your destination? The same applies to your business, a goal ensures the right destination is reached.
This guide will help you set clear, measurable SMART goals and put a plan in place to ensure you achieve them.
Setting the right goals and being accountable for the actions needed to achieve these has helped me to scale my business through each growth phase. I'm sharing this plan with you so you in turn can scale your business (because when you do, you'll need us on your team!).
10 Essential Tips For An Effective Business ReviewWarwick Brown
A business review is the cornerstone of any client/supplier partnership and one every Account Manager must master. What follows are 10 essential tactics to get your reviews back on track and turn them into one of the most anticipated events on your clients’ calendar. I hope you find them useful
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
What KPIs should a startup use? Why and how build a Balanced Scorecard for a startup? Learn more: https://bscdesigner.com/startup-kpis.htm
Main topics of the presentation:
- General diagram
- 1. Attraction KPIs
- 2. Engagement KPIs
- 3. Value KPIs
- 4. Retention KPIs
- 5. Economic KPIs
- Automation software
- Balanced scorecard for a startup
How to Develop a Quarterly Business ReviewGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Develop a Quarterly Business Review - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Gild, Box, Zuora, Workday
Welcome!
The hubb magnetic, dry wipe boards cover most aspects of business and are guaranteed to inspire your entire organisation and help your teams consistently exceed targets! With our extensive range of cleverly mapped out designs, hitting targets will no longer be a laborious duty. See for yourself how the hubb boards can transform your business and inspire your team to consistently keep winning!
Balanced Scorecard can help improve your company’s performance. To facilitate BSC in boosting your business performance, you first have to understand how the system works from the inside. Learn more: http://www.bscdesigner.com/get-the-big-picture-about-balanced-scorecard-its-connections-and-roles.htm
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
10 Essential Tips For An Effective Business ReviewWarwick Brown
A business review is the cornerstone of any client/supplier partnership and one every Account Manager must master. What follows are 10 essential tactics to get your reviews back on track and turn them into one of the most anticipated events on your clients’ calendar. I hope you find them useful
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
What KPIs should a startup use? Why and how build a Balanced Scorecard for a startup? Learn more: https://bscdesigner.com/startup-kpis.htm
Main topics of the presentation:
- General diagram
- 1. Attraction KPIs
- 2. Engagement KPIs
- 3. Value KPIs
- 4. Retention KPIs
- 5. Economic KPIs
- Automation software
- Balanced scorecard for a startup
How to Develop a Quarterly Business ReviewGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Develop a Quarterly Business Review - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Gild, Box, Zuora, Workday
Welcome!
The hubb magnetic, dry wipe boards cover most aspects of business and are guaranteed to inspire your entire organisation and help your teams consistently exceed targets! With our extensive range of cleverly mapped out designs, hitting targets will no longer be a laborious duty. See for yourself how the hubb boards can transform your business and inspire your team to consistently keep winning!
Balanced Scorecard can help improve your company’s performance. To facilitate BSC in boosting your business performance, you first have to understand how the system works from the inside. Learn more: http://www.bscdesigner.com/get-the-big-picture-about-balanced-scorecard-its-connections-and-roles.htm
Measuring Marketing Success: Performance Metrics and ReportingPrintFleet
One of the biggest challenges for today’s marketers is measuring the success of their marketing initiatives. Your marketing strategy is a living document, which is why it’s important to set smart goals and regularly track the performance of your marketing activities against them. This data can be used to then adjust and refine your strategy to ensure you’re hitting key business objectives. In this presentation, we look at how to set smart marketing goals and track KPIs around email, social, blogs and websites, and lead generation. Learn best practices for tracking, measuring and reporting on your marketing campaigns today!
30 60 90 day on boarding production planCalvin Naylor
Financial ABC Bank Center On-Boarding
30/60/90 days Production Plan 2016:
Attached is a sample of my 30 60 90 days On-Boarding Performance Plan, I created in 2009 and have successfully used to gain an understanding of a new business or location, I started managing. This plan has helped me improve employee morale, productivity and increase revenue in several sites I have taken over in the past 17 years. I hope it will assist you with understanding some of the basics of creating a 30 60 90 day on-boarding plan.
Calvin Naylor
Call Center Executive
An introduction to the purpose, concepts and components of Performance Planning and Management. We look at tools for both business unit and individual employee performance.
www.klipfolio.com/marketing
www.stratigent.com
Watch the video: https://youtu.be/O1Z10OiMm0k
In this webinar, you will learn/see:
- Why marketers need digital dashboards - The CMO’s perspective
- How to save countless hours of putting management reports together with a marketing dashboard
- The top marketing metrics and KPIs you need to be tracking in your dashboard
- How to make a marketing dashboard project a success
- A live demo of a marketing dashboard
Steps To Choose The Right KPIS For Your Business.docxSameerShaik43
One major challenge faced by both midsize and small sized companies is lack of data visibility. Answering Business performance related questions does require lots of effort and consume plenty of effort. Hence, what is desired is proper business strategy combined with clear answers to a variety of questions.
https://www.tycoonstory.com/tips/steps-to-choose-the-right-kpis-for-your-business/
What are SMART Objectives tells you all about SMART objectives; how to create SMART objectives, how to use SMART objectives and how to use SMART objectives to achieve results.
