The document outlines the concept of objectives, emphasizing their importance in achieving goals and improving performance. It distinguishes between objectives and goals, highlighting that objectives are short-term and actionable, while goals are long-term targets. The document also describes the SMART criteria for good objectives and categorizes them into strategic, tactical, and operational types based on organizational levels and time frames.

1. OBJECTIVES

2. OBJECTIVES
• Something that you are trying to achieve.
• Objective is a set of a small target that help to
achieve goals.
• Why objective is required?
Objectives are needed in every area because
- It improve the performance .
- It help to achieve goals.

3. Objectives vs goals
 Objective is short term.
 Plan to achieve goals.
 Goal is a long term.
 Goal is a final destination.

4. Characteristics
• SMART is an acronym that outlines basic
characteristics of a good, workable objective.
• Specific: The objective should be specified and
detailed.
• Measurable: It must be measurable so it can
be objectively assessed. In other words, easy
to quantify.
• Attainable: Employees and others must be
able to reach the objective.
• Relevant: Realistic objectives are more likely to
be met.
• Time-bound: There should be a time frame
and deadline associated with the objective.

5. Types of objectives
- On the basis of Levels
Within the organization there are three levels of objectives:
• Strategic objectives : Broad statements of where the
organization wants to be in the future are called
strategic goals.
• Tactical objectives: The results that major divisions and
departments within the organization intend to achieve are
defined as tactical objectives.
• Operational objectives: The specific results expected
from departments, work groups, and individuals are the
operational objectives.

6. - On the basis of Time
• Long term: 0-1 years
• Mid term: 1-3 years
• Short term: Long more than 3 years

7. Thank you