this presentation covers the topic such as - what is the objective? - why the objective is required? - difference between objective and goals? - characteristics of objective (s - specific ,M- measurable, A- Attainable, R - Relevant, T - time bond ) - Type of objectives > Based on lavels > time

1. OBJECTIVES

2. OBJECTIVES
• Something that you are trying to achieve.
• Objective is a set of a small target that help to
achieve goals.
• Why objective is required?
Objectives are needed in every area because
- It improve the performance .
- It help to achieve goals.

3. Objectives vs goals
 Objective is short term.
 Plan to achieve goals.
 Goal is a long term.
 Goal is a final destination.

4. Characteristics
• SMART is an acronym that outlines basic
characteristics of a good, workable objective.
• Specific: The objective should be specified and
detailed.
• Measurable: It must be measurable so it can
be objectively assessed. In other words, easy
to quantify.
• Attainable: Employees and others must be
able to reach the objective.
• Relevant: Realistic objectives are more likely to
be met.
• Time-bound: There should be a time frame
and deadline associated with the objective.

5. Types of objectives
- On the basis of Levels
Within the organization there are three levels of objectives:
• Strategic objectives : Broad statements of where the
organization wants to be in the future are called
strategic goals.
• Tactical objectives: The results that major divisions and
departments within the organization intend to achieve are
defined as tactical objectives.
• Operational objectives: The specific results expected
from departments, work groups, and individuals are the
operational objectives.

6. - On the basis of Time
• Long term: 0-1 years
• Mid term: 1-3 years
• Short term: Long more than 3 years

7. Thank you