If you would like to keep up to date with our business advice please visit http://pathway2grow.co.uk/blog/ or call us: 0121 707 0550 to see what training courses we have to offer or e-mail: info@pathwaygroup.co.uk
Presentation by Kristen Hayer, CEO at The Success League.
A deep dive into setting the right metrics and goals to help your Customer Success team succeed. Presented at the Customer Success Silicon Valley Meetup on August 6.
Personalisation - The perfect fit for your fashion brandPure360
According to Statista, the global online fashion market was worth $533 billion in 2018, and is predicted to grow to $872bn by 2023.
Within such a competitive and growing marketplace, being able to offer a superior service and experience to your customers and prospects has never been so important.
Personalisation is becoming an expected norm for consumers and a powerful tool for eCommerce brands especially within the Fashion industry to drive conversions, recommend complementary products, increase customer retention plus many more benefits.
Within this webinar we explore the personalisation tactics fashion eCommerce brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates through website personalisation and abandonment recovery
- Increase repeat purchases and loyalty with post-purchase marketing
- We will also look at examples of fashion brands who are doing it well.
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Webinar: How do i increase subscriber conversions on my website? Pure360
Within this webinar we explore the tactics and best practices you can use to increase your email subscriber conversions on your website.
The areas we cover include:
– Best practice email subscriber forms
– How to supercharge your email subscribers conversions
– A look at overlays
– Examples from brands who are doing it well!
– Plus more
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...Pure360
The UK food and grocery market is predicted to grow by 15% between 2019 and 2022, giving it a value of £213 billion, with 40% of all UK shoppings saying they have brought food or groceries online, according to research by the IGD.
Within such a competitive marketplace, brand loyalty is low and price sensitivity and timing are a major factor when consumers are making a purchase. This means it has never been more important for food and drink brands to stand out and offer a personalised service to build brand loyalty and engage with their customers at the most opportune time for repeat purchase.
Within this webinar we explore the tactics the food and drink brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
Webinar: Build Loyalty and Drive Revenue with Effective Welcome JourneysPure360
Within this webinar you will discover the importance of implementing welcome email journeys, including how to build loyalty, increase engagement and drive revenue.
We cover acquisition based welcome journeys, industry examples and which types of content you should be using for your different stages throughout this welcome journey, including personalising the content based on your subscribers signup-point.
This webinar covers all the crucial areas you need to consider when implementing effective welcome email journeys.
Compared to a normal marketing email, welcome emails generate:
50-60% more open rates
5 x the click through rate
9 x more purchasing potential
8 x more revenue per email
50% – 86% more engagement than email newsletters
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...Pure360
Beauty is one of the fastest growing retail sector in eCommerce. The online beauty market in the UK is forecast to grow 21.1% over the next five years.
With this growth comes competition. Keeping customers coming back is a big challenge but also a huge opportunity.
Within this webinar we look at the tactics beauty brands can use to:
- Create a stand out personalised customer experience
- Drive purchase intent with proactive marketing
- Improve conversion rates
- Increase repeat purchases and loyalty with post-purchase marketing
To watch the webinar, please visit: https://www.pure360.com/webinar/beauty-brands-how-to-transform-your-customer-experience-with-personalisation/
Webinar: Ecommerce Personalisation and Abandonment Recovery in ActionPure360
This webinar discusses the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Overlays
- Plus more
Discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
Watch the full webinar at: https://www.pure360.com/webinar/ecommerce-personalisation-in-action/
‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Travel Industry - Maximising Customer Retention Post GDPR Pure360
ABTA Conference: Data Protection and Management in Travel Post-GDPR
Whilst May 25 was the deadline for the General Data Protection Regulation, the reality is that compliance is just beginning. As with any significant new legislation, the text of the GDPR leaves open many interpretive questions and businesses will need to address emerging privacy and security threats in the months and years ahead. Compliance is not just a one off exercise, but an ongoing business process that evolves over time.
With pain points such as reduced list growth and engagement, discover how to retain your customers and grow your email lists post GDPR.
The presentation covers:
- The power of automations to increase customer retention and to drive revenue
- Introducing engaging welcome campaigns to add value from the start
- How to wake up your lapsed and unengaged customers
- Why a preference centre is a must post GDPR
Personalisation vs segmentation - the differences and the benefits Pure360
Personalisation and Segmentation. Marketers often get them confused. And that could be holding back your ability to execute both effectively.
