Small business strategies. Without continues business analysis there is no solidification without properly planning for economical, demographic and strategic analysis to determine how you can better your business. This presentation is a short and simplistic educational, and informative introduction to small business strategies, business analysis and marketing.

1. Small Business Solutions
Business Growth Strategies
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2. Content
Market Penetration
Market Expansion
Diversification
Acquisition

3. Market Penetration
- Amount of Sales
- Product
Adoption
- Business
Growth
- Increase Market Share
- Expand Customers
- Bundling
Products/Services

4. Market Penetration
• Market penetration is based on competition, and penetrating an
already present business market and its related products and
services.
• Beating the competition takes analysis and competitive strategizing to
gain market share.
• Identify what tools and strategies work for your company and
products/services are necessary to gain and hold market share.

5. Market Expansion
- Product placement
in existing or new
demographics.
- Sales growth with
new or existing
products.
- Overall economic
recovery.

6. Market Expansion & Growth
• Explore all options and strategic platforms available.
• At present location: analyze and determine current levels of
saturation.
• Review business structure and determine if expanding out into
another centralized location is right.
• Downward vertical integration expansion. Determine price paid for
supplies to estimate the next strategic move.

7. Diversification
• Entering in new
markets
• Creating and placing
new products
• Analyze risk factors
• Implementation

8. Diversification Marketing
- Entering new or additional markets
- Pricing Strategies
- Product improvement, alteration or change
- Product Adaptation

9. Customer
Retention
Customer
Acquisition
Acquisition Marketing
Marketing

10. Customer Acquisition Marketing
• Competitive and strategic marketing
• Driving customer purchasing power
• Customer Acquisition Costs ($$ spent on marketing)
• Customer persuasion
• Customer Attraction