The document discusses how to create SMART objectives, which are objectives that are specific, measurable, achievable, relevant, and time-based. It explains that SMART objectives help project teams focus, get on the same page, and define what success looks like. The document provides a step-by-step process for creating SMART objectives, including defining the objective, testing that it is specific, measurable, achievable, relevant, and time-based. It includes an example of a SMART objective and encourages group work to build SMART objectives for participants' hardest work goals.

1. Copyright © Sadalit - Flickr

2. How to set SMART objectives A model for defining clear intentions. Christopher Roy, Director of THINKHIVE Collaborating with Rob Purdie of Important Projects June 24, 2008

3. What are your objectives? THINK! - “What is the hardest goal you will face when you get back?” Setting objectives is important: Objectives help project teams focus Objectives get people “on the same page” Objectives help define “what done looks like” Objectives allow us to evaluate project outcomes Project teams rarely set SMART objectives

4. What are objectives? The intention your actions aspire to attain or accomplish Similar to goals, but different: Goals are broad; objectives are narrow Goals are general; objectives are specific Goals are long term; objectives are short term Goals cannot be measured; objectives are measurable Objectives contribute to the achievement of goals How to set SMART objectives June 24, 2008

5. What are SMART objectives? SMART objectives are objectives that are: S pecific they describe a specific outcome linked to a rate, number, percentage or frequency M easurable they include a rate, number, percentage or frequency A chievable with a reasonable amount of effort, they can actually be achieved R elevant the people involved have the necessary knowledge, authority and skill T ime-based they include a clearly stated or defined finish and/or start date How to set SMART objectives June 24, 2008

6. SMART objectives step-by-step Step 1: Define objective An example format for SMART objectives: By <INSERT DATE> , <INSERT WHO> will have <INSERT WHAT> resulting in <INSERT RESULTS> by <INSERT DATE> . An example SMART objective: By 9:30 AM on June 24, 2008 , STT participants will have been trained in setting SMART objectives, resulting in 10% of those participants setting SMART objectives for their own projects by 10:00 AM on the same day. How to set SMART objectives June 24, 2008

7. SMART objectives step-by-step (cont’d) Objective: By September 1, 2008 , Web of Change’s main site will have been re-designed, re-built, user-tested, integrated with new and/or existing e-communications, CRM and back-end systems and re-launched to the public resulting in 500 thousand unique website visits by December, 2009 .

8. Here’s what we’re going to do… Group work at your tables. Select one volunteer from your table Work with that person to build a SMART objective for the “hardest goal they will face when they get back to work.”

9. What are SMART objectives? SMART objectives are objectives that are: S pecific they describe a specific outcome linked to a rate, number, percentage or frequency M easurable they include a rate, number, percentage or frequency A chievable with a reasonable amount of effort, they can actually be achieved R elevant the people involved have the necessary knowledge, authority and skill T ime-based they include a clearly stated or defined finish and/or start date How to set SMART objectives June 24, 2008

10. Table Breakouts Now we’re going to switch tables and test each others SMART objectives!

11. SMART objectives step-by-step (cont’d) Step 2: Test objective Is the objective specific ? Ask these questions: What exactly are we going to do, with or for whom ? Is it clear who is involved? Is the outcome clear? Is the objective measurable ? Ask these questions: How will we know the intended change has occurred? Can these measurements be obtained? How to set SMART objectives June 24, 2008

12. SMART objectives step-by-step (cont’d) Is the objective achievable ? Ask these questions: Can we get it done in the proposed timeframe ? Can we do this with the resources we have? Is this possible? Is the objective relevant ? Ask these questions: Can the people with whom the objective has been set make an impact on the situation? Do they have the necessary knowledge, authority and skill? Is the objective time-based ? Ask this question: When will this objective be accomplished? How to set SMART objectives June 24, 2008

13. Thank you! Christopher Roy in collaboration with Rob Purdie For more information, please visit: http://thinkhive.com http://importantprojects.co.uk How to set SMART objectives June 24, 2008