Learn how they are difference, the benefits of each, and how to get them working together.
A Pure360 Lifecycle Marketing Masterclass.
https://www.pure360.com
Automations are a lifesaver for the busy marketer. But they also help you improve your customer experience.
Discover the 7 must-have automations that every eCommerce business should use.
A Pure360 Lifecycle Masterclass
https:/www.pure360.com
Personalisation: Separating the good and the great (from the downright damagi...Pure360
What seperates good personalisation from great personalisation? This talk reveals all.
Learn from real-life examples of great personalisation and discover what happens when it goes horribly wrong.
Presenter: Chantelle Knoetz, Key Account Director, Pure360
Event: eCommerce Expo 2018
Personalisation: Separating the good and the great from the downright damagingPure360
Personalisation is powerful but it also comes from it's risk. Learn why it matters, how and why it goes wrong, and what makes great personalisation great.
Webinar: Rethinking Your Email Creative to Maximise EngagementPure360
We all know that generating maximum engagement from our email campaigns post-GDPR should be a priority, especially if your email lists have reduced in size.
The busy email marketer is always thinking about the next campaign. But sometimes you need to take step back and look at what you’re currently sending.
Is your design looking dated? Are your templates following best practice? Is your content as engaging as it could be?
Watch our webinar to learn how to give your email creative a top-to-bottom audit. Learn the secrets behind attention grabbing emails that drive conversions.
Watch the full webinar at: https://www.pure360.com/webinar/rethinking-email-creative-maximise-engagement/
Studies show that it’s 25 x more expensive to acquire new customers than it is to retain existing ones.
That’s a pretty impactful statement considering a large majority of marketers spend more time and budget on acquiring new customers instead!
GDPR certainly hasn’t helped matters either with its impact on reduced customer email lists.
So we hosted this webinar to showcase the key areas to focus on to keep your customers engaged, ensure they continue to buy from you and to increase your brand advocates.
This webinar covers:
- Introducing engaging welcome campaigns to add value from the start
- The power of automations to increase customer retention and to drive revenue
- Why a preference centre is a must post GDPR
- How to wake up your lapsed and unengaged customers
You should watch if you:
- Are facing a reduced customer email list after a re-consent campaign
- Have a lack of confidence in the consent you have for your customers
- Need to gain more value out of your customer database
- Want to learn new ways to interact with your customers and awaken un-engaged customers
- Want to increase your customer email engagement
To view the webinar please visit: https://www.pure360.com/webinar/maximising-customer-retention-post-gdpr/
Beyond the Basics: Why Consumer Are Demanding Intelligent PersonalisationPure360
Our research has revealed that the common personalisation tactics used in marketing aren't cutting the mustard anymore. To keep up with consumer expectations we need to think beyond the basics of personalisation. But what does that look like?
PureProgression – Email marketing in a post GDPR world, email list growth & p...Pure360
Our 2nd PureProgression workshop of 2018, was held in London on 16th May 2018.
This workshop focused on email marketing in a post GDPR world. We discussed areas you should be considering, how to grow your email lists and we took an in-depth look at the increasing importance of intelligent email personalisation.
Our Customer Success and Account Management team were on hand to help work towards our customers objectives. We outlined best practice and gave valuable insight into how to utilise personalisation and grow our customers email list, whilst adhering to the new GDPR legislation*.
The workshop covered:
- Tactics on how to optimise sign up forms and grow your email lists organically post GDPR
- Expert advice on how to grow your email list
- How to use personalisation to add real value to your customer experience
- Practical examples of next level personalisation any business can implement
- Plus much more hands-on strategy and practical advice
*Please note that our advice on GDPR compliance is only for best practice and should not be considered legal advice.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Today’s Agenda
● Introductions & housekeeping
● Pure360s Maturity Model
● Understand why we do what we do
● SMART Planning
● BREAK (15 mins)
● Annual planning & tools to take away
● LUNCH
● Smart Tactics
● Put in practice what you’ve learnt - Working Groups
4. What will I get out of today’s session?
● Time away from the office and any distractions
● Time to clearly focus on your marketing strategy
● Question whether you are focused on the right objectives
● The tools to articulate your goals clearly
● The importance of setting KPIs for every task you implement
● Leave with the beginning of a solid SMART plan
● Better understanding of how Pure360 can support you
5.
6. Email, SMS, Social, Ads, Push,
Direct
Web triggers & personalisation
Systems integration
Pure360 Marketing Hub
Customer Data Platform
ChannelsSources
● Pre-defined segments
● Audience profiling
● Revenue Optimisation
● Customer Lifetime Value
● Propensity to buy
● Lookalike Audiences
● Online purchases
● Offline sales
● Channel engagement
● Web behaviour
● Demographic/CRM
● Returns data
● Support data
Insights
7. The Broadcaster
The Segmenter
The Recommender
The Predictor
Broadcast to as many people
as possible
Focus on lead generation,
traffic, opens, clicks
Small database
Limited resources
Sending relevant targeted
campaigns to demographic
segments
Focus on increasing revenue
and engagement
Struggling with disparate
systems and databases
Sending frequent targeted
campaigns, product
recommendations and
upselling
Focus on building
relationships and loyalty
Increasing use of data
Reliant on IT resources for
data management
Struggling to achieve a single
customer view
Sending based on lifecycle
engagement and behavioural
predictions
Focus on retaining customers,
increasing loyalty and
generating scalable revenue
Struggling to stay ahead of
competition and perfect
automation capabilities
The Pure360 Maturity Model
8.
9.
10. Document your objectives
1. What is the company objective / goal?
2. What is the department objective / goal?
3. What is expected of you?
(5 minutes)
12. Key Performance Indicator (KPI) is a critical metric that
measures the success of a specific activity or objective used to
measure business goals.
13. ● Gives marketing efforts purpose
● Reduces time wasting - if you can’t measure it, why are you doing it?
● They’re success metrics to help you reach key business objectives
● Helps to track performance (personal and team)
● Makes reporting easier!
Why KPIs are good
14.
15. What are SMART objectives
SMART is an acronym which provides criteria to guide in the setting of objectives
S Specific
Details exactly what needs to
be done
M Measurable
Achievement or progress that
can be measured
A Achievable / Attainable
Objective is accepted by
those responsible for
achieving it
R Relevant
Objective is relevant to the
business and job function
T Timed
Time period for
achievements is clearly
stated
16. Alongside having KPIs, using the SMART model will
also:-
● Increase your campaign success rate
● Supports your clarity in decision making when prioritising tasks
● Optimises resources (people and budget)
● Make it easier to communicate across the business
● Enable larger objectives to become more achievable when broken
down into SMART tactical tasks
17. SMART Objective Examples
“Increase website visits by 10% in June, July and August 2019
compared to the same period in the previous year.”
“Increase the average order value of online sales to £35 per
customer by the end of August 2019.”
“Reduce customer database churn rate by 5% by December 2019.”
18. ● Done: We know our business goals / objectives
● Next: We’ll clearly define our objectives that feed back up to our goals
Steps to setting SMART Objectives
21. Customer Lifecycle Audit
Map current activities and the activities you need to
action to meet your objectives
(Acquisition / Growth / Retention)
(5 minutes)
22. Today’s Agenda
● Introductions & housekeeping
● A brief welcome from Pure360’s CEO - Mark Ash
● Understand why we do what we do
● SMART Planning (with a brief 5 minute break)
● Annual planning & tools to take away
● BREAK
● Smart Tactics
● Put in practice what you’ve learnt - Working
Groups
● LUNCH
23. S Specific
Details exactly what needs to
be done
M Measurable
Achievement or progress that can
be measured
A Achievable
Objective is accepted by those
responsible for achieving it
R Relevant
Objective is relevant to the
business and job function
T Timed
Time period for achievements is
clearly stated
24. S - Specific - Examples
Objective: “I need to grow the number of marketable
contacts in the customer database”
Objective: “We need to increase online sales conversions”
Objective: “ I want to reduce customer churn rates”
25.
26. SMART GOAL / OBJECTIVE PLANNING
1. Pick one of your objectives (front page)
1. Write down that Goal in the Draft Goal Statement line
of the Smart Goal Planning template
1. Complete the “Specific” section of the template
(5 mins - confer with your neighbours!)
27. ● Done: We know our objectives / goals
● Done: We’ve clearly defined one of our goals / objectives
● Next: We need to ensure it can be measured
Steps to setting SMART Objectives
28. S Specific
Details exactly what needs to be
done
M Measurable
Achievement or progress that
can be measured
A Achievable
Objective is accepted by those
responsible for achieving it
R Relevant
Objective is relevant to the
business and job function
T Timed
Time period for achievements is
clearly stated
29. M - Measurable - Achievement or progress that can be
measured
What are you currently measuring? For example:-
● Revenue by channel
● Return on Investment
● Sign up rates
● The value of an email address
● Customer Lifetime Value
● Open rates
● Click Rates
● Bounce/Blocked Rates
● Churn Rates
● Conversion Rates
● Average Order Values
● And so much more!
What % increase do you need to see across those metrics? Why?
30.
31. Can your goal be measured? How?
Document how you intend to measure your
success of this goal and what metrics will you
want to monitor
(5 minutes)
32. ● Done: We know our objectives
● Done: We’ve clearly defined our goals / objectives
● Done: We know how to measure our objective and set KPIs
● Next: Let’s find out if it is achievable
Steps to setting SMART Objectives
33. S Specific
Details exactly what needs to be
done
M Measurable
Achievement or progress that can
be measured
A Achievable
Objective is accepted by
those responsible for
achieving it
R Relevant
Objective is relevant to the
business and job function
T Timed
Time period for achievements is
clearly stated
34. Should you accept or set an objective that states:-
“Increase of 30% in email sales” when you know email lists have been
declining every month?
Will a “30% increase in email clicks” really increase sales?
Who will be responsible and available to deliver the tasks involved?
Is it achievable?
37. ● Done: We know our objectives
● Done: We’ve clearly defined our goals / objectives
● Done: We know how to measure our goal and set KPIs
● Done: We’ve outline how it can be achieved
● Next: We’re going to look at the objective’s relevancy to the business
Steps to setting SMART Objectives
38. S Specific
Details exactly what needs to be
done
M Measurable
Achievement or progress that can
be measured
A Achievable
Objective is accepted by those
responsible for achieving it
R Relevant
Objective is relevant to the
business and job function
T Timed
Time period for achievements is
clearly stated
41. ● Done: We know our objectives
● Done: We’ve clearly defined our goals / objectives
● Done: We know how to measure our objectives and set KPIs
● Done: We’ve outline how it can be achieved
● Done: We’re confident the objective is relevant
● Next: We’ll set a deadline to achieving our goal / objective
Steps to setting SMART Objectives
42. S Specific
Details exactly what needs to be
done
M Measurable
Achievement or progress that can
be measured
A Achievable
Objective is accepted by those
responsible for achieving it
R Realistic
Objective is relevant to the
business and job function
T Timed
Time period for achievements is
clearly stated
46. Example: Plot your SMART Objectives into a Quarterly plan
Q1
Focus: Apr / May / Jun
Q2
Focus: Jul / Aug / Sep
Q3
Focus: Oct / Nov / Dec
Q4
Focus: Jan / Feb / Mar
Leading to value of
Objective
Completion
Tactics to
implement
aligned to
business
strategy
Quarterly results review
(Website browse page
updates)
Browse Abandonment
Post Purchase
Review Welcome
Emails
Website sign up update
Website preference
centre updates
Loyalty / VIP
Re-engagement review
alongside Lapsed
Purchase
Purchase Renewal
(seasonal)
Quarterly results review
(end of July)
(Website updates to
product pages)
Segment Builder
(persona / behaviour
based segments)
Split the customer base
in by transactional and
disengaged behaviours
Personalised onsite
banner (sign ups)
Recommendation blocks
at checkout / product
pages
Quarterly results
review
Welcome Emails
adapted by data
source
Split Content Testing
(web and email)
Start planning RFM
Model
Quarterly results review
Implement RFM Model
Increase revenue
generated from
email
Improve
customer
conversion rates
47. ● We know our objectives
● We’ve clearly defined our goals
● We know how to measure our goal and set KPIs
● We’ve outline how it can be achieved
● We’re confident the goal is relevant
● We’ve identified our priorities and set a deadline to
achieving our goal
What we have covered so far
48.
49. Email, SMS, Social, Ads, Push,
Direct
Web triggers & personalisation
Systems integration
Pure360 Marketing Hub
Customer Data Platform
ChannelsSources
● Pre-defined segments
● Audience profiling
● Revenue Optimisation
● Customer Lifetime Value
● Propensity to buy
● Lookalike Audiences
● Online purchases
● Offline sales
● Channel engagement
● Web behaviour
● Demographic/CRM
● Returns data
● Support data
Insights
50. The Broadcaster
The Segmenter
The Recommender
The Predictor
Broadcast to as many people
as possible
Focus on lead generation,
traffic, opens, clicks
Small database
Limited resources
Sending relevant targeted
campaigns to demographic
segments
Focus on increasing revenue
and engagement
Struggling with disparate
systems and databases
Sending frequent targeted
campaigns, product
recommendations and
upselling
Focus on building
relationships and loyalty
Increasing use of data
Reliant on IT resources for
data management
Struggling to achieve a single
customer view
Sending based on lifecycle
engagement and behavioural
predictions
Focus on retaining customers,
increasing loyalty and
generating scalable revenue
Struggling to stay ahead of
competition and perfect
automation capabilities
The Pure360 Maturity Model
51. Scenario Working Groups
1. Your objectives
2. Your KPIs
3. Review your priorities
4. Plot your tasks across the annual quarters
53. SMART Dynamic Acquisition Tactics
Email capture
popover
Crowd-sourced
product
recommendations
Social Media
Integrations
Exit intent pop-over
Personalised
banner
Personalised offer
Reviews
Delivery
Countdown Timer
Personalised
product
recommendations
Price drop alert
Cart Abandon
Email
Browse
abandonment
email
Form
abandonment
email
Social proof
Product Reviews
Sale countdown
timer
Acquire
54. Popovers
Increase your signup rate by over 100%!
Maximise your lead gen efforts by creating a one on one
conversation through email
Time these based on session duration to make sure the customer
experience is not interrupted
Land
55. Exit Intent
Handle key purchase objections
Offer incentive to purchase
Give the customer a way to ‘save for later’
Think about where that customer could be leaving
from?
Leaving the homepage? Leaving the cart?!
Browse
56. Personalised offers
Limit your impact on margin
Take into account key personal data such as:
Lead source
Products viewed
Time spent on website
77% of shoppers say discounts can influence where
they shop, and 48% say they can speed up the
decision-making process
Browse
57. Countdown timers
Increase urgency of purchases.
Countdown to sale ending
Countdown to next day delivery
Countdown to product expiry
In the example on the right, the countdown timer
increased conversions by 300%!
Cart
58. Tool tips/Nudges
If you have forms to fill out or complex checkouts
(B2B/Travel) or a potentially ageing audience help
smooth the process through with tool-tips and
nudges.
If someone is loitering on a page because of a
difficult form, give them hints and tips or ask
them to call in.
If someone is in the process of purchasing let
them know how long left you have for the
purchase to take place. Make it EASY and CLEAR.
Cart
59. Product recommendations
Showing the customer popular products
Showing products related to products they are
viewing
Showing the customer items they have previously
viewed
Upto 31% of total eCommerce websites revenue can
be attributed to Personalised Product
Recommendations!
Amazon attribute 35% of all of its revenue to
crossselling!
Cart
60. Abandon Basket & Browsers
65% of shoppers abandon checkout forms
88% of shoppers never even reach the cart
Cart Abandonment tools see an average 6%
increase in Conversion Rate
Emails must be sent in real-time because 90% of
the leads go cold in one hour
Abandon
61. Review Campaigns
Reviews are more powerful than ever before.
People trust online reviews nearly as much as a
personal recommendations.
Maximising touchpoints regarding their experience
and gaining those reviews to help social proof
further services.
These will help with retention and acquisition.
Feefo also report a 10% increase in click through
from Google with organic reviews.
Buy
62. SMART Dynamic Retention Tactics
Welcome mat for
additional data
capture
Personalised
homepage banners
Recommendations
based on Purchase
history
Incentivised Review
request
Incentivised
Loyalty Scheme
Exclusive products
and services
Customer Reviews
Cross Sell
Recommendations
Upsell
Recommendations
Impulse Buys (low
touch purchases)
Cart Abandon
Browse Abandon
Form abandon
Price Drop Trigger
Back In Stock
Exit intent offer
Replenishment
email
Repeat Purchase
Discount
Review Request
Invite
Loyalty Scheme
Invite
Retain
65. Personalised Homepages/Banners
A study on Marketing website Moz reported:
1.5% increase in engagement
113% increase in conversions to Solutions page
117% increase in conversions on “Test it Out” CTA to start
account creation process
They had 26 homepage variations!
What do you think would help a returning customer to your
site?
Land
66. Incentivise reviews
One of our customers saw an increase in abandon
basket conversions of 38% by using reviews.
If reviews can increase your conversion rates by X
then start taking full advantage of your existing
customers.
Incentivise reviews of products to not only drive
repeat purchase but increase your overall revenue
uplift!
Browse
67. Loyalty Scheme
Consumers with an emotional connection to a brand
have a 306% higher lifetime value, stay with a brand
for an average of 5.1 years vs. 3.4 years, and will
recommend brands at a much higher rate (71% vs.
45%)
52.3% of customers will join a loyalty or VIP program
Nearly 80% of consumers said it took at least three
purchases for them to consider themselves loyal and
37% said they weren’t loyal until they had made at
least five purchases
Browse
68. Replenishment Campaigns
Live replenish on your website.
If your email list is 100k but you get 300k visitors a
month to your site, reach out to people not on your
email list by running live replenishment
campaigns.
Someone is back on the site with in 30 days of
buying an item that should last 30 days? Ask them
if they are running low!
Buy
69. Awareness Interest Desire Post Action
Welcome
Nurture
Prospect
Lapsed
Engagement
Data Enrichment
Newsletter
Competition and
Surveys
Sale emails
Product
emails/guides
Event emails
Abandon Browse
Abandon Cart
Abandon form
Price Drop
Back in stock
Thank
you/Welcome
Home
Review Journey
Loyalty Journey
Replenishment
Upsell
Cross Sell
Lapsed Purchase
SMART Email Tactics
72. Welcome emails
Welcome emails generate between 50-60% open rates
Welcome emails are 50% - 86% more effective than email
newsletters
Subscribers who receive a Welcome email show 33% more
engagement with the brand
Despite these numbers, just 57.7% of brands send Welcome
emails to their newly subscribed users
73. Nurture/Prospecting
Address Major Objection – Day 1 – In the form:
“Most people think X, but if they only knew Y, then
Z”.
Provide Case Study/Social Proof – Day 2 – Show
them what life will be like after they have become
a customer.
Offer Help – Day 3 – Overcome obstacles. Ask them
to reply with the biggest obstacle they are facing.
“Stuck? Need some help?”.
Strong Call To Action – Day 4 – Final call email with
a strong call to action focus, “Book a consultation
today” or “Purchase X product/Holiday Today”
75. Newsletters & Promotions
Essential to marketing
Your newsletters and promotions should reinforce
your customer life cycle.
Everything should be aligned
Use your brand voice, is your newsletter empowering
or creating excitement?
Brand building and engagement
Ad hoc newsletters can create new opps and new life
cycles by themselves
76. Competitions & Surveys
The chance to gain engagement & the opportunity to
learn more about recipients
WIIFM? (what's in it for me?) Everyone needs a
reason to do something
Your incentive doesn't always have to be money, just
remember WIIFM
Make it easy. Entering needs to be pain free & the
time for entering or filling in needs to be considered
Make it an exchange for something that could help
you know more about them
Know your audience - is the prize what they really
want?
78. Abandon Basket & Browsers
65% of shoppers abandon checkout forms
88% of shoppers never even reach the cart
Cart Abandonment tools see an average 6%
increase in Conversion Rate
Emails must be sent in real-time because 90% of
the leads go cold in one hour
80. Replenishment Campaigns
One of our customers currently converts at 33% on
their replenishment email campaigns!
Replenishment emails have an average open-rate
of 50-60% and an average click-rate of 40-50%. In
other words, they are a golden opportunity for your
brand to generate recurring revenue.
81. Review Campaigns
Reviews are more powerful than ever before.
People trust online reviews nearly as much as a
personal recommendations.
Maximising touchpoints regarding their experience
and gaining those reviews to help social proof
further services.
These will help with retention and acquisition.
83. SMS
Email is not the only channel worth exploring.
SMS has a higher interaction rate than any other
form of instant communication.
Think about information and important messages
to keep the customer engaged around their entire
experience with you.
SMS is also a great last ditch re-
engagement/replenishment tool for last minute
deals when a repeat purchase has not been
obtained.
84. Direct Mail
Direct mail was the largest growing marketing
channel of 2018, with video being tipped for 2019.
With an average conversion rate of 5.1% it is
perfect in any direct communications strategy.
86. Hesitant
VIP
Lapsed
Yet to make a purchase
Price sensitive
Timed coupon
Browse/cart abandonment email
Very responsive to marketing
Impulse buyer
Exclusive sale access
Post-purchase upsell
Hasn’t purchased in a while
Unresponsive to marketing
‘We miss you’ discount
Behaviour Offer
Persona Examples
87. Land CartBrowse Abandon Buy
Trending
products
Personalised
homepage
banners
Recommendations
based on their
previous purchase
Exit Intent Pop-
over
User Generated
Content (social
proof)
Cart
Abandonment
email
2nd purchase
discount
Personalised recs
Individual
coupons
Post sale trigger
Browse
Abandonment
Cross-sell
recommendations
Up-sell
recommendations
Price-drop alert /
back in stock
alerts
Replenishment
Customerlifecyclestage
Email
Social Proof
Live recs
Live coupons
Hesitant
VIP
Lapsed
SMART planning is all about aligning your activities and efforts back to your business / team objectives.
You need to understand what is expected of you? And why?
What is the business trying to achieve?
What will the impact be?
Is it worth the time and effort?
These taglines don’t tell you why you should use Nike or Apple products.
They don’t include benefits or features.
Instead, they act as brand triggers. Brand associations & values.
They’re verbal logos of your brand
They are the WHY of why you should engage with them.
Example Apple, a great example of working from the WHY to the HOW to the WHAT
Why- hey want to think differently thereby challenging the status quo.
They answer the HOW question by informing their potential buyers that their eye-catching designs are easy to use.
Finally, they arrive at the WHAT question: they make computers.
Simon Sinek argues that customers do not buy products because of what companies do but because of why they do it.
Worksheet
Document your business and marketing objectives
Show of hands - how many people have specific KPIs against each task / campaign you’ve planned?
A single KPI is less important when it stands on its own.
When reviewed as a collective - it provides you with far richer insight.
You will need to be able to include a KPI alongside your SMART objectives.
So let’s start breaking SMART down into detail.
First of all - what is SMART
Now most of you will already know what SMART objectives are.
But are you actually working SMART on a daily basis?
With each one these statements, there are several tasks that sit below these.
And along with those tasks, sit other metrics that you have to consider and measure.
As marketers, we’re responsible for all aspects of the customer journey.
Although we are focused today on Email, please don’t feel restricted to plotting out just your email customer lifecycles.
Consider other channels that drive your audience reach.
Consider other channels in the wider objective planning, if that feeds in to your objectives.
In terms of email, these are the key stages of the lifecycle to review.
Ensure these are implemented as part of best practice, revenue generation and customer retention.
Conversion (could be, download, demo request, form)
Worksheets - there is a simple email lifecycle checklist to review
Typically - we would actually spend a whole day on this.
So although we’re only doing this task as a mini audit,
We would encourage you to review this in detail.
Considering the business objectives
Let’s start with looking at the Specific part of the model
The Objective needs to be clear, well defined, an unambiguous.
Here are some examples of a specific statement that a marketer wants to achieve.
They’re fairly clear.
But we don’t yet know why they’re good.
In a moment we are going to review our objective statements, we need to make sure we understand why we are setting those objectives.
Ask yourself the question why?
Why is this important?
How does this align to my team or business objectives?
Let’s find out if you can measure your objectives!!
These are the most common metrics marketing teams measure.
But this doesn’t answer the question on impact.
Before we consider applying a KPI to our goal, we need to ensure that we are using the right KPI to measure its success.
Your KPIs should match your why. Tactics for fill a KPI
!!!! Pure360 why - empowering our customers to be the best they can be
!!!! MY KPI - to speak to all customers a month
You can start making notes and breaking down the main goal into smaller goals.
You might want to start making a note of some of the KPIs you have in place or want to implement using the KPI section of the worksheet if that helps.
giving you templates to take away with you to complete when you have more time
We need to consider how other factors could influence the success of you being able to achieve your objective.
Consider other challenges you might have.
Ask yourself who will be responsible for the delivery of the objective and its tasks.
On the achievable section of the objective planning, we now need to detail who will own the delivery.
Who is going to own certain aspects / tasks
How realistic will that be?
Make a note of any challenges you think you might have too
Has anyone so far identified any challenges they’d like to share?
Reliance of other teams for example?
Is your goal realistic? Is it relevant?
Does this serve your job role?
How relevant is this goal to the business?
Is the time and effort realistic? Will it be worth it? Are you the right person to own this objective?
Another question to ask yourself, is if the business are expecting revenue growth of 10% in 12 months, can you really achieve that when your list is deteriorating by 20%?
Let’s complete the relevancy section of the goal planning
Part of measuring the success of a goal is setting a deadline to measure it.
We need a target and an end date to reach it.
Time frames can also heavily influence whether the goal is achievable and realistic.
Be honest with yourself!
Before we set our time frames, we need to make sure we review all other tasks too.
This is an easy way to see what you should do and when.
And whether you should be doing it at all!
Once you have your tasks and goals written out - spend time prioritising them.
What are your quick wins?
What are your biggest priorities feeding back to your goals?
Don’t be afraid to drop something if it does not align to the goal!
We’ve given you a template of the Impact Effort Matrix
Feel free to start jotting down some other tasks
But this one is to take away when you have some time to consider everything!
Here is an example of quarterly mapping exercise
Quick 5 minute break
Up/Cross Selling Campaigns Can be responsible for 10% - 30% of ecommerce revenues
Countdown Timers: 28% increase in clicks compared to ‘standard’ abandonment emails
Identifying opportunities
Your tactics
https://www.barilliance.com/personalized-product-recommendations-stats/
Looking for inspiration, what are your most popular products? What are your trending products
https://www.the-future-of-commerce.com/2013/10/14/ecommerce-cross-sell-up-sell/
Up/Cross Selling Campaigns Can be responsible for 10% - 30% of ecommerce revenues
Countdown Timers: 28% increase in clicks compared to ‘standard’ abandonment emails
Next slide
Add to this engagement, benefits of welcome series
Next slide
Add to this engagement, benefits of welcome series
Up/Cross Selling Campaigns Can be responsible for 10% - 30% of ecommerce revenues
Countdown Timers: 28% increase in clicks compared to ‘standard’ abandonment emails
Next slide
Add to this engagement, benefits of welcome series
Here's a great example of Non monetary incentives - building brand engagement, reinforcing their brand, who they are, their passion and pride
They us social proof to eliminate any doubt for buying with reviews and feedback.
They then drop back in our inbox just confirming what a great company they are..
We can find out a lot about our customers by looking at their purchase habits and nothing else.
How can we use this purchase information to make accurate segments?
US Conversion rate:
https://inkit.io/2018/05/31-essential-direct-mail-marketing-automation-statistics/
We can find out a lot about our customers by looking at their purchase habits and nothing else.
How can we use this purchase information to make accurate segments?
Looking at personas with the full lifecycle in mind
Jack clay 4/5